Uploaded byJoelle Norwood aka
YouTube for Business Joelle Norwood aka The Media Mama
This document provides reasons why businesses should use YouTube and tips for getting started with a YouTube channel. Some key points include: - YouTube has over 490 million users worldwide and generates over 92 billion views per month, making it the second largest search engine after Google. - Businesses can attract a global audience, promote their brand, and help customers get to know them through video on YouTube. - To start a business YouTube channel, businesses should choose a name related to their brand, think about their target audience and message, write a script and rehearse, then create high-quality videos on their channel. - The document offers advice on topics like camera presence, call-to-actions, and
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- 2. YouTube For Business JoelleNorwood YouTube For Business
- 3. Not Too LongAgo Today • Interruption Push Marketing • Farming Permission Marketing • Consumer is in Control • Mass vs Niche Communication
- 4. Why Your Business ShouldUse YouTube? Joelle Norwood YouTube
- 5. Good News AboutYouTube • YouTube has 490 million users worldwide (unique visitors per month) • It generates an estimated 92 billion page views each month. • 2nd Largest Search Engine after Google. Joelle Norwood YouTube
- 6. YouTube Factiods •Every secondthere are 46,296 YouTube videos being viewed all around the world. •YouTube INFOGRAPHIC
- 7. • Reason #1 * YouTubeis free! * Free Distribution WOW! * Open 24/7 Joelle Norwood YouTube For Business
- 8. • Reason # 2–Video Delivers! • If A Photo is Worth a Thousand Words Video is Worth A Million Words!!!! Joelle Norwood YouTube
- 9. Video Delivers • SHOW+ TELL • Jamaica Web • Jamaica Video
- 10. See & Feel •See Home • See Home
- 11. • Reason #3: Youcan attract a global audience. Joelle Norwood YouTube
- 12. • Reason #4: PromoteYour Business & Stay Connected Joelle Norwood YouTube
- 13. • Reason #5: Likeand Trust Factor. YouTube gives your business a face. Joelle Norwood YouTube
- 14. People Use YouTube •#1 Be entertained + laugh • #2 Get information How To’s • #3 News • #4 To Be Inspired
- 15. Who Should UseYoutube
- 16. GET STARTED • 7P’S OF PRODUCTION • TAKE TIME TO CREATE CHANNEL YOUR YT
- 17. Your YouTube Channel •STEP #1 Get a Google Email • STEP #2 Choose a User Name IN SYNC WITH YOUR BUSINESS • Your Channel is Your Network • One Network Many Shows
- 18. Get Started • ThinkLike a Producer • Name Your Channel • Set An Intention for Your Content
- 19. THINK like A Producer •WHO IS YOUR TARGET AUDIENCE? • WHAT’S YOUR BRAND & BUSINESS? • WHAT’S YOUR MESSAGE?
- 20. YOUR MESSAGE SCRIPT • Writea script... yes write it down. • SECRET TIP Write a headline for your video. You will deliver to the headline. • Introduce Yourself and Name Your Show. • Set up a problem that your clients may need help with.
- 21. SCRIPT Your Message •Give them1-2 reasons why they should watch. • Give the solution. • Finish with a strong call to action.
- 22. YT Examples • VeganCooking • How To Get More Listings • How To Stage A Home • 5 Must Haves for New Moms
- 23. Rehearse Rehearse • RehearseRehearse Rehearse Rehearse
- 24. HowTo Be OnCamera • Authentic - Be Real • No Technical Jargon • Show Your personality • Give Good Information • Don’t Ramble • Call To Action - build your audience.
- 25. YouTube For Business •8 weeks YouTube For Business Webinar • From Set UP to Video SEO • Includes iPhone Hero ( How to use your iphone to shoot) $97.00 No charge. • 1 60 min coach session with Joelle • $750.00 NOW AT $497.00 • Dec 2013
- 26. Camera Ready • YouTubeTour Shoot and Edit on YT • Fill out the information. • Share Your Video on Your Blog & Social Media
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