ZEDTalk 3: Creativity & ROI
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This document profiles four individuals: Simon Gill, Chief Creative Officer at DigitasLBi; David Meikle, Founding Partner at Redsalt; Tim Lindsay, Chief Executive Officer at D&AD; and Mark Hancock, Planning Director at The Real Adventure Unlimited. It also discusses Rick Pullan, Managing Director at TBDA, and his work on adding maths to creative measurement to prove the value of creativity and measuring its effect on profitability. The document presents checklists on good practice guidelines, roles and responsibilities of key players, and conditions for success in measuring the business value of creativity.
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This document summarizes a presentation on customer acquisition strategies. It discusses key findings from research on how consumers prefer to be contacted by companies compared to how marketers currently engage consumers. There is a preference gap shown between these two. The presentation also shares results from a fantasy football marketing campaign that engaged fans by tapping into the insight that many fans will select players for their fantasy team that are not actually on the real team they support. This campaign helped drive significant growth in registrations and engagement through leveraging an understanding of fan behaviors. The document concludes with a panel discussion on effective acquisition strategies.
The value of mail: what planners and marketers need to know
This document appears to be a presentation on the value of direct mail from Royal Mail MarketReach. It summarizes the key points as:
1) Direct mail provides valuable access to time and place, allowing messages to reach consumers when and where they are most receptive.
2) Great creative that defines a brand can give commercial advantage to direct mail over other channels.
3) Integration of direct mail with other channels, such as TV, can significantly increase campaign effectiveness and drive consumers along purchase journeys.
Sharpen your social media skills
The document outlines a social media event held by DMA House on sharpening social media skills. It includes an agenda for the day with presentations on keeping social media campaigns legal, maximizing engagement, analyzing social media data, and a panel discussion. One presentation provides details on legal requirements for social media marketing under the CAP Code and CPRs, and highlights recent cases related to promotions, endorsements, and third-party content. Another presentation discusses best practices for understanding audiences, objectives, channels and using search and SEO to improve engagement.
Stop selling and start serving: how to bring data, creativity and technology ...
The document summarizes key points from a conference on combining data, creativity and technology. It discusses how understanding customer journeys is important to provide personalized experiences across interactions. It notes businesses often provide disjointed and impersonal experiences. A presentation discusses recognizing anonymous customers, understanding their journeys through different interactions, and continuing conversations across channels. Another talk outlines finding the "data and creative sweet spot" by using data inputs up front as a springboard for creative ideas while allowing freedom in execution. The document concludes with closing comments from the conference chair.
Legal update - Leeds
This document summarizes a legal update meeting on the EU Data Protection Regulation. The meeting agenda included presentations on the future of the EU Data Protection Regulation and how it will impact direct marketing practices. Key points from the presentations include:
- The current EU Data Protection Directive is outdated and a new Regulation is being negotiated that would impose stricter consent requirements, rights for individuals, and sanctions for non-compliance.
- Explicit consent may be required for all data processing and marketing under the new Regulation.
- Individuals may have new rights like "the right to be forgotten" and easier access to their personal data.
- Businesses need to prepare for potential fines of up to 2% of global annual turnover for violations
An introduction to data protection - 2/09/2015
The document provides an overview of a data protection seminar, including:
- The agenda which covers understanding data protection law, practical tips for marketers, and a question period.
- An introduction to why data protection is important for protecting information, avoiding reputational damage, making good business sense, and avoiding enforcement actions.
- A summary of the key aspects of the Data Protection Act 1998 and Privacy and Electronic Communications Regulation 2003, including definitions, principles, and rules regarding marketing communications.
- Practical tips for marketers regarding data capture, obtaining permissions, and regaining lost permissions in compliance with regulations.
FEDMA - Legal Fact Pack Summary and Pre-order Form
The document summarizes the FEDMA Legal Fact Pack 2015, which provides information on direct marketing laws for 31 countries. It contains country fact sheets on rules for direct mail, email, telemarketing, and data protection. The fact pack is an important resource for direct marketers to understand legal requirements and promote ethical practices. FEDMA publishes the fact pack to help direct marketers comply with regulations and develop self-regulation standards for the industry.
European Legal and Privacy Update with FEDMA
This document summarizes a meeting that discussed European legal and privacy updates for data-driven marketing. It included presentations from the CEO of DMA Group and the co-chair of FEDMA on different privacy views in Europe and the need for proportionate and effective regulation through dialogue between industry and policymakers. Other topics discussed were the Data Protection Regulation's impact and how to prepare for the new law, including assessing what constitutes personal data, consent mechanisms, legitimate interest, and profiling activities. The future of marketing and why the industry should care about developments in Europe were also mentioned.
DMA Awards unplugged: a practical workshop - Thursday 13 August
This document provides an agenda and details for a workshop on preparing entries for the DMA Awards. The workshop covers best practices for presenting creative work, strategy, and results in award submissions. Speakers will discuss how to effectively showcase strategy, creative, and results, as well as tips for choosing appropriate categories and the judging process. Attendees are encouraged to enter their work and take advantage of the opportunity for recognition, business development, and to showcase their marketing excellence.
DMA Awards unplugged - 30 July 2015
This document provides an agenda and overview for an event on best practices for presenting creative work, strategy, and results for the DMA Awards. The event will include presentations on how to effectively showcase creative work, strategy, and results. It will also cover which award categories to consider entering and provide an overview of the judging process. The goal is to help attendees develop strong award submissions that represent their best work in the most favorable light.
Data detailed: how to buy and sell information responsibly - 08.07.2015
This document summarizes an event about responsible data practices in buying and selling information. The agenda includes welcome remarks, presentations on data challenges and managing the data value chain, and a client's perspective on buying data. A panel discussion follows with representatives from the Direct Marketing Commission, Opt-4, DataTalk, and Barclays Bank. The event concludes with closing comments.
Legal update - 1 July
This document summarizes a legal update event held by the DMA (Direct Marketing Association) on data protection. It includes:
- An agenda for the day covering upcoming changes to EU data protection laws and their implications for direct marketing.
- A summary of proposed changes in the EU's draft Data Protection Regulation, including stricter consent requirements, increased data subject rights like the "right to be forgotten", and heavier sanctions for non-compliance.
- An analysis of how these changes may impact direct marketing practices, such as the need to obtain explicit consent, review existing databases and consent language, and increase compliance costs.
Data privacy: what the consumer really thinks - 30.06.2015
This document summarizes a conference on data privacy held by the DMA UK. The agenda includes welcome remarks, presentations on research into consumer attitudes towards data privacy and case studies. A panel discussion will be held with representatives from Acxiom, Future Foundation, Wunderman, and Time Inc. discussing topics like the trends in how consumers view data sharing and incentives for sharing data. The conference aims to explore how consumer views on privacy are evolving and discuss how companies can build trust with consumers in an age of increased awareness of data use.
An introduction to data protection - Manchester - 24/06/15
This document provides an agenda and overview for a data protection seminar. It discusses:
1. Why data protection is important for protecting information, avoiding reputational damage, and avoiding legal penalties.
2. An overview of the key UK data protection laws: the Data Protection Act 1998 and the Privacy and Electronic Communications Regulation 2003. It defines important terms, outlines the 8 data protection principles, and reviews key rules around electronic communications.
3. Practical tips for marketers on capturing data, obtaining permissions, sourcing data from third parties, and regaining lost consent.
An Introduction to Data Protection (London) - June 2015
The document summarizes a presentation on data protection laws given by Janine Paterson. It covered why data protection is important, key terms in data protection law like personal data and sensitive personal data, the 8 principles of the Data Protection Act 1998, and key rules of the Privacy and Electronic Communications Regulation 2003. It provided practical tips for marketers on topics like obtaining consent, sourcing and updating data, and regaining lost permissions.
Introduction to data protection - Edinburgh - 29/04/15
This document provides an overview of a data protection seminar. It discusses:
1. Why data protection is important for protecting information, avoiding reputational damage, and avoiding legal penalties.
2. Key aspects of the UK's Data Protection Act (1998) and Privacy and Electronic Communications Regulation (2003) including definitions, principles, and rules regarding electronic communications.
3. Practical tips for marketers regarding obtaining consent, maintaining marketing permissions, sourcing data, and regaining lost consent.
In search of the perfect customer journey - Manchester
This document summarizes a conference on mapping the customer journey in a multi-channel world. It discusses 3 key learnings: 1) examine customer journeys from the customer's perspective, 2) build journeys around emotional needs, and 3) ensure accountability for customer experience. It also notes that customer behavior has changed and journeys must reflect complex, multi-channel behavior. Successful companies bust silos, measure what matters, consider their people, and lead with their brand and customer.
Legal update
The document discusses the key topics around big data and data protection that were covered at a legal update event, including:
1) How the principles of data protection (such as fair processing, data minimization, and security) apply to big data, which can involve large and varied datasets.
2) Issues around obtaining valid consent for big data uses or relying on legitimate interests, as well as complying with the data retention principle.
3) How the research exemption may apply to some big data activities for commercial purposes like market research.
4) Potential impacts of the proposed EU Data Protection Regulation on big data, such as strengthened individual rights and compliance obligations for organizations.
Simon Gill, Chief Creative Officer, DigitasLBi
This document discusses rethinking return on investment (ROI) for marketing strategies. It provides examples of ROI from past campaigns, with the highest ROI coming from optimization efforts. The document advocates investing in creativity as a catalyst for investment, noting that failure can provide valuable information. It introduces the concept of "return on innovation" and outlines a process involving exploration, creation, realization and graduation gates for assessing innovative ideas.
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Taking the lead: customer acquisition barometer 2015
Taking the lead: customer acquisition barometer 2015
The value of mail: what planners and marketers need to know
The value of mail: what planners and marketers need to know
Stop selling and start serving: how to bring data, creativity and technology ...
Stop selling and start serving: how to bring data, creativity and technology ...
FEDMA - Legal Fact Pack Summary and Pre-order Form
FEDMA - Legal Fact Pack Summary and Pre-order Form
DMA Awards unplugged: a practical workshop - Thursday 13 August
DMA Awards unplugged: a practical workshop - Thursday 13 August
Data detailed: how to buy and sell information responsibly - 08.07.2015
Data detailed: how to buy and sell information responsibly - 08.07.2015
Data privacy: what the consumer really thinks - 30.06.2015
Data privacy: what the consumer really thinks - 30.06.2015
An introduction to data protection - Manchester - 24/06/15
An introduction to data protection - Manchester - 24/06/15
An Introduction to Data Protection (London) - June 2015
An Introduction to Data Protection (London) - June 2015
Introduction to data protection - Edinburgh - 29/04/15
Introduction to data protection - Edinburgh - 29/04/15
In search of the perfect customer journey - Manchester
In search of the perfect customer journey - Manchester
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Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandHow to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Mastering Your Online Visibility - Fernando Angulo
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Boost Your Instagram Views Instantly Proven Free Strategies.
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
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Coimbatore
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
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Key Takeaways:
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How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastRecently uploaded (20)
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
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ZEDTalk 3: Creativity & ROI
- 1. A Creston Communications company Unlimited…
- 2. A Creston Communications company
- 3. A Creston Communications company Little Moovies Simon Gill, Chief Creative Officer, DigitasLBi @skinnybouffant@DigitasLBi_UK http://www.slideshare.net/SarahWright/simon-gill-chief- creative-officer-digitaslbi
- 4. A Creston Communications company Little Moovies David Meikle, Founding Partner, Redsalt @davidsmeikle http://www.slideshare.net/SarahWright/david-meikle- founding-partner-redsalt
- 5. A Creston Communications company Little Moovies Tim Lindsay, Chief Executive Officer, D&AD @timothylindsay@dandad http://www.slideshare.net/SarahWright/tim-lindsay-chief- executive-officer-dad
- 6. A Creston Communications company Little Moovies Mark Hancock, Planning Director, The Real Adventure Unlimited… @holycow@realadventure http://www.slideshare.net/SarahWright/mark-hancock-planning- director-the-real-adventure-unlimited
- 7. A Creston Communications company Little Moovies Rick Pullan, Managing Director, TBDA @smarter_mrkting
- 8. BSM2004 now
- 11. Add maths to creative measurement… … underscoring creative credentials
- 12. Laments! –Accountability –Proving value of creativity –Measuring effect of creative marketing on profitability
- 14. The Challenge Is it possible or practical to create a universally applicable model which could be embraced and implemented by any commercial organisation, ranging from global corporates to SMEs, from profit making organisations to non profit making ones
- 17. How marketing creates money Team effort
- 18. Just 31 pages Peppered with case study examples 105 orgs Best vs worst Checklists How marketing creates money Team effort
- 21. Checklists??
- 22. 3 critical ingredients & checklists 1) The Formula or model –checklist 1 2) Key Players –checklist 2 3) Conditions for Success –common sense attitudes for change management – checklist 3
- 25. Checklist 1 –good practice guidelines Essential How to’s
- 26. The Key Players –roles & responsibilities (obviously depending on size and age of organisation) Marketing people & departments Market research & customer insight Sales people & departments Management accountants Strategic planning sand innovation C-suite & operating board Business unit Directors, regional directors and other unit directors
- 27. The Key Players –roles & responsibilities (obviously depending on size and age of organisation) Marketing people & departments Market research & customer insight Sales people & departments Management accountants Strategic planning sand innovation C-suite & operating board Business unit Directors, regional directors and other unit directors Checklist 2 –good practice questions to consider
- 29. Conditions for Success Checklist 3 –good practice points to consider
- 32. How can you benefit? –action tips –Original ‘learning guide’ pdf -(rick.pullan@tbda.co.uk) –Read it… Read it again! –Embrace into your commercial psyche –Agencies ask clients… Clients ask agencieswww.return-on-ideas.com
- 33. A Creston Communications company Unlimited…