The document discusses the challenges of accurately measuring broadband adoption. It notes that while the goal of the project was to increase sustainable broadband adoption, clear definitions of what constitutes an "adopter" were lacking. It also summarizes the methods used to collect baseline and ongoing adoption data through surveys and internet traffic monitoring in 11 rural Minnesota communities. Key findings include that initial 2010 surveys found broadband adoption rates ranging from around 49-69% across communities, and that subsequent estimates found adoption increased 7.4% in project communities versus 5.7% elsewhere in rural Minnesota, representing a 29.8% faster increase. Looking ahead, the document discusses moving beyond a focus on adoption towards utilization and ensuring mobile broadband is fully captured.