Jesse Hsu provides executive coaching services using a 3-phase approach adopted from Columbia University. The phases are: 1) Define the context by aligning expectations and building trust; 2) Determine the scope of needed actions by expanding options and developing action plans; 3) Develop new behaviors through implementing plans, collecting feedback, and refining strategies. Hsu focuses on the client's agenda, involves stakeholders, and adheres to coaching ethics and principles from Columbia to optimize organizations through coaching engagements.