The document discusses predictions from Income Access Group experts for trends in iGaming marketing and technology in 2016. It identifies the following trends:
1) Omni-channel marketing and increased focus on customer experience, feedback, and measuring brand perception.
2) Increased use of big data analysis to optimize marketing spend and measure attribution and customer journeys.
3) Growing importance of precision targeting and affiliates having the right tools to target by region, device, and other factors.
4) Affiliates beginning to develop their own apps to complement traditional marketing models.
Consumers are smarter and more vocal than ever before when it comes to their favorite brands. No longer are the storytelling controls in marketer’s hands, the end-user and consumer can jump in at any time and take over the reins. For marketers, this means a shift to more focused branding and the necessity for more refined tools to measure any initiative’s effectiveness.
2014’s theme is going to be all about the individual and the focus on providing specifically tailored brand stories. These predictions for 2014 represent an acknowledgement of the shift away from the masses and toward the micro niche.
Here are our internet marketing predictions for 2014
20/20 Insights: Mobile Marketing Predictions from 20 Marketing LeadersDialogTech
We asked 20 influencers - marketers, product experts, analysts, and journalists - to share their vision of the future of mobile marketing. Scroll through their predictions, then join the conversation on Twitter using the hashtag #DT2020.
Top 5 Marketing Changes Your Business Needs In 2016David Stoffel
Marketing trends change every year and in order to survive in this competitive market, one must remain updated with the latest trends. This post brings you some of the most important marketing changes your business needs in the coming year. For more details visit: http://www.wesrch.com
How Marketers are Making a 49% ROI Mistake - and They Don't Even Know ItDialogTech
We found that marketers could be making a 49% ROI mistake by omitting one simple thing from how they measure and optimize their marketing: phone calls. Learn more about our research.
Growth Hacking Mobile Apps: 3 Critical Growth Tactics Urban Airship
So what do we mean by “growth hacking?” Or the more accurate name for it is “growth marketing.” Growth marketing can drive huge returns, and it has a few characteristics.
The way you interact with the product team. Before, marketers are thinking about acquisition, or branding, or email campaigns, or press releases. They aren’t really thinking in terms of the product. But in the growth marketing mindset, they’re sitting with the product team.
Their goals. Growth marketers are evaluating opportunities across the entire funnel and picking the ones that are the most strategically important.
Their use of data. Growth marketing is about challenging that assumption and using data to drive real results. And this is what enables you to be really creative -- that you know what is or isn’t working.
Testing. This is the flipside of data, right? That we use the data to run experiments, to refine our thinking, and to see what’s working and what isn’t.
Use of technology. There are literally thousands of VC-backed companies in the martech space now. But the growth marketing mindset is to view this as an opportunity, not a barrier. If I choose the right content management system for my website, I can make updates faster and my site renders more quickly, which means I rank better in Google. Growth marketers understand and use technology.
AND IT IS NOT JUST STARTUPS
eMarketer Webinar: Customer Acquisition—Marketers Focus on Data, Audience and...eMarketer
A growing number of marketers are renewing and expanding their focus on customer acquisition, and evaluating new and emergent technologies for doing so. Topics in this webinar include: When a prospect becomes a customer from a brand’s point of view; How brands use data to create a single customer view for personalized marketing; Why an audience-centric customer experience is critical; How acquisition and retention strategies must be executed in concert with one another.
Consumers are smarter and more vocal than ever before when it comes to their favorite brands. No longer are the storytelling controls in marketer’s hands, the end-user and consumer can jump in at any time and take over the reins. For marketers, this means a shift to more focused branding and the necessity for more refined tools to measure any initiative’s effectiveness.
2014’s theme is going to be all about the individual and the focus on providing specifically tailored brand stories. These predictions for 2014 represent an acknowledgement of the shift away from the masses and toward the micro niche.
Here are our internet marketing predictions for 2014
20/20 Insights: Mobile Marketing Predictions from 20 Marketing LeadersDialogTech
We asked 20 influencers - marketers, product experts, analysts, and journalists - to share their vision of the future of mobile marketing. Scroll through their predictions, then join the conversation on Twitter using the hashtag #DT2020.
Top 5 Marketing Changes Your Business Needs In 2016David Stoffel
Marketing trends change every year and in order to survive in this competitive market, one must remain updated with the latest trends. This post brings you some of the most important marketing changes your business needs in the coming year. For more details visit: http://www.wesrch.com
How Marketers are Making a 49% ROI Mistake - and They Don't Even Know ItDialogTech
We found that marketers could be making a 49% ROI mistake by omitting one simple thing from how they measure and optimize their marketing: phone calls. Learn more about our research.
Growth Hacking Mobile Apps: 3 Critical Growth Tactics Urban Airship
So what do we mean by “growth hacking?” Or the more accurate name for it is “growth marketing.” Growth marketing can drive huge returns, and it has a few characteristics.
The way you interact with the product team. Before, marketers are thinking about acquisition, or branding, or email campaigns, or press releases. They aren’t really thinking in terms of the product. But in the growth marketing mindset, they’re sitting with the product team.
Their goals. Growth marketers are evaluating opportunities across the entire funnel and picking the ones that are the most strategically important.
Their use of data. Growth marketing is about challenging that assumption and using data to drive real results. And this is what enables you to be really creative -- that you know what is or isn’t working.
Testing. This is the flipside of data, right? That we use the data to run experiments, to refine our thinking, and to see what’s working and what isn’t.
Use of technology. There are literally thousands of VC-backed companies in the martech space now. But the growth marketing mindset is to view this as an opportunity, not a barrier. If I choose the right content management system for my website, I can make updates faster and my site renders more quickly, which means I rank better in Google. Growth marketers understand and use technology.
AND IT IS NOT JUST STARTUPS
eMarketer Webinar: Customer Acquisition—Marketers Focus on Data, Audience and...eMarketer
A growing number of marketers are renewing and expanding their focus on customer acquisition, and evaluating new and emergent technologies for doing so. Topics in this webinar include: When a prospect becomes a customer from a brand’s point of view; How brands use data to create a single customer view for personalized marketing; Why an audience-centric customer experience is critical; How acquisition and retention strategies must be executed in concert with one another.
eMarketer Webinar: Loyalty Marketing—Creating Stickiness in a Mobile WorldDaniel Caridi
Marketers of all stripes know that keeping an existing customer is easier and more lucrative than finding a new one, but fostering loyalty can be tough. Topics in this webinar include: What consumers want from loyalty programs; What marketers can do to increase consumer loyalty; How personalization can contribute to loyalty; How mobile has changed loyalty marketing.
eMarketer Webinar: Account-Based Marketing—Beyond the HypeeMarketer
Account-based marketing has been around for more than a decade, but advances in marketing technology and data collection have turned it into a hot trend among business-to-business (B2B) marketers. Key topics include: What account-based marketing involves; What’s different about account-based marketing now that marketers have a tech stack at their disposal; How marketers are using data to inform their account-based efforts; How account-based marketing helps marketers and sales team work toward aligned goals and tactics.
How NFC used as promotional strategy of car showrooms , how NFC helps to address the challenges faced by automobile industry.
NFC can helps the car showrooms to enegage with target customers
eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...eMarketer
Buyers use their mobile devices as an extension of their desktop, and they expect the journey across all devices to be seamless. Today, B2B companies are hoping to meet this evolution in device behavior by reframing their mobile strategy in a variety of ways.Topics in this webinar include: How B2B buyers have shifted their behaviors around mobile; What disconnect exists today between buyers’ expectations and the customer experience; Why mobile should no longer be treated as a single channel; More key trends to consider for the year like app development, mobile commerce and sales enablement.
How Successful is Your Mobile Affiliate Channel? PerformanceIN Live Presentat...Button
We now live in a mobile-first world, but the affiliate channel has yet to translate.
That’s according to the CEO and co-founder of industry disruptor Button, Michael Jaconi, who along with Hotels.com’s Sam Richards, will argue that while mobile commerce has grown for consumers, the affiliate industry is missing the boat, with merchants leaving revenue behind and publishers losing out on significant commissions as a result. Check out the talk they gave at PI Live in London in October 2017.
Tactics and Technologies that Drive a Highly Personalized Customer ExperienceIBM Watson Commerce
Today’s marketing technology can help you deliver the right content at the right time better (and faster) than ever before—often in real time. And this is crucial for Marketers. Why? Because customers are engaging with your brand all the time, from everywhere, and sometimes via multiple devices all at once and they expect you to be able to communicate with them like you know them personally based on their stated preferences and implicit behaviors. Delivering on the promise of true one-to-one communications is possible and can help you increase engagement and drive revenue for your organization. In this session we will show you the tactics and technologies that make it possible.
The pace of commerce is ever accelerating. How can companies anticipate trends, stay ahead of the competition, and exceed customer expectations? Watch the demo at http://ibm.co/1VLM75j
While a customer's propensity to purchase on mobile is based on a number of variables, the mobile experience has become paramount to conversions, even when the customer converts on desktop. In this presentation, we'll discuss the factors that determine mobile conversion, as well as ways you can improve the mobile experience to drive sales.
eMarketer Webinar: Multichannel Marketing—Navigating the Increasingly Complex...eMarketer
Few marketers have complete insight into their customers’ journeys, but many have more actionable data than in the past. Topics in this webinar include: What are some of the biggest trends and areas of focus for multichannel marketers today? How are audiences splitting their time across channels and devices—and how are marketers following them? What challenges are inhibiting multichannel marketing? What are four core areas of focus marketers need to consider in order to successfully execute a multichannel strategy?
eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017eMarketer
This year, marketers in Canada are eager to clean up digital display and get multi-touch attribution right, among others. Topics in this webinar include: Why investing in data and analytics systems can help marketers better understand today’s complex buyer journey; How marketers are combating ad blocking, ad fraud and inconsistent viewability metrics; Why brands are ready to allocate more dollars toward immersive technologies like virtual and augmented reality; How marketers are looking at brand publishing and making content marketing a top priority.
Connected Commerce: Today’s Path-to-Purchase on Mobile Button
Button's third annual TAP conference took place on September 28th, 2017. Button's Co-Founder and CEO, Michael Jaconi, took the stage at TAP 2017 to discuss the latest mobile commerce trends.
Social Listening for US Brands—Deriving Actionable Insights from ConversationseMarketer
Using social data isn’t a new concept for brands, but there's still confusion on how to put the information to use. Topics in this webinar include: Why brands are conflicted about social listening’s usefulness and the challenges they face; Nine use cases for social listening, with specific brand examples; An overview of the technology and the future of social analytics.
Mobile’s explosive growth has created a shift in how metasearch giants evaluate consumer bookings. More than half of travel-related browsing now occurs on mobile, making this platform a strategic imperative for brands. But metasearch is not optimized for mobile, allowing OTAs to capture a majority of bookings, owing to their ease of use. Adding to the complexity, shoppers prefer spending in-app, with smoother checkout experiences and saved payment credentials. Metasearch engines are struggling to link intelligently on mobile – especially in-app – losing consumers in the lengthy process. It’s a lost opportunity that should be attributed to the metasearch site -- that that's what Mike Dudas, Button's Co-Founder and CRO explained how to do during The 2017 Phocuswright Conference.
MAU 2018: The Shift to Performance Marketing: Personalization and Partnership...Button
Facebook and Google account for 89% of ad revenue. Prices increased 43% in 2017, while performance has remained under scrutiny. Now more than ever, it’s crucial to learn how Boxed leveraged mobile performance marketing to accelerate and optimize its acquisition strategy. The session will dive into Boxed’s mobile partnerships channel, highlighting user segmentation powered by Button. Attendees will learn how personalized mobile rewards led to smarter targeting, higher average order value, and incremental revenue.
Webinar: Building Brand Trust with MobileSyniverse
This presentation from Syniverse (www.syniverse.com) and mCordis (www.mcordis.com) addresses how brands and mobile operators can address the growing gap between the need to reach consumers with right time, right place, right content mobile services and consumer willingness to provide brands and mobile operators with the personal data required to deliver those services.
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
eMarketer Webinar: Loyalty Marketing—Creating Stickiness in a Mobile WorldDaniel Caridi
Marketers of all stripes know that keeping an existing customer is easier and more lucrative than finding a new one, but fostering loyalty can be tough. Topics in this webinar include: What consumers want from loyalty programs; What marketers can do to increase consumer loyalty; How personalization can contribute to loyalty; How mobile has changed loyalty marketing.
eMarketer Webinar: Account-Based Marketing—Beyond the HypeeMarketer
Account-based marketing has been around for more than a decade, but advances in marketing technology and data collection have turned it into a hot trend among business-to-business (B2B) marketers. Key topics include: What account-based marketing involves; What’s different about account-based marketing now that marketers have a tech stack at their disposal; How marketers are using data to inform their account-based efforts; How account-based marketing helps marketers and sales team work toward aligned goals and tactics.
How NFC used as promotional strategy of car showrooms , how NFC helps to address the challenges faced by automobile industry.
NFC can helps the car showrooms to enegage with target customers
eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...eMarketer
Buyers use their mobile devices as an extension of their desktop, and they expect the journey across all devices to be seamless. Today, B2B companies are hoping to meet this evolution in device behavior by reframing their mobile strategy in a variety of ways.Topics in this webinar include: How B2B buyers have shifted their behaviors around mobile; What disconnect exists today between buyers’ expectations and the customer experience; Why mobile should no longer be treated as a single channel; More key trends to consider for the year like app development, mobile commerce and sales enablement.
How Successful is Your Mobile Affiliate Channel? PerformanceIN Live Presentat...Button
We now live in a mobile-first world, but the affiliate channel has yet to translate.
That’s according to the CEO and co-founder of industry disruptor Button, Michael Jaconi, who along with Hotels.com’s Sam Richards, will argue that while mobile commerce has grown for consumers, the affiliate industry is missing the boat, with merchants leaving revenue behind and publishers losing out on significant commissions as a result. Check out the talk they gave at PI Live in London in October 2017.
Tactics and Technologies that Drive a Highly Personalized Customer ExperienceIBM Watson Commerce
Today’s marketing technology can help you deliver the right content at the right time better (and faster) than ever before—often in real time. And this is crucial for Marketers. Why? Because customers are engaging with your brand all the time, from everywhere, and sometimes via multiple devices all at once and they expect you to be able to communicate with them like you know them personally based on their stated preferences and implicit behaviors. Delivering on the promise of true one-to-one communications is possible and can help you increase engagement and drive revenue for your organization. In this session we will show you the tactics and technologies that make it possible.
The pace of commerce is ever accelerating. How can companies anticipate trends, stay ahead of the competition, and exceed customer expectations? Watch the demo at http://ibm.co/1VLM75j
While a customer's propensity to purchase on mobile is based on a number of variables, the mobile experience has become paramount to conversions, even when the customer converts on desktop. In this presentation, we'll discuss the factors that determine mobile conversion, as well as ways you can improve the mobile experience to drive sales.
eMarketer Webinar: Multichannel Marketing—Navigating the Increasingly Complex...eMarketer
Few marketers have complete insight into their customers’ journeys, but many have more actionable data than in the past. Topics in this webinar include: What are some of the biggest trends and areas of focus for multichannel marketers today? How are audiences splitting their time across channels and devices—and how are marketers following them? What challenges are inhibiting multichannel marketing? What are four core areas of focus marketers need to consider in order to successfully execute a multichannel strategy?
eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017eMarketer
This year, marketers in Canada are eager to clean up digital display and get multi-touch attribution right, among others. Topics in this webinar include: Why investing in data and analytics systems can help marketers better understand today’s complex buyer journey; How marketers are combating ad blocking, ad fraud and inconsistent viewability metrics; Why brands are ready to allocate more dollars toward immersive technologies like virtual and augmented reality; How marketers are looking at brand publishing and making content marketing a top priority.
Connected Commerce: Today’s Path-to-Purchase on Mobile Button
Button's third annual TAP conference took place on September 28th, 2017. Button's Co-Founder and CEO, Michael Jaconi, took the stage at TAP 2017 to discuss the latest mobile commerce trends.
Social Listening for US Brands—Deriving Actionable Insights from ConversationseMarketer
Using social data isn’t a new concept for brands, but there's still confusion on how to put the information to use. Topics in this webinar include: Why brands are conflicted about social listening’s usefulness and the challenges they face; Nine use cases for social listening, with specific brand examples; An overview of the technology and the future of social analytics.
Mobile’s explosive growth has created a shift in how metasearch giants evaluate consumer bookings. More than half of travel-related browsing now occurs on mobile, making this platform a strategic imperative for brands. But metasearch is not optimized for mobile, allowing OTAs to capture a majority of bookings, owing to their ease of use. Adding to the complexity, shoppers prefer spending in-app, with smoother checkout experiences and saved payment credentials. Metasearch engines are struggling to link intelligently on mobile – especially in-app – losing consumers in the lengthy process. It’s a lost opportunity that should be attributed to the metasearch site -- that that's what Mike Dudas, Button's Co-Founder and CRO explained how to do during The 2017 Phocuswright Conference.
MAU 2018: The Shift to Performance Marketing: Personalization and Partnership...Button
Facebook and Google account for 89% of ad revenue. Prices increased 43% in 2017, while performance has remained under scrutiny. Now more than ever, it’s crucial to learn how Boxed leveraged mobile performance marketing to accelerate and optimize its acquisition strategy. The session will dive into Boxed’s mobile partnerships channel, highlighting user segmentation powered by Button. Attendees will learn how personalized mobile rewards led to smarter targeting, higher average order value, and incremental revenue.
Webinar: Building Brand Trust with MobileSyniverse
This presentation from Syniverse (www.syniverse.com) and mCordis (www.mcordis.com) addresses how brands and mobile operators can address the growing gap between the need to reach consumers with right time, right place, right content mobile services and consumer willingness to provide brands and mobile operators with the personal data required to deliver those services.
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
4 Challenges Marketers Can Expect To Face In 2017 | Mark SeyforthMark Seyforth
Mark Seyforth identifies four challenges marketers can expect in the new year. Please visit MarkSeyforth.com to learn more about marketing tips and marketing news.
What to Expect From Programmatic in 2015Extreme Reach
"Predictions for programmatic are plentiful. 11 experts forecast which are most likely to come to fruition, and how marketers should prepare."
Our Chief Digital Officer, Avi Brown, weighs in on the future of programmatic advertising and the importance of automating the direct buy.
Mobile App Marketing Predictions for 2017James Nichols
See how the app marketing environment may change in this compelling guide from Apsalar. From changes in the media environment to how marketers are using first-party user data to improve marketing results.
Similar to The Income Access Team’s 2016 Marketing & Tech Trends (20)
Maximising Annual Revenue Growth:Developing an Acquisition & Retention Strat...Nicky Senyard
In this webinar, Nicky Senyard, Managing Director of Income Access, led a discussion on building a 2017 acquisition and retention strategy that drives year-on-year revenue growth, alongside a panel of industry marketing directors and veterans operating in a range of verticals.
Looking at the Integrated Marketing ModelNicky Senyard
There are millions of people browsing the web at any given moment. The point at which a browsing customer turns into a depositing customer is a puzzle that marketers are continually trying to decipher.
If our goal is to optimally convert our customers, what is a good framework to implement in order to achieve our goals?
Part Two: Opportunities for Land-Based Casinos in a Digital WorldNicky Senyard
Part Two: Opportunities for Land-Based Casinos in a Digital World
As the US iGaming market continues to unfold slowly, land-based casinos are now evaluating the opportunities for which they can make the transition online. In part two of my webinar series with @iGaming Business, I sat down with @Peter Laverick of BAM Software to consider the noteworthy opportunities that lie with both online horseracing wagering and daily fantasy sports.
Here are some highlights from our conversation on the two verticals:
• Because both online horseracing wagering and daily fantasy sports were specifically excluded from the US Federal Government’s Unlawful Gambling Enforcement Act (UIGEA) of 2006, they have undoubtedly risen in popularity with the US population
• Opportunities exist across both verticals related to customer acquisition and product evolution
• Reminiscent of the general iGaming trend, these verticals are heading in a mobile direction. Mobile apps have become a crucial element to allow for an optimal player experience
Please take a look at the slides below for a more comprehensive recap of our conversation. Moreover, I strongly encourage you to continue the conversation in the comment section, as it would be great to hear your thoughts on these growing verticals.
Opportunities for Land-Based Casinos in a Digital WorldNicky Senyard
With the conversations I’m having in the US, I see a great opportunity now for the land-based casinos in non-regulated markets to move online. I sat down with Rory Shanahan from Scientific Games last week to share my thoughts with the industry in the first of a two-part webinar series hosted by iGaming Business. If you missed the webinar, here’s a recap on my discussion about how US land-based casinos can use social gaming as a customer acquisition and retention tool.
Below are the key points from what was an insightful discussion on how the US land-based sector is evolving in the digital space:
• US land-based casinos have the opportunity to introduce a social gaming product to their current customer databases as both an engagement and retention tool
• US land-based casinos are in an optimal position to market a digital casino product because of the pre-established brand recognition and existing relationships with their customers,
• Digital casino products, whether free play or virtual currency, can act as an acquisition tool to grow customer databases
For a more detailed recap, check out the slideshow. What are your thoughts on the US casino landscape? Let’s continue the conversation. I’ll also be giving a recap of the second iGB webinar in the next few days.
Digital Marketing: Current Trends in iGamingNicky Senyard
Nicky Senyard, the founder and CEO of the Income Access Group, discussed 2015 trends in online gaming and digital marketing in a presentation at the ICE Totally Gaming conference in London, England, on 1st Feb. 2015. This slide-share accompanied Nicky's speech.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
The Income Access Team’s 2016 Marketing & Tech Trends
1. The Income Access Team’s 2016 Marketing & Tech Trends
Nicky Senyard
CEO
Income Access Group
2. January is a time of new beginnings and looking ahead. How will iGaming
evolve over the next 12 months, and how will technology and marketing
trends influence where we’re heading as an industry?
With these questions on everyone’s minds, we asked our own team for their
take on 2016.
3. Trend #1: Omni-Channel Marketing by Sarafina Wolde-Gabriel, CMO
“Omni-channel marketing will continue to gain momentum and the separation between
traditional and digital marketing will diminish. Furthermore, consumers will demand
higher value in their experience and interaction with a brand and will look for stronger
transparency.
2016 will see more companies engage with their customers in real-time and across
multiple platforms. They’ll also focus on soliciting consumers’ feedback on their
experience with the brand. These insights can then be incorporated in their data analysis
so they can better measure brand perception and value.”
4. “With rising acquisition costs and increased competition, 2016 will see operators putting
more weight on the analysis of big data. This will mean a greater focus on attribution and
how each touch-point in a customer’s journey impacts on their conversion.
Operators will be looking at how to most efficiently spread their marketing spend across
the various channels, and how to leverage strategies – such as remarketing,
branding/awareness and contextual targeting – that most effectively engage their
customers in the conversion process.”
Trend #2: Big Data by Jenny Lu, Director of Client Relations
5. Trend #3: Precision Targeting & Affiliates
by Geoff Smorong, Manager of Account Management Team
“2016 will see precision targeting continue to become ever more important in digital
marketing. While this has been true for some time in other markets and channels, it’s now
also becoming the reality for iGaming affiliates as well.
Having the right tools to properly target advertising efforts by region, device or other
actions is no longer restricted to high-cost display campaigns. This year it’ll become
something every good affiliate needs as well.”
6. “iGaming operators’ apps have been widespread for a couple of years, but I feel that 2016
will be the year that affiliates join the app revolution.
This will have a major impact on affiliate marketing, though I see affiliate apps as
complementing rather than replacing the traditional model of banner ads targeting
desktop players. It will be interesting to see how affiliates adapt and diversify their
strategies to satisfy consumers whose daily reality involves multiple devices.”
Trend #4: The Affiliate App Revolution by Nick Say, Communications Supervisor
7. Trend #5: Digital Video
by Erica Anderson, Manager of Client Relations, SEM & Design
“In 2015, the number of video views on Facebook exploded and online video started to
overtake TV. In 2016 that trend is only set to gather pace.
As a result, digital marketers will be placing even more emphasis on using digital video as a
content and marketing tool. The most successful brands using the medium will create
short, easily digestible and impactful video content for consumers and players.”
8. “In 2016 we will see the affiliates with the most creativity rising to the top. These affiliates
will be looking to exploit as many niches and cutting-edge ways of driving traffic as
possible in 2016.
For example, they’ll be developing apps and focusing on marketing them using app store
optimisation (ASO) and other channels. Being among the first to carve out these niches
and find new sources of unsaturated traffic will be crucial to the success of the small and
medium-sized affiliates who cannot find traffic based on brand recognition alone.”
Trend #6: The Triumph of the Creative Affiliate
by Corey Tardiff, Team Leader of Affiliate Marketing Department
9. What are your predictions for iGaming’s 2016? Tell us
your own forecasts in the comments sections below or
email me at nicky@incomeaccess.com!