Description & pricing of advertising opportunities with Captive Media's London network of washroom gaming & advertising screens

1. Screen and Media
Specifications
August 2014
CAPTIVE
MEDIA
CAPTIVE MEDIA 1

2. Demographic: 18-35 AB Professionals and Socialisers
• Young city professionals
• High percentage 18-34 singles
• Higher disposable income
• After-work and big night out occasions
• “Big Night Out-ers”
• Big night out-ers travelling to cities around UK
• Celebration / “treating themselves” mentality
• High interest in Cultural Events, music, travel etc
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3. Unit Technical Specifications
Unit Dimensions • 297 (min) 336 (max) mm x 298
(min) 410 (max) mm
Approx Weight • Approx 3.5 kg
Power • 240VAC 35W supply, 12v DC
supplied to unit
• Power consumption 30-50W.
Units can auto power down
overnight
Data Connectivity • Networked via Cat 5 cable
connection to local Ethernet hub
• Bandwidth requirements
minimal: score upload, periodic
overnight updating of media files
Safety • EMC certified and CE marked
Humidity Resistance • IP 65
Ruggedisation • Toughened Glass fascia and
white plastic epoxy case work
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4. Screen Specification
Size, Resolution • 12.1" industrial TFT
• 800 x 600 px (SVGA)
• Standard Landscape 4:3
aspect ratio
File Formats
supported
• Still: 800x600 px jpeg, png
• Video: .mov (codec H.264),
.mp4 (codec H.264), .avi,
.wmv
Appearance • Brightness 500 cd/m2 (LED
Backlight).
• 8-bit colour resolution.
• Contrast ratio 700:1.
• Viewing angle near 180
(MVA Technology).
Audio • None
Dwell times • 90 seconds in the room
• 50 Seconds average in front
of the screen
600
800
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5. The Captive Media Occasion
0 sec 10 20 30 40 50 1:00 1:10 1:20 1:30
• 15 seconds dwell time
• Screens show mixture of eye-catching
entertainment & ads in
10-sec slots in ‘Ambient Loop’
• Screens are always and run
independently, increasing the
no. of impacts per visitor
• 55 seconds dwell time,
close proximity
• Every Interactive Session is
reported on Arbitron-audited
software
• Screen content is controlled by
player’s aim : left/centre/right
• Lasts as long as the player does
• Ends with Game Over & score
CAPTIVE MEDIA screen
5
Approach
The Game or
“Interactive Session” Groom/Depart
• 25 seconds dwell time
• Prime Slot plays straight after
Game Over
• Ambient Loop resumes

6. • 2 x Banner ads on RSS feeds
– news, weather, sport etc.
• 4 x 10-sec video ad slots
- always interwoven with PTV
• 1 x Prime Slot
- right after the game
• 1 x Interactive Session
- 50 seconds total dwell time
- game can be :
• a branded version of any
existing game; or
• a fully bespoke, branded
experience
Player detected
Ambient Loop
Ad Slot #1
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
3
CAPTIVE MEDIA 6
90
PTV Content
Ad Slot #2
PTV Content
Ad Slot #4
PTV Content
Interactive
Session
Branded
Welcome
Screen
Game with
Brand Icons
Branded
Game Over /
Leaderboard
Screens
Prime Slot
Seconds
Ad Slot #3
RSS Feed
PTV Content
Live RSS
Feed
2
4
3
2
4
Loop Structure & Interactive Session.
… four media opportunities
1
1

7. 7
RSS Feed Sponsorship
Sponsored RSS: Description and specs
75 800
Size, Resolution • Single banner across top of screen
• 800x75 px
File Formats supported • Still: jpeg, png
What we need from you • Either: completed banner to dimensions above
• OR: Your logo, Message text, Colour palette
Slot length • 10 seconds as part of 90 sec loop
Dwell times • 90 Seconds in the room
• 50 Seconds average in front of the screen
1
Pricing
age here. Your message Here. Your mes
• New! Sponsor live RSS
news feeds
• One of the most noticed
slots in the loop
• Upscale association with
current content
• Categories include:
• News
• Sport
• Celebrity Gossip
• Weather
• Horoscopes etc.
£10 / screen / week

8. Ad Slot in Main Loop
Main Loop Slot: Description and specs
• Broadcast video content
or animated ads
• 10 seconds
• Close proximity
• Full screen
Asset • Static or video
• Full screen
• Part of 90 second loop
Format • Still: 800x600 px
• Static: jpeg, png
• Video: . mov (codec H.264), .mp4 (codec
H.264), .avi, .wmv
Slot length • 10 seconds per slot
Dwell times • 90 Seconds in the room
• 50 Seconds average in front of the screen
2
£25 / screen / week
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9. Prime Slot : Promoted Ad
Prime Slot: Description and specs
• Promote your ad to the
Prime Slot
• Plays right after Game
Over
Asset • Static or video
• Full screen
• Part of 90 second loop
Format • Still: 800x600 px
• Static: jpeg, png
• Video: . mov (codec H.264), .mp4 (codec
H.264), .avi, .wmv
Slot length • 10 seconds per slot
Dwell times • 90 Seconds in the room
• 50 Seconds average in front of the screen
3
+ £8 / screen / week
CAPTIVE MEDIA 9

10. Interactive Session : Bespoke or Sponsored
Interactive Session: Description and specs
The premium asset in the range and the ONLY out of home media in the
world to GUARANTEE engagement
OR – sponsor an existing game
concept
A minute-long interactive session with
the consumer, built to your brief
Asset • Bespoke, branded experiences OR
• Branded versions of existing games
Size, resolution • 800x600 px
Format • Bespoke or tailored Flash game
Slot length • Average 50 seconds incl. Start and
Game Over screen
What we need from you • Either: Your logo, Message text, Colour palette
• OR: To take a creative brief and let us do the
rest
4
£50 / screen / week
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11. Delivery & Measurement
Delivery • Secure internet
• Captive Media runs industry
standard Digital Signage Software.
• The media asset is loaded at
Captive Media’s Offices
• The venues, day-part times or
target audiences are
programmable
• Media is cached in each player so
unaffected by internet outages
• Arbitron-audited proof of play
provided
Measurement • Detailed demographic data for
each bar.
• Principle segment 18-35 year olds
• Every impact recorded
• Captive Media can offer exit-polls
and analysis
• EPOS data tracking available on
request
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12. Content Creation and Adaption
• You can deliver screen-ready copy or
ask Captive Media to help prepare it
• We have graphic editing capabilities
including full screen video editing,
resizing and graphic design
• We can create content or work with
your artists to adapt content as
required
• Enquire to see more and full screen
samples of our work
Example Screen shots:
Resizing illustration:
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13. 13
Hip bar and pool venue in
the heart of Clerkenwell
drawing a sports and
music-interested crowd
Relaxed bar right at the heart
of Tech City in Shoreditch. Full
of entrepreneurs. Table tennis
and games theme.
Slightly older smarter bar,
though with strong
comedy theme: some
major comics play here.
Large and lovely
destination venue. Bar,
diner, cinema all in one.
Bar and club. Young
Professional crowd. DJ
nights
As central as it gets, and
towards the smarter end of our
spectrum. Think crystal
chandeliers and classical
statues.
Students! Large numbers of
them. Highly international. Will
be in party mode during world
cup having finished exams.
Huge river veranda.
Stylish, contemporary bar near
St. Paul’s, recently refurbished.
Smarter bar with an affluent
audience
Sprawling young venue,
over several floors, right on
Piccadilly circus.
Gorgeous, large Canary
Wharf venue at the historic
site of the old Rum Quay.
Example Venues (1/2)

14. Example Venues (2/2)
Super central - on a lovely
pedestrian street. A
terraced outdoors and a
Multi-coloured dancefloor.
Just south of Tower Bridge.
Traditional Adnams Pub
with lots of tourists drawn to
the attractions nearby
Traditional English pub, with
cool stylish touches
throughout.
Another traditional English
pub, oozing authenticity.
Media-rich crowd due to its
location just off Charlotte
Street
A hip and quirky bar, at the
heart of influential Hoxton
scene. DJ/dance
basement.
Super high-end,
glamorous, nested set of
night clubs in coolest
Mayfair
Beautiful waterfront venue
overlooking river near St
Paul’s. Amazing views.
Large, busy bar by Liverpool
Street. Cool vibe, hip décor,
and fashionable clientele.
Soho flagship venue of the
popular sushi chain, metres
from Oxford Street.
Large venue right on Leicester
Square, with pedestrian street
terrace outside, and
downstairs nightclub
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