Its like I already know you! Habitudes Conference ppt

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Kenn Renner

Build Relationships
YouTube Can Help You…

Video is Internet Friendly
• Exponentially easier to rank a video
on first page Google
with a video
• Thumbnails are 5-20 X more
clickable than a web

Become the
Authority!
YouTube Can Help You…

Become the
Specialist
YouTube Can Help You…

Tip #2
Title your video properly for best
search engine results

Tip #3
Use testimonials from
your satisfied clients &
customers.

Tip #4
• Be Authentic
• Be Real
• Be Happy

Tip #5
• How to create a lot of
content in a short time

# 1 Video Channel in the World for
Real Estate
• Over 11 Million views

Kenn’s Best SellingBooks
Find on:
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What's hot

Wouldn't it be awesome to put out one great-looking, lead-generating video EVERY WEEK!? Well, I figured out a system that shows you how… in less than 7 hours a month. You can do all your videos one day a month and never think about them again until the next month. It's not hard to do and can be done faster than most other lead generating strategies- if you know the secrets on how. It's all revealed in this PDF.

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How to Set the Goals that will Accelerate Your Video Marketing Success Kristen Craft, Director of Partnerships at Wistia @thecrafty  Ezra Fishman, Director of Marketing at Wistia @ezrafishman  Lenny, Office Dog What’s Wistia? ! We are: • Video hosting built for business - 80k customers • A resource for learning how to make great business video We are not: • A video production company • A video consulting company • A marketing agency 1 Thinking outside the box 2 Examples of great integration 3 Video’s super powers Table of Contents 4 A spectrum of goals 5 Ge ing started with video 6 Questions, and hopefully answers Thinking outside the box 1 The video box ! ! Too narrow of a lens ! A video is only a piece of the puzzle ! My Company A product page from Hubspot ! We can’t talk about the goal of this image independent of the page Same is true of this video And this video What are my goals for this video? ! ! How can video help me accomplish my goals for this page? ! ! ! ! ! … for this email? ! ! ! … for this campaign? ! Examples of great integration 2 Goal = get more registrants for conference ! How can video help achieve this goal? • Show what happened last year • Hear from past attendees • Improve click through rates on promo emails ! In some cases, the answer will be => video cannot help achieve this goal. That’s fine! Goal = increase signups by explaining your product and features ! How can video help achieve this goal? • Show your product in action • Highlight particular features or use cases • Drive deeper exploration Goal = reduce support tickets related to a specific feature ! How can video help achieve this goal? • Give step by step instructions for using a feature • Evaluate where viewers pause and rewatch Video’s super powers 3 Leverage the strengths ! Video is very good at: • Explaining complex topics • Showing how to … • Building trust • Making us more human Increased conversion by 10% Explain complex topics Show how to … Goals • Improve on-boarding • Reduce support • Scale sales personnel • Increase inbound traffic Build trust Goals • Increase sales qualified leads • Improve lead conversion rates • Supercharge recruiting efforts 1,000 survey responses! Make your business more human Goals • Build rapport with your audience • Get visitors to pay attention and take action • Increase word of mouth referrals A spectrum of goals 4 The spectrum Start Short term, measurable ROI Growing more comfortable with video ROI = time saved + inbound traffic Team is fully on board with video Leveraging the emotional power of video Acknowledge direct ROI will be tough to measure Getting started with video 4 “Now what?” The Fears ! • Will I make the right video? • Can I do it without pro help? • Will the video look crappy? • Will I look and sound stupid? The Concept The Script The Setup Use the camera you already have.

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