SlideShare a Scribd company logo
PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT
Developing a communications strategy in
turbulent times
@VickieCollinge
PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT
What lies ahead?
PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT
What’s your experience when times
get tough?
PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT
Developing your comms plan
PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT
Have objectives
• Set clear objectives
• Why? Why? Why?
• What?
• Be minimalist – can't achieve
everything at once
• Accept the need for change
PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT
Build a strategy
• Identify your targets
• Be picky
• Know what platforms / styles work
• Assess where your audience is present
OR
PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT
Build a strategy
• Press
• Case Studies
• Blogs
• Vlogs
• Social
PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT
Build a flexible strategy
PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT
Have a CHANGE plan
• Not everything is a crisis
• Know what change to respond to
• And how
PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT
PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT
Don’t forget to evaluate
• Tie metrics back to objectives to demonstrate impact
• Use different metrics for different channels
• Move away from ‘vanity metrics’
• Utilise existing tools: Google Analytics
PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT
Before I go….
PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT
Questions?
Vickie@bluesky-pr.com
@VickieCollinge
www.bluesky-pr.com

More Related Content

Similar to Vickie Collinge - Bluesky - Developing a communications strategy in turbulent times

Design Victoria Social Media Breakfast
Design Victoria Social Media BreakfastDesign Victoria Social Media Breakfast
Design Victoria Social Media Breakfast
Emily Doig/social media daily
 
Social Marketing Strategy
Social Marketing StrategySocial Marketing Strategy
Social Marketing Strategy
One Marketing Ltd
 
CIM Insights - Thomas Brown
CIM Insights - Thomas BrownCIM Insights - Thomas Brown
CIM Insights - Thomas Brown
cimse
 
How to Market and Grow New Academic Programs
  How to Market and Grow New Academic Programs  How to Market and Grow New Academic Programs
How to Market and Grow New Academic Programs
Paskill Stapleton & Lord
 
Planning, managing PR campaigns, PRecious Communications
Planning, managing PR campaigns, PRecious CommunicationsPlanning, managing PR campaigns, PRecious Communications
Planning, managing PR campaigns, PRecious Communications
Lars Voedisch
 
How to Write Brilliant Objectives
How to Write Brilliant ObjectivesHow to Write Brilliant Objectives
How to Write Brilliant Objectives
RheenalynLegaspi
 
Planning for PR
Planning for PRPlanning for PR
Planning for PR
Kathryn Ellis
 
Branding For The Under Employed
Branding For The Under EmployedBranding For The Under Employed
Branding For The Under Employed
Connie Piggott
 
Content Strategy
Content StrategyContent Strategy
Content Strategy
ZASocial Media
 
Content Strategy
Content StrategyContent Strategy
Content Strategy
ZASocial Media
 
Towards an integrated marketing strategy
Towards an integrated marketing strategyTowards an integrated marketing strategy
Towards an integrated marketing strategy
CharityComms
 
Social Media - a brand building force
Social Media - a brand building forceSocial Media - a brand building force
Social Media - a brand building force
SFM Consulting
 
Goalsettingselfmotivation ppt
Goalsettingselfmotivation pptGoalsettingselfmotivation ppt
Goalsettingselfmotivation ppt
Madhav M
 
Building Your Brand and Finding That First Job
Building Your Brand and Finding That First JobBuilding Your Brand and Finding That First Job
Building Your Brand and Finding That First Job
Plank Center for Leadership in Public Relations
 
PersonalBrandCanvas-TEMPLATE-23.pdf
PersonalBrandCanvas-TEMPLATE-23.pdfPersonalBrandCanvas-TEMPLATE-23.pdf
PersonalBrandCanvas-TEMPLATE-23.pdf
CadeBynnomWilliams
 
The Future of Marketing for Aged Care
The Future of Marketing for Aged CareThe Future of Marketing for Aged Care
The Future of Marketing for Aged Care
Marketing Success
 
SKEMA Alumni Webinar #1 Take your career to the next stage. Start branding yo...
SKEMA Alumni Webinar #1 Take your career to the next stage. Start branding yo...SKEMA Alumni Webinar #1 Take your career to the next stage. Start branding yo...
SKEMA Alumni Webinar #1 Take your career to the next stage. Start branding yo...
SKEMA Alumni
 
#FIRMday London 28/04/16 - Armstrong Craven 'Best Practice Talent Pipelining
#FIRMday London 28/04/16 - Armstrong Craven 'Best Practice Talent Pipelining#FIRMday London 28/04/16 - Armstrong Craven 'Best Practice Talent Pipelining
#FIRMday London 28/04/16 - Armstrong Craven 'Best Practice Talent Pipelining
Emma Mirrington
 
Innovation in big, ugly MNCs
Innovation in big, ugly MNCsInnovation in big, ugly MNCs
Innovation in big, ugly MNCs
Eric Tachibana
 
Andrew walpole 12pm - total cx presentation
Andrew walpole   12pm - total cx presentationAndrew walpole   12pm - total cx presentation
Andrew walpole 12pm - total cx presentation
IIR USA
 

Similar to Vickie Collinge - Bluesky - Developing a communications strategy in turbulent times (20)

Design Victoria Social Media Breakfast
Design Victoria Social Media BreakfastDesign Victoria Social Media Breakfast
Design Victoria Social Media Breakfast
 
Social Marketing Strategy
Social Marketing StrategySocial Marketing Strategy
Social Marketing Strategy
 
CIM Insights - Thomas Brown
CIM Insights - Thomas BrownCIM Insights - Thomas Brown
CIM Insights - Thomas Brown
 
How to Market and Grow New Academic Programs
  How to Market and Grow New Academic Programs  How to Market and Grow New Academic Programs
How to Market and Grow New Academic Programs
 
Planning, managing PR campaigns, PRecious Communications
Planning, managing PR campaigns, PRecious CommunicationsPlanning, managing PR campaigns, PRecious Communications
Planning, managing PR campaigns, PRecious Communications
 
How to Write Brilliant Objectives
How to Write Brilliant ObjectivesHow to Write Brilliant Objectives
How to Write Brilliant Objectives
 
Planning for PR
Planning for PRPlanning for PR
Planning for PR
 
Branding For The Under Employed
Branding For The Under EmployedBranding For The Under Employed
Branding For The Under Employed
 
Content Strategy
Content StrategyContent Strategy
Content Strategy
 
Content Strategy
Content StrategyContent Strategy
Content Strategy
 
Towards an integrated marketing strategy
Towards an integrated marketing strategyTowards an integrated marketing strategy
Towards an integrated marketing strategy
 
Social Media - a brand building force
Social Media - a brand building forceSocial Media - a brand building force
Social Media - a brand building force
 
Goalsettingselfmotivation ppt
Goalsettingselfmotivation pptGoalsettingselfmotivation ppt
Goalsettingselfmotivation ppt
 
Building Your Brand and Finding That First Job
Building Your Brand and Finding That First JobBuilding Your Brand and Finding That First Job
Building Your Brand and Finding That First Job
 
PersonalBrandCanvas-TEMPLATE-23.pdf
PersonalBrandCanvas-TEMPLATE-23.pdfPersonalBrandCanvas-TEMPLATE-23.pdf
PersonalBrandCanvas-TEMPLATE-23.pdf
 
The Future of Marketing for Aged Care
The Future of Marketing for Aged CareThe Future of Marketing for Aged Care
The Future of Marketing for Aged Care
 
SKEMA Alumni Webinar #1 Take your career to the next stage. Start branding yo...
SKEMA Alumni Webinar #1 Take your career to the next stage. Start branding yo...SKEMA Alumni Webinar #1 Take your career to the next stage. Start branding yo...
SKEMA Alumni Webinar #1 Take your career to the next stage. Start branding yo...
 
#FIRMday London 28/04/16 - Armstrong Craven 'Best Practice Talent Pipelining
#FIRMday London 28/04/16 - Armstrong Craven 'Best Practice Talent Pipelining#FIRMday London 28/04/16 - Armstrong Craven 'Best Practice Talent Pipelining
#FIRMday London 28/04/16 - Armstrong Craven 'Best Practice Talent Pipelining
 
Innovation in big, ugly MNCs
Innovation in big, ugly MNCsInnovation in big, ugly MNCs
Innovation in big, ugly MNCs
 
Andrew walpole 12pm - total cx presentation
Andrew walpole   12pm - total cx presentationAndrew walpole   12pm - total cx presentation
Andrew walpole 12pm - total cx presentation
 

More from Jayne Corbett

Stephen Abbott - Peoplescout - Assessing your current and future state positi...
Stephen Abbott - Peoplescout - Assessing your current and future state positi...Stephen Abbott - Peoplescout - Assessing your current and future state positi...
Stephen Abbott - Peoplescout - Assessing your current and future state positi...
Jayne Corbett
 
Carolyn Wass - Randstad - Google for Jobs is coming to Australia
Carolyn Wass - Randstad - Google for Jobs is coming to AustraliaCarolyn Wass - Randstad - Google for Jobs is coming to Australia
Carolyn Wass - Randstad - Google for Jobs is coming to Australia
Jayne Corbett
 
Kelly hawkins- Talent Acquisition Manager & Kate davison - Senior HR Business...
Kelly hawkins- Talent Acquisition Manager & Kate davison - Senior HR Business...Kelly hawkins- Talent Acquisition Manager & Kate davison - Senior HR Business...
Kelly hawkins- Talent Acquisition Manager & Kate davison - Senior HR Business...
Jayne Corbett
 
Greg barnier - Internal Consulting Group - Be Courageous: Co-create a positiv...
Greg barnier - Internal Consulting Group - Be Courageous: Co-create a positiv...Greg barnier - Internal Consulting Group - Be Courageous: Co-create a positiv...
Greg barnier - Internal Consulting Group - Be Courageous: Co-create a positiv...
Jayne Corbett
 
simon bradberry
simon bradberrysimon bradberry
simon bradberry
Jayne Corbett
 
Andy Hallett - Sthree - Recruitment A Game Of Thrones
Andy Hallett - Sthree - Recruitment A Game Of ThronesAndy Hallett - Sthree - Recruitment A Game Of Thrones
Andy Hallett - Sthree - Recruitment A Game Of Thrones
Jayne Corbett
 
Joanna Abeyie - JA Consultancy - Diversity in Recruitment
Joanna Abeyie - JA Consultancy - Diversity in RecruitmentJoanna Abeyie - JA Consultancy - Diversity in Recruitment
Joanna Abeyie - JA Consultancy - Diversity in Recruitment
Jayne Corbett
 
James Payne - Erecruit - Attracting and Retaining the best talent with the be...
James Payne - Erecruit - Attracting and Retaining the best talent with the be...James Payne - Erecruit - Attracting and Retaining the best talent with the be...
James Payne - Erecruit - Attracting and Retaining the best talent with the be...
Jayne Corbett
 
Plamen Ivanoff - Iintro- "Redundant" How to future-proof your recruitment bus...
Plamen Ivanoff - Iintro- "Redundant" How to future-proof your recruitment bus...Plamen Ivanoff - Iintro- "Redundant" How to future-proof your recruitment bus...
Plamen Ivanoff - Iintro- "Redundant" How to future-proof your recruitment bus...
Jayne Corbett
 
Neil Brodie - JobDiva - Talent Search & Diva Match
Neil Brodie - JobDiva -  Talent Search & Diva MatchNeil Brodie - JobDiva -  Talent Search & Diva Match
Neil Brodie - JobDiva - Talent Search & Diva Match
Jayne Corbett
 
Jessica Kilkenny Roddy - Hinterview - Video Engagement - Just another Gimmick?
Jessica Kilkenny Roddy - Hinterview - Video Engagement - Just another Gimmick? Jessica Kilkenny Roddy - Hinterview - Video Engagement - Just another Gimmick?
Jessica Kilkenny Roddy - Hinterview - Video Engagement - Just another Gimmick?
Jayne Corbett
 
Steven McIntosh - Bullhorn - AI or Not AI? That Is the Question
Steven McIntosh  - Bullhorn - AI or Not AI? That Is the QuestionSteven McIntosh  - Bullhorn - AI or Not AI? That Is the Question
Steven McIntosh - Bullhorn - AI or Not AI? That Is the Question
Jayne Corbett
 
Ben Wardleworth - Engage - How Collaboration can Win Big!
Ben Wardleworth - Engage -  How Collaboration can Win Big!Ben Wardleworth - Engage -  How Collaboration can Win Big!
Ben Wardleworth - Engage - How Collaboration can Win Big!
Jayne Corbett
 
Neil Brodie - JobDiva - Talent Search & Diva Match
Neil Brodie - JobDiva - Talent Search & Diva MatchNeil Brodie - JobDiva - Talent Search & Diva Match
Neil Brodie - JobDiva - Talent Search & Diva Match
Jayne Corbett
 
Richard Turner - Innovantage - Talent Acquisition, Challenge's and Impacts
Richard Turner -  Innovantage - Talent Acquisition, Challenge's and ImpactsRichard Turner -  Innovantage - Talent Acquisition, Challenge's and Impacts
Richard Turner - Innovantage - Talent Acquisition, Challenge's and Impacts
Jayne Corbett
 
Mike Ames - Flair Business Coaching - More growth with less involvement. Is ...
Mike Ames  - Flair Business Coaching - More growth with less involvement. Is ...Mike Ames  - Flair Business Coaching - More growth with less involvement. Is ...
Mike Ames - Flair Business Coaching - More growth with less involvement. Is ...
Jayne Corbett
 
Howard Greenwood - Larson Group - Gain the Competitive Edge
Howard Greenwood - Larson Group - Gain the Competitive Edge Howard Greenwood - Larson Group - Gain the Competitive Edge
Howard Greenwood - Larson Group - Gain the Competitive Edge
Jayne Corbett
 
Alex Moyle - Elevated Recruiting - Building a Business Development Culture
Alex Moyle - Elevated Recruiting - Building a Business Development CultureAlex Moyle - Elevated Recruiting - Building a Business Development Culture
Alex Moyle - Elevated Recruiting - Building a Business Development Culture
Jayne Corbett
 
Mark Kieve - PIXID - Levellig the Competitive Landscape
Mark Kieve - PIXID - Levellig the Competitive LandscapeMark Kieve - PIXID - Levellig the Competitive Landscape
Mark Kieve - PIXID - Levellig the Competitive Landscape
Jayne Corbett
 
Richard Turner - Innovantage - Talent Acquisition, Challenge's and Impacts
Richard Turner -  Innovantage - Talent Acquisition, Challenge's and ImpactsRichard Turner -  Innovantage - Talent Acquisition, Challenge's and Impacts
Richard Turner - Innovantage - Talent Acquisition, Challenge's and Impacts
Jayne Corbett
 

More from Jayne Corbett (20)

Stephen Abbott - Peoplescout - Assessing your current and future state positi...
Stephen Abbott - Peoplescout - Assessing your current and future state positi...Stephen Abbott - Peoplescout - Assessing your current and future state positi...
Stephen Abbott - Peoplescout - Assessing your current and future state positi...
 
Carolyn Wass - Randstad - Google for Jobs is coming to Australia
Carolyn Wass - Randstad - Google for Jobs is coming to AustraliaCarolyn Wass - Randstad - Google for Jobs is coming to Australia
Carolyn Wass - Randstad - Google for Jobs is coming to Australia
 
Kelly hawkins- Talent Acquisition Manager & Kate davison - Senior HR Business...
Kelly hawkins- Talent Acquisition Manager & Kate davison - Senior HR Business...Kelly hawkins- Talent Acquisition Manager & Kate davison - Senior HR Business...
Kelly hawkins- Talent Acquisition Manager & Kate davison - Senior HR Business...
 
Greg barnier - Internal Consulting Group - Be Courageous: Co-create a positiv...
Greg barnier - Internal Consulting Group - Be Courageous: Co-create a positiv...Greg barnier - Internal Consulting Group - Be Courageous: Co-create a positiv...
Greg barnier - Internal Consulting Group - Be Courageous: Co-create a positiv...
 
simon bradberry
simon bradberrysimon bradberry
simon bradberry
 
Andy Hallett - Sthree - Recruitment A Game Of Thrones
Andy Hallett - Sthree - Recruitment A Game Of ThronesAndy Hallett - Sthree - Recruitment A Game Of Thrones
Andy Hallett - Sthree - Recruitment A Game Of Thrones
 
Joanna Abeyie - JA Consultancy - Diversity in Recruitment
Joanna Abeyie - JA Consultancy - Diversity in RecruitmentJoanna Abeyie - JA Consultancy - Diversity in Recruitment
Joanna Abeyie - JA Consultancy - Diversity in Recruitment
 
James Payne - Erecruit - Attracting and Retaining the best talent with the be...
James Payne - Erecruit - Attracting and Retaining the best talent with the be...James Payne - Erecruit - Attracting and Retaining the best talent with the be...
James Payne - Erecruit - Attracting and Retaining the best talent with the be...
 
Plamen Ivanoff - Iintro- "Redundant" How to future-proof your recruitment bus...
Plamen Ivanoff - Iintro- "Redundant" How to future-proof your recruitment bus...Plamen Ivanoff - Iintro- "Redundant" How to future-proof your recruitment bus...
Plamen Ivanoff - Iintro- "Redundant" How to future-proof your recruitment bus...
 
Neil Brodie - JobDiva - Talent Search & Diva Match
Neil Brodie - JobDiva -  Talent Search & Diva MatchNeil Brodie - JobDiva -  Talent Search & Diva Match
Neil Brodie - JobDiva - Talent Search & Diva Match
 
Jessica Kilkenny Roddy - Hinterview - Video Engagement - Just another Gimmick?
Jessica Kilkenny Roddy - Hinterview - Video Engagement - Just another Gimmick? Jessica Kilkenny Roddy - Hinterview - Video Engagement - Just another Gimmick?
Jessica Kilkenny Roddy - Hinterview - Video Engagement - Just another Gimmick?
 
Steven McIntosh - Bullhorn - AI or Not AI? That Is the Question
Steven McIntosh  - Bullhorn - AI or Not AI? That Is the QuestionSteven McIntosh  - Bullhorn - AI or Not AI? That Is the Question
Steven McIntosh - Bullhorn - AI or Not AI? That Is the Question
 
Ben Wardleworth - Engage - How Collaboration can Win Big!
Ben Wardleworth - Engage -  How Collaboration can Win Big!Ben Wardleworth - Engage -  How Collaboration can Win Big!
Ben Wardleworth - Engage - How Collaboration can Win Big!
 
Neil Brodie - JobDiva - Talent Search & Diva Match
Neil Brodie - JobDiva - Talent Search & Diva MatchNeil Brodie - JobDiva - Talent Search & Diva Match
Neil Brodie - JobDiva - Talent Search & Diva Match
 
Richard Turner - Innovantage - Talent Acquisition, Challenge's and Impacts
Richard Turner -  Innovantage - Talent Acquisition, Challenge's and ImpactsRichard Turner -  Innovantage - Talent Acquisition, Challenge's and Impacts
Richard Turner - Innovantage - Talent Acquisition, Challenge's and Impacts
 
Mike Ames - Flair Business Coaching - More growth with less involvement. Is ...
Mike Ames  - Flair Business Coaching - More growth with less involvement. Is ...Mike Ames  - Flair Business Coaching - More growth with less involvement. Is ...
Mike Ames - Flair Business Coaching - More growth with less involvement. Is ...
 
Howard Greenwood - Larson Group - Gain the Competitive Edge
Howard Greenwood - Larson Group - Gain the Competitive Edge Howard Greenwood - Larson Group - Gain the Competitive Edge
Howard Greenwood - Larson Group - Gain the Competitive Edge
 
Alex Moyle - Elevated Recruiting - Building a Business Development Culture
Alex Moyle - Elevated Recruiting - Building a Business Development CultureAlex Moyle - Elevated Recruiting - Building a Business Development Culture
Alex Moyle - Elevated Recruiting - Building a Business Development Culture
 
Mark Kieve - PIXID - Levellig the Competitive Landscape
Mark Kieve - PIXID - Levellig the Competitive LandscapeMark Kieve - PIXID - Levellig the Competitive Landscape
Mark Kieve - PIXID - Levellig the Competitive Landscape
 
Richard Turner - Innovantage - Talent Acquisition, Challenge's and Impacts
Richard Turner -  Innovantage - Talent Acquisition, Challenge's and ImpactsRichard Turner -  Innovantage - Talent Acquisition, Challenge's and Impacts
Richard Turner - Innovantage - Talent Acquisition, Challenge's and Impacts
 

Recently uploaded

Webinar - How to Craft a Winning Compensation Strategy
Webinar - How to Craft a Winning Compensation StrategyWebinar - How to Craft a Winning Compensation Strategy
Webinar - How to Craft a Winning Compensation Strategy
PayScale, Inc.
 
The Rules Do Apply: Navigating HR Compliance
The Rules Do Apply: Navigating HR ComplianceThe Rules Do Apply: Navigating HR Compliance
The Rules Do Apply: Navigating HR Compliance
Aggregage
 
加急制作美国密歇根州立大学毕业证(msu毕业证书)本科文凭原版一模一样
加急制作美国密歇根州立大学毕业证(msu毕业证书)本科文凭原版一模一样加急制作美国密歇根州立大学毕业证(msu毕业证书)本科文凭原版一模一样
加急制作美国密歇根州立大学毕业证(msu毕业证书)本科文凭原版一模一样
mshd9m30
 
学校原版(curtin毕业证书)澳洲科廷科技大学毕业证双学位证书原版一模一样
学校原版(curtin毕业证书)澳洲科廷科技大学毕业证双学位证书原版一模一样学校原版(curtin毕业证书)澳洲科廷科技大学毕业证双学位证书原版一模一样
学校原版(curtin毕业证书)澳洲科廷科技大学毕业证双学位证书原版一模一样
akhxc
 
高仿迈阿密大学毕业证(um毕业证)硕士文凭证书原版一模一样
高仿迈阿密大学毕业证(um毕业证)硕士文凭证书原版一模一样高仿迈阿密大学毕业证(um毕业证)硕士文凭证书原版一模一样
高仿迈阿密大学毕业证(um毕业证)硕士文凭证书原版一模一样
mshd9m30
 
哪里购买伯明翰大学毕业证(uob毕业证)学位证书原版一模一样
哪里购买伯明翰大学毕业证(uob毕业证)学位证书原版一模一样哪里购买伯明翰大学毕业证(uob毕业证)学位证书原版一模一样
哪里购买伯明翰大学毕业证(uob毕业证)学位证书原版一模一样
mesfe
 
How to write job description to attract talents
How to write job description to attract talentsHow to write job description to attract talents
How to write job description to attract talents
recruitment2015
 
原版制作英属哥伦比亚大学毕业证研究生文凭证书原版一模一样
原版制作英属哥伦比亚大学毕业证研究生文凭证书原版一模一样原版制作英属哥伦比亚大学毕业证研究生文凭证书原版一模一样
原版制作英属哥伦比亚大学毕业证研究生文凭证书原版一模一样
mshd9m30
 

Recently uploaded (8)

Webinar - How to Craft a Winning Compensation Strategy
Webinar - How to Craft a Winning Compensation StrategyWebinar - How to Craft a Winning Compensation Strategy
Webinar - How to Craft a Winning Compensation Strategy
 
The Rules Do Apply: Navigating HR Compliance
The Rules Do Apply: Navigating HR ComplianceThe Rules Do Apply: Navigating HR Compliance
The Rules Do Apply: Navigating HR Compliance
 
加急制作美国密歇根州立大学毕业证(msu毕业证书)本科文凭原版一模一样
加急制作美国密歇根州立大学毕业证(msu毕业证书)本科文凭原版一模一样加急制作美国密歇根州立大学毕业证(msu毕业证书)本科文凭原版一模一样
加急制作美国密歇根州立大学毕业证(msu毕业证书)本科文凭原版一模一样
 
学校原版(curtin毕业证书)澳洲科廷科技大学毕业证双学位证书原版一模一样
学校原版(curtin毕业证书)澳洲科廷科技大学毕业证双学位证书原版一模一样学校原版(curtin毕业证书)澳洲科廷科技大学毕业证双学位证书原版一模一样
学校原版(curtin毕业证书)澳洲科廷科技大学毕业证双学位证书原版一模一样
 
高仿迈阿密大学毕业证(um毕业证)硕士文凭证书原版一模一样
高仿迈阿密大学毕业证(um毕业证)硕士文凭证书原版一模一样高仿迈阿密大学毕业证(um毕业证)硕士文凭证书原版一模一样
高仿迈阿密大学毕业证(um毕业证)硕士文凭证书原版一模一样
 
哪里购买伯明翰大学毕业证(uob毕业证)学位证书原版一模一样
哪里购买伯明翰大学毕业证(uob毕业证)学位证书原版一模一样哪里购买伯明翰大学毕业证(uob毕业证)学位证书原版一模一样
哪里购买伯明翰大学毕业证(uob毕业证)学位证书原版一模一样
 
How to write job description to attract talents
How to write job description to attract talentsHow to write job description to attract talents
How to write job description to attract talents
 
原版制作英属哥伦比亚大学毕业证研究生文凭证书原版一模一样
原版制作英属哥伦比亚大学毕业证研究生文凭证书原版一模一样原版制作英属哥伦比亚大学毕业证研究生文凭证书原版一模一样
原版制作英属哥伦比亚大学毕业证研究生文凭证书原版一模一样
 

Vickie Collinge - Bluesky - Developing a communications strategy in turbulent times

  • 1. PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT Developing a communications strategy in turbulent times @VickieCollinge
  • 2. PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT What lies ahead?
  • 3. PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT What’s your experience when times get tough?
  • 4. PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT Developing your comms plan
  • 5. PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT Have objectives • Set clear objectives • Why? Why? Why? • What? • Be minimalist – can't achieve everything at once • Accept the need for change
  • 6. PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT Build a strategy • Identify your targets • Be picky • Know what platforms / styles work • Assess where your audience is present OR
  • 7. PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT Build a strategy • Press • Case Studies • Blogs • Vlogs • Social
  • 8. PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT Build a flexible strategy
  • 9. PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT Have a CHANGE plan • Not everything is a crisis • Know what change to respond to • And how
  • 10. PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT
  • 11. PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT Don’t forget to evaluate • Tie metrics back to objectives to demonstrate impact • Use different metrics for different channels • Move away from ‘vanity metrics’ • Utilise existing tools: Google Analytics
  • 12. PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT Before I go….
  • 13. PR & COMMUNICATIONSFOR RECRUITMENT,HR & TALENTMANAGEMENT Questions? Vickie@bluesky-pr.com @VickieCollinge www.bluesky-pr.com