The document summarizes the FEDMA Legal Fact Pack 2015, which provides information on direct marketing laws for 31 countries. It contains country fact sheets on rules for direct mail, email, telemarketing, and data protection. The fact pack is an important resource for direct marketers to understand legal requirements and promote ethical practices. FEDMA publishes the fact pack to help direct marketers comply with regulations and develop self-regulation standards for the industry.

1. Federation of European Direct and Interactive Marketing
43, Avenue des Arts. 1000 Brussels, Belgium
Tel: +32 2 779 42 68 / info@fedma.org / www.fedma.org
FEDMA Legal Fact Pack 2015
The latest edition of the Fedma Legal Fact Pack is a revised and updated version of FEDMA’s
previous publications. It aims to provide individuals and organisations with the tools to create
a lawful campaign, and to contribute to the improvement of the standards and reputation of
the Direct Marketing sector.
The FEDMA Legal Fact Pack 2015 comprises 31 country fact-sheets providing information on
essential direct marketing rules and facts –such as notice and privacy policy, consent
requirements for direct mail, e-mail marketing, telemarketing, fax marketing, SMS marketing
and cookies, and suppression files- and on data protection legislation -national data protection
laws, national electronic communication regulations, registration requirements, legal grounds
for data processing, definition of consent and sensitive data, international data transfer rules,
rights of the data subject, national self-regulation, and contact details of national data
protection authority and national direct marketing association. The last edition contains as
well a section for European countries on sales promotion rules.
The following countries are included in the booklet: Austria, Belgium, Croatia, Czech Republic,
Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Netherlands,
Norway, Poland, Portugal, Romania, Spain, Sweden, Switzerland, United Kingdom, Turkey,
Argentina, Australia, Canada, India, New Zealand, Singapore, South Africa and the United
States.
The study is a vital source for all Direct Marketing practitioners for establishing the right legal
framework for the most important aspect of their targeted promotional activities.
The Legal Fact Pack demonstrate FEDMA’s determination to promote and defend and ethical
Direct and Interactive industry and the development of industry self-regulation for the direct
marketing sector.

2. Federation of European Direct and Interactive Marketing
43, Avenue des Arts. 1000 Brussels, Belgium
Tel: +32 2 779 42 68 / info@fedma.org / www.fedma.org
FEDMA
Mrs Mathilde Fiquet
Federation of European Direct and Interactive Marketing
43, Avenue des Arts
1000 Brussels, Belgium
mfiquet@fedma.org
Pre – Order form: FEDMA 2015 Legal Fact Pack
Our company/institution order herewith:
Quantity: Description: Price p. piece: Sum:
FEDMA 2015 Legal Fact Pack – Digital copy
(for FEDMA members only)
€ 200,00
FEDMA 2015 Legal Fact Pack – Digital copy
(for DMA UK members only)
€ 300,00
FEDMA 2015 Legal Fact Pack – Digital copy € 400,00
VAT (21%) only applies to companies based in Belgium and exceptionally to intra
EU relations where one company is not subject to VAT.
Sub-total
VAT: 21%
Total:
Company/organisation:
Name
Address line 1:
Address line 2:
ZIP code:
City:
Country:
Purchase - /VAT No: VAT:
Email address:
Date: ____________________________
Signature:__________________________________