The document announces an upcoming one-hour event hosted by 15miles and comScore to share their latest findings on how consumers are utilizing different media like search engines, social networks, mobile devices and Yellow Pages for local business information. The key findings will help attendees optimize their online presence and marketing efforts to better connect with potential customers. Speakers include Gregg Stewart of 15miles and Serge Matta of comScore who will provide their expertise on staying aware of consumers' search behaviors.

1. As 2010 winds to a close, your partners at 15miles (the interactive-
services division of TMP Directional Marketing) have once again
partnered with comScore, an industry leader in metrics reporting,
to unveil local-search-usage data that will impact your marketing
efforts in the coming year and beyond. Every year, we monitor and
assess how consumers are utilizing different types of media in their
quest for local-business information:
Search engines
Social-networking sites
Mobile devices
Internet Yellow Pages
Local-search sites
With the results of this year’s study complete, we would like to
share with you our key findings so you can bridge the gap between
search and sales. Plan to attend this one-hour event that will
reveal where and how your target consumers are searching, which
will help you optimize your online presence in the interactive
marketplace. Ultimately, we hope to take your search-marketing
efforts to new heights, where you can better resonate with
potential customers for an increased bottom line.
A marketer’s guide to staying in touch with
consumers’ search behaviors.
About the Speakers
Gregg Stewart | TMPDM/15miles
Stewart possesses a successful career that spans
more than 20 years in interactive advertising and
local-search marketing. Currently, he is president at
15miles, which is the interactive-services division of
TMP Directional Marketing. There, Stewart offers
strategic counsel to clients who are looking to utilize
digital solutions for their online-marketing
campaigns.
Serge Matta | comScore
Matta joined comScore more than 10 years ago to
head its product-management group. Currently, he is
senior vice president of marketing solutions, a
position that oversees both the telecom and
financial-services verticals. Within the telecom
vertical, comScore serves the top-four Regional Bell
Operating Companies, all six cable companies and
many others. In addition, the company serves most
of the large Internet Yellow Pages, as well as local-
and general-search engines.
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Bridge the Gap, From Search to Sales http://emails.15miles.com/comScore2010/index.html
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