Tricia M. Spellman is a seasoned marketing and business development executive with over 18 years of experience in various industries, including healthcare and technology. Currently serving as the Global Marketing Director for HIMSS and HIMSS Analytics, she has significantly contributed to revenue growth and brand development through innovative marketing strategies and leadership. Her achievements include increasing HIMSS' annual revenues by 33% and successfully launching new products internationally, demonstrating her expertise in strategic marketing and public relations.

1. triciam.spellman
TRICIA M. SPELLMAN ● Phone: 773.620.6716 ● Email: tspellman1010@yahoo.com
CAREER SUMMARY
An exceptional marketing/business development executive with over 18 years of diverse, global experience in the
corporate and consulting/agency environments. Accomplished career includes experience in industries such as healthcare,
technology, financial and consumer package goods. Professional portfolio includes working with industry leaders
including: HIMSS, HIMSS Analytics, Zebra Technologies (NASDAQ: ZBRA), Tenet Healthcare (NYSE: THC),
Extended Care Information Network (An Allscripts Company), and Home Savings of America (Now owned by
Washington Mutual). Core competencies include:
PROFESSIONAL EXPERIENCE
HIMSS and HIMSS Analytics – Global Marketing Director (Chicago, IL) 2005 – Present
A global healthcare IT membership organization and a market research and analytics company.
Core Responsibilities:
• Spearhead the market research, brand efforts and marketing strategies for existing and new products in North
American, Asia Pacific, Europe and the Middle East.
• Devise/execute retention and recruitment marketing strategies for three membership programs.
• Develop the brand, positioning and marketing for the company’s online and interactive product offerings such as a
HIMSS Virtual Conference and the eLearning Academy.
• Lead and manage an entire global marketing team in addition to six agencies/consultants worldwide.
Accomplishments:
• Increased HIMSS’ annual revenues by 33% within three years through the development of strong branding and
marketing strategies.
• Increased HIMSS Analytics revenues by 13% in 2008 through innovative marketing efforts.
• Grew the HIMSS’ 2008 Annual Conference and Exhibition attendance in North America by an increase of 21%,
making it the largest North American venue of its kind.
• Launched five new product offerings in Europe, the Middle East and Asia Pacific, which resulted in a 10%+ increase
in company revenues in just two years.
• In 2008, achieved a 5% increase in membership revenues by executing cutting-edge strategies.
Outlook Marking Services, INC. – Senior Marketing/PR Director (Northbrook, IL) 2000 – 2005
A professional services firm offering marketing and public relations consulting.
Core Responsibilities:
• Aggressively led and managed agency business in the technology, healthcare, consumer packaged goods and
biopharmaceutical industries.
• Developed strategic marketing/public relations campaigns and message platforms for the agency’s top accounts
including Zebra Technologies (NASDAQ: ZBRA).
• Developed core communications strategy and positioning statements/messages for C-level executives during critical
business events/issues such as global quarterly earnings announcements.
• Created new business development strategies for the company.
Accomplishments:
• Obtained 222 media interviews with reporters and generated 634 media articles within 12 months for Zebra’s radio
frequency identification (RFID) product. This substantially raised the company’s stock price and positioned Zebra as
a major player across seven verticals.
o Strategic Marketing Plan Development o Product Launches and Business Development
o Media Relations and Message Platform Creation o Online, Digital and Mobile Marketing
o Brand Development and Management o Global Agency Search and Selection
• Positioned clients to financial and business analysts, which resulted in high-level, effective analysts briefings with
leading firms such as IDC Research, Gartner, Aberdeen Group, Forrester Research, AMR Research and The Yankee
Group. This helped to expand the companies’ global sales pipelines and provided a more aggressive competitive
advantage.
• Generated 40 new business leads with top healthcare organizations worldwide for Zebra’s channel partners, which
increased sales by 30%.
• Won four new business accounts for Outlook Marketing Services, boosting revenues by 34%.
Spencer Stuart – Global Marketing Manager (Chicago, IL) 2000
A privately held, global executive search firm.
Core Responsibilities:
• Directed creative marketing and public relations strategies for the firm’s Internet, Communications/Media and High
Technology practices.
• Led a team of internal and external resources to enhance the company’s Web site and positioning of key products and
services.
Accomplishments:
• Through marketing strategies, generated 20 new business leads with global organizations which resulted in a 28%
sales increase.
• Launched the company’s first international conference in Barcelona, Spain which exceeded all revenue goals and
generated 10 new clients.
• Spearheaded a new, innovative business development/marketing process for Spencer Stuart’s global sales force,
driving a 15% increase in revenue.
Extended Care Information Network, INC. (ECIN) – National Marketing Director (Chicago, IL) 1999 – 2000
Now owned by Allscripts, ECIN was a start-up software company offering Internet-based solutions, services and consulting.
Core Responsibilities:
• Led business-to-business and business-to-consumer marketing and public relations strategies for the company’s online
products and services marketed to hospital systems and consumers nationwide.
• Developed and launched the company’s brand and positioning which was instrumental in helping this start-up become
a national, renowned brand. The company was recently sold to Allscripts for $90,000,000.
• Partnered with the CEO to develop investor presentations, which helped secure investment funds.
Accomplishments:
• Launched a PR/marketing campaign, which resulted in several media placements in leading trade publications. One
article generated over $2 million in revenue with a national healthcare network.
• Expanded the company’s market share in major healthcare markets and increased revenues by 50%.
• Developed business development strategies, which generated 20 new business leads in just six months.
ADDITIONAL EXPERIENCE
Home Savings of America – Irwindale, CA – Marketing/Communications Manager 1996 – 1998
Tenet Healthcare – Los Angeles, CA – Marketing/Communications Manager 1993 – 1996
The Prudential California Reality – Beverly Hills, CA – Advertising/ Public Relations Manager 1990 - 1993
EDUCATION
B.A./University of Northern Iowa, Cedar Falls, IA (Served as reporter for the University newspaper, The Northern Iowan)
PROFESSIONAL ASSOCIATIONS (All Current)
Member, Business Marketing Association (BMA); Member, American Marketing Association (AMA); Mentor, Horizons
for Youth
t
ower aw
ard
•
w
inner
•
anaward-winningmarketingexecutive
AMCP

2. professionalportfolio

3. situationHIMSS had a critical need for a strong brand and positioning that clearly communicated to its
audiences HIMSS’ value proposition and market positioning.
solutionConducted in-depth market research and partnered with a brand firm to develop a powerful,
strategic brand which was successful in encapsulating HIMSS value proposition to audiences
in the healthcare IT sector. For example:
• Corporate Tagline: “transforming healthcare through IT”
Used to encapsulate everything HIMSS is and stands for.
• Campaign Theme: “Architects of Change”
Engages audiences on a personal level and suggests that everyone plays a role within the
transformation that is under way.
results• Once the company’s brand was launched three years ago, HIMSS’ annual revenues
increased by 33%.
• The brand helped to grow the HIMSS’ 2008 Annual Conference Exhibition attendance in
North America by 21%, making it the largest North American venue of its kind.
• Successful in integrating the brand with five new product offerings in Europe, the Middle East
and Asia Pacific, which resulted in a 10%+ increase in company revenues in just two years.
• The brand helped to achieve a 5% increase in membership revenues by executing
cutting-edge strategies
branddevelopmentandmanagement
HIMSS Corporate
Brand
• Corporate Membership
• Virtual Conference Expo
• Summit
• Global Conferences
• HIMSS09
MARKETING OPPORTUNITIES2008-09
Building New Levels of Your Success
www.himss.org
t r a n s f o r m i n g h e a l t h c a r e t h r o u g h I T
TM
transforming healthcare through IT
HIMSS Brand
HEALTHCARE INFORMATION AND MANAGEMENT SYSTEMS SOCIETY
transforming healthcare through IT
visit us online at www.himss.org
TM
HIMSS09 Brand
Annual
Conference
Exhibition
CHICAGO
APRIL 4-8, 2009
TM
www.himssconference.org
architects
of
change

4. strategic,integratedmarketingcampaigns
situation
Ensure all revenue goals were met for HIMSS’ conferences and exhibitions
located in North America, Europe, Asia Pacific and the Middle East.
solution
Developed and implemented effective marketing, communications and public
relations plans. Elements included an ePush campaign, direct mail, print and
online advertising, mobile marketing, social media, telemarketing, channel/
partner marketing and public relations.
results
• Grew the HIMSS’ 2008 Annual Conference Exhibition attendance in North
America by 21%, making it the largest North American venue of its kind.
• Increased the attendance for HIMSS AsiaPac Conference Exhibition by
29% from 2007 to 2008.
• Attracted over 1,800 attendees from 61 countries to the European conference
and exhibition, which was a 25% increase from the previous year.
WoHIT Conference Brochure
4–6 November 2008
Bella Center
Copenhagen, Denmark
Engage...Discuss...Learn...Network
Attend Europe’s
Leading Healthcare
IT Conference Exhibition
WoHIT08 speakers represent the most esteemed
healthcare visionaries and thought leaders from
the region.They will help lead the 60+ interactive
educational sessions, real-world case studies and
best practices touching on today’s most critical
healthcare IT topics.
Accreditation application in process with:
The European Accreditation Council for
Continuing Medical Education (EACCME)
Register today for pre-registration savings!
Inside:
Full Programme Grid,Thought Leaders,Exhibit Details and More...
The Keynotes:
Gain Perspective from
These Industry Leaders:
Mr Esko AhoMs Viviane
Reding
Prof Nicholas
Negroponte
Organising Committee
Host Organisations
European Secretariat
WoHIT Conference Web Site WoHIT Conference ePush
Spellman, Tricia TSpellman@himss.org
WoHIT Push for Portfolio
September 6, 2008 2:23:10 PM CDT
Rob Gueli rgueli@rcn.com
Hi,
I want you to add this ePush to the strategic marketing page by the WoHIT materials. Refer to my notes in the portfolio document I've sent over.
Thanks-
Tricia
Tricia Spellman
Director, Marketing
HIMSS
transforming healthcare through IT
230 East Ohio Street, Suite 500
Chicago, Illinois 60611
Phone: 312.915-.9258
Fax: 312.915.9209
tspellman@himss.org
www.himss.org
From: HIMSS [mailto:himss@himss.mmsend.com] On Behalf Of HIMSS
Sent: Thursday, July 10, 2008 1:39 PM
To: Conner, Sarah
Subject: WoHIT08: EHR and Interoperability, A Major Focus
View the handheld or web version.
Education | Exhibition | Networking Events | General Information | Registration
Interoperability: A Major Focus at World of Health IT
2008
A major milestone in the deployment of information technology
for the benefit of European healthcare was reached with the
recommendation by the European Commission that Electronic
Health Records (EHR) should be interoperable across the
EU's 27 member states by 2015.
EARLY BIRD Discount
Ends 14 JULY
register today for
savings!
Featured Thought Leaders
The issues and challenges associated with implementing
interoperability in Europe will be a key theme at
World of Health IT 2008, Europe's leading event for
the eHealth community, which is being held in Copenhagen,
Denmark, on November 4-6 2008.
Click Here for More Information
Keynote Speakers
Mr Esko Aho
President, SITRA Finnish Fund for Innovation
Former Prime Minister
Finland
Prof Nicholas Negroponte
Cofounder, MIT MediaLab
Founder, One Laptop per Child
United States
Ms Viviane Reding
European Commissioner
DG Information Society and Media
European Union
Attendees will Experience:
Perspectives from keynotes and thought leaders representing end
users/providers, government/policy makers, from the healthcare IT
market
Over 60 educational sessions
Multiple eSessions designed to offer on-demand learning
60+ exhibitions and targeted product tutorials
World-class Interoperability demonstrations
Unparalleled knowledge sharing and networking opportunities
Early Bird Pricing Closes 14 July
Register Now!
For group discounts and other registration information, contact:
registration@worldofhealthit.org
Sponsors
Ms Karin Johansson
State Secretary to the
Minister for Health and
Social Affairs
Sweden
Dr Michael Bainbridge
Clinical Architect, NHS
Connecting for Health
Programme
2007 BT Health Insider
Healthcare ICT Champion
of the Year
United Kingdom
Dr Jeffery Bauer
Partner, Futures Practice
ACS Healthcare Solutions
United States
Dr David Atlan
CEO, PhenoSystems
Belgium
Thomas Smith
Chief Information Office
Evanston Northwestern
Healthcare
Dr Denis Protti
Founder, University of
Victoria School of Health
Information Science
Canada
Mr Ilias Iakovidis
Deputy Head of Unit – ICT
for Health, DG Information
Society and Media,
European Commission
European Union
Mr Dave Garets
President CEO, HIMSS
Analytics
Executive Vice President,
HIMSS
United States
Dr Joan Guanyabens
Secretary of Strategy and
Coordination, Department
of Health
Spain

5. Annual
Conference
Exhibition
CHICAGO
APRIL 4-8, 2009
TM
www.himssconference.org
architects
of
change
HIMSS AsiaPac09 HIMSS Middle East09
HIMSS09 Annual Conference Exhibition
HIMSS AsiaPac09 Web Site
HIMSS09 Annual
Conference
Exhibition Web Site
HIMSS Middle East09 Web Site
HIMSS09 Annual Conference
Exhibition ePush

6. strategic,integratedmarketingcampaigns
HIMSS Analytics Essentials Report Postcard
situation
Ensure that HIMSS Analytics’ revenue goals of $6.2 million were reached within
12 months. The products and services included market research, healthcare IT
data, consulting services and trend reports. Target audiences included C-level
executives from the provider setting and healthcare IT vendors.
solution
Developed and launched an aggressive marketing, sales and public relations
campaign, which included an ePush campaign, sales support materials,
press releases and media pitching, online/print advertising, channel/partner
marketing and a powerful search engine optimization (SEO) program.
results
Generated $7.2 million in revenues, which was a 17% increase over the
targeted revenue goal.
i n s i g h t
Make the smarter choice with your budget
Now that’s smart!
by investing in the best business intelligence in the industry – the
Essentials of the US Hospital IT Market from HIMSS Analytics.* In this
new edition, find out how today’s economy has impacted healthcare
IT…and what that means to your business!
HIGHLIGHTS INCLUDE:
HIMSS ANALYTICS 230 EAST OHIO SUITE 600 CHICAGO,IL 60611
Presorted First Class
U.S. Postage
Chicago, IL
Permit No. 7706
PAID
So whether you’re an investor, consultant or vendor –
find out what’s hot…or what’s not in the coming years.
Five-year Compounded Annual Growth Rate market spend forecast
Forecasting models
16 application overviews such as: EMR, patient safety, bar coding,
revenue cycle management and financial applications
Set realistic goals for your team
Make informed recommendations for your clients
Invest in the right sector….where spending is projected to increase
*Essentials of the US Hospital IT Market is based on an analysis of current data taken from the
HIMSS Analytics™ Database.
Purchase Essentials
in its entirety…
Visit www.himssanalytics.org/essentials.asp for more
information or call Amy Bergau at 312.638.9412.
by volumes or by chapters.
www.himssanalytics.org
As budgets get smaller…
Companies today depend on their dollars to go further…
and bring back more value than ever before.
they need to get smarter!

7. HIMSS Analytics Provider Perks Brochure
HIMSS Analytics Benchmarking ePush
HIMSS Analytics
Market Research Web Site
HIMSS Analytics
Consulting Services
Web Site
HIMSS Analytics EMR Adoption Model
Healthcare providers receive perks from HIMSS Analytics for their participation in HIMSS
Analytics’ Annual Study. The study collects healthcare IT information from 5000+ healthcare
providers nationwide. The de-identified aggregate information is made available to other
healthcare providers that complete the study to enable and encourage collaboration as well as
advance healthcare IT initiatives.
Provider Perks Include
Benchmarking Reports – Compare your organization with similar organizations
relative to:
©2008 HIMSS Analytics, LLC.
to compare their score to comparable hospitals, their state’s
average score and more.
Visit www.himssanalytics.org for the country’s
HIMSS Analytics Database
HIMSS Analytics Products and Services Web Site

8. situation
Revenues for the HIMSS09 exhibition were decreasing due to customers’
budget constraints, mergers and acquisitions and scheduling conflicts.
solution
Spearheaded a powerful “Top Five Reasons to Exhibit at HIMSS09”
campaign, which communicated the value proposition of purchasing exhibit
space and sponsorships for the conference.
results
• The campaign generated 20 new exhibitors for HIMSS09 in just two weeks.
• It was successful in persuading 14 exhibitors who were thinking of canceling
their contract to remain part of the exhibition.
businessdevelopmentandsalessupport
HIMSS “Top Five Reasons to Exhibit”
ePush Campaign
TM
1HIMSS’ Track Record and Upward Trends
Key areas that directly affect your success at this conference are trending up. These
include:
► Purchasing Authority: More than 70% of attendees have
decision making authority, up from 50% in 2007.
► Target Audience: An increase in CIO attendance of 30% from
2007.
► Work Site: A substantial increase in attendees from the Hospital,
Multi-Hospital Work Sites and Integrated Delivery Systems increased
33% in 2008, compared to 28% in 2007.
► Leads Captured by Exhibitors: From 2007, there has been
an 88% increase in total leads captured by exhibitors and a 65%
increase in average number of leads.
The Location is Prime – The Midwest Should Be Known as
Midmedical (IA-IL-IN-MI-MN-MO-ND-NE-OH-SD-WI)
The Midwest region is a hub for healthcare organizations, including Integrated
Delivery Systems (IDS), critical access hospitals (CAH), single hospital systems, large hospitals
and more. The same audiences your company is targeting! The decision makers from these
facilities will not have to travel far to get to HIMSS09.
And HIMSS will make it even easier with special regional
packages. Midmedical proof points include:
► The Midwest is a Hub for Healthcare: The Midwest is
home to more than 10,300 healthcare organizations that
are within driving distance, or a short flight to Chicago*.
These include IDS, RHA, Single Hospital Systems, Hospitals,
Sub-Acute, Ambulatory and more.
► Midwest Organizations Plan to Spend: These organizations have 921 separate plans to purchase
and implement a major healthcare application*.
► Key Decision Makers: Many key decision makers are located right in the Midwest region.
► Heavy Saturation of Key Audiences: Nearly 40% of all critical access hospitals are located in
the Midwest region*. Many of these hospitals now have the ability to purchase and enhance IT systems
and are anxious to do so. There is also a very heavy population of general medical and surgical centers;
a total of 654*.
*Derived from the HIMSS Analytics™ Database
2
CHICAGO
APRIL 4-8, 2009
architects
of
change
www.himssconference.org
5Reasons You Should Exhibit at HIMSS09Top
Nearly
C-Level health-
care executives
are based in the Midwest.
10,000
Close to
for Hospitals and Integrated
Delivery Systems are
located in the Midwest.
2,000 CIOs
HIMSS
is the most
important
event we do
all year. We
close deals and
create a sales
pipeline for the
remainder of
the year.
Mid-size Software
Company
26% 36%
38%
PURCHASING AUTHORITY
More than 70% of attendees have decision making authority -
up from 50%+ in 2007
TM
3The Industry’s Leading Educational Content
Each year, HIMSS features the industry’s most recognized and respected speakers
and thought leaders. Its educational track covers all critical healthcare IT content
areas. HIMSS09 education will be even stronger because of:
► An Industry-Leading Reviewer Process: There is a stronger and more diverse review process for the
educational programs. The number of reviewers increased by more than 65%.
► A More Global Appeal: There was a 50% increase in the number of international speaker proposals
submitted to the conference over the previous year.
Aggressive Marketing and PR Strategies
HIMSS is investing in an aggressive marketing and PR campaign to ensure that the
right audiences are on the exhibit floor at HIMSS09. These hard-hitting strategies --
which will target over 200,000+ prospects nationwide -- will include:
► Direct mail campaign
► Print and online advertising campaign
► eMail, online and mobile campaign
► Telemarketing
► Third party/channel marketing
► eNewsletters
► Aggressive media/PR campaign
► Cross marketing at other industry events
► Targeted marketing for exhibitors, such as cardpaks
► High-level visits to major healthcare systems by HIMSS’ senior executives
4
5The Tools and Technologies that will Help Attendees Connect
with Your Company
HIMSS09 has expanded and developed new tools and technologies that allow
attendees to easily connect to you. These powerful tools include:
► HIMSS09 Web site: Attendees can search exhibits by product, service, vendor name and more. See
for yourself: www.himssconference.org/exhibition
► HIMSS Connect: An online tool -- accessible 24/7 -- that attendees and exhibitors can leverage to find
and connect with vendors, attendees and HIMSS members.
► On-site Product and Service Navigational Kiosks: Throughout the convention center, there are
several kiosks which allow attendees to easily search and find exhibitors.
► On-site Guides: HIMSS develops two highly-effective onsite guides that navigate the attendee to the
appropriate exhibitor.
► Lead Retrieval Devices: HIMSS features the industry’s most cutting-edge lead retrieval devices which
capture booth attendees’ contact information and helps exhibitors with post-conference follow-up.
From 2007, there
has been an
88% increase
in total leads
gathered by
exhibitors and a
65% increase
in average
number of leads.
CHICAGO
APRIL 4-8, 2009
architects
of
change
www.himssconference.org
HIMSS “Top Five Reasons to
Exhibit” Sales Sheet
An example of how market research is leveraged for more powerful marketing messages.
1HIMSS’ Track Record and Upward Trends
Key areas that directly affect your success at this conference are trending up. These
include:
► Purchasing Authority: More than 70% of attendees have
decision making authority, up from 50% in 2007.
► Target Audience: An increase in CIO attendance of 30% from
2007.
► Work Site: A substantial increase in attendees from the Hospital,
Multi-Hospital Work Sites and Integrated Delivery Systems increased
33% in 2008, compared to 28% in 2007.
► Leads Captured by Exhibitors: From 2007, there has been
an 88% increase in total leads captured by exhibitors and a 65%
increase in average number of leads.
The Location is Prime – The Midwest Should Be Known as
Midmedical (IA-IL-IN-MI-MN-MO-ND-NE-OH-SD-WI)
The Midwest region is a hub for healthcare organizations, including Integrated
Delivery Systems (IDS), critical access hospitals (CAH), single hospital systems, large hospitals
and more. The same audiences your company is targeting! The decision makers from these
facilities will not have to travel far to get to HIMSS09.
And HIMSS will make it even easier with special regional
packages. Midmedical proof points include:
► The Midwest is a Hub for Healthcare: The Midwest is
home to more than 10,300 healthcare organizations that
are within driving distance, or a short flight to Chicago*.
These include IDS, RHA, Single Hospital Systems, Hospitals,
Sub-Acute, Ambulatory and more.
► Midwest Organizations Plan to Spend: These organizations have 921 separate plans to purchase
and implement a major healthcare application*.
► Key Decision Makers: Many key decision makers are located right in the Midwest region.
► Heavy Saturation of Key Audiences: Nearly 40% of all critical access hospitals are located in
the Midwest region*. Many of these hospitals now have the ability to purchase and enhance IT systems
2
CHICAGO
APRIL 4-8, 2009
ects
e
www.himssconference.org
5Reasons You Should Exhibit at HIMSS09op
ly
Level health-
re executives
based in the Midwest.
0,000
e to
HIMSS
he most
portant
ent we do
year. We
se deals and
ate a sales
eline for the
mainder of
year.
ize Software
pany
26% 36%
38%
PURCHASING AUTHORITY
More than 70% of attendees have decision making authority -
up from 50%+ in 2007

9. situationHIMSS developed and launched several forward-thinking online/digital product offerings to
enable 24/7 education and training in the healthcare IT industry.
solutionFor the HIMSS Virtual Conference Expo and the eLearning Academy, developed and
launched a digital/interactive marketing, sales and PR campaign which included aggressive
online advertising, an interactive e-mail campaign, social media and public relations efforts.
resultsAll revenue goals were surpassed and attendance at the Virtual Conference increased 18%
over the first conference. In addition, overall satisfaction of the event, including marketing, was
rated very good to excellent by 94% of the audience surveyed.
digital,interactivemarketing
HIMSS eLearning Academy
The Anytime, Anywhere Education Solution
You look to HIMSS for the most comprehensive, up-to-date educational topics in the industry.
Now, look no further than your desktop to access HIMSS high-quality content on-demand —
in a 24/7 self-paced format. Welcome to HIMSS newest…and most exciting addition to our
educational curriculum — the HIMSS eLearning Academy.
The robust coursework within the eLearning Academy blends information technology and
healthcare content to offer progressive and measurable learning experiences. In addition, the
HIMSS eLearning Academy offers training needed in specialized areas of healthcare IT and
management systems not offered elsewhere. Some of these training areas include project
management, clinician-focused use of information technology, IT customer service to the
healthcare user, and healthcare IT strategic planning.
The HIMSS eLearning Academy was developed to help address a growing concern shared by
our members and healthcare professionals. Simply stated, as travel budgets are decreasing...
the need for more specialized and quality education for staff is increasing. Now, the eLearning
Academy provides the perfect online solution for an anytime, anywhere educational
experience.
The eLearning
Academy is
a great opportunity
to provide targeted,
quality education to
our entire staff without
them leaving the facility.
Web-based training is
definitely in our future.”
Charles E. Christian, FCHIME, FHIMSS
Director of Information Systems and CIO
Good Samaritan Hospital
Vincennes, Indiana
24/7 Fingertip Access to HIMSS High Quality Content
Specialized Training Found Nowhere Else
Travel Budgets Decrease - Training Needs Increase
Validate your expertise and credibility with the CPHIMS credential!
Through the HIMSS eLearning Academy, you can prepare for the CPHIMS
exam by taking the CPHIMS Review Course. If you are already certified,
you can earn valuable contact hours towards CPHIMS renewal.
Visit www.himss.org/getcertified for more information on CPHIMS.
Set Yourself Apart – With CPHIMS
eLearning Academy Sell Sheet
Virtual
Conference
Expo
Interactive
Web Site
Generate Qualified
Sales Leads at this year’s
most unique online
events, brought to you
by HIMSS in partnership
with Healthcare IT News
Fast Facts:
1,574 attendees at the
November 2007 Virtual
Conference Expo
Average number of leads per
booth: 518
Average time spent in booth:
7 minutes, 14 seconds
86% of attendees surveyed
plan on participating in the
April conference
83% of attendees surveyed rated
their overall satisfaction as good
to excellent*
83% of attendees DID NOT
attend HIMSS07*
Why Your Company
Should Exhibit
Unlike any other event in the industry, the HIMSS Virtual
Conference Expo brings together influential healthcare IT
decision-makers and leading industry vendors for two days…
online and in real time. You can generate highly qualified sales
leads via live online interaction, interact directly with pre-qualifed
healthcare IT purchasing executives and gain extensive brand
exposure before, during and after the event.
Dates: April 23-24, 2008
November 19-20, 2008
3
New in 2008
• Enhanced 3D environment
• New lead qualification process
• All-inclusive knowledge share and lead generation packages
*Source: HIMSS Survey of Virtual Conference
attendees, November, 2007
Virtual Conference Expo Sell Sheet
4
Reach a qualified audience of senior-level
decision-makers in the healthcare arena at
the HIMSS Virtual Conference Expo
50%
Hospital,
Multi-Hospital
System, IDN,
Academic13%
Consulting
16%
Vendor
4% Unspecified
1% Financial, Legal, Investment Firm
3% Payor
3% Govt.2%
Home Health
Organization
3%
Ancillary Clinical 5%
Ambulatory
Attendee Worksites
50% of attendees come from a
hospital, healthcare system, IDN or
academic medical center
Attendee Job Titles
56% of attendees hold IT or senior
management titless
Attendee Purchase Power
61% of attendees make or influence purchasing decisions in areas such as:
24%
CIO, VP/Dir IT/
MIS/Network
14%
Marketing/
Sales Management
12%
Consultant
8%
Other IT, Analysts,
Programmers
9% Educator/Student
7%
Other IT
Management
3% Nurse
2% Physician
3% Other
17%
CEO, CFO,
COO, CMO, CNO
Audience Fast Facts
• Clinical Documentation Systems
• EMR/EHR
• Hospital/healthcare information systems
• Wireless Networking/Wireless
Mobile Technologies
• CPOE
• Systems Integration/
Networking/Connectivity
• Information Security
...and more
The Search Engine
Optimization program
was successful with the
most popular search
engines, such as Google.

10. situationHIMSS offers products and services, such as HIMSS09 symposia, to niche audiences in the
healthcare IT sector, including payors, physicians, nurses, pharmacists, etc. Each product
offering and marketing message to these audiences must be highly targeted and effective.
solutionDeveloped a marketing program and key message platform for each audience which
communicated the value proposition of each product/service.
resultsThe pre-conference symposia programs surpassed revenue goals by 27%. These were the
highest symposia ever attended in the history of HIMSS Annual Conference Exhibition.
nichetargetingandsegmentation
HIMSS08 Physician Symposium
Brochure
Spellman, Tricia TSpellman@himss.org
FW: Payors and Providers Gather in Orlando at HIMSS08's Payor Symposium
September 5, 2008 4:48:09 PM CDT
Rob Gueli rgueli@rcn.com
Rob,
I have one more page for you that you can work on on Monday. Below is the case study and an ePush, I'll send you a couple more ePushes that I'll need
you to layout in the page.
Headline:
Niche Targeting and Segmentation
situation:
HIMSS offers products and services such as HIMSS09 symposia to niche audiences in the healthcare IT sector including payers, physicians, nurses,
pharmacist, etc. Each product offering and marketing message to these audiences must be highly targeted and effective.
solution:
Developed marketing programs and key message platform for each audience which communicated the value proposition of each product/service.
results:
The pre-conference symposia programs surpassed revenue goals by XX and attendee goals by XX. These were the highest symposia ever attended in the
history of HIMSS annual conference and exhibition.
Tricia Spellman
Director, Marketing
HIMSS
transforming healthcare through IT
230 East Ohio Street, Suite 500
Chicago, Illinois 60611
Phone: 312.915-.9258
Fax: 312.915.9209
tspellman@himss.org
www.himss.org
From: HIMSS [mailto:himss@himss.mmsend.com] On Behalf Of HIMSS
Sent: Friday, September 05, 2008 4:27 PM
To: Spellman, Tricia
Subject: Payors and Providers Gather in Orlando at HIMSS08's Payor Symposium
View the handheld or web version.
LEARN MORE
A Short Trip for You —
A Major Journey Toward Payor/Provider
Partnerships
...All at the Orange County Convention Center
Find out the very latest payor community's governance, financial,
legal and technological challenges as they relate to providers and
consumers. Not to be missed!
Come to this Pre-Conference Symposium that tackles these
topics head-on!
What are the synergies between the Quality Improvement
Movement and the National Agenda for Healthcare IT?
Medicare Value Based Purchasing
Reporting Quality and Demonstrating Value Across the
Expanded Spectrum of Care -- Case Study
Whose PHR is it?
Taking Quality Measurement to the Next Step -- Engaging
Consumers to Take Action to Optimize Their Healthcare
Quality and Value
The Quality Conundrum
View the entire Symposium.
Come for the day...stay for the week! HIMSS08 is bigger and
better than ever...with more education, exhibits, networking and
solutions to your biggest challenges.
Register TODAY
for the Payor
Symposium
Network with
colleagues and
leaders!
Register for both
the symposium
and general
program and save
$100
The Keynote
Line-up speaks
for itself!
Opening Keynote: What
are the Synergies Between
the Quality Improvement
Movement and National
Agenda for Healthcare IT
Robert Kolodner, MD
Closing Keynote: The
Quality Conundrum
Hindy Shaman, MBA
Peter Kongstvedt, MD, FACP
© 2008 Healthcare Information and Management Systems Society
Click here to unsubscribe.
This email was sent to [tspellman@himss.org]
Click here to unsubscribe [tspellman@himss.org] from all HIMSS emails.
If you have any questions or problems please contact us at techsupport@himss.org.
230 East Ohio Street, Chicago, IL, 60611-3270
HIMSS08 Payor Symposium ePush
Spellman, Tricia TSpellman@himss.org
FW: HIMSS08: Pharmacy Symposia - Sign Up Today!
September 6, 2008 2:41:22 PM CDT
Rob Gueli rgueli@rcn.com
For the Niche Targeting and Segmentation page (see below - I have already sent you two additional ePushes) - I also have a few PDFs on the HIMSS' FTP
site for this page - include at least one cover as well. Thanks-
Tricia
Tricia Spellman
Director, Marketing
HIMSS
transforming healthcare through IT
230 East Ohio Street, Suite 500
Chicago, Illinois 60611
Phone: 312.915-.9258
Fax: 312.915.9209
tspellman@himss.org
www.himss.org
From: HIMSS [mailto:himss@himss.mmsend.com] On Behalf Of HIMSS
Sent: Saturday, September 06, 2008 2:39 PM
To: Spellman, Tricia
Subject: HIMSS08: Pharmacy Symposia - Sign Up Today!
View the handheld or web version.
LEARN MORE
A Short Trip for You —
A Major Journey Toward Driving Change
...All at the Orange County Convention Center
Get the very latest in Clinical Decision Support, best practices
and standards for residency programs, pharmacy systems,
collaboration and much more. Be an agent of change:
Come to this Pre-Conference Symposium that tackles these
topics head-on!
Changing Market Dynamics: How will ePrescribing affect
you?
The Keynote
Line-up Speaks
for Itself!
Opening Keynote:
Changing Market
Dynamics: How Will
ePrescribing Affect you?
Pat Hale, PhD, MD, FACP
The Real Healthcare Net: the Unintended Consequences of
Combining Automation and Human Workflow
Designing and Deploying a State of the art Closed-loop
Medication use Process
Pay-for-Performance Outcomes
The Chief Information Officer Dialogue with the Pharmacist
View the entire Symposium.
Come for the day...stay for the week! HIMSS08 is bigger and
better than ever...with more education, exhibits, networking and
solutions to your biggest challenges.
Continuing Education for Pharmacists (CPE)
The American Society of Health-System Pharmacists is accredited by the
Accreditation Council for Pharmacy Education as a provider of continuing
pharmacy education. ASHP will offer ACPE-approved credit hours for
pharmacists attending the 2008 HIMSS Pharmacy Informatics Symposium
(ACPE#: 204-999-08-033-L04P) and those ten educational sessions (10,
11, 29, 41, 63, 86, 104, 121, 139 and 140) identified by the ACPE
Program Numbers and the number of CE credit hours available.
ASHP will mail validated Statements of Continuing Pharmacy Education to
attendees who completed a CE Request Form at the Conference.
Statements will be mailed within four to six weeks after the conference.
Register TODAY
for the
Pharmacy IT
Symposium
Register for
both the
symposium and
general program
and save $100
Closing Keynote: The
Chief Information Officer
Dialogue with the
Pharmacist
Brian Jacobs, MD
Lynn Boecler, PharmD, MS
John Hingl, RPH
Tom Smith, CIO
© 2008 Healthcare Information and Management Systems Society
HIMSS08 Pharmacy IT Symposium
ePush
I am indispensible.
Physicians’ IT Symposium:
The Continuum of Care
Ernest N. Morial Convention Center
February 24-25, 2008
I am innovating.
Nursing Informatics Symposium:
Informatics as a Driver of Quality
t r a n s f o r m i n g h e a l t h c a r e t h r o u g h I T
TM
himssconference.org
ORLANDO, FLORIDA
Orange County Convention Center
Sunday, February 24, 2008
You’ll never look at nursing the same way.
Come and explore how we are
transforming patient care through
the application of technology
…and how it will transform your
career, forever.
Explore emerging technologies and current issues impacting
patient care and professional development
Network with industry leaders and nursing professionals
in a dynamic, multi-disciplinary environment
Advance your professional development through
educational sessions
Hear and see the very latest on the hottest
industry topics: patient safety, privacy and
security, informatics, quality, EMR,
interoperability…and more.
►
►
►
►
HIMSS08 Nursing Symposium Ad

11. ZebraTechnologies
strategicpublicrelationsmessagedevelopment
situationZebra Technologies (NASDAQ: ZBRA), a global technology
company, was launching a new product line of radio frequency
identification (RFID) offerings in several verticals. The company was
in need of a strategic public relations and analyst campaign. The campaign
needed to position Zebra as the RFID technology leader in industries such as
healthcare, retail, consumer packaged goods, government, and law enforcement.
solutionSpearheaded the development of an in-depth message platform for all Zebra’s RFID product
offerings in target verticals and then created a highly effective, strategic public relations and
analyst campaign.
resultsThe campaign became an award winning program – it was awarded the Business Marketing
Association’s (BMA) Tower Award two years in a row due to the following successful results:
• Obtained 222 media interviews with reporters and generated 634 media articles within
12 months for Zebra’s radio frequency identification (RFID) products in target media. This
substantially raised the company’s stock price and positioned Zebra as a major RFID player
across several verticals.
• Generated 40 new business leads with leading healthcare organizations worldwide for
Zebra’s channel partners, which increased sales by 30%.
• Positioned Zebra to financial and business analysts, which resulted in product analysts
briefings with leading firms such as IDC Research, Gartner, Aberdeen Group, Forrester
Research, AMR Research and The Yankee Group. This helped to expand the company’s
global sales pipelines and provided a more aggressive competitive advantage.
•two
years in a ro
w
•
tow
er award
winner