On February 12th we were joined by 4 expert panelists to discuss Powerful Content Creation Ideas for Local Businesses. The InsideLocal expert webinar series returns with a focus on content, specifically for local or multi-location businesses. It’s no secret that content is important for local search – but how should local businesses leverage it for success?

1. Powerful Content Creation
Ideas for Local Businesses
February 12th 2015

2. Meet The Panelists
Greg Gifford
Autorevo.com
Don Campbell
Expand2web.com
Susan Hallam
Hallaminternet.com
Dave Oremland
@Localoptimizer

3. Hosts & Help
Myles Anderson
Brightlocal.com
Colan Nielsen
Imprezziomarketing.com
Linda Buquet
Localsearchforum.com

4.  True Objectives of Online Content
 Content Creation Process
 Sources of Content Inspiration
 Beyond words – video, graphics, photos
 Extreme Localisation
 Resources & Tools for Content Creation
 Hidden Gems
Agenda / Topics

5.  Use ‘Question’ box to pose Q&As
 Webinar is being recorded
 Slidedeck on slideshare.net
 Round-up Email on Friday
 Hashtag = #insidelocal
 Local Content Idea List
House keeping…

6. Audience Contribution
Create ‘ultimate list of
Local Content Ideas’

7. Assumptions
- We know that content is important
- We know that localising content is also important
- Site structure is in decent shape
- Site has a CMS-type solution

8. ‘True’ Objectives of
Online Content

9. Content Creation
Process

10. Sources of Content
Inspiration

11. Beyond Words
Video, Graphics, Photos…

12. Extreme Localisation

13. Content that Converts

14. Resources & Tools for
Content Creation

15. Hidden Gems

16. Thanks to our Panelists!
Greg Gifford
Autorevo.com
Don Campbell
Expand2web.com
Susan Hallam
Hallaminternet.com
Dave Oremland
Localoptimizer

17. Thanks to Linda & Colan!
Colan Nielsen
Imprezziomarketing.com
Linda Buquet
Localsearchforum.com

18. Advanced Keyword
Strategies for Local Search
Dev Basu
Poweredbysearch.com
Casey Meraz
Ethicalseoconsulting.com
Gyi Tsakalakis
Gyitsakalakis.com
February 25th 2pm EST / 11am PST
bit.ly/keywordstrategies

19. Thanks for watching!