What does omni-channel mean to your brand, and how can you create the perfect omni-channel campaign? It all starts with knowing your customers. The infographic highlights some key statistics about customer buying behavior, and how everyone on your ecommerce team can use data to drive better omni-channel engagement.

1. $1.8TRILLION The amount of online and
web-influenced retail sales
that Forrester expects by 2017,
up from $1.3 trillion in 2013.
Market Opportunity
SPOTLIGHT
OMNI-CHANNEL
MIXOLOGY:
CREATING THE PERFECT
CROSS CHANNEL COCKTAIL
GET ANSWERS. DRIVE REVENUE.
LEARN MORE AT: JIRAFE.COM
LINKS:
“Consumer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap,”
http://www.emarketer.com/Article/Global-B2C-Ecommerce-Sales-Hit-15-Trillion-This-Year-Driven-by-Growth-Emerging-Markets/1010575
http://www.bluekangaroo.com/media/ChoozOn-Blue_Kangaroo_Survey_on_Marketing_Emails_August_2012.pdf
http://balihoo.com/resource/infographics/local-web-infographic/
http://content.monetate.com/h/i/11570016-real-time-marketing-report
http://www.nielsen.com/us/en/newswire/2013/a-mobile-shoppers-journey--from-the-couch-to-the-store--and-back.html
http://blogs.adobe.com/digitalmarketing/digital-marketing/tablets-trump-smartphones-in-global-website-traffic/
http://www.juniperresearch.com/viewpressrelease.php?pr=382
http://www.l2thinktank.com/research/department-stores-2013
http://www.iriworldwide.com/Portals/0/articlepdfs/E-Commerce%20CPG%20Deck%20Final.pdf
http://www.gmaonline.org/news-events/newsroom/cpg-companies-retailers-shift-focus-to-new-rules-of-consumer-engagement-say/
http://www.marketsource.com/blog/2014/06/19/how-are-retail-and-showrooming-evolving/
WHAT YOUR
CUSTOMERS
ARE DOING
MARKETING
ONLINE IN STORE
Seventy-one percent of social
media users are more likely to
purchase from brands they follow
online, Facebook refers 74% of all
social traffic to retail sites.
Email has an ROI of around 4,300%.
75% of U.S. Customers like
when they are targeted with a
personalized offering.
Online purchases account for
11 percent of all Macy’s sales, or
$3.1 billion per year.
Online comparison shopping sites
attract 72 million monthly visitors.
Fifty-two percent of U.S. consumers
buy directly from brands online.
The Number of adults who said they
have engaged in some sort of
showrooming activity while shopping.
Amount of consumers who expect
to buy online and pick up in-store.
Amount of consumers likely to visit
a local store if the retailer provides
in-store product availability online.
71%
11% 75%
50%
75%
52% 73%
4,300%
72
MILLION
$
JIRAFE GIVES YOU
ALL THE DATA YOU NEED
TO SHAKE THINGS UP.
We Give Marketers:
• Insight into customer buying
patterns so merchants can
create more targeted
customer experiences
• The ability to optimize their
product and marketing mix
across channels
• A unified overview of
e-commerce business that
ties together online and
offline data
Merchandisers
Use Our Insights To:
• Predict customer and
buying patterns
• Develop product and
pricing strategies
• Create compelling
promotions and campaigns
Executives Rely on Jirafe For:
• Real-time, on-the-go transparency
into business performance across all
functions so they can stay ahead of
the competition
• A single version of the truth with all of
their e-commerce data in a single source
• Self-serve, easy-to-use insights
that enable action oriented to help
grow business
Category Managers
Create Winning Strategies
With the Ability To:
• Analyze business results and
trends to identify opportunities
to impact sales
• Develop short and long term
strategies for department and
category growth
• Work with marketing and
buying teams to drive revenue
Customer Support
Loves Jirafe Because They Get:
• A complete view of customer
orders/order history in real time
• The ability to track customer
behavior and make recommendations
based on purchase history.
Brands like Nordstrom now display most pinned items on Pinterest in store.
Neiman Marcus has an app that alerts sales people when a regular customer
enters the store, and then arms them with the customer’s buying preferences.
Brands are getting smarter about how the worlds of online and offline
retail are converging, and what it means to their customers. However many
merchants still struggle with capturing a single view of their data, and using
it to drive business decisions. This infographic provides a snapshot of that
challenge, and how Jirafe can help capture and transform their data into
insights so they can focus on what’s important - growing revenue.
MOBILE
Ninety-five percent of tablet
shoppers who make a purchase with
their devices do so at home.
Tablet shoppers spend 54 percent
more per online order than those on
smartphones.
Mobile commerce transactions will
reach $3.2 trillion in 2017, up from
$1.5 trillion in 2013.
95%
54%
3.2
TRILLION