The document discusses the evolution and strategies of utilizing Twitter in social media marketing, emphasizing the importance of engagement over mere presence. It highlights statistics on Twitter's growth, user interaction, and the distinction between warm and cold marketing. The author also shares insights on best practices for tweeting and tools to enhance Twitter effectiveness while promoting a conversational approach over traditional marketing campaigns.

1. TwitterworldsDeveloping a Successful Twitter Style in the Social Media World

2. How long have you been involved in Social Media?1 – 0 to 1yrs2 – 1 to 3yrs3 – 4 to 6yrs4 – 7 to 10yrs5 – 10+ yearsTweet your choice to #HTUvote1Example: 2 #HTUvote1

3. Social Media is not a NEW phenomenon Social Media History

4. We used Social media tactics in chatroomsduring the early days of the InternetHeyward Davenport; Regional Director Minority Business Development Agency speaking chatting in a African American Business Chatroom - 1996

5. Smart Marketers held online conversations to attract new business Terrie Williams; Public RelationsExpert chatting with a group of business Owners during an online Book release party for her 1st Book“The Personal Touch”1998

6. Social Media users have been online for years waiting for Brands to have a dialogue with them.

7. Social Media is a Conversation between HUMANS!

8. 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers.Cone, Business in Social Media Study, September 2008

9. 1 – Yes I do.2 – Yes I’m working on it.3 – No but I plan creating one.4 – I need one but don’t know where to start.5 – I don’t need no stinkin Social Media Strategy.Do You Have a Social Media Goals & Strategy Document?Tweet your choice to #HTUvote2Example: 2 #HTUvote2

10. DEFINE YOUR COMPANY’SSOCIAL MEDIA STRATEGY.

11. Goals vs. TacticsIncreasing Sales is a GOAL.“I need to be on Twitter.” is a TACTIC

12. Social Media is NOT FREE!

13. Time is a major cost to using social mediaeffectively for a marketing campaign.

14. People is another cost of social media which has to be considered.

15. Social media works beyond the computer. Which adds another cost to using Social Media

16. STOP PLANNING “CAMPAIGNS”.START PLANNING “CONVERSATIONS.

17. SOCIAL MEDIA WON’T FIX A BAD PRODUCT/SERVICE.

18. Social Media can’t fix POOR networking skills

19. Test Your Network StyleHow many people did you meet for the 1st time this evening?Did you connect someone with another person they did not know before?What else do you know about the people you met besides their job title and place of business?Did you share information with someone that may be valuable to them.?

20. Why Add Twitter to your Social Media toolbox

21. The State of Twitter1382% - The monthly growth rate of Twitter users from January to February 2009.3,000,000 Tweets per day on Twitter.com

22. Twitter now has 75 Million user accounts, but only around 15 Million are active users on a regular basis. At the current rate, Twitter will process almost 10 Billion tweets a year.

23. An earlier study, by Razorfish, found that exclusive deals and offers were the primary motivation of US Internet users following brands on Twitter.

24. Quantity vs. Quality of Twitter Followers1 – I prefer Quantity of Tweeter Followers2 – I prefer Quality of Tweeter Followers3 – IDK (I Don’t Know or care)4 – I like a blend of Quantity and Quality FollowersTweet your choice to #HTUvote3Example: 2 #HTUvote3

25. Facebook & LinkedIn are Warm Market tools.Twitter is a COLD Market tool.Warm vs. Cold Marketing

26. Use Twitter to manage the people that you don’t know or haven’t met yet

27. Converting Cold MarketsWould you walk up to someone at a cocktail party and shove your business card in their face? Don’t be that person.

28. Build an army of brand evangelists

29. What to Tweet about?Private reflections and thoughts about your products/services.Event announcements, which might give you a chance to meet your followers in person.Contests, such as trivia questions, with a prize attached, which arouse plenty of interest in your tweets. Responses to other tweets, which express your interest in what others have to say.

30. Don’t be these annoying people on Twitter

31. TMI Person

32. The Plagarizer

33. Reply Person

34. Multi Level Morons

35. The Novelist

36. The Anonymous Stranger

37. The Needy Beggar

38. Do Use These Best PracticesTweet links to articles that can help your followers better understand the industry.Be real, share your thoughts and comments about industry news and events.Share your company’s culture and the human side of your business.Be positive and motivate your followers daily. Follow your heart and ignore the negative tweets you receive. Some people just don’t get it.

39. Twitter Tools

40. The tools & apps that I am about to show are not endorsed by me. These are the tools that I use to assist me in reaching my Twitter goals.There are thousands of apps and tools for using Twitter in a variety of ways and you should choose tools and apps based on your needs and goals.

41. TWEETDECK

42. TWELLOW

43. MR. TWEET

44. HOOTSUITE

45. Warming the Twitter Market

46. Search Key Terms Related to Your Industry

47. Listen to the conversations

48. Reach Out & Support

49. How to Be Found on Social Media

50. Building It Doesn’t Mean They Will Come

51. Point Them To Your Pages

52. Promote Social Media Through Traditional Media

53. Give People A Reason to Visit

54. Review, Measure the Strategy & Adjust Where Needed

55. Most of All HAVE FUN!

56. Did You Enjoy This Presentation?1 – Excellent Presentation2 – Very Good Presentation3 – Good Presentation4 – Could have been better5 – Wasn’t Impressed6 – Wish I was somewhere elseTweet your choice to #HTUvote4Example: 2 #HTUvote4

57. Thank you for your timeI conduct workshops on:Social Networking Strategies, Social Media SkillsSmall Business Skills, Leadership SkillsContact me at:Stephen.jackson@rdzmedia.comFacebook – roaddoggzTwitter – roaddoggzFriendfeed – roaddoggzLinkedIn - roaddoggz646-530-8632 ext. 2