Timothy Lebens is an experienced strategic marketing and business development leader. He has nearly 20 years of experience developing brands and marketing campaigns for companies in various industries. Lebens provides strategic planning, marketing, sales, and business consulting services. He has a track record of increasing revenue, reducing costs, and helping companies launch new products and expand into new markets.

1. O P E N WAT E R I n c .
Marketing Excellence to Fit Your Needs SM
Strategic Market Planning
Business Planning & Development /
Strategic Management Leadership
(Special Projects)
Timothy R. Lebens
15584 Crab Apple Lane
Eden Prairie, MN 55347
651.503.4353 • 612.916.5356
TimothyRLebens@yahoo.com

2. O P E N WAT E R I n c .
Marketing Excellence to Fit Your Needs SM
With nearly 20 years of successful and proven strategic sales, business development and
marketing experience; I bring an insightful, comprehensive and purposeful approach to
deliver campaigns that drive revenue, build strategic long standing brands and powerful
market leading ideas to position my employer as a category leader and market driver.
I have developed many brands, managed several ‘power brands’ and am recognized by past
employers as a leader and steward of excellence. I bring a strategic marketing, branding and
positioning, and a collaborative approach to my organizations.
In addition to developing brands, I have researched, developed, and commercialized market
leading and category changing products. I have successfully created channels of distribution
for products and services where they did not exist to merchandise and market products to
match end user needs.
I feel I am a proven market leader / strategist in B2B / B2C and Direct Response.
Timothy R. Lebens
• American Lung Association Executive Leadership Board Member
• St. John’s University Alumni Board Member
Timothy R. Lebens | 651.503.4353 • 612.916.5356 | TimothyRLebens@yahoo.com

3. O P E N WAT E R I n c .
Delivering Results since 2001
Marketing and Sales Strategic Planning
(business development) Planning • Develop strategic business and annual plans and their
• Perform Market Landscape Discovery / Develop and documentation.
Implement Integrated Strategic Marketing Plan and • Conduct strategy and planning meetings.
Go to Market (delivery) Sales Plans.
• Start and manage new ventures.
• Mentor marketing staff.
• Establish new channels of distribution and channel partners.
• Design (and execute) annual strategic marketing plans
• Assist in corporate and operational reorganization.
and sales plans.
• Perform searches for CEO / CMO, officers and corporate
• Execute / implement any and all elements of the
director.
integrated multi-faceted marketing plan.
– Hours / week
– Day (s) / week General Management Consulting
– Day (s) / month
– Retainer • Lead or coordinate new one-time, temporary or ongoing
– Project basis special projects.
– Interim CMO or marketing leader • Provide management for missing executive or department.
• Function as a full service agency
• Initiate joint venture relationships.
(Interactive – Creative – Branding – Design).
• Perform sales functions and execute campaigns.
• Design new products and services and provide early
management.
• Special projects:
– Product launch
– Promotional campaign development
– Meeting presentations (preparation / speaker)
• Integration of tools to deliver excellence:
• Social Marketing (mobi)
• Interactive / web site (IA, design and develop)
• PR
• Print (DM / brochures / catalogs) - integrated with web
• Editorial calendar
• Events
Marketing Excellence to Fit Your Needs SM
Timothy R. Lebens | 651.503.4353 • 612.916.5356 | TimothyRLebens@yahoo.com

4. Accomplishments
Tim Lebens brings nearly 20 years strategic sales and marketing experience
from companies such as 3M, Rubbermaid, Fortune Brands (Master Lock), Rite-Hite Corporation,
Starkey Laboratories, Cargill and QRS Diagnostic.
He has served as Vice President Sales and Marketing / National Account Manager / Director
of Marketing / EVP Strategy Business Development and has delivered results to his past
employers through reducing costs by elimination of non-strategic expenses; effective, confident,
thoughtful and strategic leadership and increased profitability and revenue through creation of
integrated strategic sales and marketing plans.
A few of his achievements are: 10 numbers to identify the appropriate corresponding TSA key.
• Top Sales award with 3M Company (Top 10% of national sales This allowed Master Lock to regain lost revenue; $20 million.
organization) – OPTIMUM CLUB WINNER – 3 years • Designed, developed and managed national ad campaign
• Led the development of 3M Office Ergonomic Product line with Paul Harvey News Comment / ABC News Radio. Aligned
– established new, independent channel of distribution to with our target audience of 55+ seniors (hearing aids)
demonstrate salability of product line and validated sell price. • Created and led the development of the enterprise growth
Today business is $45 million + in revenue to 3M Company. strategy plans for Deluxe Financial Services. This plan was /
• Led the development and introduced 3M cold laminating is the architecture for the turn around that Deluxe Financial
system – received ‘Golden Step’ Marketing excellence award – Services is now implementing into the market.
($10 million is first year sales) • Orchestrated and led the rebranding and strategic
• Lobbied Chrysler to receive 8 PT Cruiser cars in exchange for marketing planning campaign for AUDIBEL division of
support in the 3M POP CULTURE promotion. Used the PT Cruiser Starkey Laboratories. Conducted market research, defined
to add sizzle to the re-launch of Post-It® Pop Up notes, Scotch™ and repositioned the brand from a midmarket position to a
brand Pop Up Tape and Post-it® Flags. Strongest integrated premium brand. Effectively increased sales nationally by 11%.
marketing campaign in Office Products market history. Shifted • Led the interactive design and development strategy
product mix 3% and increased sales of pop up notes 10%. for Audibel (Division of Starkey Laboratory - $100 million).
• Managed 3M National Account business for Kmart and Repositioned the brand from the midmarket position to a
Meijer; increased sales 16% premium brand experience.
• Rubbermaid; established and led customer /channel • Managed and led and PR and IR efforts for Graymark
marketing organization of 18 channel marketing managers. Healthcare, Inc. (NASDAQ – GRMH); orchestrated and scripted
Hired entire team, defined the strategy, led the customer analyst calls, webcasts, SEC filings
centric approach and delivered excellence to all channels of • Developed national brand identity and acquisition
distribution. (National Retail, Commercial, Contract, Wholesale, integration protocol for Graymark Healthcare, Inc. (Lexicon,
Art Craft and Education) Book of business worth $1.1 billion Value Commitment integration and overall representation and
in revenue. use of Graymark Healthcare, Inc. brand assets and messaging).
• New customer marketing organization approach and • Expanded global medical device distribution into Europe,
structure increased productivity 5%; decreased costs 10% South America, Middle East, Canada, Australia
for non-strategic expenditures and delivered profitable
• Reorganized and strategically realigned US distribution
growth of 8%.
to expand share (5%), reduced cost 8% and increased global
• Post 9/11: Created a new luggage lock in conjunction growth 35%
with TSA that would permit agents to access luggage without
• American Lung Association Executive Leadership board
cutting off the locks. The locks were identified with a red
• St. John’s University Alumni Board Member
diamond on the lock. Each lock is coded with a series of
Timothy R. Lebens | 651.503.4353 • 612.916.5356 | TimothyRLebens@yahoo.com

5. Brands and businesses
Tim Lebens has managed and consulted with these businesses:
Timothy R. Lebens | 651.503.4353 • 612.916.5356 | TimothyRLebens@yahoo.com

6. TIMOTHY LEBENS
15584 Crab Apple Lane | Eden Prairie, MN 55347 | 651.503.4353 • 612.916.5356 | TimothyRLebens@yahoo.com
summary
Strategic, enterprising and proven (B2C) and (B2B) marketer/business development leader. Expertise in marketing
through multiple channels: Passionate, results-oriented individual who has a proven record of increasing profits,
decreasing costs and developing integrated marketing campaigns.
PROFESSIONAL EXPERIENCE
QRS Diagnostic – MAPLE GROVE, MN2006 – 2007
$10 million + software based medical device organization
Vice President Sales Marketing
• Expanded global distribution into Europe, South America, Middle East, Canada, Australia
• Reorganized and strategically realigned global distribution to expand share (5%), reduced cost 8% and increased
growth 35%
• Successfully developed, received regulatory market approvals and introduced three new medical devices in one
year along with all of the associated consumables.
• Rebranded, repositioned the enterprise and created a meaningful brand for distribution and care providers
positioning the organization to take on the largest manufacturers in the world to successfully.
OPENWATER Inc. / GRAYMARK HEALTHCARE, INC. – MINNEAPOLIS, MN 2007 – Present
Business Consulting Interim VP Marketing
President Strategy Business Development – OpenWater Inc.
Vice President Marketing – Graymark Healthcare, Inc. – Oklahoma City, OK
• Created, implemented and managed enterprise brand strategy for National Sleep Medicine Provider
• Created, implemented and managed e-commerce site for treatment of Obstructive Sleep Apnea
• Defined on-line strategy and led the development of e-commerce and corporate website.
• Developed infrastructure and strategy for PR and IR (Investor Relations) Strategy for NASDAQ company
• Developed and led the branding strategy for a growth by acquisition model healthcare provider.
STARKEY LABORATORIES – EDEN PRAIRIE, MN 2006 – 2007
$600 million hearing aid manufacturer
Director – Marketing Audibel brand
• Designed, developed and managed a national ad campaign with Paul Harvey News / ABC Radio.
• Managed and directed all marketing efforts for Audibel network ($ 80 million) over 1100 retail centers.
• Managed 8 direct reports including marketing managers, graphic designers and a project manager.
• Launched new brand identity and repositioned the network to a premier brand.
• Increased revenue 8% through DM, advertising and national media and consistent customer market planning.
RITE-HITE CORPORATION – MILWAUKEE, WI 2004 – 2006
$400 million material handing equipment manufacturer
Director – Marketing Rite-Hite Doors
• Increased profits 16%; redefined pricing strategy to eliminate transactional pricing to a market based strategy.
• Successfully introduced 5 new industrial doors; increased revenue 7%.
• Managed and directed sales and marketing efforts of all products within the Rite-Hite Door family.
• Managed 7 direct reports; marketing managers, applications specialists, finance and product development.
• Led research and development of new products, while increasing sales profitability of current portfolio, 7%.
(continued)

7. FORTUNE BRANDS, INC. – LINCOLNSHIRE, IL 2003 – 2004
$6.0 billion consumer brands company
Director – Retail Marketing Master Lock Company
• $250 million domestic business; management of all products marketed and merchandised into the retail
and wholesale channels of distribution. F/D/M, Office Superstores, Hardware, Wholesale and Co-op.
• Created new product offering , packaging and merchandising for Target to reposition and increase velocity
as well as to engage Target guest within category. Results; 16% revenue growth and category ownership.
• Managed 7 direct reports: brand managers, packaging engineer, creative services.
• Led development of new products, while profitably managing current portfolio (mix, packaging and
market differentiation between channels and retail partners). Increased BTS sales 12% Y.O.Y.
NEWELL RUBBERMAID – CHICAGO, IL 2002 – 2003
$7.5 billion general merchandise consumer products company
Director – Marketing Sanford North America Division
• $1.1 billion domestic business; management of all brands into all channels of distribution. F/D/M, Hardware,
Office Superstores, Commercial and Fine Arts.
• Developed and orchestrated reorganization of channel marketing organization; 18 channel marketing managers.
• Increased productivity 5%, decreased costs 10% for non-strategic expenditures and delivered profitable
growth of 8% in 2002.
• Reengineered new product introduction process to streamline activities to create impact and deliver products
to market with 98% on-time and 100% complete.
3M / MINNESOTA MINING MANUFACTURING – ST. PAUL, MN 1989 – 2002
$14 billion multinational manufacturer of consumer, industrial and medical products
National Account Manager Kmart Corporation / Meijer, Inc
• Profitably led management of 3M business facilitated through promotions, displays, budgets, POG analysis,
merchandising plan and data analysis.
• Effectively developed and implemented business plans and increased profitability 6%.
• Increased sales by 16%.
Scotch® Brand Tape Category Marketing Manager
• Reversed Scotch brand tape mix shift 2% toward branded products.
• Successfully commercialized new product introductions, timing, and SKU rationalization.
• Profitably developed and implemented promotions and push/pull tactic management.
Post-it Products® Category Marketing Manager
• Profitably managed $250 million Post-it products and 3M Laminating Systems branded products.
• Reversed Post-it products mix shift 3% toward branded products.
• Profitably increased sales of Pop-up Notes 10%; easel products 25%; premium colored notes 8%.
• Successfully introduced 3M Laminating Systems product line resulting in $10 million in first year sales.
3M Office Ergonomics Market Development Supervisor
• Secured alternative channels of distribution to ensure success for new product category for 3M.
• Efficiently led end-user research and development of marketing plan to reach alternative channels of distribution.
EDUCATION
• Illinois Benedictine College -Master of Business Administration
• St. John’s University -Bachelor of Science/Business Administration
BOARD POSITIONS
• American Lung Association Executive Leadership Board Member
• St. John’s University Alumni Board Member
Timothy R. Lebens | 651.503.4353 • 612.916.5356 | TimothyRLebens@yahoo.com