This document provides a summary of a senior marketing and advertising executive's professional experience and qualifications. As a Vice President and Group Account Director at Y&R Canada from 2003-2014, they led major accounts including Colgate-Palmolive Canada, Barilla Canada, Bank of Montreal, and Princess Margaret Cancer Centre, achieving record performance and building collaborative partnerships. Prior to that, from 1994-2002 as Marketing Manager at ConAgra Foods, they drove sales growth of key brands and spearheaded new product development. They bring extensive experience in strategic communications, advertising, research, and relationship management from senior roles in marketing and account leadership.

1. Senior Advertising and Marketing Professional
Profile: Results-driven senior marketing/advertising executive with exceptional business-building
and strategic communications skills in CPG, not-for-profit, finance and other sectors.
Goal: New challenges in leading strategic corporate and marketing communications efforts for a growth-oriented
organization in the private, public or not-for-profit sectors.
PROFESSIONAL EXPERIENCE—ADVERTISING
Vice President, Group Account Director, Y&R Canada (Mar. 2003-Oct. 2014))
Account Director (2003-4), Member of New Business Team
Led the Colgate-Palmolive Canada, Barilla Canada, Bank of Montreal and Princess Margaret Cancer Centre
businesses, driving exceptional results and building consistently productive collaborative partnerships.
Accomplishments:
 Achieved record-high agency performance appraisal scores from Colgate, earning Y&R sizeable bonuses
 Drove innovative and successful integrated communications programs for flagship Colgate brands
 Consistently met or exceeded Y&R revenue targets each year
 Led and personally managed nine projects for BMO prior to and throughout the time the agency was pitching the
business, gaining the client’s confidence and helping Y&R win the account
Responsibilities:
 Key managing partner with full P&L responsibility for all client businesses, including revenue, manpower,
production and talent budgets
 Spearheaded IMC planning processes with multiple external agency partners
 Responsible for extensive TV, print, OOH, radio, and digital work across all client brands and products
 Significant involvement in consumer advertising and product research (qualitative and quantitative)
 Trained, mentored and managed a large team of account managers.
 Key liaison with Advertising Standards Canada and client/agency legal consultant; have comprehensive
knowledge of non-prescription drug regulatory guidelines and Canadian advertising law
 Led contract negotiations with celebrities for use in high-profile client campaigns
 Played a key role in successful new business pitches
PROFESSIONAL EXPERIENCE—MARKETING
Marketing Manager, ConAgra Foods (1994-2002)
Group Brand Manager (1993-4) Senior Brand Manager (1990-3)
Provided key strategic impetus and leadership in management of all aspects of CPG marketing, including
advertising, research, product development, product quality and profitability for key product lines.

2. Cont’d…page 2
ConAgra Foods cont’d…
Accomplishments:
 Drove combined sales growth of +38% on company’s top three base brands over a 5-year period via powerful
consumer communication strategies
 Spearheaded new product development with Canadian and U.S. technical management teams, developing and
implementing 2–5 national new product launches per year, adding $5MM in incremental sales each year
 Grew flagship brand Chef Boyardee by up to 8% annually in a flat market via initiation of superiority strategies to
drive sales growth
Responsibilities:
 Supervised Brand Managers on businesses totaling $150MM in sales, with all advertised brands achieving
market leadership in their categories
 One of seven Executive Team members significantly affecting long-term company growth and strategies
 Led and managed external resources, including advertising agencies, media buying services, design firms,
research firms and co-packers
 Led project teams for corporate projects such as Bar Code Compliance through all phases of successful
implementation within industry deadlines
EARLY CAREER—ADVERTISING
Account Management, DMB&B Canada Ltd. (1985-90)
 Worked on four #1 Procter & Gamble brands: Always, Pampers, Crest and Ivory
 Gained experience in strategic development, advertising research, TV, radio, and print advertising production
EDUCATION
BA, Magna cum laude, Colby College, Maine
Major in English Literature, Dual Minor in Art History and Language
Phi Beta Kappa, Dean’s List
CONTINUING PROFESSIONAL DEVELOPMENT
 Colgate Palmolive Shopper Marketing Training
 Rogen & Associates Presentations Skills Program
 CMC Executive Leadership Courses (Various)
 FCPMC Member Seminars (Various)
PROFESSIONAL ACTIVITIES & AFFILIATIONS

3.  Humber College Curriculum Advisory Board
 Advertising Standards Canada – Children’s Committee Representative since 2006