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The truth behind Small Businesses development.
           “What to avoid and be prepared for”.



              By Yousef Al-Qanai
Tell me about your self
What kind of business do you own ?
     and what is your dream?
Our past shapes our future
Our past shapes our future
Who am i ?
Who am i ?

Yousef Al Qanai, 24 years
old.
Who am i ?

Yousef Al Qanai, 24 years
old.
CEO & Founder of
AYMSTRONG.
Who am i ?

Yousef Al Qanai, 24 years
old.
CEO & Founder of
AYMSTRONG.
Also Fitness Expert,
Athlete, Runner.
Who am i ?

Yousef Al Qanai, 24 years
old.
CEO & Founder of
AYMSTRONG.
Also Fitness Expert,
Athlete, Runner.
Degree, Business
My biggest things
My biggest things


First Kuwaity earning a Fitness
certification from ISSA.
My biggest things


First Kuwaity earning a Fitness
certification from ISSA.
Youngest arab ever to participate in
the toughest race on earth, the
Marathon Des Sables (MdS).
My biggest things


First Kuwaity earning a Fitness
certification from ISSA.
Youngest arab ever to participate in
the toughest race on earth, the
Marathon Des Sables (MdS).
The only Kuwaiti participating in the
MdS at 2011, April.
The MdS, 2011

250K 7D 12KG 52C
First things first.....Passion
First things first.....Passion




If you are not passionate about what you
do, you will be out of business. It is as
simple as that.
About AYMSTRONG
About AYMSTRONG




We guide and empower people to
develop them selves, through a
community of qualified experts, events,
and activities. In the field of health,
fitness, and human development.
Our Team
The things we did/do
The Start
The Start

Disappointment,
Started small, with no
money, loss, but
created an image.
The Start

Disappointment,
Started small, with no
money, loss, but
created an image.
The Start
The Start

Re-branded to
The Start

Re-branded to
The Start

Re-branded to

Paying rent phase ‘Security and
dreams’.
The Start

Re-branded to

Paying rent phase ‘Security and
dreams’.
But built a reputation, sounded and
looked big.
The Start

Re-branded to

Paying rent phase ‘Security and
dreams’.
But built a reputation, sounded and
looked big.
Ended up getting big bucks from Dar
Al Shifa.
Phase 2 ‘Think Small’
Phase 2 ‘Think Small’

Think Small . Yes . Think Small.
Phase 2 ‘Think Small’

Think Small . Yes . Think Small.
Create resources, to generate revenue
streams.
(Ex. ISSA, My Personal MBA by: Josh Kaufman)
Phase 2 ‘Think Small’

Think Small . Yes . Think Small.
Create resources, to generate revenue
streams.
(Ex. ISSA, My Personal MBA by: Josh Kaufman)


They will save you and build your
business.
Phase 2 ‘Think Small’

Think Small . Yes . Think Small.
Create resources, to generate revenue
streams.
(Ex. ISSA, My Personal MBA by: Josh Kaufman)


They will save you and build your
business.
Small revenues matter.
Phase 3 H-Expansion
Phase 3 H-Expansion

Horizontal expansion. ‘Do more of what
you do’
Phase 3 H-Expansion

Horizontal expansion. ‘Do more of what
you do’

Fight security and think sustainability.
Phase 3 H-Expansion

Horizontal expansion. ‘Do more of what
you do’

Fight security and think sustainability.
Reach out as much as you can. ‘Meet
them all’.
Phase 3 H-Expansion

Horizontal expansion. ‘Do more of what
you do’

Fight security and think sustainability.
Reach out as much as you can. ‘Meet
them all’.
Give from your self. Be a Patrick.
Phase 3 H-Expansion

Horizontal expansion. ‘Do more of what
you do’

Fight security and think sustainability.
Reach out as much as you can. ‘Meet
them all’.
Give from your self. Be a Patrick.
Phase 3 H-Expansion

Horizontal expansion. ‘Do more of what
you do’

Fight security and think sustainability.
Reach out as much as you can. ‘Meet
them all’.
Give from your self. Be a Patrick.
How to succeed in H-Expansion
How to succeed in H-Expansion


Think of costs as an end of year
matter.
How to succeed in H-Expansion


Think of costs as an end of year
matter.
Get the right people, part timers.
How to succeed in H-Expansion


Think of costs as an end of year
matter.
Get the right people, part timers.
Divide salaries into (Fixed - Variable).
How to succeed in H-Expansion


Think of costs as an end of year
matter.
Get the right people, part timers.
Divide salaries into (Fixed - Variable).
Automate, Automate, and Automate
again.
(Ex. Eye For Life, Weight Loss Camp)
Phase 4 - V Expansion
Phase 4 - V Expansion

Dont even tap onto that until your
ready.
Phase 4 - V Expansion

Dont even tap onto that until your
ready.
Focus on H Expansion before you
come here.
Sponsors Are Partners
Sponsors Are Partners

Remember.. “People buy people”. -
Mark Gillett
Sponsors Are Partners

Remember.. “People buy people”. -
Mark Gillett
Under promise and over deliver.
Even with sponsors. (Ex. The Journey).
Branding --> !_!@$!”*#?
Branding --> !_!@$!”*#?

What is a brand ?
Branding --> !_!@$!”*#?

What is a brand ?
Find a story for your brand.
Branding --> !_!@$!”*#?

What is a brand ?
Find a story for your brand.
Find a reference and a slogan.
Branding --> !_!@$!”*#?

What is a brand ?
Find a story for your brand.
Find a reference and a slogan.
A brand practical form is
‘experiences’. create them.
Branding --> !_!@$!”*#?

What is a brand ?
Find a story for your brand.
Find a reference and a slogan.
A brand practical form is
‘experiences’. create them.
People remember how they feel. Only.
Branding --> !_!@$!”*#?

What is a brand ?
Find a story for your brand.
Find a reference and a slogan.
A brand practical form is
‘experiences’. create them.
People remember how they feel. Only.
Customize your product
Customize your product
Customize your product

Customize your product/
service to suit the culture.
Customize your product

Customize your product/
service to suit the culture.
We changed ‘Lifestyle
Coaching’ to ‘Weight Loss
Camp’.
Customize your product

Customize your product/
service to suit the culture.
We changed ‘Lifestyle
Coaching’ to ‘Weight Loss
Camp’.
It added a reference and
increased demand.
Customize your product

Customize your product/
service to suit the culture.
We changed ‘Lifestyle
Coaching’ to ‘Weight Loss
Camp’.
It added a reference and
increased demand.
We ended up making KD
Build a community
Build a community

Flip the funnel and build a
community.
Build a community

Flip the funnel and build a
community.
Build a community

Flip the funnel and build a
community.
A free event generated money.
Build a community

Flip the funnel and build a
community.
A free event generated money.
Dont hold back
Dont hold back
My story with Nike & Ali
Abdulwahab & Sons Co.
Dont hold back
My story with Nike & Ali
Abdulwahab & Sons Co.

Keep pushing your business
to success. Drop your offers
to all.
Dont hold back
My story with Nike & Ali
Abdulwahab & Sons Co.

Keep pushing your business
to success. Drop your offers
to all.

Avoid what others say about
security.
Dont hold back
My story with Nike & Ali
Abdulwahab & Sons Co.

Keep pushing your business
to success. Drop your offers
to all.

Avoid what others say about
security.

Accept that what your doing
is ‘hard’ and owning a
business will never be easy.
Any Questions ?
   Im almost done.
Stay Connected
Stay Connected

Facebook.com/alqanai
Stay Connected

Facebook.com/alqanai
Twitter: @YousefAlQanai |
@AYMSTRONG
Stay Connected

Facebook.com/alqanai
Twitter: @YousefAlQanai |
@AYMSTRONG
Blackberry Pin: 2394B092
Stay Connected

Facebook.com/alqanai
Twitter: @YousefAlQanai |
@AYMSTRONG
Blackberry Pin: 2394B092
yousef@alqanai.com
Determine the limit
    ‘Exercise’
Determine the limit
              ‘Exercise’

Take a pen and paper.
Determine the limit
              ‘Exercise’

Take a pen and paper.
You have 7 to 10 minutes.
Determine the limit
               ‘Exercise’

Take a pen and paper.
You have 7 to 10 minutes.
Write down how do you see your
business in the future. How big do you
want it to be ?.
Determine the limit
               ‘Exercise’

Take a pen and paper.
You have 7 to 10 minutes.
Write down how do you see your
business in the future. How big do you
want it to be ?.
And how do you plan to get there ?.
Good Bye
and quit your jobs
     Now im done.

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