There are too many institutions serving too few students at too high a price. Colleges and universities are not consistently delivering the desired outcomes of social and financial mobility, and we’re experiencing these trends at the exact moment there is a greater availability of outcomes data. The result? Unprecedented transparency in the state of higher education. We need entrepreneurial academic leaders to develop new offerings and new business models with greater relevance and ROI.

1. Academic Entrepreneur
The Transformational College President
Heather McGowan
ISPIM Montreal
October 2014
www.heathermcgowan.net
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014

2. CONTEXT: State of Higher Education: Post Massification
Higher Ed Institutions in the United States
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014
Baby Boom
Growth Middle Class
GI Bill
Civil Rights
Women’s Rights
Affordable
Baby Bust
Decline Middle Class
Globalization
Online Education
Underemployment
Debt Loads
5000
4500
4000
3500
3000
2500
2000
1500
1000
500
0
1950
1955
1960
1965
1970
1975
1980
1985
1990
1995
2000
2005
2010
Source: National Center for Education Statistics

3. State of Higher Education: Perfect Storm: Costs, Debt, Underemployment
1985-2014
Higher Ed Costs 500%
Consumer Price Index 115%
More than high school
less than Bachelor’s
degree
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014
52%
Bachelor’s
degree or
higher
11%
37%
High
school
or less
59%
College
grad
rate
DEBT
UNDEREMPLOYMENT
COSTS
Sources: Federal Reserve Bank
of New York, Center for College
Affordability and Productivity,
Institute for Higher Education
Policy

4. Market Realities: Jobless Economy
Rise in Automation + Outsourcing
2001+
Low Wage Job Growth
1991-2000
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014

5. Market Realities: Job Movement
JOB
JOB
Higher Skill Required
Gig Gig Gig JOB Gig Gig Gig
JOB
JOB
JOB
Global Competition
Outsourced to History
Concept: Inspired by Thomas L Friedman
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014

6. Market Realities: Employment + Engagement
1950-2000 AGE OF JOBS
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014

7. Market Realities: Employment + Engagement
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014

8. Higher Education Focus
Core
Capabilities
ROI
Market
Realities
Culture-
Identity
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014

9. Higher Education Focus
Core
Capabilities
ROI
Market
Realities
Institutional
Ethos
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014

10. What Can You Do?
New Markets
New regions of the
country, international
expansion, non
traditional students
Core Capabilities
Improve + Optimize
Transformational
Change
New Offerings for
New Markets
New Offerings
New or Extended
Programs that leverage
core capabilities
Certificates
Graduate Programs
Online
Expand Offerings (Programs)
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014
Expand Reach
(Enrollment)
Prune +
Calibrate

11. Building a Sustainable Engine
Thought
Pillar 1
Flagship
Program
Academic
Capability
Academic
Capability
Flagship
Program
Flagship
Program
Athletic or
Other
Capability
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014
Institutional
Thought
Leadership
Core
Capabilities
(additional)
Revenue
Generation
enabling
capabilities
Research
Opportunity
Thought
Pillar 2
Industry
Engagement
Thought
Pillar 3
Licensing +
Entrance
Revenue
Thought
Pillar 4
Academic
Capability
Flagship
Program
Enrollment
Growth

12. Change Process: Five Phases
Phase 1: Preparing For Change
Tactical
Fixes
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014
INTERNAL EXTERNAL
(STUDENT + FACULTY
FACING)
Phase 5: Assessment + Succession
Optimize +
Expand
Succession
Planning Celebrate
Phase 4: Strategic Build Outs
Fine Tune
Launch +
Scale
Prepare for
Next Change Cycle
Phase 3: Pilots + Foundations
Brand-
Mark Com
Resource
Commitments
Faculty
Develop
Learning
Launches +
Enroll
Plan
Phase 2: Crafting Vision
Consensus
Build
Craft
Framework
Faculty
Fits + Gaps
Prioritized
Action
Plan
SURVIVING THRIVING
Forensic
Analysis
Talent
Assessment
Resource
Planning

13. Components of the Engine: Faculty Composition
Teacher
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014
Thought
Leader
1%-5%
Networker
5%-10%
5%-10%
Builder
10%
Mentor
50%+
Assessor
15%-20%
Advisor
50%+
Visionary (5%)
EXTERNAL
ENGAGEMENT
FORMULATION
DELIVERY

14. Academic Entrepreneur
The Transformational College President
Heather McGowan
ISPIM Montreal
October 2014
www.heathermcgowan.net
ISPIM: ACADEMIC ENTREPRENUER: MCGOWAN 2014