Mike Ames of The Flair Revenue Factory presents a method for businesses to scale up in a controlled manner through four pillars: de-skilling processes, using data to direct operations, continually evolving through new ideas and feedback, and empowering teams. A connection campaign example shows ignoring unreceptive prospects, maintaining future contact with interested ones, setting discovery meetings with engaged prospects, and arranging pitch meetings with ready prospects. The Revenue Factory approach aims to establish and manage high-value client relationships at an industrial scale through client feedback, high performance teams, value communication, research, and new client and revenue production lines.

1. The Flair Revenue Factory
More growth with less involvement. Is it possible?
Presented by
Mike Ames

2. Turnover growth of my first
recruitment company
1. Hiring and keeping
good quality staff.
2. Too dependent upon
key people
3. Management team not
functioning properly
My working hours
Obstacles to Scale

3. The Four Pillars of Scalability
De-skill Drive by Data
Empower Continually Evolve
Centralise, automate, tool-up and
division of labour so less skilled
people can deliver great results.
Use financial, delivery and
relationship data to control, direct
and refine your whole business.
Use client feedback, an injection of
new tools and ideas and the time to
assess and implement them.
Permission to fail. Use outcomes,
frameworks and performance data
to empower your team.

4. • 50% Not interested at all – no response or engagement
• Ignore themUnreceptive
• 30% Open to future contact but no engagement now
• Over the next 18 months we’ll entice them with valueInterested
• 15% Want to know more about you and what you do
• Arrange a Discovery Meeting to exchange informationEngaged
• 5% Are ready to be pitched to
• Arrange a meeting to discuss working togetherReady
Scalability in Action – Connection Campaign
Connecting with high-value prospects

5. Client
Feedback
VOTC
High
Performance
Teams
Value &
Communications
Management
and Control
Research and
Development
The Flair Revenue Factory
New Client Production Line
Win high-value new clients
Revenue Production Line
Manage your client estate
A Revenue Factory starts, builds and monetises high-value business
relationships on an industrial scale in a way that you can control.

6. Want to learn more about the Revenue Factory?
➢ FREE no strings attached online micro-course
➢ 9 short videos totalling 1 hour 10 minutes
➢ Audio podcast you can listen to on the go
➢ One-page summary you can download
Invite me to connect on LinkedIn
mike.ames@flair.co.uk