At Branding For The Rest Of Us.Key
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AT gets to the simple side of branding. As deep and involved as is appropriate for an organization's strategic context. To get there, you have to approach branding in a back-to-basics way. Branding isn’t anything new. Good branding is just good leadership… re-branded. Your organization knows how to brand. They’re probably just confused by the ubiquitous and contrary use of the word. This excerpt from a presentation called “Branding for the rest of us” illustrates the best business practices that have been going on for years in organizations that have been hijacked by branding professionals. Take them back.
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At Branding For The Rest Of Us.Key
- 1. branding for the rest of us
- 3. Hi. Iʼm Aaron. Tweet four words what are your immediate impressions about me? use #atpres1
- 5. Hi. Iʼm Aaron. Humans categorize others in less than 150 milliseconds. Harvard Business Review-September 2003
- 6. agenda brand and branding obsessive branding disorder the greatest rebranding ever context is king
- 9. andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi p andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi
- 10. andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi p andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi sandingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi andingbrandingbrandingbrandingbrandingbrandingbrandi
- 12. strategy
- 13. strategy simple side of complexity
- 14. strategy simple side of complexity
- 15. strategy simple side of complexity Where will we play?
- 16. strategy simple side of complexity Where will we play? How will we win?
- 17. strategy simple side of complexity Where will we play? How will we win? Is it worth it?
- 21. roots of OBD
- 22. roots of OBD Fear of the Unearned movie clip from Election
- 23. roots of OBD Fear of the Unearned Fear of the Irrelevant movie clip from Election movie clip from American Beauty
- 25. obsessive branding disorder inflated self importance
- 27. obsessive branding disorder fantasy concepts
- 29. obsessive branding disorder complication equals quality
- 30. obsessive branding disorder complication equals quality
- 31. obsessive branding disorder complication equals quality
- 32. the typical branding process...
- 33. the typical branding process... live it - donʼt just say it
- 34. the typical branding process... live it - donʼt just say it make sure everyoneʼs voice is involved
- 35. the typical branding process... live it - donʼt just say it make sure everyoneʼs voice is involved take risks - differentiate
- 36. the typical branding process... live it - donʼt just say it make sure everyoneʼs voice is involved take risks - differentiate honor and empower brand ambassadors
- 37. the typical branding process... live it - donʼt just say it make sure everyoneʼs voice is involved take risks - differentiate honor and empower brand ambassadors demonstrate success - tell the story of a winning brand
- 38. the typical branding process... live it - donʼt just say it make sure everyoneʼs voice is involved take risks - differentiate honor and empower brand ambassadors demonstrate success - tell the story of a winning brand
- 39. ...is just a re-brand live it - donʼt just say it Model The Way make sure everyoneʼs voice is involved Inspire A Shared Vision take risks - differentiate Challenge The Process honor and empower brand ambassadors Enable Others To Act demonstrate success - tell the story of a winning brand Encourage The Heart
- 40. characteristics of a good brand Honest Forward Looking Inspiring Competent
- 41. ...are those of admired leaders Honest Forward Looking Inspiring Competent
- 42. context is king Text montage of Alice in Wonderland
- 43. context is king avoiding the rabbit hole - recognizing the strategic context Text montage of Alice in Wonderland
- 44. context is king
- 45. context is king olfactory branding (right for/isnʼt right for)
- 46. context is king olfactory branding (right for/isnʼt right for)
- 47. context is king olfactory branding (right for/isnʼt right for)
- 48. context is king
- 49. context is king mass advertising (right for/isnʼt right for)
- 50. context is king mass advertising (right for/isnʼt right for)
- 51. context is king mass advertising (right for/isnʼt right for)
- 52. context is king mass advertising (right for/isnʼt right for)
- 53. context is king Be sure of the worth of your goals. Donʼt waste effort on the Unnecessary Irrelevant Impossible Dr. William Silver. Presentation: The Warrior-Leader
- 54. context is king Key leadership abilities: Awareness (knowledge or cognizance) Flexibility (adaptable or variable) Balance (bring into/maintain equilibrium) Versatility (capable of doing many things) Dr. William Silver. Presentation: The Warrior-Leader
- 55. the new golden rule Donʼt do unto others as you would have them do unto you. Do unto others as they would be done unto.
- 56. whoʼs in charge here?
- 57. whoʼs in charge here? The era of the beat-the-consumer-into- submission marketing approach is over. Landor Associates Blog post, January 2009
- 58. Hi. Iʼm still Aaron. Tweet four words what are your impressions about me now? use #atpres2
- 59. Hi. Iʼm still Aaron. Humans categorize others in less than 150 milliseconds. Within 30 minutes, theyʼve made lasting judgments about your character. Harvard Business Review-September 2003
- 60. Daniels College of Business case study aarontempler.com/CaseStudy
- 61. Hi. I was Aaron. Tweet four words what are your impressions about me now? use #atpres3
- 62. Hi. I was Aaron.
- 63. Hi. I was Aaron. branding is a process
- 64. Hi. I was Aaron. branding is a process it happens in three stages:
- 65. Hi. I was Aaron. branding is a process it happens in three stages: what you think youʼre gonna get
- 66. Hi. I was Aaron. branding is a process it happens in three stages: what you think youʼre gonna get what you actually got
- 67. Hi. I was Aaron. branding is a process it happens in three stages: what you think youʼre gonna get what you actually got what youʼre gonna do about it
- 68. branding for the rest of us
Editor's Notes
- Leadership is personal, not organizational You don’t need “title power” to be a leader Leadership gets exercised in all directions