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IT ITES
- 1. IT/ITES An IIMB NSRCEL& Gol&Aman Sachs Supported Firm
- 2. Agenda • Industry overview •Latest in-demand technologies • Impact due to Covid-19 • Role Landscape • Skills required • Courses/Electives/Certificates • Non-IT Fresher
- 3. Industry 7.7% Contribution to GDP USD191 bn Industry FY’20(E) 7.7% Growth CAGR USD 350 bn Industry FY’25(E) Source:Nasscom, DPIIT, IBEF
- 4. Industry evolution Outsourcing work toIndia Pre 1995 Increased investment in R&D Product development destination 1995-2000 Indian firms Grew in sizes More & more western companies set up their bases in India 2000-2005 Companies moved from only services to soulutionin g 2005-19 What’s next?* 2020+
- 5. Industry segments 1. ITServices US$ 92bn (FY 19) Market Size 51% Revenue of total IT sector BFSI Major vertical 81% Revenue comes from exports 2. Business Process Management US$ 36bn(FY 19) Market Size 20% Revenue of total IT sector US$ 54 bn Expected by FY25 87% Revenue comes from exports Source:IBEF,NASSCOM,DIPP,Aranca Research
- 6. Industry segments Source:IBEF,NASSCOM,DIPP,Aranca Research 3.S/w products & engineering services US$ 34bn (FY 19) Market Size 19% Revenue of total IT sector 10.5% Grew in FY17 84% Revenue comes from exports 4. Hardware US$ 14.5bn(FY 19) Market Size 10% Revenue of total IT sector Domestic market is significant
- 7. India’s IT marketgrowth Source:IBEF,NASSCOM,DIPP,Aranca Research 24 29 32 32 32 34 35 37 41 41 44 50 59 69 76 87 98 108 117 126 136 147 0 50 100 150 200 250 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20(E) IT industry in India (USD bn) Domestic Export
- 8. Key trends • Outsourcingcontract will rise • Global BPM industry will reach USD 233 bn by 2020 • The cloud market in India is expected to grow three-fold to US$ 7.1 billion by 2022 • Growing adoption of Big Data, analytics, artificial intelligence and Internet of Things (IoT) • Artificial Intelligence (AI) is expected to boost India's annual growth rate by 1.3% by 2035 • SMAC (Social, Mobility, Analytics, Cloud) market is expected to reach USD 225 bn by 2020 • Focusing on non linear growth - platform-based BPM services and creation of intellectual property • Significant shift from few large deals to multiple small deals Source:IBEF, NASSCOM, Gartner, Cloud Next Wave of Growth in India report, NITI Aayog
- 9. New Digital TechnologiesExports have become new growth engine Source:IBEF, NASSCOM, Gartner, Cloud Next Wave of Growth in India report, NITI Aayog 35 37 41 41 44 0 5 10 15 20 25 30 35 40 45 50 FY16 FY17 FY18 FY19 FY20(E) Export revenue from Digital (USD bn) Export revenue from Digital (USD bn)
- 10. Key trends • Globaldigital spend is expected to increase from US$ 180 billion in 2017 to US$ 310 billion by 2020 • Fastest growing segment, growing over 30% annually • Export revenue from digital segment already forms about 20% of the industry’s total export revenue • Revenue from digital segment is expected to comprise 38% of the forecast US$ 350 billion industry revenue by 2025. • India has become the digital capabilities hub of the world: • Second-fastest digitizing economy amongst 17 leading economies of the world • More than 8,100 firms offer digital solutions • Digitally skilled talent pool of 450,000-500,000 • 75% of global digital talent in India Source:IBEF, NASSCOM, Gartner, Cloud Next Wave of Growth in India report, NITI Aayog
- 11. Key trends –New geographies & verticals Source:IBEF, NASSCOM, Gartner, Cloud Next Wave of Growth in India report, NITI Aayog 1. New geographies BRIC, Japan, Canada, Europe 2. New verticals Government, Healthcare, Media, Education 3. New customer segment Small & Medium Business
- 12. Effect of Covid-19 •Demand for following services • Security • Cloud • Operations • Work from home transition for major IT firms • Huge re-skilling is being undertaken
- 13. Current hiring trends Source:https://www.linkedin.com/pulse/its-hiring-mode-some-what-phonepes-co-founder-has-say-dipti- jain/?trackingId=jTcwzfbdRLmNRaei0cH6AA%3D%3D •Hiring across functions • TCS intends to hire large number in business roles • IBM intends to hire large numbers of program managers & data science roles • Accenture and related firms are hiring in data and analytics roles • BlueSky Analytics is hiring in entire data & analytics landscape • Hanu, a cloud focused enterprise intends to hire roles in cloud • Customers will value execution over advice, and actual work over PowerPoint • Consulting + Execution on select areas will be +ve such as Security, Cloud migrations, Digital Distributed Workspaces • Areas such as cost competitiveness, risk management, M&A/ Carve out opportunities will be in demand
- 14. Accenture Source:IBEF, NASSCOM, Gartner,Cloud Next Wave of Growth in India report, NITI Aayog • The growth in Cloud, Security & Operations in Accenture as clients wants to cut costs • Strategy & Consulting has not grown • Re-skilling 37000 people for technology such as cloud in 3-4 months • Strategy & consulting people are being redeployed to Operations for Public Sector
- 15. Role landscape –key horizontals for IT/ITES IM roles Tech. Strategy Operation/Proce ss Technology (Legacy, Digital, Emerging) Analytics Consulting Proj./ Prog Management Delivery Pre-Sales Sales (BD, Acct. Mgmt.) Sales Product Management Product Service Delivery Management
- 16. Role landscape –key horizontals for IT/ITES IM roles Tech. Strategy Operation/Proce ss Technology (Legacy, Digital, Emerging) Analytics Consulting Proj./ Prog Management Delivery Pre-Sales Sales (BD, Acct. Mgmt.) Sales Product Management Product Service Delivery Management Business Analyst
- 17. Key designation categories IM roles Tech.Strategy Operation/Proce ss Technology (Legacy, Digital, Emerging) Analytics Consulting Proj./ Prog Management Delivery Pre-Sales Sales (BD, Acct. Mgmt.) Sales Product Management Product Service Delivery Management Business Analyst, Consultant Business Analyst, Consultant, PM, PMO, Team Lead BD Manager, Pre-Sales manager , GTM & Sales manager Assistant Product Manager, Product Manager, Product Owner
- 18. Business Analyst roles •Process analysis • Process assessment • Understanding improvement opportunity • Requirement documentation • Coordination with client team, internal teams including technology/ business/ solution architect • Generally work for a technology/practice/ module/ tool : Example AI-ML, Blockchain, RPA, SAP etc. Sample Jds: https://www.google.com/search?q=business+analyst+in+infosys&oq=business+analyst+in+infosys&aqs=chrome..69i57j0l7.7371j0j9&sourceid=chrome&ie=UTF - 8&ibp=htl;jobs&sa=X&ved=2ahUKEwiN1Iirne_rAhU9zTgGHRTJAscQp4wCMAB6BAgTEAE#fpstate=tldetail&htivrt=jobs&htiq=business+analyst+in+infosys&ht
- 19. Business Analyst –Work Examples • Understanding & documenting the existing network of a telecom client • Analysis of new visualization solutions & documentation • Identifying problem areas/ gaps in existing customer support process • Preparing gap analysis report
- 20. Business Analyst –Required skills • Analytical • Good communication/ presentation skills • Client/ Stakeholder management skills • Understanding of business processes • P2P/ O2C/ CRM / Data-insight-visualization etc. • Understanding of emerging technology/ product etc. • AI-ML, IoT, Cloud, RPA,SAAS products, ERPs etc. • Understanding of at least some industry specific business & processes • Telecom, BFSI, Retail
- 21. Consultant • Business Analyst+ • Conceptulisation solution, solution evaluation, convincing clients for the solution • Implementation approach, planning and execution
- 22. Consultant – Requiredskills • Business Analyst + • Ability to understand language of business • Ability to do analysis and convince clients for the way forward • Manageing multiple stakeholders (Clients, Project Manager, Developers, Analysts etc.) • Understanding of Functions, Best Practices, Product in which you are working • Consulting skills - Client handling/management, Good communication skills, Good problem solving skills, Leadership, Initiative
- 23. Interview type • Casestudies • Guesstimates • Evaluating knowledge of how Emerging / Emerged technologies can impact business • Resume including your career progression related questions (why switch/ why MBA / why this company / Short term/ Long term goals/ Why you) • Behavioural • Situational • Industry/ Function related questions
- 24. Some cases • Howwill you cinvince RoI of a Cloud CRM solution to a CEO? • How will you evaluate the best ERP for the enterprise? • How will you reduce the Application Maintenance cost of a Banking firm? • Can you create a 5 year IT/ digital governance strategy for an automobile client?
- 25. Key interview preparationpointers Resume based • About all your technology projects • In depth account of what you have done • What is the value add from MBA Emerging Technology • Use cases • Benefits • Business case (RoI) • Risks • What companies are doing to convince clients to adopt emerging technology Others • Case based • Situational • Behavioral • Guesstimates
- 26. Key interview preparationpointers Read • Case studies/ examples from websites of various consultants, technology firms and top companies of technology products/ technologies * Apart from above mentioned, ensure preparation for all other hygiene factors such as, thorough understanding of your resume, knowledge of your company / industry/ function in detail, preparedness with all types of situational/ behavioral questions, Why MBA/ Why this company type of question etc.
- 27. Some other roles CompanyDescription SI Responsible for the process of integrating all physical/ IT components/systems, so that act like a single system, along with client and firm’s teams/ stakeholders/ consultants. They can have Functional roles as well as Architectural roles. EA$ Establish the enterprise architecture blueprint for business and technology alignment to reduce costs, minimize risk and increase value $www.accenture.com/in-en/service-enterprise-architecture-overview, accessed on 06thApr’ 20
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- 29. Project Manager –Role details Responsible for managing projects ; ensuring completion on time, within budget and with high quality
- 30. Project Manager –Work examples Vendor/Supplier Management Client/ Team/ Stakeholder Management Quality/ Compliance Management Budgeting Project P&L Risk Management Planning Delivery Excellence Change Management
- 31. Project Manager –Required skills • Understanding of project management concepts • Leadership/ taking ownership • Client, stakeholder & people management • Excellent communication skills • Negotiations • Decision making
- 32. Project Manager –Interview type • Examples of Project Management work • Resume based • Behavioral/Situational • Your career progression related questions (why switch/ why MBA / why this company / Short term/ Long term goals/ Why you) • Case studies / Guesstimates • Value add from MBA
- 33. Project Management –how to prepare (key points*) Project Management concepts • Key concepts • Risks • Financials • Change, Benefit, Stakeholder Management • New trends in project management Behavioral/ Situational • Prepare behavioral and situational questions • Team/ stakeholder management situations • Focus on previous projects, project cases * Apart from above mentioned, ensure preparation for all other hygiene factors such as, thorough understanding of your resume, knowledge of your industry/ function in detail, preparedness with all types of situational/ behavioral questions, Why MBA/ Why this company type of question etc.
- 34. Some other roles CompanyDescription Agile/ Scrum master^^ The Agile Scrum Master is responsible (at varying degrees based on level) to run successfully Agile ceremonies and help Scrum teams to increase their velocity and productivity. https://www.linkedin.com/in/jay-buddhadev-ba973117/ https://www.linkedin.com/in/priya-laxman/ $www.accenture.com/in-en/service-enterprise-architecture-overview, accessed on 06thApr’ 20
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- 36. Business Development /Sales– Role details Responsible for increase in topline through account management, new customers, new products/services/ geographies, Pre- Sales etc.
- 37. Business Development /Sales– Work examples Exploring new customer segments Competitive intelligence Key account management Leads to sales Achieving targets Relationship building Pre Sales
- 38. Business Development /Sales– Required skills Sales • Sales skills • Ability to identify different stakeholders (Influencer, Gate keeper, Decision maker • Competitive intelligence • Problem Solving skills • On the feet thinking • Negotiation • Organized Pre Sales • Presentation Skills • Team Coordination • Networking • Broad understanding of Process/ Industry/ Product • Thought Leadership
- 39. Business Development/Sales –Interview type Resume based • About technology projects which you were involved • Any sales experience • What is the value add from MBA • In depth account of what you have done • Your understanding of your industry/ product Emerging Technology • Use cases • Benefits • Business case (RoI) • Risks • What companies are doing to convince clients to adopt emerging technology Others • Case based • Situational • Behavioral • Guesstimates
- 40. Business Development– howto prepare (key points*) Gain knowledge of products/ services • Develop knowledge of industry/ products/ services • Develop interpersonal/negotiation s skills • Gain knowledge on B2B/ B2C etc. sales concepts • Develop impactful communication skills • Understand concept of consultative/ solutions & value selling Behavioral/ Situational • Prepare behavioral and situational questions • Focus on client management, procurement, bid management projects • Team/ stakeholder management situations * Apart from above mentioned, ensure preparation for all other hygiene factors such as, thorough understanding of your resume, knowledge of your industry/ function in detail, preparedness with all types of situational/ behavioral questions, Why MBA/ Why this company type of question etc. Practice case studies • Growth • Entry • Profitability • Negotiations
- 41. Innovation hubs Used forco-creating innovation along with clients in emerging areas such as Security, Extended Reality, AI, Blockchain, Quantum Computing Used for immersive experience Accenture Innovation Labs, KPMG Digital Practice lab and a lot of other companies have this https://home.kpmg/in/en/home/services/advisory/management-consulting/digital-consulting-services.html
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- 43. IT Product Management–Role • Managing product or product line • Act as a “mini CEO” • Optimize the product conceptualization to support/ enhance cycle
- 44. IT Product Management– Examples • Product manager of Digital marketing management (Display Ads ) online platform • Product Management of an analytics platform for retail clients • Product Manager for a Reporting/ Visualization Platform
- 45. IT Product Management– required skill • Problem solving & analytical skills • User obsession • Marketing, pricing, finance • Knowledge of different types product with examples • Understanding if UX/ UI • Understanding of technology, comfort with technical architecture/ technical jargons • Negotiations/ convincing skills
- 46. IT Product Management–Interview format • Product case studies • Guesstimates • Awareness of different available products • Analysis of different products • Understanding of a product in specific domains (lets say CRM, ERP, HRM, Reporting/Visualization etc.)
- 47. Some key questions 1.Latest in-demand technologies 1. Cloud 2. Security 3. Operations- Automation technology
- 48. IT-ITES companies’ products CompanyDescription Accenture products/ platforms Accenture products/ platforms • Bots • Intelligent Automation (RPA etc.) • myWizard (platform for IT automation) • SynOps (FI, P2P, marketing automation) • myConcerto (earlier Intelligent Enterprise Platform has pre configured industry solutions, integrates with SAP/ Oracle) • AIP (PAAS: Can avail a lot of pre built AI solutions as a service) TCS products/ platforms • TCS’ BaNCs (Core Banking, Securities trading, Securities processing and new asset servicing platfor) • Quartz Blockchain Solutions • Quartz Devkit • Life Sciences: Advanced Drug Development suite
- 49. Courses/Electives/Certificates 1. Digital Transformation 2.Agile/ Scrum Master 3. Dev-Ops 4. Impact of IT in business 5. IT operations/support 6. Security 7. Six Sigma 8. Project Management 9. Course on any new technology + Business implications
- 50. How should aNon-IT + Experienced Professional build profile Strategy item Action Leverage your strengths • Leverage your domain knowledge (Industry + Function+ Domain) • Understand your domain specific processes • Showcase your transferable skills (Problem solving, analytics, leadership, impact you created, show spikes) • If you have any project related to IT in your previous work show that and talk about it Gain knowledge • Understand implication of IT+ emerged + emerging technology in your domain • Talk to your colleagues, industry experts and learn their business language Show work examples • Internship • Live project • Competitions • Thought leadership Prepare well for interviews • Including Why You and Why do you want to pursue career
- 51. How should afresher build profile Strategy item Action Leverage your strengths • Showcase your transferable skills (Fresh perspectives, Creativity, Problem solving, Analytical approach, leadership, impact you created, show spikes) • If you have any project related to IT in your previous projects show that and talk about it Gain knowledge • Understand implication of IT+ emerged + emerging technology in your domain • Talk to your colleagues, industry experts and learn their business language Show work examples • Internship • Live project • Competitions • Thought leadership Prepare well for interviews • Including Why You and Why do you want to pursue career in IT industry
- 52. Tradition v/s cloud 1.Practical aspects 2. Cost 3. Reliability 4. Scalability 5. Technologically more updated 6. Data privacy 7. Security
- 53. Summary 1. Read upon IT industry trends 2. Read up on Emerging Technology trends 3. Understand impact of IT/Digital on business 4. Do some hands on projects 5. Write thought leadership articles 6. Prepare for behavioral, situational, resume based questions 7. Practice case studies/guesstimates