Mobile Phone Market 2012

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Mobile Phone Market 2012

  1. 1. VietnamTelephone subscribers
  2. 2. Total telephone subscribers to Mar 2012 Total new subscribers YTD = 2.6m mobile and 7.6k fixed desk phones This chart shows the GSO’s latest total market estimates compared with the implied revised figure for 12 months’ previous (currently up by 3%). 160 Note: new method of counting number of mobile subscriptions was introduced by the GSO in May 2011 and back-dated to 2010. 140 120 100 80 111.6 117.6 118.5 118.9 118.7 110.0 112.6 114.2 60 67.2 40 35.2 20 18.6 8.5 14.1 15.6 14.4 15.5 15.5 15.5 15.5 15.3 15.3 6.9 8.9 11.7 0 2005 2006 2007 2008 2009 2010 2011 2011 2011 2012 2012 2012 Dec Dec Dec Dec Dec Dec Jun Sep Dec Jan Feb Mar Desk telephone Mobile Source: Vietnam Ministry of Information and Communications (MIC) / GSO
  3. 3. Over 90% of urban mobile phoneusers have pre-paid SIM cards 9094% of 15-24 aged customers are 84 81 Number of SIM cards use 78 using pre-paid SIM 80cards, compared with 88% of 35- 70 67 45s. 65 Type of calls 60 0.6% 8.0% 50 15-17 18-24 40 25-29 30 28 27 30-34 20 35-45 20 18 91.4 11 % 10 8 Pre-paid 5 2 3 1 2 0 0 0 0 Post-paid 0 Both on different phones One Two Three Four or more Source: 3D 2010 Base: 716 adults aged 15-45 who currently own and use a mobile phone
  4. 4. Service Provider 2G & 3G market share Market share Vietnam total Viettel 1% Mobifone 2% 3% 1% Viettel Vinaphone Mobifone Vietnamobile 36% Vinaphone E-mobile (EVN)28% Vietnamobile S-Fone E-mobile S-Fone Beeline 2G 3G 29% Beeline 0 10 20 30 40 50 Mobifone has the biggest market After launching in Oct 2009, 3G share in the 4 main cities, but connections in VN surpassed 20 across Vietnam as a whole, Viettel million in Q2 2011, representing is the leading service provider. 18% of the total subscriber base. Source: Wireless Intelligence /VNPT /market reports Q2 2011
  5. 5. Mobile Phone Brands used Urban sample aged 15-54 100 1 Sharp 90 2 2 4 Sagem 80 4 Philips 8 Panasonic 70 14 Nec 60 Hitachi 50 Siemens Black Berry 40 Motorola 29% of 30 58 Iphone Vietnam’s 20 Sony Ericsson mobile phone LG 10subscribers are Other now using 0 Samsung Smartphones Nokia as of Q2 2011 Source: TNS Target Group Index 2011 Base: 5,096 urban adults age 15-54
  6. 6. Watched TV on Internet or Mobile% TV is100 increasingly 89 89 90 90 being watched 85 82 M 15-24 on the move by 78 80 Vietnam’s urban F 15-24 70 youths M 25-34 F 25-34 60 M 35-45 50 F 35-45 40 30 20 17 19 12 9 9 7 10 3 5 4 3 4 4 0 Yes on internet Yes on mobile Not watched live TV Source: 3D 2010 Base: 2,924 adults aged 15-45
  7. 7. VietnamAdvertising revenue
  8. 8. Online advertising expenditure Share of advertising 10 biggest spending sectors expenditure* online (Apr 2010-March 2011) 6% 0% 4.5 4.2 In millions $ 10% 4% 4 3.5 3 2.8 2.5 2.1 2.1 2.1 2 1.6 1.5 1.4 1.5 1.3 1.1 80% 1 0.5 0 Newspapers Magazine Radio Internet TV *Excluding OOH Spending on display advertising is still a relativelysmall share (4%) of the overalladvertising spend, but growing Source: Kantar Media Net Insights Report 2011

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