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Video Engagement -
Just Another Gimmick?
Jessica Kilkenny Roddy
Sales Director
Hinterview
72% of people would rather use
video to learn about a product or
service
– HubSpot
A well-optimized video is up to
52 times more likely to show up
on the first page of Google than
a text article
- Unbounce
Viewers retain 95% of a
message when they watch it in a
video compared to 10% when
reading it in text
– Forbes
An initial email with a video
receives an increase click-
through rate by 96%
- HubSpot
The Power of Video
270 million emails
21.80% open rate, 2.78%
click-through rate (Forbes)
11 million active LinkedIn
users
25% In-Mail acceptance rate
– (LinkedIn sales
department)
Feel Like You’re Being Ignored?
• 59% of executives say they would rather watch a video than read
text - WordStream
• In a survey of 506 companies, 47% use video interviewing to
shorten the time it takes to make a hire – WorkForce
• 60% of hiring managers and recruiters have turned to using
video technology – Software Advice
Video Increases Engagement
Traditional Headhunting Email
Headhunting Using Hintro
Which One is More Engaging?
Hintro
Hinterview
What Will My ROI Look Like?
• “Two placements made (10K), in a staff members first week using Hintro”
• “£3K placement! The client said they wouldn’t have interviewed based on the CV
alone”
• “Placement worth £5.5K from a BD Hintro”
• “A new staff member made £280K worth of deals which he says was a result of
using Hinterview”
• “Just signed exclusive terms won via Hintro”
• “Placed a candidate worth £5K off the back of sending a Hintro”
Jessica Kilkenny Roddy +44 (0) 742 9111372 jessica@hinterview.com
www.hinterview.com

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Jessica Kilkenny Roddy - Hinterview - Video Engagement - Just another Gimmick?

  • 1. Video Engagement - Just Another Gimmick? Jessica Kilkenny Roddy Sales Director Hinterview
  • 2. 72% of people would rather use video to learn about a product or service – HubSpot A well-optimized video is up to 52 times more likely to show up on the first page of Google than a text article - Unbounce Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text – Forbes An initial email with a video receives an increase click- through rate by 96% - HubSpot The Power of Video
  • 3. 270 million emails 21.80% open rate, 2.78% click-through rate (Forbes) 11 million active LinkedIn users 25% In-Mail acceptance rate – (LinkedIn sales department) Feel Like You’re Being Ignored?
  • 4. • 59% of executives say they would rather watch a video than read text - WordStream • In a survey of 506 companies, 47% use video interviewing to shorten the time it takes to make a hire – WorkForce • 60% of hiring managers and recruiters have turned to using video technology – Software Advice Video Increases Engagement
  • 7. Which One is More Engaging?
  • 10. What Will My ROI Look Like? • “Two placements made (10K), in a staff members first week using Hintro” • “£3K placement! The client said they wouldn’t have interviewed based on the CV alone” • “Placement worth £5.5K from a BD Hintro” • “A new staff member made £280K worth of deals which he says was a result of using Hinterview” • “Just signed exclusive terms won via Hintro” • “Placed a candidate worth £5K off the back of sending a Hintro”
  • 11. Jessica Kilkenny Roddy +44 (0) 742 9111372 jessica@hinterview.com www.hinterview.com