This document summarizes a legal update meeting on the EU Data Protection Regulation. The meeting agenda included presentations on the future of the EU Data Protection Regulation and how it will impact direct marketing practices. Key points from the presentations include:
- The current EU Data Protection Directive is outdated and a new Regulation is being negotiated that would impose stricter consent requirements, rights for individuals, and sanctions for non-compliance.
- Explicit consent may be required for all data processing and marketing under the new Regulation.
- Individuals may have new rights like "the right to be forgotten" and easier access to their personal data.
- Businesses need to prepare for potential fines of up to 2% of global annual turnover for violations