This document discusses how technology can help companies become more customer-centric. It notes that Bullhorn has experienced significant growth, serving over 8,000 customers across 76 countries with over 800 employees. It advocates that companies focus on customer centricity by tailoring offerings to customer segments using unified customer data, focusing on lifetime customer value, providing multi-channel customer service, empowering employees to resolve customer issues, and building a brand with strong customer focus associations.