Twitter celebrates a decade of transforming communication and influencing trends in various sectors including politics and entertainment. The platform emphasizes the importance of quick customer responses and the value of follower metrics for brands, with significant statistics indicating that Twitter users are more likely to recommend and purchase from followed brands. Additionally, Twitter has established itself as a cost-effective advertising medium and shaped the way audiences engage with media through its concise communication style.

1. Twitter: celebrating 10 years of transformations
Can you believe it's been a decade since Twitter was created? The # has transformed how we
discover trends and news about #politics, #celebrities, #news, #business, #theArts and #sport to
name a few. Twitter has become a powerful influencer.
Gone are the days of the slow painful process of writing in a letter of a complaint.
Take this recent tweet: "@EE I complained since 4 days ago. I need service restored
otherwise am already searching your competition @SkyTv or @TalkTalk."
This guy wasn't happy! (We have all been there). By not responding to him within 4 days EE was
trying their best to lose that customer. In fact, companies now know that they need to respond
faster on social media channels than any other means, because their dirty laundry is hung out to
dry.
Over the last 10 years, companies and individuals alike have worked hard at gaining their
'followers' as a metric of success.
- David Cameron 1.41 million followers
- Jeremy Corbyn 439,000 followers
- Kim Kardashian 43.4 million followers (what is the world coming too!)
- Digital Willow 5524 followers (eech! Followus please! where are you?)
From a marketing point of view we thank Twitter further still:
Twitter in a sense created "thought leaders" - these influencers, if we are lucky, might even tweet
about our brands.
Twitter powered up the "second screen". No longer do we watch Glee or X factor alone. Twitter
also provides a really affordable way of advertising around a hit TV show without paying for a TV
media plan. Who's up for some Games of Thrones advertising without the cost of producing a
TV ad?

2. Twitter has taught us to be specific, speedy and clever with the use of 140 characters. Twitter
understood before the rest of us did, that attention spans are short - if you are going to say it -
say it succinctly and say it fast!
Which, come to think of it, probably brings this email to a close.
Still not sure if having followers is important for sales?
79% of Twitter users are more likely to recommend brands
they follow. 67% are more likely to buy from brands they
follow.
Sources: mediabistro.com searchenginepleople.com