Don Campbell's slides from the Inside Local presentation on Powerful Local Content Creation Ideas: http://www.brightlocal.com/2015/02/05/powerful-content-creation-ideas-local-businesses/

1. Powerful Content Creation Ideas
Content Creation Ideas for Local Businesses
Content Creation Ideas: Presenter Contact Info:
1. The Discovery Interview
2. The Video
3. Customer Testimonials
4. Deep Local Content
Don Campbell
President, Expand2Web
Co-Founder, GetFiveStars
http://getfivestars.com
http://expand2web.com
don@expand2web.com
@doncampbell (Twitter)

2. Idea #1 - The Interview
Benefits:
The Discovery Interview Process (30 min)
• Breaks through website bottleneck
• Puts customer at ease
• Captures unique content up-front
• Personalizes the website

3. 1
Schedule 30 minute
meeting or call

4. 1
Schedule 30 minute
meeting or call
2
Send discovery
questions

5. 1
Schedule 30 minute
meeting or call
2
Send discovery
questions
3
Meeting/Call:
• Review questions
• Record

6. 1
Schedule 30 minute
meeting or call
2
Send discovery
questions
3
Meeting/Call:
• Review questions
• Record
4 Create Content!
• Use copywriter or
• Create yourself
• Home page
• About page
• Product/Service page

7. http://e2w.me/discovery

8. Idea #2 - The Slideshow Video
Slideshow + Video for top products or services
Process:
1. Identify most valuable products/services
2. Create slides to describe and educate
3. Create video from slideshow w/music
4. Publish to YouTube and optimize
5. Create blog post w/embedded video
6. Share on social channels (incl: Slideshare)

10. Idea #3 - Customer Testimonials
Let your customers create content for you
Process:
• Use a tool like GetFiveStars to capture customer
feedback
• Publish testimonials automatically to website
• Unique content w/keywords
• Updated frequently

11. Idea #4 - Deep Local Content
Local research to create local content
Process:
• Use USGS and Wikipedia for local history
• Go downtown on a photo walk
• Create amazing content and photographs
around little known history/facts
• Get citations from local sources
• Thank you @chiropractic for this idea

12. Powerful Content Creation Ideas
Don Campbell
President, Expand2Web
Co-Founder, GetFiveStars
http://getfivestars.com
http://expand2web.com
Thank You!
don@expand2web.com
@doncampbell (Twitter)
These slides: http://e2w.me/contentideas

13. An Automated System
For Gathering Feedback and Reviews