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Annual Marketing Strategy Planning

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Tincup & Co.
Tincup & Co.

This document discusses best practices for annual marketing strategy planning. It recommends starting the planning process in late fall and writing goals and objectives that align with business priorities. The planning process should involve gathering employee and customer feedback, conducting a SWOT analysis, and determining goals, tactics, and key performance indicators for the next 1-3 years. Progress should be reviewed quarterly and the strategic plan updated as needed to accommodate changes.

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Annual Marketing Strategy Planning
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