Post Click Marketing: Understanding Your Visitors
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The document discusses strategies for understanding website visitors in order to optimize landing pages. It recommends testing different elements like headlines, images, pricing displays, and page layouts to see what most effectively gets visitors' attention, keeps them engaged, and inspires them to convert. It provides examples of tools that can help with user testing, analytics, and multivariate testing to gather insights about things like visitors' reading patterns, interests, and which pages are most successful at driving conversions.
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Post Click Marketing: Understanding Your Visitors
- 1. Post Click Marketing: Understanding Your Visitors Taylor Pratt | @RavenPratt Raven Internet Marketing Tools slideshare.net/raventools
- 3. Ease of Use Price Features Speed
- 9. Strategies Attention Testing Tools A/B & Multivariate Testing User Testing Analytics Analysis
- 33. Thank You! Taylor Pratt | @RavenPratt Raven Internet Marketing Tools slideshare.net/raventools
Editor's Notes
- Specific – Speaks to the present concerns or desires of each specific market You-oriented – All about the viewer, not about us Clear benefit – What’s in it for me? Immediate gain – Offer me a solution to what I want now
- What time of day are users visiting your site? Are language barriers a factor? What content is each region most interested in? What keywords drive content from that region to your page?
- Look at your actual PPC search queries Determine if you’re getting the right audience for your landing page topic Find new negative keywords that are dragging you down
- Learn what information is important to new visitors first, and then find out what they care about when they come back again.
- Form example from iContact