This document presents SenateSHJ's top 10 predictions for 2016. Authenticity will be highly valued as manufactured performances lose favor. Businesses and leaders will need to communicate directly and honestly to earn trust. Strong narratives and storytelling, especially using video, will be important to spread influence. Transparency will also be important as consumers demand accountability. Issues like climate change and cybersecurity will become more personal and threaten brands that do not address them. Many industries face disruption from new technologies that will change behaviors. Flexible work arrangements and a better work-life balance will be important for employee and company well-being. News media is shifting towards entertainment and marketing content over traditional journalism. Global migration and security issues will create challenges but also
Twelve months of research, 1000+ cups of coffee, and probably an entire forest worth of Post-its (don’t worry—we recycle). That’s what it took for us to compile our Trends 2017 report, which offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year.
Visit trends.fjordnet.com for more.
Private bankers could be forgiven a sense of deja-vu as 2014 unfolds. A quick glance at the trade press suggests that for many it’s a case of “new year, same challenges”. So, what does the future hold for wealth management marketing strategy? Do more cost-effective models exist for private banks and wealth advisers and what role can digital technology play in helping the wealth community broaden its appeal amongst HNWI as well as newer and more profitable segments.
In 2007, BBDO published a piece of research entitled The Rituals Masters. Twelve years on, the world has changed dramatically, which has had a significant impact on our needs and on our rituals.
Twelve months of research, 1000+ cups of coffee, and probably an entire forest worth of Post-its (don’t worry—we recycle). That’s what it took for us to compile our Trends 2017 report, which offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year.
Visit trends.fjordnet.com for more.
Private bankers could be forgiven a sense of deja-vu as 2014 unfolds. A quick glance at the trade press suggests that for many it’s a case of “new year, same challenges”. So, what does the future hold for wealth management marketing strategy? Do more cost-effective models exist for private banks and wealth advisers and what role can digital technology play in helping the wealth community broaden its appeal amongst HNWI as well as newer and more profitable segments.
In 2007, BBDO published a piece of research entitled The Rituals Masters. Twelve years on, the world has changed dramatically, which has had a significant impact on our needs and on our rituals.
Building the Workforce for the Future: 16 Smart Inside Sales Trends in 2016 [...OpenView
Sales expert, Josiane Feigon, presents her 2016 sales trend report. The theme for 2016 is all about building the Workforce for the Future. No, that doesn’t mean building your own AI Butlers or Pepper Robots. Nah, we sales humans are much more interesting than that. In fact, this is the first time in history when five generations are working together side by side. These multi-cultural, multi-generational, multi-sexual and multi-talented tribes all want to share the stage. Managing and growing this talent is central to the long-term success of business and the Internet of Things economy.
Consumers are no longer what they used to be. Before they buy, they look around. A lot. And when they buy, they talk about it. To everybody. They want to be treated as unique. They want you to listen to them. They want you to talk to them. They want you to thank them. In short, they are influencers and mini-tyrants who will leave you in the blink of an eye if you don’t do as they please. And that’s the easy part. The problem is that they change so fast that you actually need to know what they want, before they do. Your organization needs to outrun them. It needs to be agile and fast.
My presentation from Oi15 in Cardiff.
• How to build relationships faster.
• Why you can't purchase loyalty.
• the biggest challenges for a marketer in 2015 and how to deal with them.
Happy to provide more info / context if you tweet me @JeremyWaite
DIgital Marketing Trends 2018
Digital will witness yet another year of super-growth wherein new
digital products and solutions will be launched which will vie for larger eye-ball
share. Advertisers will look for performance over delivery and conversions over
clicks. Recent reports from IAB suggest mobile contributes 54% of the digital
advertising pie in the US. Being a mobile-first country unlike the
western worl,there is no doubt that India will move past that
percentage even faster than US.
In this report, we shall also throw light on three new platforms which we believe
will change the dynamics of the industry for giants like Google, Amazon and
Facebook forever.
At the current pace of growth, digital cannot be ignored by both small and large
enterprises. It is no more a platform which can be taken for granted.
Organizations will have to go back to the drawing board, develop strategies and
business models suiting the digital eco-system. The businesses will need to
significantly shift their culture and approach to grow and replicate their offline
success to digital platform.
Relevance, transparency and trust: the cornerstones of success in 2017. Trans-Tasman Communications consultancy SenateSHJ presents its top five predictions for the year ahead.
The TMI team played host to a group of customer experience professionals. The purpose was to get together to discuss key trends, share best practice and identify any emerging needs
over the next 12 months.
Employee Comms has often been treated as the poor relation of corporate comms, compared to the more glamorous disciplines of Advertising and PR.
The Rise of the Red Headed Stepchild shows how Employee Comms has the opportunity to grow in today's Creative Economy. But to do so, we must move beyond the world of corporate messaging, annual surveys, and newsletters, to become business partners that drive Talent Management, Innovation and Authentic Advocacy.
The New Year always brings hopes of new strategies, idea, goals and successes. But before we dive into what’s next, we thought it would be a good idea to reflect on the top 15 most important marketing and technology trends from 2015. Jen Bullett and Kalev Peekna count down 15 strategies, trends and tactics that Business-to-Business and Professional Services marketers should keep on their radar as they delve into 2016. Specifically, we cover topics including lead generation, predictive marketing, brand storytelling and cross-channel metrics.
The 2017 Fjord Trend Report offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year.
The Future of Creativity - People's Insights by MSLGROUPyann le gigan
Les 15 commandements de la créativité
La créativité est plus que jamais le nerf de la guerre des RP. C’est ce que révèle une étude Publicis Consultants / MSLGROUP, à travers le témoignage de ses experts. Février 2015
Building the Workforce for the Future: 16 Smart Inside Sales Trends in 2016 [...OpenView
Sales expert, Josiane Feigon, presents her 2016 sales trend report. The theme for 2016 is all about building the Workforce for the Future. No, that doesn’t mean building your own AI Butlers or Pepper Robots. Nah, we sales humans are much more interesting than that. In fact, this is the first time in history when five generations are working together side by side. These multi-cultural, multi-generational, multi-sexual and multi-talented tribes all want to share the stage. Managing and growing this talent is central to the long-term success of business and the Internet of Things economy.
Consumers are no longer what they used to be. Before they buy, they look around. A lot. And when they buy, they talk about it. To everybody. They want to be treated as unique. They want you to listen to them. They want you to talk to them. They want you to thank them. In short, they are influencers and mini-tyrants who will leave you in the blink of an eye if you don’t do as they please. And that’s the easy part. The problem is that they change so fast that you actually need to know what they want, before they do. Your organization needs to outrun them. It needs to be agile and fast.
My presentation from Oi15 in Cardiff.
• How to build relationships faster.
• Why you can't purchase loyalty.
• the biggest challenges for a marketer in 2015 and how to deal with them.
Happy to provide more info / context if you tweet me @JeremyWaite
DIgital Marketing Trends 2018
Digital will witness yet another year of super-growth wherein new
digital products and solutions will be launched which will vie for larger eye-ball
share. Advertisers will look for performance over delivery and conversions over
clicks. Recent reports from IAB suggest mobile contributes 54% of the digital
advertising pie in the US. Being a mobile-first country unlike the
western worl,there is no doubt that India will move past that
percentage even faster than US.
In this report, we shall also throw light on three new platforms which we believe
will change the dynamics of the industry for giants like Google, Amazon and
Facebook forever.
At the current pace of growth, digital cannot be ignored by both small and large
enterprises. It is no more a platform which can be taken for granted.
Organizations will have to go back to the drawing board, develop strategies and
business models suiting the digital eco-system. The businesses will need to
significantly shift their culture and approach to grow and replicate their offline
success to digital platform.
Relevance, transparency and trust: the cornerstones of success in 2017. Trans-Tasman Communications consultancy SenateSHJ presents its top five predictions for the year ahead.
The TMI team played host to a group of customer experience professionals. The purpose was to get together to discuss key trends, share best practice and identify any emerging needs
over the next 12 months.
Employee Comms has often been treated as the poor relation of corporate comms, compared to the more glamorous disciplines of Advertising and PR.
The Rise of the Red Headed Stepchild shows how Employee Comms has the opportunity to grow in today's Creative Economy. But to do so, we must move beyond the world of corporate messaging, annual surveys, and newsletters, to become business partners that drive Talent Management, Innovation and Authentic Advocacy.
The New Year always brings hopes of new strategies, idea, goals and successes. But before we dive into what’s next, we thought it would be a good idea to reflect on the top 15 most important marketing and technology trends from 2015. Jen Bullett and Kalev Peekna count down 15 strategies, trends and tactics that Business-to-Business and Professional Services marketers should keep on their radar as they delve into 2016. Specifically, we cover topics including lead generation, predictive marketing, brand storytelling and cross-channel metrics.
The 2017 Fjord Trend Report offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year.
The Future of Creativity - People's Insights by MSLGROUPyann le gigan
Les 15 commandements de la créativité
La créativité est plus que jamais le nerf de la guerre des RP. C’est ce que révèle une étude Publicis Consultants / MSLGROUP, à travers le témoignage de ses experts. Février 2015
You are your content - Being here, now: State of content 2017Accenture Insurance
Our relationship to content has been transformed. So many aspects of our lives, big and small, are lived online. From education to recreation, one is hard-pressed to identify aspects of modern life not changed by digital content. This second annual study from Accenture Interactive surveyed over 1,000 executives from 14 countries and 18 industries to understand this shifting paradigm, and to help organizations respond.
Content must be a vital expression of an organizations purpose, and true to its lifeblood. Content is how the organization expresses itself. In this hyper-connected age, You are Your Content, it is the voice of your organization. And so, it is no surprise that organizations are beginning to want to own that voice, building new in-house capabilities, innovating in distribution channels, focusing on quality, and establishing stewardship at the most senior levels of the organization in order to be everywhere for their audiences.
Consumer trust has become the new battleground for digital success. To win, organizations need to master the fundamentals of data ethics, manage the "give-to-get" ratio and solve the customer trust equation, our recent research reveals.
Consumer trust has become the new battleground for digital success. To win, organizations need to master the fundamentals of data ethics, manage the "give-to-get" ratio and solve the customer trust equation, our recent research reveals.
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
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SenateSHJ Top 10 Predictions 2016: Authenticity is the 'it' word
1. presented by
This year, authenticity is
the ‘it’ word
SenateSHJ’s top 10 predictions
for 2016
SenateSHJ
2. SenateSHJ - grounded in smart thinking
One | Being real is king
| Top 10 Predictions for 2016: Authenticity is the ‘it’ word
3. SenateSHJ - grounded in smart thinking
This year, manufactured performances and slick brands are out.
Authenticity is in.
Business and political leaders know the public want clear messages and straight talking.
Corporate jargon or political rhetoric will turn them away.
They’ll use their own language and channels, and they’ll talk directly to their audiences.
The most successful among them will earn trust by inspiring people, without making empty
promises.
A strong story, purpose and vision will help them do this.
| Top 10 Predictions for 2016: Authenticity is the ‘it’ word
4. SenateSHJ - grounded in smart thinking
Two | Influence me
| Top 10 Predictions for 2016: Authenticity is the ‘it’ word
5. SenateSHJ - grounded in smart thinking
More than ever before, strong narratives will unlock influence.
Consumers only want to see or hear news that interests them. And thanks to the many news
aggregators and apps available, they control what they see.
We will all need to work harder to be included in their news feed.
Organisations must create narratives that connect, and tell stories that are meaningful to the
people they want to reach – not just meaningful to themselves.
Video will be central to telling stories that influence. The medium will continue to grow, and
will become one of the best ways to entertain, inform and influence decision makers.
| Top 10 Predictions for 2016: Authenticity is the ‘it’ word
6. SenateSHJ - grounded in smart thinking
Three | In transparency we trust
| Presentation Title | 00.00.2012
7. SenateSHJ - grounded in smart thinking
Trust in corporates is still a vital issue.
This year, consumers will continue to be wary of being lied to; they’ll demand accountability,
integrity, and “walk that matches the talk”.
Businesses must find ways to be influential and transparent, especially on social media. This
will call for bravery, and some risk-taking.
But organisations and leaders who are open, honest and communicative, will find the
rewards are well worth it in the long term.
| Top 10 Predictions for 2016: Authenticity is the ‘it’ word
8. SenateSHJ - grounded in smart thinking
Four | It’s not just about the polar bears anymore
| Top 10 Predictions for 2016: Authenticity is the ‘it’ word
9. SenateSHJ - grounded in smart thinking
In 2016, climate change will get personal.
It’s no longer a woolly fear; it’s a real threat – and it’s beginning to affect all of us in some
way.
More organisations will invest in the environment because people will expect them to. Those
who show they are doing this will improve their reputation.
Brands that don’t will get publicly questioned and shamed – just as those brands who were
perceived to be sexist, racist or cancer-causing ones did in the past.
| Top 10 Predictions for 2016: Authenticity is the ‘it’ word
10. SenateSHJ - grounded in smart thinking
Five | Pull your blinds: cyber-crime and privacy
| Top 10 Predictions for 2016: Authenticity is the ‘it’ word
11. SenateSHJ - grounded in smart thinking
This year, cyber-security will rise up the risk register, because cyber-criminals
are damaging people, their businesses and reputations on a global scale.
Last year’s Ashley Madison data breach showed that for some brands, it’s impossible to
recover from a cyber-attack.
At a personal level, we’ll be a bit more cautious and resist sharing our details online.
Businesses that don’t prioritise cyber-security risk damaging their brand, reputation and
intellectual property. Not to mention their customers.
And while individuals may be careless about personal information, they won’t easily forgive
a business that loses their personal information.
| Top 10 Predictions for 2016: Authenticity is the ‘it’ word
12. SenateSHJ - grounded in smart thinking
Six | Self-disruption: it might get disturbing for some
| Top 10 Predictions for 2016: Authenticity is the ‘it’ word
13. SenateSHJ - grounded in smart thinking
More organisations and entire sectors will have to do things differently this year.
Whatever industry you’re in, this year it will be shaken up, transformed and evolve in a way
that will disrupt previous behaviour(s).
The argument will continue to be, “It’s all about making our lives easier, cheaper, healthier
and more efficient”, or “We need to be more efficient to compete”.
We’ll see more products and services we never imagined become the norm, and
“mainstream” be redefined. But with these changes comes risk.
Businesses that are slow to adapt will become irrelevant, while those that are too far ahead
may crash and burn.
| Top 10 Predictions for 2016: Authenticity is the ‘it’ word
14. SenateSHJ - grounded in smart thinking
Seven | On the tightrope of work / life balance
| Top 10 Predictions for 2016: Authenticity is the ‘it’ word
15. SenateSHJ - grounded in smart thinking
Technology means we demand more mobility and flexibility, and companies that
offer this will win the talent war.
But the same technology that allows flexible working also allows work to creep into our
personal lives. Businesses will learn to respect employee downtime and allow people to
switch off.
Swedish companies are trialling shorter working hours to boost staff health and company
performance.
This news has resonated globally: nine to five is history.
| Top 10 Predictions for 2016: Authenticity is the ‘it’ word
16. SenateSHJ - grounded in smart thinking
Eight | News media mimics PR and marketing
| Top 10 Predictions for 2016: Authenticity is the ‘it’ word
17. SenateSHJ - grounded in smart thinking
Shrinking staff numbers, online channels, click bait.
The newsroom is morphing into an entertainment and marketing hub, and traditional
journalism and balanced coverage are giving way to infotainment and celebrity news.
It’s now up to individuals to quality assure their own news sources.
To reach their customers, organisations must understand who those influencers are, how
they operate and how to influence them, and develop systems to communicate directly and
more widely, more often.
| Top 10 Predictions for 2016: Authenticity is the ‘it’ word
18. SenateSHJ - grounded in smart thinking
Nine | Fight and flight – coming to a location near you
| Top 10 Predictions for 2016: Authenticity is the ‘it’ word
19. SenateSHJ - grounded in smart thinking
Last year more than 230 million people upped sticks for a new home.
For most people, the reasons were timeless – like they sought a better life for their children.
Today, terror is driving a lot of migration. In 2016 there will be heightened concern about
security and travel, as well as new challenges to diversity and infrastructure.
This will create tension among the intolerant, while the compassionate among us will feel a
sense of powerlessness, and a desire to show support.
| Top 10 Predictions for 2016: Authenticity is the ‘it’ word
20. SenateSHJ - grounded in smart thinking
Ten | Come together, right now
| Top 10 Predictions for 2016: Authenticity is the ‘it’ word
21. SenateSHJ - grounded in smart thinking
This year, communities, businesses and entire industries will collaborate.
That means solving problems together. Sometimes with customers, sometimes with
suppliers.
Even traditional competitors will join forces to win business, and stay in business. Entire
industries will collaborate for survival.
Communications will play a major part in explaining this revolution and the benefits it brings.
| Top 10 Predictions for 2016: Authenticity is the ‘it’ word
22. SenateSHJ - grounded in smart thinking
To learn more about SenateSHJ, please visit www.senateshj.com
Australia New Zealand
Sydney Auckland
Nerida Thorburn, GM and Partner
P + 61 2 9256 9700
Julien Leys, GM and Partner
P + 64 9 353 6620
Melbourne Wellington
Darren Behar, GM and Partner
P + 61 3 8643 7900
Tracey Bridges, Managing Partner, NZ
P + 64 4 471 5372
Christchurch
Samson Samasoni, Partner
P + 021 852 083
| Top 10 Predictions for 2016: Authenticity is the ‘it’ word