The document discusses the importance of social media and networking in local internet marketing, emphasizing how they help businesses share information and engage with consumers. It presents findings from a survey on local consumer shopping habits, highlighting the prevalence of Google as the most used search engine. Additionally, it outlines strategies for businesses to enhance their online presence, particularly through Google + local features.

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3. Social media is a collection of tools that
give their users & a way to transmit, or
share information with a broad audience.
On the other hand, social
networking is an act of
engagement. Groups of people
with common interests interacting

4. Inbound Vs Outbound Marketing?

5. What We Will Show You Today
How the online habits of local consumers can affect your findability
How Google + Local fits into your
online presence

6. What is Local Internet Marketing?
Plumber

8. Plumber, Medway

9. Local Consumer Shopping Habits?
The one thing you probably didn’t do…

10. The Ruby Marketers - 01634 823343 – Enquiries@therubymarketers.com

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Local Consumer Shopping Habits

16. The Internet became a

23. What Are Consumers Looking For?
A survey was conducted by Search Engine Land consisting of 1,250 “local
consumers” (broad mix of ages, gender and location). Got 1,081 responses

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25. This shows that Google is the most used
search engine

26. Put Your Business on The Map

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 Smart Phones were estimated to have
51% of the market share (2011 Q3)
 Your business can be found by both
Computer AND Smart Phone users

32. Or just Google – Google +
Local / Places

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43. Plumber
Fix Leaks

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63. Call your best customers and ask
Add the request to e-mail newsletters
Ask for a review during follow-up calls
E-mail a review request to happy customers

65. Google + Local is dynamic and integrates across all
Google properties such as, search results, maps and
mobile.
Google + Page is like a Facebook Fan Page
but with all the social features of Google +.

69. People search online in many ways
A presence in multiple places online will make it easier for
people to find your business

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