The document outlines a marketing plan for a new product, sugarcane juice, highlighting its natural ingredients, pricing strategy, and distribution channels. It discusses market segmentation, target markets, and a SWOT analysis detailing strengths, weaknesses, opportunities, and threats. Additionally, it addresses financial expectations and a contingency plan in case of product failure, concluding that the product has significant profit potential and health benefits.

1. WELCOME
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2. PRESENTED BY
Md. Ahaduzzaman
Id- M 17120204752
12th Batch; Sec-B
EMBA
Department of Marketing
Jagannath University
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3. TOPIC IS...
New Product Market Plan

4. OUR PRODUCT IS
Sugarcane Juice
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5. WHY SUGARCANE JUICE
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6. PRODUCT PROFILE
 Natural & pure Sugarcane, mineral salts, vitamin C and
limited use of preservative.
 Stylish and handy CAN.
 250 ml, 500ml container size.
 250 ml for Tk.20, 500 ml for Tk.35
 Estimated Durability 3 Months.
 Advanced technology Machinery imported from USA and
Germany.
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7. PRICING STRATEGIES
 Setting the pricing objectives.
 Determining demand.
 Estimating cost.
 Selecting a pricing method.
 Determine the types of cost and the level of production
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8. PLACE STRATEGIES
 Convenient locations.
 Easier to both collect the raw materials and transport the
final goods.
 Distribute product via supper markets in the country like
big bazaar, super shops.
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9. PROMOTIONAL STRATEGIES
Advertising paper ads, TV
commercial & radio
advertisement, neon sign & bill
boards.
Direct Selling through trained
sales person.
Promotional Tools discounts,
gift, lucky coupons.
Public Relation commit social
development, supporting social
activities, arrange cultural
events.
PROMOTIONAL
STRATEGIES
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10. MARKET SEGMENTATION
Geographic Segmentation
“Dhaka, Chittagong, Barishal”
Demographic Segmentation
“Individuals, Family, Sportsmen and
Business buyer”
Psychological Segmentation
“Higher, Middle, Lower class.
Behavioral Segmentation
“Sick, Health conscious, tourist and
sophisticated people”
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11. TARGET MARKET
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12. TARGET MARKET GRAPH
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32%
43%
3%
22% Health Conscious
Sick People
Tourists
General People

13. MARKET POSITIONING
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14. SWOT ANALYSIS
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STRENGTH
 Available raw materials.
 Low production cost.
 Good distribution channel.
 Easy manufacturing process.
 Reasonable price.

15. SWOT ANALYSIS
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WEAKNESS
 Easy to copy the idea.
 Taste differ from the original juice.
 Cannot be preserved for longer period.

16. SWOT ANALYSIS
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OPPORTUNITY
 Large market.
 Possibility to create monopoly market.
 Chance to export.
 High demand.

17. SWOT ANALYSIS
THREAT
 Entrance of new product.
 Less awareness about the value of Sugarcane Juice.
 Political unrest.
 Unfavorable govt. regulation.
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18. FINANCIAL PLAN
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We expect losses in the first year, because it will take time
for the store to build momentum and generate
traffic. However, once sales increase, the results are positive
because many of the other expenses will remain fixed. In
fact, we expect that sample inventory costs will actually go
down in years to come. Some designers will provide sample
inventory at deep discounts and/or provide the samples free
of charge once good credit terms are established. As a result,
the annual expenditures for sample inventory should
decrease.

19. CONTINGENCY PLAN
 A contingency plan is nothing more than a plan to solve a
problem that may occur, but has not occurred yet.
 In case the product will fails in the market, than we would
come up with a new product that will target youths. we
will reposition our product and some alternation will be
made in its composition. we will use the fixed facilities
that we already have.
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20. CONCLUSION
We have discussed the full description of the market plan of
our product. Actually preparing market plan for a product
helps to promote organization recognition and enhance
product selling. I tried my best to prepare my report. I think
this report will help the new comers and new marketers.
So, the product “Sugar Can” is a product by which can earn
huge profit and fulfill health responsibility.
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