Automation is a must in today’s fast-paced digital marketing world. The necessity to streamline key online business and marketing processes is continuously on the rise. During this session, we will uncover the top tools and plugins today’s marketers rely on to both automate and elevate results. From content marketing to SEO and analytics, these WordPress plugins will help you boost marketing efficiency, enhance effectiveness and help you generate marketing leads. Discover how to simplify and improve the way you carry out your marketing strategy in 2017.
Search Engine Optimization using WordPress - Presented by Trust P Nhokovedzo.WordCamp Harare
One of the main strengths of WordPress CMS is SEO. Its has Search Engine friendly code and naturally it will do well.
SEO is a big player in Online Marketing and is very relevant in Zimbabwe (three cases studies of real websites).
I intend to inspire people to think about SEO and show the community how easy it can be achieved using free and paid tools in WordPress.
How quality of products along with their online visibility/impressions are helping authors to better position in the market, increase revenue etc. How/why quality SEO content is important along with the quality products, what are the basics / challenges of writing quality content, what are the myths and how to overcome them.
How to Get Real Business Results from Your Content Marketing EffortsDavid G. Johnson
Using "Content Marketing" to grow your business in 2017 is virtually a necessity.
The most effective content marketers use a strategic approach to ensure that the time, energy and money they invest in developing content has a measurable return on investment (ROI).
Furthermore, for content to be effective, we often find that we need to distribute it in multiple ways: the web, social media channels, and email, just to name a few.
In this session, we'll talk about how to translate your content marketing strategy into real results for your business, including:
* How to continuously improve your content based upon insights from your analytics & other sources
* How to ensure your content gets the visibility it needs (major starting hint: use WordPress!!)
* How to promote and "atomize" your content to get the maximum return on investment!
This talk was originally presented at WordCamp Miami 2017 on March 25, 2017
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Audience questions drive this session. The panelists will discuss live topics on SEO.
Get More Leads! Testing with Landing Page and Post-Click MarketingJanet Driscoll Miller
Join Search Mojo’s Janet Driscoll Miller as she reveals how companies can drive greater lead volume and quality through landing page testing and post-click marketing efforts. Learn how A/B testing through even small changes can affect greater results and how post-click marketing tactics, when applied to organic search traffic, can also drive significantly more leads. Lead quality testing will also be covered.
Search Engine Optimization using WordPress - Presented by Trust P Nhokovedzo.WordCamp Harare
One of the main strengths of WordPress CMS is SEO. Its has Search Engine friendly code and naturally it will do well.
SEO is a big player in Online Marketing and is very relevant in Zimbabwe (three cases studies of real websites).
I intend to inspire people to think about SEO and show the community how easy it can be achieved using free and paid tools in WordPress.
How quality of products along with their online visibility/impressions are helping authors to better position in the market, increase revenue etc. How/why quality SEO content is important along with the quality products, what are the basics / challenges of writing quality content, what are the myths and how to overcome them.
How to Get Real Business Results from Your Content Marketing EffortsDavid G. Johnson
Using "Content Marketing" to grow your business in 2017 is virtually a necessity.
The most effective content marketers use a strategic approach to ensure that the time, energy and money they invest in developing content has a measurable return on investment (ROI).
Furthermore, for content to be effective, we often find that we need to distribute it in multiple ways: the web, social media channels, and email, just to name a few.
In this session, we'll talk about how to translate your content marketing strategy into real results for your business, including:
* How to continuously improve your content based upon insights from your analytics & other sources
* How to ensure your content gets the visibility it needs (major starting hint: use WordPress!!)
* How to promote and "atomize" your content to get the maximum return on investment!
This talk was originally presented at WordCamp Miami 2017 on March 25, 2017
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Audience questions drive this session. The panelists will discuss live topics on SEO.
Get More Leads! Testing with Landing Page and Post-Click MarketingJanet Driscoll Miller
Join Search Mojo’s Janet Driscoll Miller as she reveals how companies can drive greater lead volume and quality through landing page testing and post-click marketing efforts. Learn how A/B testing through even small changes can affect greater results and how post-click marketing tactics, when applied to organic search traffic, can also drive significantly more leads. Lead quality testing will also be covered.
There is a ton of information about the Google Penguin update. In this presentation we will take you straight “to the point” of what you need to know.
Join Tyler Tanigawa and Sam McRoberts as they take us through the in’s and out’s of the recent Google update. In this webinar you will learn:
- What is the Penguin update
- How to know if your site has been affected by the update
- Penguin’s Symptoms and Effects
- How to avoid getting hit by Penguin and what to do next
- How to Recover from a penalty or algorithm update
- How to avoid getting hit by future updates
Kevin Phillips — How To Put Your Content To Work Immediately After PublishingSemrush
These slides were presented at the SEMrush webinar "5 Hours of Content Marketing | How To Put Your Content To Work Immediately After Publishing". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-content-marketing-or-how-to-put-your-content-to-work-immediately-after-publishing/
Hubspot is Inbound Marketing Software in the world, It is truly an all-in-one marketing software that allows you do everything from create website pages , Landing Pages , Social Media, Email Analytics.which help companies to atteract visiter in convert into leads with minimum affort. Hubspot gives user more persionalised website experience For more info visit: http://www.hubspottemplates.com/
http://www.pointit.com - This presentation discusses new Google Ad formats, the content network, international PPC, GEO targeting PPC, and working with search engine representatives.
Building a great online experience is more important than ever to succeed at digital marketing. For many companies, building this experience and their online brand to effectively compete, is beyond their budget. Tomorrow's marketing stack relies on the power of WordPress and its ecosystem to do just that at a fraction of what this would have cost a decade ago. Joost will explain what this marketing stack is, why it's so great for SEO, and how everyone, from Disney to the local baker, can use these tools.
Awesome audiences: Eva Wilkes - SearchNorwich 5SearchNorwich
Eva gives a quick introduction to useful, high-converting audiences and how they prevent wasted spend, she explains how businesses of any size can use remarketing to leverage high quality site content, increasing return traffic and cementing brand awareness. Next, she takes an in-depth look at why, when and how to build Custom Affinity audiences, taking targeting decisions away from Google and putting it back in the hands of the advertiser for maximum ROI.
Join Tina Kesova, our Affiliates & Events Manager, to learn different methods to increase your site traffic, and success tips to help you better convert your traffic to generate higher affiliate income.
You have spent time and money to create and maintain your website, you need to be able to measure its performance. This webinar discusses key statistics and trends to watch when measuring site performance. We will also show you how the data you collect can give you insight into changes you can make to improve the success of your website.
The Extreme Website Makeover Webinar! Exclusively for ACT! Certified Consult...Hall_
We take an ACT! Certified Consultant website and showing how we transform a site that could use some work to one that drives traffic and starts conversations.
We'll talk about what works and what doesn't work, and show how to leverage the resources offered by the ACT! Product Marketing team to captivate visitors.
Bring your questions - we'll have ample time to talk through the process and answer your questions about web design.
This presentation, first made available in Dec. 2012 as a free member webinar for Pet Sitters International, explains why Google Analytics is important for pet sitters, how to sign up for Google Analytics and what important information pet sitters just beginning with Google Analytics should track and why. (http://www.petsit.com)
Jayam Web Solutions is a leading web design company in Chennai that offers mobile responsive and SEO friendly website designs in realistic price. We have 13 years of experience in this industry thus we can serve clients world-wide for all their website design requirements.
Moving from the agency with service-model to service/product-model by develop...WordCamp Polska
Developing premium plugins and targeting them to the global market: our experience and advice.
***
Olexij Fedorov at WordCamp Lublin 2017:
https://2017.lublin.wordcamp.org/session/moving-from-the-agency-with-service-model-to-serviceproduct-model-by-developing-your-own-plugins-cases-and-marketing-advices/
Did you know that by 2013 there will be more people using mobile phones than PCs to get online? Get a jump start this year by creating a mobile version of your website. In this presentation we reviewed a 15-point checklist to get your mobile site in tip-top shape so that it offers the best experience possible to your mobile viewers.
In this Expert Session, Alex Oliveira answers the following twelve questions related to working with website developers:
Can you send me a list of sites you've designed?
Do you charge hourly or by project?
Do you have a project manager or one contact for the entire project?
How many revisions am I allowed?
What are the payment terms?
What Content Management System will you build it in?
What support do you offer once the site is live?
Do you work using templates/themes or build custom sites?
Will the website be responsive?
Who will write or migrate the content?
What services do you provide?
What kind of results can I expect?
WordPress Development with VVV, VV, and VagrantMitch Canter
The day I discovered Vagrant was the day that I changed the way I worked. I went from fighting with server setups and local development boxes to seamlessly creating sites that fit in with my own workflow. But Vagrant by itself, while good, won’t get you there alone.
That’s where VVV – a WordPress development environment – comes in. VVV comes pre-equipped with all of the tools, bells, and whistles needed to streamline your development environment.
Wordpress security best practices - WordCamp Waukesha 2017vdrover
As a popular CMS, WordPress is a common target for hackers and bots alike. In this session, Victor discusses a host of best-practice techniques and corporate security policies that will harden your website against intruders.
There is a ton of information about the Google Penguin update. In this presentation we will take you straight “to the point” of what you need to know.
Join Tyler Tanigawa and Sam McRoberts as they take us through the in’s and out’s of the recent Google update. In this webinar you will learn:
- What is the Penguin update
- How to know if your site has been affected by the update
- Penguin’s Symptoms and Effects
- How to avoid getting hit by Penguin and what to do next
- How to Recover from a penalty or algorithm update
- How to avoid getting hit by future updates
Kevin Phillips — How To Put Your Content To Work Immediately After PublishingSemrush
These slides were presented at the SEMrush webinar "5 Hours of Content Marketing | How To Put Your Content To Work Immediately After Publishing". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-content-marketing-or-how-to-put-your-content-to-work-immediately-after-publishing/
Hubspot is Inbound Marketing Software in the world, It is truly an all-in-one marketing software that allows you do everything from create website pages , Landing Pages , Social Media, Email Analytics.which help companies to atteract visiter in convert into leads with minimum affort. Hubspot gives user more persionalised website experience For more info visit: http://www.hubspottemplates.com/
http://www.pointit.com - This presentation discusses new Google Ad formats, the content network, international PPC, GEO targeting PPC, and working with search engine representatives.
Building a great online experience is more important than ever to succeed at digital marketing. For many companies, building this experience and their online brand to effectively compete, is beyond their budget. Tomorrow's marketing stack relies on the power of WordPress and its ecosystem to do just that at a fraction of what this would have cost a decade ago. Joost will explain what this marketing stack is, why it's so great for SEO, and how everyone, from Disney to the local baker, can use these tools.
Awesome audiences: Eva Wilkes - SearchNorwich 5SearchNorwich
Eva gives a quick introduction to useful, high-converting audiences and how they prevent wasted spend, she explains how businesses of any size can use remarketing to leverage high quality site content, increasing return traffic and cementing brand awareness. Next, she takes an in-depth look at why, when and how to build Custom Affinity audiences, taking targeting decisions away from Google and putting it back in the hands of the advertiser for maximum ROI.
Join Tina Kesova, our Affiliates & Events Manager, to learn different methods to increase your site traffic, and success tips to help you better convert your traffic to generate higher affiliate income.
You have spent time and money to create and maintain your website, you need to be able to measure its performance. This webinar discusses key statistics and trends to watch when measuring site performance. We will also show you how the data you collect can give you insight into changes you can make to improve the success of your website.
The Extreme Website Makeover Webinar! Exclusively for ACT! Certified Consult...Hall_
We take an ACT! Certified Consultant website and showing how we transform a site that could use some work to one that drives traffic and starts conversations.
We'll talk about what works and what doesn't work, and show how to leverage the resources offered by the ACT! Product Marketing team to captivate visitors.
Bring your questions - we'll have ample time to talk through the process and answer your questions about web design.
This presentation, first made available in Dec. 2012 as a free member webinar for Pet Sitters International, explains why Google Analytics is important for pet sitters, how to sign up for Google Analytics and what important information pet sitters just beginning with Google Analytics should track and why. (http://www.petsit.com)
Jayam Web Solutions is a leading web design company in Chennai that offers mobile responsive and SEO friendly website designs in realistic price. We have 13 years of experience in this industry thus we can serve clients world-wide for all their website design requirements.
Moving from the agency with service-model to service/product-model by develop...WordCamp Polska
Developing premium plugins and targeting them to the global market: our experience and advice.
***
Olexij Fedorov at WordCamp Lublin 2017:
https://2017.lublin.wordcamp.org/session/moving-from-the-agency-with-service-model-to-serviceproduct-model-by-developing-your-own-plugins-cases-and-marketing-advices/
Did you know that by 2013 there will be more people using mobile phones than PCs to get online? Get a jump start this year by creating a mobile version of your website. In this presentation we reviewed a 15-point checklist to get your mobile site in tip-top shape so that it offers the best experience possible to your mobile viewers.
In this Expert Session, Alex Oliveira answers the following twelve questions related to working with website developers:
Can you send me a list of sites you've designed?
Do you charge hourly or by project?
Do you have a project manager or one contact for the entire project?
How many revisions am I allowed?
What are the payment terms?
What Content Management System will you build it in?
What support do you offer once the site is live?
Do you work using templates/themes or build custom sites?
Will the website be responsive?
Who will write or migrate the content?
What services do you provide?
What kind of results can I expect?
WordPress Development with VVV, VV, and VagrantMitch Canter
The day I discovered Vagrant was the day that I changed the way I worked. I went from fighting with server setups and local development boxes to seamlessly creating sites that fit in with my own workflow. But Vagrant by itself, while good, won’t get you there alone.
That’s where VVV – a WordPress development environment – comes in. VVV comes pre-equipped with all of the tools, bells, and whistles needed to streamline your development environment.
Wordpress security best practices - WordCamp Waukesha 2017vdrover
As a popular CMS, WordPress is a common target for hackers and bots alike. In this session, Victor discusses a host of best-practice techniques and corporate security policies that will harden your website against intruders.
There are many ways to customize your WordPress site, some wrong and some right. In this presentation we explore the wrong ways and the right ways to make you a better WordPress developer.
How WordPress Changed My Life! - Ricky BlackerWordCamp Sydney
This is the story of how I became involved with WordPress, and the WordPress community, and also how attending WordCamp Sydney 2014 changed my life.
It will give examples of how giving back to WordPress can be beneficial in many ways, and also hopefully inspire those just embarking on their WordPress journey to follow their dreams, and maybe even some tidbits for seasoned WordPressers.
Annual State of the Word presentation at WordCamp San Francisco in 2013. To see the accompanying speech and video, please visit:
http://wordpress.tv/2013/07/29/matt-mullenweg-state-of-the-word-2013/
It looks a lot better with the animation and transitions. :)
In this talk, I will deliver a detailed case study on how WordPress can be used to deliver online courses and build highly engaged communities of students.
Most online courses achieve student completion rates of around 2% - 10% according to this MOOCS research study (http://www.katyjordan.com/MOOCproject.html)
We have achieved 65% completion rates of our online courses by building incredibly engaging courses and a world class learning environment built on WordPress. The best part of this talk is that the online courses and community we have built are all for WordPress developers and freelancers so this is truly a WordPress showcase piece.
The online education market is worth over US$100BN and WordPress provides a great platform for all online educators to improve the quality of their courses and deliver better student outcomes.
The core technology covered will include WordPress, BuddyPress, bbPress, BadgeOS and the LearnDash Learning Management System.
I will also talk about the psychology and strategy of delivering an online course to maximise student engagement and completion rates.
Wordcamp Denver 2015 - Get Clear w Diane WhiddonDiane Whiddon
The best websites have more of YOU in them. This is my talk from Wordcamp Denver 2015 where I talk about the power of Getting Clear on what you most love about what you do and letting that drive your website content creation.
Whether your site is five pages or 500, it needs a strong foundation that plans for growth. We’ll cover site maps, content strategy, user interaction and user experience so you have a plan for your site now, and down the road. We’ll also touch on best practices for doing it all over again for mobile.
Traditionally, SEOs have sought to optimize content with keywords, but now, keywords matter a whole lot less than actual topical authority.
But just how do you build that authority into your site?
If you said, “Content,” you’re half-right. Yes, content matters, but not just any content. Gone are the days of sites producing truckloads of “thin” content of little value. And gone are the days of optimizing any given page for keywords and hoping it will rank. Instead, search engines are looking for authoritative content that is more topically optimized than keyword-optimized.
In this presentation, you'll learn how to build that type of content. Specifically, you will learn:
-- The new way to conduct keyword research, organizing keywords into meaningful topical groups.
-- The importance of searcher intent and how to identify it.
-- How to build topical dominance for a single topic.
Ready to start a business blog but not sure where to start? Start here! This presentation takes you step-by-step through the process of creating an epic business blog that delights audiences and helps you grow your business.
A Freelancer's Guide To Handling Difficult ClientsDamon Schopen
A new client contacts you about a project they want you to do. You quickly negotiate a price. You can’t quite put your finger on it, but you get the feeling that something isn’t quite right. You are really excited to start the new project and make some money so you start right away. You get a couple days in and the client is adding all kinds of things to the project that they thought would be included. On Friday they remember that they never told you the project needs to be completed by Monday. Knowing that it is impossible to finish the project by Monday you get a sinking feeling. Meanwhile, the client thinks that what they are asking for is perfectly normal. After all this is their first website. Quickly you begin to curse the day you met the client and wish you never took on this project.
Having the skills to design and develop a website is only part of what you need to become a successful freelancer. Working with clients and managing expectations are essential skills to have as a freelancer. This session will be an open discussion about how to work with clients and manage projects.
Some of the topics discussed will be:
How to make sure a client is a good fit before jumping into a project.
How to set clear expectations for the client and the freelancer.
How to make sure you get paid for your work.
Ako zvýšiť návštevnosť na blogu - Fabulous by xKatkaKatarina Novotna
Ako zvýšiť návštevnosť na blogu? To je otázka ktorú si kladú nielen začínajúci blogeri. Aj blogeri, ktori blogujú dlho, majú občas problém s nízkou návštevnosťou. Prinášam pár tipov, vďaka ktorým si pomôžete zvýšiť návštevnosť svojho blogu.
Celý talk aj na Youtube: https://www.youtube.com/watch?v=2ys9H5IxbNQ
How to get ahead of your competitors online in 2011. We look at what will be happening in search marketing, social media and web analytics to help businesses get advantage online.
The talk was given to over 60 business owners and marketing managers in Bournemouth, Dorset and received huge praise from all attendees.
seo, search, ppc, local listings, social, facebook, linkedin, analytics, google, adwords, bing, yahoo, success, results, 2011, online marketing, tracking, usability
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
There are a ton of free tools out there...but are they any good?
Why waste the time to figure out what works and what doesn't when you can learn from the experts at Here's My Chance! From marketing to project management, social media engagement to time tracking, we'll walk you through the top tools that we love using with our clients and partnering organizations.
Join Kevin Colahan, COO of Here's My Chance, for this informative and valuable presentation. We'll explore the latest and greatest tools and resources to get a step ahead of the competition.
Our first social media summit! We discussed ways to leverage your social media efforts for your time, the best free apps to use to maximize engagement, marketing tips for Facebook, and so much more.
This webinar covers the Shifft 7 Step Digital Marketing process, explores where you need to start your Digital Marketing journey and discusses tips on how to leverage yourself in this space.
Digital marketing mix key strategies to boost your online lead generationJamshaid (Jam) Hashmi
The Digital world has permeated every aspect of our daily lives, from the way we spend our time, to the way we spend our money. It has changed the way we communicate, and it has really changed the way we seek and receive information.
10 years ago the way people accessed information is much different then today. In a few years, it will likely be even more digitized.
Businesses are recognizing this shift from offline to online and slowly making the transitions
One of the metrics that is changing is where to find customers and more important WHEN. How far in their buying cycle are they. What are we willing to pay to have our message shown to them at the opportune time.
Businesses are recognizing this shift from offline media to online media, and realizing that in order to acquire leads, build targeted traffic and convert more customers in the new normal, they have to start measuring different metrics.
Uncovering Social Media & SEO Opportunities to Maximize Your Firm's Digital R...Becky Livingston
Presented in conjunction with Brian Swanson, Becky and Brian share tips on how firm's can leverage social media and search engine optimization (SEO) strategies in its marketing strategy. Are you sure you’re getting the most from your analytics, new social platforms, and SEO to help increase lead generation, the firm’s bottom line, and branding potential? This slide deck was developed to help you:
• Discover additional inbound marketing opportunities for your firm using Google+;
• Take a deeper dive into social analytics, e.g., dark social, to help determine how clients share content; and
• Understand how Author Rank influences search engine rankings and inbound marketing.
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Allison Kulage
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
6. What’s Your Digital Marketing
Goals For 2017?
• Increase Contact List
• Increase Social Engagement
• Increase Content Marketing
• Increase Leads
• Enhance Your Email Program
• Be More Strategic
• Do More Testing
32. Experiment 3:
A. Passionate about Betting – We are Too
B. Make More Money on Your Bets – Get Free Betting Tips
C. Stop Losing Money on Your Bets – Get Daily Betting Tips.
33. Experiment 3:
A. Passionate about Betting – We are Too
B. Make More Money on Your Bets – Get Free
Betting Tips
C. Stop Losing Money on Your Bets – Get Daily Betting Tips.
34. What Were The Results?
X% Increase in Clicks to Content
Under
25%
Between
25 -75%
Over
100%
35. + 220%
Increase in
Clicks to
Content
0
10
20
30
40
50
60
70
January March May July September November
Click To Rates
Without With A/B
39. Catchup on Emails
Research Your Competitors
Have lunch with your boss, partner or colleague
Listen to 16 Covers of Shake It Off
Watch 1/3 of The Hobbit
Brainstorm with a couple
of colleagues on how to
make the office run better
What
Would You
Do With An
Extra Hour?
40. • Connect Your Social Accounts
• Automatically share new
posts with your social
network
• Supports Twitter, Facebook,
Tumblr, Pinterest, LinkedIn,
and Google+
44. • Supports Twitter,
Facebook, and LinkedIn
• Choose Time Between
Posts
• Choose What Post
Categories to Share
• Add Text Before or
After
• Add Hashtags
45. What Were The Results?
X% Increase in blog visits via social media
Under
25%
Between
25 -50%
Over
50%
46. + 40%
Increase in
blog visits
via social
media
0
5
10
15
20
25
30
35
40
January March May July September November
Click To Rates
Blog Post Visits Via Social
48. The most important strategic goals of a
marketing automation strategy are
Increasing lead generation (61%), lead
nurturing (57%) and sales revenue (47%)
49.
50. • Find out who's on your site
and what they're doing
• More context for your
conversations
• Customized Reports
• Connects to Your Email
Program
54. • Preview and Push
Live all within the
dashboard.
• No Developer
Needed
55. How does it work?
1. HubSpot Marketing Free will track
each anonymous visitor to your site
with a cookie.
2. HubSpot automatically identifies and
watches each existing form on your site
for submissions.
3. Once someone fills out any form on
your site, HubSpot will identify that
person with their email address. and
add them to your contact list.
4. Receive an email with a link to the
new contact record with all of their
visit history.
80. What Were The Results?
X% Increase in number of blog views per session
Under
25%
Between
25 -75%
Over
100%
81. + 11%
Increase in
number of
blog post
views per
session 0
5
10
15
20
25
30
January March May July September November
Click To Rates
Without With Related posts
83. The most significant barrier to
marketing automation success is
the lack of an effective strategy
52%
84. Sarah Kloth
Director of Digital Strategy
@Sarah_Kloth
More Tools +
Free Digital Strategy Kit
go.topfloortech.com/wordcamp
Editor's Notes
My name is Sarah Kloth, I am the director of Digital strategy at Top Floor, a local digital marketing agency in New Berlin.
So, when I first started to apply to be a speak here, I struggled with what topics I was going to present. I can’t tell you how many times I re-filled out the call for speakers form before submitting. But what I was doing was thinking – thinking about these conferences in a whole. What usually happens? You spend the day listening to great speakers to get super hyped up about marketing and development, etc. You say YES! this is great I’m going go back to work on Monday and conquer the world!... then realty sits in. The weekend comes and you slowly unwind away from everything you heard at the conference. Then Monday rolls around. You might go in and be motivated again – thinking of all the great things you heard at WordCamp. But then you realize – everything I heard was great, but you don’t know where to start or how to actually make those great things happen within your position.
So – I was thinking – how can I both inspire you today as well as provide some actionable insights that you can take to work on Monday and actually put to use. So, I got to thinking again - what do I have to give – and the answer is this. “Tools To Automate and Elevate Your Marketing Efforts” Today I’m going to share with you the collection of tools that I have discovered over my career to both save time as well as improve performance.
How many of you feel like this? Content and information overload. In today’s digital world - -There is SOO much going on. Its full of disruptions. So its easy to be bogged down by daily tasks. Its key to have a detailed strategy to make sure you stay on task to reach your goal. Today we are going to learn how to go from this to …..
Now when I talk about automation. What am I talking about? I am not talking about the BIG price tag software programs that promise you will get a 500% return on your investment with little effort involved. Did you know the highest benefit in a recent study of marketing automation is Taking repetitive tasks out of marketers hands, allowing focus on new/more exciting projects. And that’s what I’m going to be focusing on here. The little tools that can make a big diference.
This. Being able to take a breather and watch as you automate and elevate your marketing efforts. But before we can automate and elevate, we need to know what our plan is.
So lets start with your goals. So you have your digital marketing plan put together.
You set your goals. But now what? How Will You Implement Your Digital Strategy?More importantly how Will You Ensure You Reach Your Goals? How are you going to have time to keep up with all this and ensure that its all working? The answer… there is an app for that.
There is an app for that. Today I’m going to take you through some of those goals and how you can use some of these great plugins and tools to accomplish those goals.
SumoMe is a suite of free tools that can be used to grow your website's traffic. The SumoMe tools are easy to install and work on any website.
If increasing your email list is top of your marketing plan for the year, this tool is a MUST. From tools for social media to tool for email marketing to tools for understanding your users journey on your site.
List builder it a great add on that helps to increase your sign up – whether that be for general newsletter signups or special promotions that you have running or even a great way to promote gates content.
Regina george says it best. Don’t obsess over your audience. Don’t be creepy. Don’t be annoying. It’s like makeup – less is more! The customization exists within these tools to make sure that you are not over doing it so much that you turn off your audience.
Headlines are important. They are responsible for getting users to click and chare your content.
Who here has share an article just because of the headline without even reading the article?
so We all hear about A/B testing constantly right?
You feel like this. I’m going to bil nye the science out of this. So you get your content ready, your ready to test. And then you wait… and wait.. And you are like ok time to look and figure out which one is better. And you go from bill nye to this...
Which one worked? was it 1 or 2. 2 or 3. 3 or 1. And now you are totally discouraged. Totally lost.
And you find yourself giving up. You’ve come to the point that the limit does not exist. And you go back to just doing what you were doing before.
Inspired me to seek out easy solutions for SMBs to a/b test on their own.
Split (A/B) test multiple titles for a post and discover which gets more page views. Great way to increase click through rates.
Experiment. Question. Benefit. Loss.
Benefit.
Split (A/B) test multiple titles for a post and discover which gets more page views. Great way to increase click through rates.
wondering how they can fit social media into already busy schedules , this one is for you.
What if you could get that hour back?
What if you could get that hour back?
Automatically share your old posts on Twitter, Facebook, LinkedIn. Get more visitors to your website and keep your content alive.
435 of you spend 6 or more hours a week on social media. That’s about the equivalent to one whole work day.
SumoMe is a suite of free tools that can be used to grow your website's traffic. The SumoMe tools are easy to install and work on any website.
Split (A/B) test multiple titles for a post and discover which gets more page views. Great way to increase click through rates.
That same study I talked about at the beginning. The most important strategic goals of a marketing automation strategy are Increasing lead generation (61%), lead nurturing (57%) and sales revenue (47%). So we have a tool for that as well.
Reading disruptive marketing… really caught my attention was that we on average are wasting 60% of our day on mindless processes. Setting up to do lists, logging time, etc.
Reading disruptive marketing… really caught my attention was that we on average are wasting 60% of our day on mindless processes. Setting up to do lists, logging time, etc.
Now this is probably what you are all familiar with when it comes to Yoast. Basic meta data and keywords.
Quickly increase your readers' engagement with your posts by adding Related Posts in the footer of your content. Automatically added Related Posts can increase your internal traffic up to 10%.
Automatically added Related Posts can increase your internal traffic up to 10%.
Optimize your workflow as much as you can. Automotate the simpler tasks, so you can make better use of your time with the things that matter. Just because you feel like you arent spending much time on something doesn’t mean it cant be successful. Trust in the tools.
I’m going to leave you with think to think about. The last thing I want you all to think after this is that you can just go back to work on Monday and add all these tools we talked about to today, and sit back and relax and watch things happen. IF you do just that, you will probably find that you aren’t getting the same type of results we talked about here today.....
So here you go. Write this down. Someone tweet this out for everyone. Go to the URL. Here you can download the presentation from today as well as download a digital strategy kit to help you create a strategic plan for your marketing. Here you can get content calendars, buyer persona templates, marketing calendar templates and more. So go here – make your plan – THEN figure out