The document discusses advertising options for a magazine called Leicestershire Living. It considers advertising on ITV, which could cost between £2,000-£1m but would only reach the West Midlands region. It also evaluates advertising on local radio stations like GEM 106 and Heart Radio. Advertising on stations with 1980s music playlists and conversational shows between 1-4pm may appeal best to the target audience of mature adults. Further market research is needed to determine if advertising in the West Midlands could attract potential East Midlands visitors.

1. Ancillary
Form
Research -
Radio

2. ITV
• I could secure an advertising campaign with ITV
• They offer companies the chance to advertise on a
variety of their TV stations costing between £2,000 and
£1m
• In reality I would need to fully investigate how much it
would cost to do this as I need to assess whether it is
worth the cost
• A drawback of doing this is only being available to
advertise to the West Midlands

3. Response to Article
• The article has made me realise that I cannot
advertise to a region that isn't in Leicestershire
as
• Not only would they not have access to the
magazine in order to buy,
• But they also wouldn't want to know about
Leicestershire and
• They would want to know about their region.

4. The
Midlands

5. Although…
• The audience of the West Midlands are close to the East
Midlands
• I could potentially advertise in the West Midlands in hope
that they see what the East Midlands has to offer
• They could buy the magazine as a guide to the East
Midlands which would make it more exciting for them as
they are able to see the direct rural areas and locations
of whether they could travel to.
• Also, there is an audience that travel to the East from the
West on a regular basis due to family and friends, etc.

6. To Conclude..
• This would be a very small market that may not
be cost efficient
• But by minimising the budget for that area of
advertising, it could be profitable in the long term
as the advertising doesn’t need to be repeated
too often.
• In reality I would start some market research in
order to find out if it would be beneficial.

7. Radio Stations
•GEM 106
•HEART RADIO

9. • The 80's playlist will attract my target
audience because this is the era of their
childhood and teenage years which means
that these songs will be well known by my
target audience and they will listen to
them.

12. I would focus on airing the adverts on all different media
platforms, for example Advertising that would be on a radio
station online could link to a advertising box for the magazine
on the radio station webpage. This means people listening to the
product that want to look into it further can click on the advert
and go straight to the Leicestershire Living website.

14. • Heart Breakfast from 6am will appeal to those who are
up early. Most of my audience get up early and start the
day taking their dogs out for a walk, etc.
• Conversations from 1-4pm would be appealing as its
content rather than music
• On multiple occasions this webpage says theirs a variety
of music on the show. This could be appealing as my
audience may get bored of one type of music due to their
sophistication

16. Presenters
• These are the presenters on Heart that would most
appeal to my target audience
• This means that I would prefer to advertise during their
slots as it directly hits my TA
• Again, the 80’s music would appeal to the audience and
the other music would appeal to those who are up early.
• The ages of the presenters are around the same as my
TA as well which means that their mature voices would
attract the audience.