This document outlines the agenda for a presentation by Textlocal on mobile customer experience and mobile messaging. The presentation will cover an overview of Textlocal, insights from their new white paper, how to apply CRM to messaging and build a mobile engagement model, and an overview of their Messenger platform. It will also discuss how mobile messaging fits into marketing mixes and how to easily get started with Textlocal's services.

1. Welcome to
Mobile Customer
Experience
Mobile Messaging is key to every
brand’s CRM activity
Jason Palgrave-Jones
Client Services
& Business Development Director

2. In the next 20 minutes we’ll cover:
Today’s agenda
• A little bit about us
• Who we work with
• ‘The Mobile Customer Experience
Report’
Insight from our new White Book
• Applying CRM to messaging
• Building your mobile engagement
model ‘Messenger’ platform
overview

3. UK's leading business SMS service provider. Deliver your news, alerts, confirmations & offers easily.
Award-winning platform Messenger and expert support.
About us
All your mobile news,
& discussions on
LinkedIn
Messenger and your marketing mix
• Send & receive SMS
• Connect CRM systems via our API
• Short codes and keywords
• Attachments – Video, image, PDF, PPT, xls
• Mobile web pages & sites
• Vouchers & ticketing
• Surveys & Data capture forms
Easily get started with our Wizard
• Price promise = best value every time
• Free account management
• Round the clock support
• No contracts and no software to download

4. Textlocal.comTextlocal.comTextlocal.com

5. The UK has spoken
Using mobile effectively in today’s
multi-channel marketing world.
The first meaningful regionally
representative report on Mobile CRM
in the UK. Interviewed hundreds of
businesses and thousands of
consumers across the UK in March
2013 on their views about mobile
marketing and mobile customer
experience.

6. The Mobile Market
By 2015, iPhone users will increase
to 12.5 million, while the total
number of Android users will leap to
37.9 million.
That means almost 60% of the total
UK smartphone market will be made
up of these two operating systems.
So 2015 represents another
opportunity.
But don’t neglect the 26 million
Feature-phone market.

7. Opt-in universe
85 million active UK mobile subscriptions.
There are near 28 million opt-in’s climbing
to 35.3 million by 2015.
SMS is best
What better sure-fire way to reach them
given type of handset.
99.9% of all messages read, with 95% read
within 3 minutes.

8. Mobile device use
Our consumer research of over
2,000 users cited SMS as primary
use above anything else.
Incredibly, that’s nearly twice that
of Email, Apps and Social.
SMS Messaging is the standout
service for UK mobile users.
• 98% of 18-24 year olds
• 93% of 25-34 year olds
• 96% of 35-44 year olds
• Grey market tipped as improving
trend

9. Trusted businesses
The most trusted businesses to send
mobile users communications are
those based in the Health sector,
such as doctors and
dentists, attracting 29% of
respondents.
This was followed by a number of
sectors all appealing to 14% of
respondents: Restaurants, Bars &
Clubs, Finance & Insurance, and
Utilities. Then Travel and Retail.

10. Most useful messages from businesses
1. Appointment reminders
2. Order confirmations
3. Offers/Discounts/Promotions
4. Delivery/Service call
confirmation
‘In-App’ offers, discounts,
promotions and alerts are not
well received and can be
perceived as invasive.

11. What the businesses say

12. Effective Contribution
Understand your customers’ preferences & mobile touch points.
You’ll save money & improve effectiveness.

13. Frequency of sends for businesses
Consumers will accept more
communications but alarmingly
36% don’t send a thing.
Only 16% of businesses have age,
gender, location and preferences.
Only 6% integrate with a CRM
platform.
Our platform Messenger can
integrate all of your segments
and/or classification groups.

14. 13 Sectors, Campaign tips and much, much more…

15. Text:
DMA
To:
66777

16. Thank you…
Jason Palgrave-Jones
Client Services & Business Development Director
Email: Jason.Palgrave-Jones@Textlocal.com
Office: 0845 009 3188
Mobile: 07919 884 807
uk.linkedin.com/in/jasonpalgravejones

17. This report uncovers the changing needs and uses
of mobile marketing for SME's across various
business sectors and regions.
Text REPORT followed by your email address to
60777
Inside Mobile – The Basics
Inside Mobile – The Numbers
If you are unsure of where to begin, we have it
covered here.
Text BASIC followed by your email address to
60777
Really enter the world of mobile and discover who
else is using mobile, our top tips and industry
insight.
Text INSIGHT followed by your email address to
60777
It's all about the numbers in mobile marketing.
Prepare to be impressed with how they stack up.
Text NUMBERS followed by your email address
to 60777
Download our brochure to get a taster of what
mobile marketing can do for your business.
Text BROCHURE followed by your email address
to 60777
The Textlocal Whitepaper
Our White Paper disproves some of the common
myths about mobile messaging.
Text WHITEPAPER followed by your email
address to 60777
Great British Mobile Marketing Report
Inside Mobile – The Insight
Textlocal Brochure