This document provides a case study analysis of Udacity's product and recommendations for improvements. It analyzes Udacity's strengths such as its unique nano-degree programs, course content created by industry leaders, and free trial period. Recommendations include adding note-taking capabilities, improving discussion forums and navigation, expanding course offerings to other languages and fields, and introducing features like social sharing, retargeted advertising, course recommendations, and credit for high-performing students. The document estimates return on investment for top priority features like social sharing, retargeting, course recommendations, and credit availability. It also identifies features that could be quickly implemented using existing tools.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Coursera. Coursera offers massive open online courses and thus challenges the current business models of most universities. It offers these online courses to its students and to the students of other universities. By using courses that have been developed by universities and other organizations and by offering these courses to thousands if not millions of potential customers, Coursera has much lower costs per course and per student than do conventional universities. These slides analyze the challenges for Coursera and the potential solutions in the form of customer selection, value proposition, and method of value capture.
gotoClassroom is a education platform complete with the fundamental tools for educators to manage their classroom. Quickly and at no cost, teachers can create an online presence for each of
their classrooms. Our platform also stands as a hub for organizing and launching useful third party education apps and tools seamlessly integrating them into each classroom.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Coursera. Coursera offers massive open online courses and thus challenges the current business models of most universities. It offers these online courses to its students and to the students of other universities. By using courses that have been developed by universities and other organizations and by offering these courses to thousands if not millions of potential customers, Coursera has much lower costs per course and per student than do conventional universities. These slides analyze the challenges for Coursera and the potential solutions in the form of customer selection, value proposition, and method of value capture.
gotoClassroom is a education platform complete with the fundamental tools for educators to manage their classroom. Quickly and at no cost, teachers can create an online presence for each of
their classrooms. Our platform also stands as a hub for organizing and launching useful third party education apps and tools seamlessly integrating them into each classroom.
Product Case Study: Udacity_VijayDwivediVijay Dwivedi
A Presentation on:
1.Analyze what are the good things about Udacity currently from Product perspective
2. What can be improved? And how?
3. What other new ideas will you bring in if you were the product manager of Udacity?
4. Try to quantify the ROI of each idea/improvement you suggest
5. Mention any low hanging items which can be put to market very quickly
We want to develop a cloud based e-learning platform that can be use from anywhere on earth. With Cloud Campus, educational institutions and organizations can train their students, employees, vendors or customers.
The Cloud Campus capstone project for the Wharton Business Foundation Specialization on Coursera.
This research focuses on the different business models in online education, the growth and consolidation of certain segments , democratization of content creation, and learner needs in corporate education
Tnc21: Combining waves of innovation. A superposition for student mobility.Frans Ward
This presentation will address the SURF approach to enhanced flexibility in education. Rather than focus on one particular element or project a better understanding is achieved by looking at the big picture.
On the Corporate MOOC conference held in Hong Kong, June 1, 2015, Professor T.C. Pong, of HKUST, gave this speech on how analytics contribute to the imporvement of the learning experience.
Why is the college discovery process so broken? Our solution (1st pitch)George K
Education is at the core of who we are. Our closest friends and our future career path by enlarge depend on where we go to college, right? If the stakes are so high why should the burden of search be on high school students? With so much white noise how can teenagers find out what school matches their potential? Today students are making arguably the most important decision in their life based on US New rankings and perceptions of friends and family, leading to stress for students today and wasted potential down the line.
There has to be a better way. We want to change the way high school students interact with universities by enabling colleges to reach out directly to students based on their achievements, interests, and preferences
www.reachey.com
Conferencia a cargo de Ben Sowter, jefe de la Unidad de Investigación de QS.
La conferencia se presentó en el 1er Seminario Internacional sobre Rankings en Educación Superior y E-learning organizado por la UOC.
Digital Marketing plan for an Elearning startup.Vishanth NJ
A case study on how an Elearning Startup can start and grow it's digital presence. Key insights on the existing market and strategies for branding, awareness and sales.
Product Case Study: Udacity_VijayDwivediVijay Dwivedi
A Presentation on:
1.Analyze what are the good things about Udacity currently from Product perspective
2. What can be improved? And how?
3. What other new ideas will you bring in if you were the product manager of Udacity?
4. Try to quantify the ROI of each idea/improvement you suggest
5. Mention any low hanging items which can be put to market very quickly
We want to develop a cloud based e-learning platform that can be use from anywhere on earth. With Cloud Campus, educational institutions and organizations can train their students, employees, vendors or customers.
The Cloud Campus capstone project for the Wharton Business Foundation Specialization on Coursera.
This research focuses on the different business models in online education, the growth and consolidation of certain segments , democratization of content creation, and learner needs in corporate education
Tnc21: Combining waves of innovation. A superposition for student mobility.Frans Ward
This presentation will address the SURF approach to enhanced flexibility in education. Rather than focus on one particular element or project a better understanding is achieved by looking at the big picture.
On the Corporate MOOC conference held in Hong Kong, June 1, 2015, Professor T.C. Pong, of HKUST, gave this speech on how analytics contribute to the imporvement of the learning experience.
Why is the college discovery process so broken? Our solution (1st pitch)George K
Education is at the core of who we are. Our closest friends and our future career path by enlarge depend on where we go to college, right? If the stakes are so high why should the burden of search be on high school students? With so much white noise how can teenagers find out what school matches their potential? Today students are making arguably the most important decision in their life based on US New rankings and perceptions of friends and family, leading to stress for students today and wasted potential down the line.
There has to be a better way. We want to change the way high school students interact with universities by enabling colleges to reach out directly to students based on their achievements, interests, and preferences
www.reachey.com
Conferencia a cargo de Ben Sowter, jefe de la Unidad de Investigación de QS.
La conferencia se presentó en el 1er Seminario Internacional sobre Rankings en Educación Superior y E-learning organizado por la UOC.
Digital Marketing plan for an Elearning startup.Vishanth NJ
A case study on how an Elearning Startup can start and grow it's digital presence. Key insights on the existing market and strategies for branding, awareness and sales.
skill aquisition project is designed to help youths to become job creators instead of Job seekers by giving them hard skills as well as soft skills that enable efficient management of the business
Through training in best practices and implementation of practical business analytics, company employees will be better equipped to make the business case for change and define measures of success. Employees will be trained to a standard as defined by SME Lean Certification, and successful implementation within the business will be assessed relative to APQC Open Standards Benchmarking Measures. Outcomes will include both transferable skills for employees and improved financial performance for the company.
Proposing a system; an application which would be acting as a one-stop platform connecting the incoming fresher students with the alumni and seniors of that particular university which would assist the students with choosing courses.
This presentation presents a marketing plan of an app titled Notefy, a virtual platform exclusively for students to share notes, discuss ideas mentor juniors and spread knowledge.
This presentation is prepared by Pallabh Bhura of Jadavpur University during a marketing internship under Professor Sameer Mathur, IIM Lucknow.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
2. Analyze what are the good things about Udacity currently from Product perspective
● Nano Degree is the unique proposition: Learn only what is needed for a specialization.
● Well designed course finder: Filtering by category, type, skill level
● Course content created by experienced practitioners from Industry leaders like Google. This results in:
○ High Quality course content which covers practical aspects of learning.
○ Good Brand Strategy by partnering with Industry Leaders.
● Personalized Mentoring
● Career services by partnering with Industry Leaders.
● Good Assembly of Instructional Content, Quizzes to reinforce the learning, Concepts and Summary.
● Free trial of 3 days contributes to customer acquisition.
● Freemium Model: Free courses are available.
● Targeted and Tailored for both Business and individuals.
● Choice to the customer between nano degree and short term courses
● Discussion Forums for collaboration between learners.
● Single step signup results a low drop off.
3. What can be improved? And how?
● Ability to make notes as course is going on and linking it to the point in the video.
● Discussion forums have a lot of good insights (eg. One question had 1058 answers). Surface the key insights
● Udacity being Global product, it should use translation services to extend the courses in other languages.
● The website navigation and usability has a scope for improvement. Following are some key ones:
○ No clarity on navigating back from Classroom page
○ Availability of the % course approx time completion on the classroom page
○ Restart at the same time on re-login where it has stopped
○ Redirection to course page directly from enrollment page
4. What other new ideas will you bring in if you were the product manager of Udacity?
No Features Work stream Metric Improved Priority
1 Share Achievements on Social Platforms Customer
Experience
New customers
acquired
P0
2 Retargeting -Analytics Platform for Udacity Marketers Activation DAU (Daily Active users) P0
3 Course Recommender Customer
Experience
No.of registered courses P1
4 Industry target courses:
Monetisation
ARPU(Average revenue
per user)
P2
5 Peer learning Platform Customer
Engagement
DAU (Daily Active users) P2
6 Credit availability for performing students Acquisition Course completion rates P1
7 Gamification: Grading and leader board position Customer
Experience
DAU (Daily Active users) P3
8 Chatbot Enabled Interactive Discussion Forum Customer
Experience
DAU (Daily Active users) P3
9 Expansion Beyond Computer Science towards emerging fields e.g. Nanotechnology Market Expansion New customers
acquired
P2
5. I have explained these features in this Document.
I have considered the Top Four prioritised features for ROI calculation in the following
slides.
6. Try to quantify the ROI of each idea/improvement you suggest?
I am making the following Assumptions for this question:
● All technical resources are already available in the organisation
● ROI calculation for all the features is the based on the guess-timates made
● Guesstimates are made on the following conversion funnel
○ Udacity Customer Base: 1.6 million (reference)
○ Monthly active users: 0.16 million
○ Number of students complete course every month (⅓ active users): 0.05 million
○ Number of customer exploring Nano degree courses: 10000 students
○ Number of course registration happen per month : 0.05 million
○ Average course fee :Rs.50, 000
7. Share Achievements on Social Platforms
Investment:
● Development Effort: 2 Man days
● Total Investment: Rs. 30, 000
Returns
● Customer Base :1.6 million, Current Active users: 0.05 million users complete course
every month
● Every one in five would share in the network
● Every 1 in 10 shares result in the conversion of sign up
● Every 1 in 10 new sign ups take a paid course
● This leads us to around 100 new paid customers who have subscribed to a course.
● Assuming an average course fee of Rs.50,000 per course, the resultant revenue is:
● Revenue = 100 * 50,000 = Rs.50,00,000
8. Retargeting
Investment
● Man Effort for the development: 1 Man Month
● Investment : Rs.4,50,000
Returns
● Customer Base :1.6 million.
● No.of customer exploring to do course in Udacity per month : 10000 *
● On retargeting 1 in 10 would lead to conversion : 1000 new course
● 50 in 1000 would be paid ,hence revenue =50 *50,000 =Rs.25,00,000 per month
9. Course Recommender
Investment
● Man Effort for the development: 1 Months
● Investment : Rs.4,50,000
Returns
● Customer Base is :1.6 million
● No.of active users:0.16 million per month
● 25 % increase in course registrations in this 1/10th would be paid courses.
● Total revenue increase would be :Rs. 6,25,00,000
10. Credit availability for performing students
Investment
● Development Effort: 10 man days
● Amount spent on the Student on star performance per Nano degree for top 10% in the course
● 1000 Students per month :Rs.1,00,000 per student per year
● 50 % of them get placed ,placement commission from Industry leaders will be equal to 1 month
salary ,i.e 2,00,000 per user (Hence Break even on investment on Student)
● Investment: Rs 1,50,000
Returns
● It would improve no.of students for paid courses (by 10%) and increase in performance as well.
● Increase in 100 students signup for Nanodegree per month .Revenue is Rs.50,000 per user
● Total Revenue =Rs.50,00,000 per month
11. Mention any low hanging items which can be put to market very quickly
Feature Implementation
Social share https://www.addthis.com/get/share(Can be
easily implemeted in house as well)
Credit availability for performing students Can be easily implemented
Retargeting Can use Amazon Redshift -Data Warehousing
solution to fast track delivery
Course Recommender Can use Google Cloud Platform for
Recommendation Engine to fast track delivery
