1) The document discusses conventions used from real media texts in the creation of a music magazine called "Melody" and a music video. Key conventions included structure, design elements like headings and images. 2) Color and design were used to reflect the R&B genre. Dark purple, teal blue and black/white created the style. Conventions from the magazine "Vibe" like front page layout were adapted. 3) When making the music video, conventions from other music videos were analyzed like camera shots, editing, and performance elements. Shots like close-ups and steadycam shots were included.

1. Q1A
What conventionshave you used from real media texts?
In real mediatexts,manyconventionscanbe identifiedandappliedtomyownmediaproducts.In
the beginningof myfoundationportfoliocourse,manyresearchtaskswere conductedinorderto
recognise the keyconventionsof similarreal mediatexts.Iresearchedintoexistingmusicmagazines
that fitpotentiallyintothe chosengenre of music.Idecidedtochoose averydifferentgenre of
musicfor mymagazine comparedtootherwho chosenpopulargenressuchas‘Pop’and ‘Indie’.My
similarproductIresearched‘VIBE’apopularR&B musicmagazine whichfeaturesinterviews,
reviewsandmanyarticlesonartistsalongside the latestnews.Ifollowedasimilarstructure to‘VIBE’
magazine intermsof the front page,contentspage andthe double page spread.Thiswasthe first
conventionsfromareal mediatextIusedfor myfoundationportfolioandslightlyadaptedit.The
mastheadof my ownmusicmagazine ‘MELDOY’ followsatheme of R&Bas the termcan relate in
termsof musicandR&B musicitself isvery‘melodious’.FurthermoreIcreateda frontcoverpage
contentspage and fewdouble page spread.Inaddition,simple conventionslike sub-headings,sell
lines,plugsandaclose up of the artistwasusedin myown musicmagazine,these conventionshave
influencedme frommyresearchtaskswhichinclude analysinganddeconstructingdifferentexisting
musicmagazines.
The colours/house style stronglyreflectsthe chosengenreandsignifiesa‘brandidentity’formy
ownmagazine ‘melody.Ichose forcolourswhichare very‘R&B’and commonlyusedinthisgenre.
Dark purple,teal blue alongside blackandwhite werethe chosencoloursto create thishouse style
for ‘Melody’magazine.The purpose of mymusicmagazine istoinformandentertainthe readers.
Comparedtomy advancedportfolio,where Ihadto create a musicvideoratherthan a magazine,
and takingconventionsfromexistingmusicvideosandapplyingittomy ownmusicvideoseemedto
be more difficult,asIdidn’twantto endup copyingthe same musicvideo. Ichose to researchintoa

2. wide range of musicvideosdirectedbysome popularmusicvideodirectorsandanalysedthemto
viewhoweachof the musicvideoreflectsthe songandhow well ithasbeenmade.‘Rihanna –
Diamonds’wasa musicvideodirectedbyAnthonyMandler,thismusicvideowasveryintriguing.
There isa sense of botha narrationand performance bythe artistand theyhave beenportrayed
verystronglythroughthe use of editing,camerashot,anglesandmovements,mise-en-scene and
the actual performance. Iwasinfluencedtocreate a performance videoafterwatchingthismusic
videowhere Rihannaisinadark room and singing,there isuse of non-directanddirectaddress.
There were manyclose upsof Rihannaperforming,andhence Itookthis conventionson‘close-up’s
and applieditmyownmusicvideo.Mymusicvideoispracticallyaperformance video,withnotonly
one but twoperformances,one fromthe artistandone from a ballerina.The balletperformance
reflectsthe emotionsthe artistishaving,andit’sportrayedartistically.
Thisbrief wasrather differentdue tothe type of mediumitis.The brief focusedmore onmoving
image whichIwas verynewto,rather than printwhichI am confidentin.There are some aspectsof
printinvolved inthisbrief asIwasgiventwoancillarytasksto create;a digipakanda musicalbum
advertto supportthe musicvideo. Whenitcame to shootingandeditingthe musicvideo,Ihadto
focuson camera andhow well Ieditthe footage.Whenlookingatmysimilarproductresearch,the
typesof camera shotsusedwere highangles,low angles,close upsandsteadicamshots,these shots
were inspiringandIhadan attemptto include themintomyownmusicvideo.A lotof low angles
were usedforthe artist performance alongside closeups.Steadicamshotswere usedforboththe
artistperformance andthe balletperformance tocreate thisfeelingof the audience actuallybeing
part of the musicvideo.
Furthermore,conventionsof R&Bmusicvideodifferwiththe type of songIhad chosen – ‘KatyB –
Cryingfor noreason’.Thischosensonghas a mixture of meaningful lyricswithaslow instrumental
at the beginningwiththe songgraduallybecomingupbeat.Thissongwouldpotentiallyclassifyasa
‘break-up’song.There are manyconventionsof anR&B breaksongmusicvideo.Firstof all,there is

3. that use of colour,it’seitherblackandwhite/greytone toemphasise the ‘emotions’of the singeror
a ‘sepiatone’isusedtoslightlygive itawarmerlook.My musicvideohasa colour filerof acool
blue/purple forthe artistperformance alongsideasepiatone tosupportthe balletperformance,
implyingthis‘warm’feel of the balletperformancebeingveryemotional andpositive,this
contradictswiththe ‘sadlyrics’inthe song. Furthermore the representationof the musicartistcan
vary,withfewexistingmusicvideoslike ‘Beyoncé –Brokenheartedgirl’or‘Rihanna – Diamonds’.
Both artistsare representedtobe ‘upset’andshownastypical femaleswhentheyare broken
hearted,somehow Ihave challengedthisconventions,andportrayedmyartisttobe more stronger
and potentiallysee her‘move on’fromherpast.Thisdemonstratesthatmyartistisbeingportrayed
not stereotypically.