The document discusses strategies for understanding website visitors in order to optimize landing pages. It recommends testing different elements like headlines, images, pricing displays, and page layouts to see what most effectively gets visitors' attention, keeps them engaged, and inspires them to convert. It provides examples of tools that can help with user testing, analytics, and multivariate testing to gather insights about things like visitors' reading patterns, interests, and which pages are most successful at driving conversions.

1. Post Click Marketing: Understanding Your Visitors Taylor Pratt | @RavenPratt Raven Internet Marketing Tools slideshare.net/raventools

2. The conundrum of giving a presentation on landing page optimization: Our visitors all have different wants .

3. Ease of Use Price Features Speed

4. Figuring out what that is for your audience is key .

5. The three elements of a converting landing page: Get their attention Keep them engaged Call them to action Ben Hunt Convert! Designing Web Sites to Increase Traffic and Conversions

6. Get Their Attention Be specific It’s about the visitor, not you The benefit should be perfectly clear Show the immediate gain

7. Keep Them Engaged They must identify with your proposition They must be able to trust you They must believe their needs will be met They can’t have doubts/concerns

8. Gathering intelligence Understanding Your Visitors

9. Strategies Attention Testing Tools A/B & Multivariate Testing User Testing Analytics Analysis

10. Usability Hub | theclicktest.com $20/mo & up Access to: FiveSecondTest NavFlow ClickTest Public or private tests

11. EyeQuant | eyequant.com 99 EUR for 5 one-off tests Access to: Attention Map Perception Map Hot Spot Map Auto-generated

12. Feedback Army | feedbackarmy.com $20/test Ask questions to users Get 10 responses from reviewers 8 Days to gather feedback

13. 4Q Survey | 4q.iperceptions.com $19/mo and up Online survey tool Asks visitors to participate and rate experience Google Analytics integration

14. Unbounce | unbounce.com $25/mo and up Landing page templates A/B & Split Tests Google Analytics integration Uses custom domain

15. Visual Website Optimizer $49/mo and up Easily modify your pages A/B & Split Tests Google Analytics integration Realtime multiple conversion reports

16. analytics insight Understanding Your Visitors

17. Advanced Segment: Region What content is each region most interested in? Are language barriers a factor?

18. Matched Search Queries Determine if you’re getting the right audience for your landing page topic.

19. Returning vs New Visitor Look at returning and new visitors differently.

20. Google URL Builder Use Google’s URL Builder to see how your social messaging brings in visitors.

21. Top Converting Pages What pages on your site are converting the best? What can you learn from them?

22. user psyche 10 questions to ask Understanding Your Visitors

23. Are you presenting your prices the right way?

24. Should you be highlighting your prices , features or your benefits ?

25. Are you matching ad copy to your landing page headlines ?

26. Do theme pages perform better than single product pages ?

27. Does your landing page images reinforce your landing page concept?

28. What reading pattern does your audience use? http://raven.im/readpatterns

29. What emotion should you convey to your audience? http://raven.im/lpemotion Fear Guilt Trust Value Trend-Setting Belonging Time Competition Instant Gratification

30. Can you communicate the same message using fewer words ? Is your headline too clever?

31. Is your landing page talking about you or your visitor ? futurenow.com/wewe

32. What unnecessary steps can you eliminate in the conversion process?

33. Thank You! Taylor Pratt | @RavenPratt Raven Internet Marketing Tools slideshare.net/raventools