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John B Watson

  BEHAVIOURISM
Birth and Death

 Born January 9th 1878
 Died September 25th 1958
Interesting Facts

 Father was an alcoholic always in trouble with the law
 John was also in trouble with the law due to his closeness with his father.
 He assaulted other black children at his school and even mocked his own
    teacher during class.
   View on life and attitude towards academics changed and improved
    when he earned acceptance to Furman University
   Established the psychological school of behaviouralism
   Conducted research on animal behavious, child rearing and advertising
   Had an affair with graduate student assistant Rosalie Rayner
   Left his wife Mary Ickes Watson
   Watson and Rayner married until 1935
   He is known as the father of Behaviorism, and is also famous for his
    many publications, experiments and awards.
   1957, a year before his death, John Watson was awarded the gold medal
    from the American Psychological Association for his contributions to the
    field of psychology
Factors that led to change in human behaviour

 Origins of human behaviour cannot be explained in
  terms of observable responses to stimuli
 Believed in Nurture
 all human differences were the result of learning.
  family and society itself can be examples of factors
  that led to the change or development in human
  behaviour.
Theories supported
 Assumes behavior is observable
 Can be correlated with other observable events.
 There are events that precede and follow behavior.
 Goal is to explain relationships between antecedent conditions (stimuli),
  behavior (responses), and consequences (reward, punishment, or neutral
  effect).
 Aspects of Watson's theory:
  • He opposed mentalistic concepts
  • He used contiguity to explain learning
  • He considered emotion to be just another example of classical
  conditioning
  • He rejected the notion of individual differences
  • He thought complex behaviors came about through combinations of
  identifiable reflexes
  • He was a chief proponent of "nurture" and believed that all human
  differences were the result of learning
  • He believed that practice strengthens learning
Work that highlights development of cultural
                     norms

 Watson’s studies and works did not specifically target the
  explanation of the development of cultural norms and media in
  relation to human behaviour, instead explaining in more of a
  general sense of what causes and develops human behaviour.
  But since Watson is the founder of Behaviourism, we can make
  some assumptions according to his theory. So if we apply his theory,
  cultural norms and rituals would be developed through the learning
  and observing of others.
  Whether it is family or society itself, while a child a being raised it
  will eventually learn and adapt to the cultural norms due to being
  nurtured in that particular manner.
  Watson believed that practice strengthen learning which can
  correlate back to the original topic of which that we are essentially
  practicing the cultural norms and rituals everyday, further
  cementing these things into our human behaviour.
Discussion Questions

 What is your take on behaviourism?


 Do you support John B Watson’s opinions?

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John b watson

  • 1. John B Watson BEHAVIOURISM
  • 2. Birth and Death  Born January 9th 1878  Died September 25th 1958
  • 3. Interesting Facts  Father was an alcoholic always in trouble with the law  John was also in trouble with the law due to his closeness with his father.  He assaulted other black children at his school and even mocked his own teacher during class.  View on life and attitude towards academics changed and improved when he earned acceptance to Furman University  Established the psychological school of behaviouralism  Conducted research on animal behavious, child rearing and advertising  Had an affair with graduate student assistant Rosalie Rayner  Left his wife Mary Ickes Watson  Watson and Rayner married until 1935  He is known as the father of Behaviorism, and is also famous for his many publications, experiments and awards.  1957, a year before his death, John Watson was awarded the gold medal from the American Psychological Association for his contributions to the field of psychology
  • 4. Factors that led to change in human behaviour  Origins of human behaviour cannot be explained in terms of observable responses to stimuli  Believed in Nurture  all human differences were the result of learning. family and society itself can be examples of factors that led to the change or development in human behaviour.
  • 5. Theories supported  Assumes behavior is observable  Can be correlated with other observable events.  There are events that precede and follow behavior.  Goal is to explain relationships between antecedent conditions (stimuli), behavior (responses), and consequences (reward, punishment, or neutral effect).  Aspects of Watson's theory: • He opposed mentalistic concepts • He used contiguity to explain learning • He considered emotion to be just another example of classical conditioning • He rejected the notion of individual differences • He thought complex behaviors came about through combinations of identifiable reflexes • He was a chief proponent of "nurture" and believed that all human differences were the result of learning • He believed that practice strengthens learning
  • 6. Work that highlights development of cultural norms  Watson’s studies and works did not specifically target the explanation of the development of cultural norms and media in relation to human behaviour, instead explaining in more of a general sense of what causes and develops human behaviour. But since Watson is the founder of Behaviourism, we can make some assumptions according to his theory. So if we apply his theory, cultural norms and rituals would be developed through the learning and observing of others. Whether it is family or society itself, while a child a being raised it will eventually learn and adapt to the cultural norms due to being nurtured in that particular manner. Watson believed that practice strengthen learning which can correlate back to the original topic of which that we are essentially practicing the cultural norms and rituals everyday, further cementing these things into our human behaviour.
  • 7. Discussion Questions  What is your take on behaviourism?  Do you support John B Watson’s opinions?