The document discusses existing music radio podcast products that are similar to the podcast the author aims to create. It analyzes Radio 1, Capital, and Viking FM, noting common features like including a variety of songs, sound effects, presenters discussing artists/songs, and playing chart music. The author indicates they will incorporate these aspects, like varied music, presenters, and sound effects, into their own podcast to appeal to their target audience. The target audience is identified as primarily 13-25 year old females from the UK who enjoy community and middle-class social status. Music, information on artists, and a UK focus are cited as content that will appeal to this audience.

1. Research
Olivia Waller

2. Existing Products
Link to the podcast/documentary;
https://www.youtube.com/watch?v=745W8XwL864
Radio 1 is a similar product to my own as they talk about music on their show and
play a range of different songs to appeal to different audiences.
They include different sound effects throughout the audio to make it more
entertaining and interesting and helps to get the audience involved, I am going to
include sound effects on my project as I feel that they make it a lot more entertaining
and can help people enjoy the podcast more as it adds humour for the audience.
They also have a producer on the show talking about the different songs and the
artist which is also something I am going to include as having this can make the show
more relatable for the audience and helps them to find out information e.g. artist of
song playing.

3. Existing Products
Capital is another similar product to how I would like my product to be.
They both include music used in the charts to appeal to their audience and give
information about the artist and helps to keep the audience involved and excited to
listen by using a presenter on the show, I will include a presenter in my show to help
split up from the music to keep people interested.
I am also going to include sound effects and Capital do this on their podcast helping to
give entertainment to the audience and give humour to the podcast to help it appeal
to different people. Having the sound effects help to split up and have different
sections of the podcast.
Link to the podcast/documentary;
https://www.youtube.com/watch?v=M7_Xc7ftNxs

4. Existing Products
Viking FM is another existing product that is similar to my own product as they include
things I am going to use in mine.
Playing music that is played in the charts is what they include and that is the sort of
music I would like to include in my radio podcast as it fits in with my target audience
and will appeal to many people. They include voice overs too, which is another thing I
would like to include throughout my podcast to split it all up and make it interesting
for the audience to listen to. I will talk about news about the artist and give some
background on them to involve the audience more and keep them listening if they
know more about the artist. I will keep the language formal so that it is suitable for
anybody listening.
Link to the podcast/documentary;
https://www.youtube.com/watch?v=2CiJYK3S8bc

5. Research Analysis
• What common features do the researched
products have?
The features that all my products have the same is they are all
music radio podcasts and include all of similar features
throughout each one.
• What aspects of the research will you include
within your on work?
I will use the language used on the podcasts on mine and use a
varied amount of music like my researched products do to
appeal to my audience.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
My primary target audience
is 13-25
The secondary audience is
25-40
• The content that will appeal to them is the music as
it will include pop music and the primary age range
will enjoy this music the most. The secondary age
will also enjoy the content as it is also suitable for
them and enjoyable.
Gender
The primary target audience
is female and the secondary
is male
• The content will appeal to my primary gender as
they will enjoy the information and the music
included, the secondary audience will also enjoy
the music and be interested in the content used in
the podcast.
Psychographic
Belonger • I chose this psychographics as they like products
based in the UK and enjoy community messages
making them fit best for the product.
Social Status
My primary social status is
middle class
The secondary social status
is working class
• The content used will appeal to middle class as they
will listen to the music used on the podcast and be
interested with the information on the radio.
Working class will also enjoy the content as they
will be interested in the music and information also