Notes for Social Media 101, 2018 University of Scouting - John Blue, Indianapolis, IN, USA
This is a basic review of social media for Scout leaders to help them understand the opportunities and issues of social media for Scouting. Covered are tips and guidelines Scouts and leaders should follow to have a safe and helpful use of social media.
Updated to include some new and updated links, guidelines, and platform changes.
This is the first in a four-part series of articles for the Ohio Journal of Environmental Health on how environmental health professionals and health departments in general can get started using social media. The articles will also discuss the benefits of the use of social
The Power Point to support my presentation on use of Social Media in higher education. NISOD Conference on Teaching and Leadership Excellence, May 30 2011
Social Media 101: Things Have Changed Since School Let Out - John BlueJohn Blue
This presentation was shared via a National Agri-Marketing Association webinar on September 14, 2017. This SlideShare contains the slides and notes of the presentation, typos and all.
Links mentioned in the presentation can be found at http://bitly.com/some-101-ref-info
John Blue, with Truffle Media Networks, offers information on how social media from the last couple of years has changed and what those changes mean to your practices in public relations, marketing, and advertising.
Additionally, John provides strategic digital planning information on monitoring & measuring the social spaces of the future, along with approaches to understanding a social channel's value for campaigns.
Notes: Social Media, Nonprofits, and the Role of IndividualsAmy Sample Ward
This is the presentation WITH SPEAKER NOTES that I made on Thursday, October 15, 2009 for the SANGONeT conference in South Africa (presentation made remotely) that includes highlights from reports in the US and the UK about social media use by nonprofit organizations.
This is the first in a four-part series of articles for the Ohio Journal of Environmental Health on how environmental health professionals and health departments in general can get started using social media. The articles will also discuss the benefits of the use of social
The Power Point to support my presentation on use of Social Media in higher education. NISOD Conference on Teaching and Leadership Excellence, May 30 2011
Social Media 101: Things Have Changed Since School Let Out - John BlueJohn Blue
This presentation was shared via a National Agri-Marketing Association webinar on September 14, 2017. This SlideShare contains the slides and notes of the presentation, typos and all.
Links mentioned in the presentation can be found at http://bitly.com/some-101-ref-info
John Blue, with Truffle Media Networks, offers information on how social media from the last couple of years has changed and what those changes mean to your practices in public relations, marketing, and advertising.
Additionally, John provides strategic digital planning information on monitoring & measuring the social spaces of the future, along with approaches to understanding a social channel's value for campaigns.
Notes: Social Media, Nonprofits, and the Role of IndividualsAmy Sample Ward
This is the presentation WITH SPEAKER NOTES that I made on Thursday, October 15, 2009 for the SANGONeT conference in South Africa (presentation made remotely) that includes highlights from reports in the US and the UK about social media use by nonprofit organizations.
CIS 2015-Rationing Identity in the Internet of Things- Steve WilsonCloudIDSummit
The usual response to identity problems like fraud has been to pile on more identity. On the Internet now we have too much identity! Too much identifiable data seeps out of everything we do online. But in the Internet of Things, Personal Information may pour from everything we do, period. Do we need every new appliance to have its own privacy policy? It depends on whether networked devices are working for their buyers or their vendors. Here we’ll look at how smart devices are smart enough to control data flows and protect their users’ identity and privacy.
The Social Revolution: How Journalists Can Build Relationships in the Digital...Ghidotti Communications
This was a presentation for Write for Arkansas, a great program that supports journalists across the state. The presentation focuses on ways journalists can benefit from the use of social media - for engaging their community, becoming community managers, connecting with sources and breaking news.
What is social media?
Where does Twitter fit?
What are the key things to know about Twitter?
Top 3 good, bad, useful and examples of how Twitter is being used in third sector (voluntary and community / non-profit organisations)
Burson-Marsteller DC Advocacy Groups Social Media Study FinalBurson-Marsteller
Burson-Marsteller selected 34 U.S.-based political advocacy groups to evaluate how these groups utilize social media to communicate, specifically Twitter, Facebook and YouTube.
Social Media Toolbelt Greenhills Private BootcampedSocialMedia
edSocialMedia facilitated a one-day, hands-on social media bootcamp for Greenhills School in Ann Arbor, MI, for their lead administrative team. Teams of two worked through social media scenarios to practice their social media skills for use at their school. #GreenhillsA2
This presentation explains some of the basics of Social Networking sites like Face book, as well as microblogging tools like Twitter. It includes some cartoons and assignment ideas.
Social media can be an important way to reach potential donors for your non-profit. Learn best practices for reaching your audience with this white paper from Elon University's Interactive Media graduate program.
CIS 2015-Rationing Identity in the Internet of Things- Steve WilsonCloudIDSummit
The usual response to identity problems like fraud has been to pile on more identity. On the Internet now we have too much identity! Too much identifiable data seeps out of everything we do online. But in the Internet of Things, Personal Information may pour from everything we do, period. Do we need every new appliance to have its own privacy policy? It depends on whether networked devices are working for their buyers or their vendors. Here we’ll look at how smart devices are smart enough to control data flows and protect their users’ identity and privacy.
The Social Revolution: How Journalists Can Build Relationships in the Digital...Ghidotti Communications
This was a presentation for Write for Arkansas, a great program that supports journalists across the state. The presentation focuses on ways journalists can benefit from the use of social media - for engaging their community, becoming community managers, connecting with sources and breaking news.
What is social media?
Where does Twitter fit?
What are the key things to know about Twitter?
Top 3 good, bad, useful and examples of how Twitter is being used in third sector (voluntary and community / non-profit organisations)
Burson-Marsteller DC Advocacy Groups Social Media Study FinalBurson-Marsteller
Burson-Marsteller selected 34 U.S.-based political advocacy groups to evaluate how these groups utilize social media to communicate, specifically Twitter, Facebook and YouTube.
Social Media Toolbelt Greenhills Private BootcampedSocialMedia
edSocialMedia facilitated a one-day, hands-on social media bootcamp for Greenhills School in Ann Arbor, MI, for their lead administrative team. Teams of two worked through social media scenarios to practice their social media skills for use at their school. #GreenhillsA2
This presentation explains some of the basics of Social Networking sites like Face book, as well as microblogging tools like Twitter. It includes some cartoons and assignment ideas.
Social media can be an important way to reach potential donors for your non-profit. Learn best practices for reaching your audience with this white paper from Elon University's Interactive Media graduate program.
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
Learn how your small business can leverage social media to meet your marketing and sales goals. Includes information on choosing a platform, creating content, and five basic rules for social media success.
This is the presentation I gave at the GO Topeka EMBD's Small Business Breakfast Buzz on Feb. 18, 2015. For the complete workbook from this session, please find the slideshow entitled Social Media Basics for Small Business
Using Social Media to Reach Your Tribe - RoanokeOutside.comRoanokeOutside.com
What's your story? Who's telling your story? Who is your tribe? What is a tribe? How are you connecting your tribe?
Using simple social medial tools (blog, Twitter, and Facebook) to connect your community of users.
Social Media Overview
CLEO’s use of Social Media – CLEONet examples
Other Social Media Examples from the sector
Discussion Questions
For More Information: Suggested articles, sites and tools mentioned
Jordan Hoewischer - OACI Farmer Certification ProgramJohn Blue
OACI Farmer Certification Program - Jordan Hoewischer, Ohio Farm Bureau, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Fred Yoder - No-till and Climate Change: Fact, Fiction, and IgnoranceJohn Blue
No-till and Climate Change: Fact, Fiction, and Ignorance - Fred Yoder, Former President, National Corn Growers Association, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. John Grove - Fifty Years Of No-till Research In KentuckyJohn Blue
Fifty Years Of No-till Research In Kentucky - Dr. John Grove, Univerity of Kentucky, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Warren Dick - Pioneering No-till Research Since 1962John Blue
Pioneering No-till Research Since 1962 - Dr. Warren Dick, OSU-OARDC (retired), from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Christine Sprunger - The role that roots play in building soil organic ma...John Blue
The role that roots play in building soil organic matter and soil health - Dr. Christine Sprunger, OSU - SENR, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Leonardo Deiss - Stratification, the Role of Roots, and Yield Trends afte...John Blue
Stratification, the Role of Roots, and Yield Trends after 60 years of No-till - Dr. Leonardo Deiss, OSU, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Steve Culman - No-Till Yield Data AnalysisJohn Blue
No-Till Yield Data Analysis - Dr. Steve Culman, OSU Soil Fertility Extension Specialist, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Alan Sundermeier and Dr. Vinayak Shedekar - Soil biological Response to BMPs John Blue
Soil biological Response to BMPs - Alan Sundermeier, OSU Extension, and Dr. Vinayak Shedekar, USDA-ARS, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Curtis Young - Attracting And Protecting PollinatorsJohn Blue
Attracting And Protecting Pollinators - Dr. Curtis Young, OSU Extension, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Sarah Noggle - Cover Crop Decision Tool SelectorJohn Blue
Cover Crop Decision Tool Selector - Sarah Noggle, OSU Extension, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Hemp Regulations - Jim Belt, ODA, Head of Hemp for Ohio, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
John Barker - UAVs: Where Are We And What's NextJohn Blue
UAVs: Where Are We And What's Next - John Barker, OSU Extension, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Rajbir Bajwa - Medical uses of MarijuanaJohn Blue
Medical uses of Marijuana - Dr. Rajbir Bajwa, Coordinator of legal medical marijuana sales, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Jeff Stachler - Setting up a Corn and Soybean Herbicide Program with Cove...John Blue
Setting up a Corn and Soybean Herbicide Program with Cover Crops - Dr. Jeff Stachler, OSU Extension, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Chad Penn - Developing A New Approach To Soil Phosphorus Testing And Reco...John Blue
Developing A New Approach To Soil Phosphorus Testing And Recommendations - Dr. Chad Penn, USDA-ARS, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Jim Hoorman - Dealing with Cover Crops after Preventative PlantingJohn Blue
Dealing with Cover Crops after Preventative Planting - Jim Hoorman, Hoorman Soil Health Services, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Sjoerd Duiker - Dealing with Poor Soil Structure and Soil Compaction John Blue
Dealing with Poor Soil Structure and Soil Compaction - Dr. Sjoerd Duiker, Extension Agronomist, Penn State University, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Christine Brown - Canadian Livestock Producers Efforts to Improve Water QualityJohn Blue
Canadian Livestock Producers Efforts to Improve Water Quality - Christine Brown, Ontario Ministry of Agriculture, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Lee Briese - Details Matter (includes details about soil, equipment, cove...John Blue
Details Matter (includes details about soil, equipment, cover crops...) - Dr. Lee Briese, North Dakota, 2017 International Crop Adviser of the Year, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
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safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
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reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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John Blue - Notes for Social Media 101, 2018 University of Scouting, Indianapolis, IN, USA
1. Good morning,
Welcome to the University of Scouting’s Social Media
101 class
Hi, My name is John Blue and I work at Truffle Media
Networks, an agriculture media company focused on
agriculture animal health issues. I am also a parent of
two scouts, one in Troop 56 and the other in Pack
830.
4. Before we start, I want to share a perspective: It took
191 years to get from first American
paper to a newspaper with a peak circulation of 63
million people.
In contrast to newspaper, It took 15 years to go from
the first internet newspaper to get to a
single digital service having 63 million users.
The speed of technology adoption and use will
continue to be fast.
5. People have moved from utilizing media
based on time and location to discovering
and finding information in real time
through multiple channels and various
sources of authority.
Information media has become time free,
virtual, digital, and very participatory.
(next)
There are many more options for
people to receive information
faster.
6. 50% of Americans say they get their main news
from the web.
This data is from the Pew Research Center.
Here are how people get News by age.
7. This chart highlights the
prevalence of social media use by
Americans over the age of 45
(orange, red, and dark red). This is
important to know because 25% of
principle farm operators are over
the age of 65, and the average age
of farmers is 58 years old.
for some additional perspective:
Here are how adults in the United
States are using some social media
channels.
8. And for teenagers, 92% report
going online daily, with 24% of
teens saying they going online
“almost constantly”.
What is social media?
We have had social media for a long time
Polaroids, Postcards, Sheet music, Mix
tapes&CDs, Jokes
But the speed and scale of sharing that
media was very limited.
9. Today, the ability to share has speed,
scale, and selectivity because
the channels are digital. We can reach far
more people with digital media than we
could a decade ago.
10. Why do people use social media?
People love to share things. Think
about the time you spend on
Pinterest or Facebook reading what
your friends and family are doing.
People want to be entertained. This
is Neal Patrick Harris’ family at
halloween, posted on Instagram.
11. People want their news on channels
that fit their time.
Some people want to help.
12. And others just want attention. This
Paris Hilton and Perez Hilton.
And, yes, people want to make
money using social media. Taylor
Swift is using her social media to
generate demand and pre-orders
for her next album ‘reputation’.
Social media is a core element in
the album’s PR, advertising, &
marketing campaigns.
13. Many business want to use social
media to help with branding
advertising, direct advertising, and
public relations.
14. What are laws, policies, and privacy issues to
keep in mind when using social media? : I want
to cover this first because social media use
within Scouting has laws, regulations,
policies, and guidance that must be
observed.
There are several organizations,
regulations, and laws that concern
minors and the Internet.
15. This one, the Children's Online
Privacy Protection Rule, thru the
Federal Trade Commission, applies
to any organization that collects
information on minors.
And this one, Children's Internet Protection
Act , thru the Federal Communication
Commission, applies to organizations that seek
federal funding under the E-rate program for
affordable broadband.
16. The Boy Scouts of America have
rules: Two deep leadership, the
Scout Oath, and the Scout Law. For
example, communication with a
Scout on line must include another
adult on that communication to
have two deep leadership.
To keep things simple, all Troop focused social
media should only be on the public side of
social media.
17. Review the BSA guidelines on social media
http://www.scouting.org/Home/Marketing/
Resources/SocialMedia.aspx
As with all other Scout actions and
activities, on the Internet, follow the Scout
Oath and Law.
18. Lastly, many social network sites
have minimum age requirements,
on top of any other laws and
regulations. Review privacy policies
and terms/conditions of services
your kids or Scouts are using.
Note that all social media services
have their own approach to what
age is required for use.
19. I’m only going to focus on
Facebook and Twitter from here
out.
The main reason for this time and
focus: there are many other social
media channels; their approach &
use are all similar but each have
their own unique culture; covering
any more than two would require
more time.
20. Also, one person has the ability to
only concentrate on two or three
social channels for effective use.
Getting started with Twitter:
Twitter signup requires an email.
22. Twitter has the model of people
following you and you following
others (but you/they don’t have to
follow back). When you post
something (a tweet) then your
followers will have the ability to see
that tweet in their news feed.
And anyone you follow, their posts
(also tweets) will show up in your
news feed.
23. Twitter accounts do not have to be
real people.
Here is my news feed containing
things posted by those accounts I
follow. Note that most tweets are
public and can be seen by anyone.
“most” meaning you can have
private Twitter accounts where only
invited people see your tweets. But
that is not the norm.
24. Twitter is a place to share news,
tips, ideas, and random musings in
a short (280 character) format.
(cont)
This is the Twitter page for NASA.
Twitter has functions and info to
better understand what is
happening: number of tweets by
NASA, followers of NASA, Who
NASA is following, What NASA has
liked, and lists of Twitter accounts
NASA has created. You can see if
the account is verified and see
people you follow who also follow
NASA.
25. Scrolling down, you can see all the
pictures (like an album) the NASA
has plus trends happening on
twitter in various geographic
regions.
The short format tweets (again 280
characters or less) are posted with
additional bits of info: For
example, this NASA tweet shows
number of likes, retweets, plus
there are controls for various
things with a tweet or to an
account.
26. In that short format, Tweets can be
280 characters long to include
hashtags, mentions of other
accounts, and images.
Update: media attachments,
@names in replies, and several
other content items do not count
against the 280 character counts.
What is Facebook about
27. Facebook has the model of people
friending you and you accepting
their connection. When you post
something then your followers
might have the ability to see it in
their news feed. And anything they
post might show up in your news
feed. I say “Might” because
Facebook does not guarantee you
will see everything your friends
post, by design.
(explain who this is) Personal profiles on
Facebook are about real people. The
profiles have info on the number of friends
they have, bio info, and maybe their
interests. Some of the info displayed can
be private or public, depending on your
settings, all within in your control.
28. Personal Facebook profiles show
people you have in common with
others, and other info one might
want to share. Facebook personal
pages need to be real people;
Facebook does check occasionally.
Facebook also allows pages to be
created for causes, business,
groups, issues, etc. They can also
be about people, places, and
things. They are owned and
administered by at least one
Facebook profile.
29. Pages have functions and info for
each page: number of likes, if the
page is verified, see people you
follow who also follow the page
viewed. The center column is the
newsfeed or “wall”. Additional
personal information is on the right
showing my friends’ activities. The
page is personalized to the looks
of the page owner, in this example,
NASA.
Facebook pages also may show
additional info sections on the
side, like photos and videos posted
by the page’s owner, again NASA in
this example.
30. Posts on the Facebook pages or
personal profiles have information
about the number of people who
like and comment on a post. Posts
on Facebook are longer than those
on Twitter, up to about 60,000
characters.
To use social media for Scout related activity
requires some planning; nothing elaborate but
something that outlines the who, what, when,
where, why, how, and how much model. This
approach will help cover the various
engagement approaches you might want to do.
31. Learn the culture of social media; Evaluate your
unit’s goals; Create Your Social Media
Strategy
32. Here are some additional
considerations (read thru these;
comment if needed)
Learn the terminology of the
channels you want to use.
33. Communication with adults involved with a
Scout organization can use any system that fits
the need of the organization. To help, have a
plan to define what digital tools are for, who
manages it, why the tools exist, and how to use
them.
Again, you need a plan. And be prepared to
adjust it regularly throughout the year.
34. These next slides share the specific
example of Troop 56 use of Facebook
integrated with their website and email
communication.
The website, Facebook, and email
are the primary digital
communications tools for the
Troop. The website is the home
base of info. Registration pages,
FYI, and celebrations are posted on
the website.
35. The Troop 56 website has a
Facebook widget on its webapge to
highlight there is a Facebook page.
Facebook is the only social site
used by Troop 56 today. It is
mainly a quick post channel. For
example, while at an event, posts
via smartphone can be made
quickly. Also, any announcements
listed on the website are repeated
on Facebook.
36. Email is the main communication
channel for all Scouts and their
families. Email is used for
reminders, updates, and changes.
Email is not so much used for
social sharing as it tends to be too
cluttering.
If you can, please share one of your items you
listed in the chat area.
Look at those things you take for granted about
agriculture and media.
What do they say about your approach to
media and what one thing can you tackle to
change the assumption?
37. Questions? And if you still wonder what social media is, this
“Social Media Explained via Donuts” can help.
38. Contact Truffle via Phone: (877) 558-7833, Twitter:
@TruffleMedia, Facebook: TruffleMedia.com/
Facebook, and web: TruffleMedia.com.
39. Thanks again for attending the
University of Scouting’s Social Media 101 class
Close on Truffle team.