Jesse Hsu provides executive coaching with a 3-phase process adopted from Columbia University. Phase 1 involves defining the client's current reality. Phase 2 determines the scope of action needed to meet goals. Phase 3 develops new behaviors through action strategies, growth, and execution. Hsu guides clients according to coaching principles of ethical conduct, focusing on the client's agenda, and building commitment through involvement. Follow-up involves surveys and discussions to measure improvement. Group coaching leverages the same goals and action framework to address topics and identify effective strategies.