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Sustainable Marketing

More and more people are concerned with sustainability. As a result, the demand for sustainable products is increasing. Companies are responding by offering more sustainable products. However, consumers experience a lot of obstacles when considering to purchase these sustainable products online. What can organizations do with their webshops to remove these obstacles as much as possible?

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Sustainable
Marketing
Meet Magento NL | 2 November 2023 | Theo van der Zee
"I am interested in selling
more sustainable products"
People interested
in sustainable
products
Say they want to pay
more for sustainable
products
The majority of
their purchases is
sustainable
75%
50%
25%
Source: Nielsen, IBM, McKinsey
Value Action
Value Action
Value Action
Time
Info
Money
…

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Sustainable Marketing