Google for Jobs is launching in Australia and will impact how jobs are found and applications are submitted. It provides a centralized job search directly through Google search that aggregates postings from participating job boards and companies. For employers to have their jobs featured, they must include specific structured data on job posting pages which provides information like the hiring organization, job title, location, salary and more. Optimizing postings for Google for Jobs may increase organic traffic and ranking by using optimized titles, original content and completing all required fields. While major job boards are partnering with Google, individual company adoption remains low, so job boards are not likely to be replaced but will need to innovate to stay relevant.

1. Google for Jobs is coming
to Australia.
Are you ready for it?
Carolyn Wass
Sourcing Intelligence
Carolyn Wass will share insights to ensure you are
one step ahead of the game when it hits

2. |
1 why you should care
will this impact me?
2|© Randstad

3. |
will Google for Jobs
impact me?
Circa 124 million monthly job related searches on
Google:
top career areas: (monthly)
• sales jobs – 2.2 million searches
• customer services jobs – 1 million searches
• administrative jobs – 823,000 searches
• accounting jobs – 673,000 searches
• human resource jobs – 673,000 searches
reference: ere.net or via https://adwords.google.com/select/KeywordToolExternal
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There are 11,147,450 monthly career-related Google
searches within Australia.
High Conversation Rates

4. | 4
“data shows that careers sites optimized for GFJ have gained 20% more
organic traffic, whereas those that aren’t have lost up to 40%”
enhancemedia.co.uk
will Google for Jobs
impact me?

5. |
2 what is GFJ
why is it being
launched?
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6. ||
what is Google for Jobs.
• A new job search feature found on its search result pages
• A search tool - not a job board
• Google partnered with major job boards globally
• Open documentation is available for everyone
• Allowing job search with a single Google Search
• Machine learning capabilities to power smarter job search
• Algorithms ensure job seekers see relevant jobs with insight into
commute times and employer reviews
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“Google brings together job postings from across the web, whether they’re on websites run by
small businesses or job sites with thousands of listings”

7. |
why has GFJ been launched by Google?
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Salary is an important factor in finding the
right job—but by our estimate, this
information is missing from over 85 percent
of job postings in the U.S. today.
• Keep traffic on Google
• A better experience for candidates (eg
salary)
• Global standardisation of job information

8. |
when will it launch
next?
8© Randstad Sourceright
3 where is it live

9. || 9
• GFJ is live in the red
marked areas
• Following markets
likely to be next:
• Prediction: Germany to be
the 12th market
• France
• Portugal
• Malaysia,
• Austria
• Switzerland.
• Ireland
• Australia / NZ
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2017 20 Jun 2018 31 Jan 28 Feb 1 Mar 7 Mar 23 Apr 24 May 16 July 2 Aug Sept Feb Mar
US LATAM Brazil Africa Canada India Spain UK Singapore / HK 11th Japan
Google for Jobs roll out.

10. |
4 what does it look like
is it another
job board?
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11. | 11© Randstad

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organic results
appear below GFJ.

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14. |
salary & reviews.
14
Reviews and estimated salary
ranges appear alongside jobs.
Sources across the web like
Glassdoor, PayScale, LinkedIn,
Paysa and more.
For those jobs that do not have a
salary listed, they show a
comparison to the estimated
range for that job, if available.
© Randstad

15. |
5 how do your jobs get onto GFJ?
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16. ||
getting jobs onto the GFJ feature.
• Major job boards that have partnered with GFJ
will be indexed. (note: indeed and seek have
not partnered)
• Career sites If your jobs can be found by
google, they will be feature on Google for Jobs.
Providing the correct schema will result in
higher ranking.
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Google have published clear
developer guidelines. A job
post optimised for GFJ will
rank higher.

17. ||
talking to your IT department.
• Step by Step instructions Google Schema Markup Guide
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“You can improve the job seeking experience by adding
job posting structured data to your job posting web pages.
Adding structured data makes your job postings eligible
to appear in a special user experience in Google Search
results.“ Google

18. |
take the test.
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Google Structured Data Testing Tool
Designed to give recruiters the ability to preview their data.

19. |
6 getting your jobs a higher
ranking
can you influence it?
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20. |
small changes that will impact your ranking.
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complete all
fields
job titles SEO
optimised
original
content
engaging

21. ||
minimum required fields.
hiring organisation
address of hiring organisation
employment type
salary
date posted
job title
description
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•

22. |
Job titles & SEO
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Job titles without jargon.
Know your candidate search behaviour
2% - 5% keyword density as long as it
stays natural to read.
The first step to a successful
Job advert - is to be found.
To be found, you need to
know the keywords your
candidate is using to search.

23. |
original engaging content.
Google will only rank one of the two
versions.
Attract the best candidates, by selling the
opportunity! Use real examples.
Know who your target is and be specific
about the benefits that would attract them.
23|
Standardised information - Content
needs to be engaging.
Engage with a recruitment partner
who can market your employer
brand.
© Randstad

24. |
6 will this be the end of
traditional
job boards?
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25. |
is this the end of
job boards?
Major job boards including
Monster, Glassdoor, Career
Builder, LinkedIn, Facebook have
partnered with Google for Jobs.
Rather than backing away, they
are embracing the change.
For now, job boards are here to
stay - but let’s keep an eye on
how they may innovate to stay
relevant.
“In the UK, less than half of recruitment
websites had implemented the Schema.”
“Of 1 million job posts, less than 20% of
the jobs on Google for Jobs currently come
from companies directly,” according to
jobiak.

26. |
action items.
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Career sites need to adhere to
the standardised job
information and be mobile
responsive.
Innovate content: how will you
influence candidates to apply to
your job
Employer branding: how will you
share your company’s story?

27. |
conclusion
is Google for Jobs a
good thing?
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28. |
Google for Jobs
is it a good thing?
28
high conversion
rate
currently FREE
better job search
experience for
candidates
recruiter on-demand
what do you
think?
© Randstad

29. |
thank you
Randstad.
29© Randstad

30. © Randstad
human forward
randstad