How Linkedin can bring Data-Driven Decision-making to all stakeholders across higher education as well as to students as they navigate their journey through school and career and back again.
Live Webcast: Reaching Today's Prospective StudentsLinkedIn
It has become increasingly challenging for higher education marketers to convert prospects into enrolled students. In fact, nearly 60% of admission directors did not hit their 2015 enrollment goals.*
Yet, thanks to the widespread adoption of social media and advances in marketing technology, marketers have more tools than ever before to deliver relevant, targeted messages to the prospects who are most likely to be interested in enrolling.
Join our webinar as we present new research from LinkedIn revealing the keys to influencing prospective students with relevant content marketing. Register today, and you'll learn:
- Who the key influencers are in the higher education decision process
- What types of content prospects are most interested in at each stage of the decision journey
- Best practices for developing an effective always-on content marketing strategy with Sponsored Updates and InMail
This is a talk i gave to Mahidol University V.P's and Deans on the Challenges of Branding an University. I really enjoyed the conversation i got with the participants on a hot topic!
Listen to David Brudenell, Chief Digital Officer at Universum discuss the results of Universum's latest insight dive into social media. Get tips on how to create a proper platform mix, create data-led, human and purposeful content and do so in a differentiated way.
Live Webcast: Reaching Today's Prospective StudentsLinkedIn
It has become increasingly challenging for higher education marketers to convert prospects into enrolled students. In fact, nearly 60% of admission directors did not hit their 2015 enrollment goals.*
Yet, thanks to the widespread adoption of social media and advances in marketing technology, marketers have more tools than ever before to deliver relevant, targeted messages to the prospects who are most likely to be interested in enrolling.
Join our webinar as we present new research from LinkedIn revealing the keys to influencing prospective students with relevant content marketing. Register today, and you'll learn:
- Who the key influencers are in the higher education decision process
- What types of content prospects are most interested in at each stage of the decision journey
- Best practices for developing an effective always-on content marketing strategy with Sponsored Updates and InMail
This is a talk i gave to Mahidol University V.P's and Deans on the Challenges of Branding an University. I really enjoyed the conversation i got with the participants on a hot topic!
Listen to David Brudenell, Chief Digital Officer at Universum discuss the results of Universum's latest insight dive into social media. Get tips on how to create a proper platform mix, create data-led, human and purposeful content and do so in a differentiated way.
Digital Marketing Strategy for Educational Institutes | Colleges | UniversitiesEneblurConsultingweb
One of the main reasons why educational institutions can make use of SEO & social media is the fact that 99% of the student use FB, Insta to a higher value.
We want to develop a cloud based e-learning platform that can be use from anywhere on earth. With Cloud Campus, educational institutions and organizations can train their students, employees, vendors or customers.
The Cloud Campus capstone project for the Wharton Business Foundation Specialization on Coursera.
Master's Degree in Social Media - Information PacketAndrew Selepak
Information packet on the University of Florida's Master's in Mass Communication Degree with a specialization in Social Media from the College of Journalism and Communication
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
Indian education sector is opening up new avenues as we move on. Question arises about building brand and communicating with students, attracting talented students to relevant course of their choice.
We tried to analyze current budgets of the institute and how scenario is going to change
Social Media: Employability Skills for the 21st CenturyMark Hewitt
Today’s employment market demands a currency of technical skills that necessitates adherence to continued learning and professional development. Helping students embrace this notion, with skills like social media, will assist to propel them forward as lifelong learners. By acquiring a personal accountability for their learning, students will remain relevant and ready to face the 21st century job market, long beyond their secondary education.
Workforce Attraction and Recruitment in Maine: MTUG Conference 2018Colleen Ruggelo
Elizabeth Fortin from KVCC and Colleen Ruggelo from Purdue University Global presented during a breakout session for the MTUG Conference on May 31, 2018. While our focus was on the STEM fields, ANY company can use the local resources and ideas listed here. Feel free to comment with additional resource for workforce attraction, recruitment, retention, and marketing in Maine!
Live Webinar: The Power of Publishing on LinkedInLinkedIn
Join our webcast as content marketing experts from LinkedIn and Hootsuite walk you through best practices for universities to attract, engage, and convert more of these savvy prospects with a solid content marketing strategy on LinkedIn.
In this webinar, you'll learn how to:
-Build a solid content marketing strategy, starting with the end results in mind
-Manage and produce a healthy mix of relevant content with limited resources
-Help thought leaders in your university leverage LinkedIn to expand their influence
-Publish your content effectively on LinkedIn
Lindsey Edwards, Head of Product, Connected Enterprise at LinkedIn, unveils some of the exciting developments that will help higher education institutions better market their programs and services on the LinkedIn platform.
Digital Marketing Strategy for Educational Institutes | Colleges | UniversitiesEneblurConsultingweb
One of the main reasons why educational institutions can make use of SEO & social media is the fact that 99% of the student use FB, Insta to a higher value.
We want to develop a cloud based e-learning platform that can be use from anywhere on earth. With Cloud Campus, educational institutions and organizations can train their students, employees, vendors or customers.
The Cloud Campus capstone project for the Wharton Business Foundation Specialization on Coursera.
Master's Degree in Social Media - Information PacketAndrew Selepak
Information packet on the University of Florida's Master's in Mass Communication Degree with a specialization in Social Media from the College of Journalism and Communication
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
Indian education sector is opening up new avenues as we move on. Question arises about building brand and communicating with students, attracting talented students to relevant course of their choice.
We tried to analyze current budgets of the institute and how scenario is going to change
Social Media: Employability Skills for the 21st CenturyMark Hewitt
Today’s employment market demands a currency of technical skills that necessitates adherence to continued learning and professional development. Helping students embrace this notion, with skills like social media, will assist to propel them forward as lifelong learners. By acquiring a personal accountability for their learning, students will remain relevant and ready to face the 21st century job market, long beyond their secondary education.
Workforce Attraction and Recruitment in Maine: MTUG Conference 2018Colleen Ruggelo
Elizabeth Fortin from KVCC and Colleen Ruggelo from Purdue University Global presented during a breakout session for the MTUG Conference on May 31, 2018. While our focus was on the STEM fields, ANY company can use the local resources and ideas listed here. Feel free to comment with additional resource for workforce attraction, recruitment, retention, and marketing in Maine!
Live Webinar: The Power of Publishing on LinkedInLinkedIn
Join our webcast as content marketing experts from LinkedIn and Hootsuite walk you through best practices for universities to attract, engage, and convert more of these savvy prospects with a solid content marketing strategy on LinkedIn.
In this webinar, you'll learn how to:
-Build a solid content marketing strategy, starting with the end results in mind
-Manage and produce a healthy mix of relevant content with limited resources
-Help thought leaders in your university leverage LinkedIn to expand their influence
-Publish your content effectively on LinkedIn
Lindsey Edwards, Head of Product, Connected Enterprise at LinkedIn, unveils some of the exciting developments that will help higher education institutions better market their programs and services on the LinkedIn platform.
Crossing the Higher Education Chasm - Russell GlassLinkedIn
Originally presented during EducationConnect 2015 on 10/15/15 in NY, Russ Glass , Head of Products, LinkedIn Marketing Solutions discusses how LinkedIn is adapting its platform for higher education.
Leveraging Salesforce to Drive Career Center SuccessSalesforce.org
Presentation from Salesforce.org Higher Ed Summit 2017 by: Katie Connor of the University of Colorado Boulder
Since 2012, the job placement rate for Leeds graduates has increased from an average of 59% to over 90%. Student email click rates are up over 20%, career advising appointments have doubled, and the overall response rate to placement surveys has exceeded 99% in the past 2 years. These numbers were achieved, in part, due to leveraging technology to effectively capture data, analyze it and act on it. The use of Salesforce and Qualtrics, as the technological backbone for Leeds Career Development, combined with strong school-wide partnerships, have enabled us to increase operating efficiency and improve stakeholder engagement to drive student success.
How LinkedIn is Adapting its Platform for Higher Education - David ThackerLinkedIn
Originally presented during EducationConnect 2014 on 10/28/14 in NYC, David Thacker, Vice President of Product for LinkedIn, demonstrates how LinkedIn is adapting targeting, personalization, lead-capture, nurturing and attribution to better serve education marketers.
Reach Capital - Higher Ed Impact Report 2023.pdfTony Wan
We made our first higher-ed investment in 2015. By 2017 we developed our higher-ed impact thesis: technology can make 2- and 4-year degrees more accessible through improved (1) instruction, (2) student access and success, and (3) career readiness. From our 14 core investments, what lessons have we learned, and what opportunities for impact lay ahead?
Efficient Marketing Strategies for Online Higher Education ProgramsChris Hofmann
Marketing to non-traditional students requires an understanding of their motivations and purchase process in multi-channel, digital world. A comprehensive digital marketing strategy including paid search, paid social, content marketing, SEO and conversion rate optimization can yield high quality, low cost inquiries and pathways to enrollment growth.
Online Marketing Case Study - Education Institute | MeDigit SolutionsMeDigit Solutions
How an education institute created its online presence to attract potential candidates and build strong network of influencers?
Client: Entrepreneurship Development Institute of India, Ahmedabad
Product: Programme in Development Studies, 2 years full time PGDM Course.
Marketing Channels tapped: Social media, Banner ads, Education Portals, Blogs and mailers.
Academically Social:The Social Business and Digital Revolution of Higher Edu...7Summits
The social phenomenon is impacting every facet of Higher Education. From the onslaught of new ways students are communicating, sharing, collaborating, and learning via social media to the innovative digital and social breakthroughs that stand to reinvent the way knowledge is transferred in a Higher Education setting, change is coming to this sector. And it will be disruptive. Learn first-hand what these big changes mean today and how to prepare for their effects tomorrow.
Join Jive Software, 7Summits, Penn Foster, and Milwaukee School of Engineering as they share best best practices and discuss how institutions can apply social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni for measurable business benefits.
During this presentation, you will learn:
- How social technologies can drive value throughout the student experience (prospects, students, alumni)
- How to engage and influence high school students and their parents
- Suggested strategies for implementing social technologies within your institution
- Lessons learned from two leading institutions, Milwaukee School of Engineering and Penn Foster
MPACE2015: The Power of Partnerships and Data in Driving Student PlacementLauren Russo
This presentation provides specific strategies for the creation of strong partnerships and the strategic collection and use of data to support students' career success.
The future for online education is bright, as online enrollment continues to outpace overall higher education growth. But competition for students is fierce, from both traditional universities and for-profit schools.
As a result, higher ed marketers need to be laser focused on driving quality leads, improving awareness, and differentiating programs from competitors. LinkedIn is the perfect platform to do this.
Join Geoff and Ira for a primer on how you, as a marketer of online programs, can realize the benefits of a strong social media presence on LinkedIn.
Learn how to:
• Drive quality leads that are more likely to convert
• Improve your creative with examples from other online programs
• Lower your cost per lead with new LinkedIn solutions, like Lead Gen Forms
• Measure what matters to prove the ROI of your advertising effort
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
3. LSS LTS LIL LMS
Sales Solutions
(Sales Navigator)
Talent Solutions
(Recruiter)
LinkedIn Learning Marketing Solutions
- 2 Business units focused on higher ed
- All working in parallel to bring the
Economic Graph mission to reality
5. The less educated are being left behind
of job growth
in the recovery went to workers with
more than a high school education
99 % 0
Growth of jobs
for those with a high school
diploma or less since the
economic recovery
%
1 – America’s Divided Recovery: College Haves and Have-Nots, Georgetown University, Center on the
Education and the Workforce
6. Two recoveries, one not so good
10
8
6
4
2
0
-2
-4
-6
-8
Dec
07
May
08
Oct
08
Mar
09
Aug
09
Jan
10
Jun
10
Nov
10
Apr
11
Sep
11
Feb
12
Jul
12
Dec
12
May
13
Oct
13
Mar
14
Aug
14
Jan
15
Jun
15
Nov
15
Apr
16
Recession Recovery
Gained 8.4 million jobs
During the recovery
Gained 3.1 million jobs
During the recovery
High
School
Or less
Gained 80,000 jobs
During the recovery
Lost 5.6 million jobs
Lost 1.8 million jobs
Gained 187,000 jobs
9. Working learners are the new normal
percent of college students
are both active in the labor market and
formally enrolled in some form of
postsecondary education or training
75 %
1 – Learning While Earning: The New Normal, Georgetown University, Center on the Education and the
Workforce
10. In 2014
0
7
14
21
28
Online enrollments growing, while
overall enrollments drop
Online Report Card: Tracking Online Education in the United States, Babson Research Group
5.8 +
Million students
are taking at least 1 distance
education course
28.4 %
of all
Enrolled students
That’s
27.1 %
In
2013
25.9 %
In
2012
up from up from
which is
11. 11
Tangible motivations led to more successful outcomes
• increase salary • upskill for new role
• accelerate career • start my own business
• impact communities • reached a plateau at work
Tangible Motivations
48
more grads with tangible
motivations achieved a
successful outcome
%
Source: LinkedIn survey, 2016, U.S. and Canada. Base: NAMER MBA and Masters Grads (n=815)
12. Declining interest in MBA
Shrinking future audience
Competition has increased
Cost per inquiries rising
It’s a challenging world for education marketers
13. “In the middle of difficulty, lies opportunity”
of admissions directors
did not meet their 2015
enrollment goals
58 % 63
of all American jobs will
require some sort of
education beyond high
school by 2018
%
– Albert Einstein
1 – 2015 Survey of College and University Admissions Directors, Inside Higher Ed
2 – Job Growth and Educational Requirements through 2020, Georgetown University, 2014
15. STUDENTS
ADMISSIONSMARKETING CAREER
SERVICES
IP / THOUGHT
LEADERSHIP
EDUCATION
/FACULTY
ENGAGEMENTDEVELOPMENT
PROSPECTS /
APPLICANTS ALUMNI
Funds
Raised
Alumni
Participation
Placed
Hires
Publications /
Research
Teaching /
Transcripts
ApplicationsQualified
Inquiries
We see extraordinary data collected throughout the educational journey
16. Educational institutions operate in siloes
ENGAGEMENT
DEVELOPMENT
CAREER
SERVICES
CAREER
SERVICES
IP / THOUGHT
LEADERSHIP
EDUCATION
/FACULTY
ADMISSIONS
MARKETING
18. Business schools have been especially active on LinkedIn
18
71%
use social media
98%
use social media
Admissions Career Services
Source: CarringtonCrisp Survey, 2016 – U.S. and Canada
19. LinkedIn meets critical needs for admissions
• Add another dimension to admissions
• Assess whether a candidate is a good fit
• Engage potential applicants in conversations
• Connect applicants with alumni or students
• Inform candidates about application process
Connecting
with applicants
Supplementing
Admissions Info
90%
Source: CarringtonCrisp Survey, 2016 – U.S. and Canada
20. They increasingly rely on LinkedIn for applicant info
What does a better
candidate look like?
• Strong fit with school
culture
• CV has strong attributes
outside of studies and
work
• Likely to actively contribute
in class
The best candidates are found on which networks?
88%
35%
24%
1
4
Source: CarringtonCrisp Survey, 2016 – U.S. and Canada
21. Students are also already leveraging LinkedIn for
educational decisions
Audience Size
24. The Connected School: Create virtuous cycles of data flow
to the benefit of both schools and students
Accurate Profile
Data + Increased
LinkedIn Use
Better data on
inputs and
outcomes made
available across
EDU
Students emerge
better trained to
manage their
careers and
learning for a
lifetime
Schools and
students are
empowered to
make data-driven
decisions across all
facets of the
student lifecycle
26. Discovery Selection Start Graduate AlumniAwareness
CP:
• Lead
• Qualified
Lead
• Conversion
• Start
• Application
• Enrollment
CP:
• Completion of First Year
• Graduation
• Paid Tuition
• Employed Alum
• Active, Engaged Alum
CP:
• Engagement
• Impression
• Like
• Follower
• Comment
• Video Start
• Video
Complete
• Click
Paid and
Organic
Strategies
Most marketers are focused on short-term metrics of success
27. We know the lead focus means missing most people
Audience Size
28. 4The Connected School changes the shape of the
marketing funnel
Marketers’ focus LinkedIn impact area
Branding & Content
Convert to enrollments
Convert to leads
Graduate/complete the program
Achieve meaningful employment
LinkedIn leads are more qualified, in
the market for professional betterment.
Using LinkedIn can influence the best
prospects BEFORE they decide on
their short list.
MORE QUALIFIED, IN MARKET
29. 4
LinkedIn leads are more complete and qualified
Marketers’ focus LinkedIn impact area
See and click on ads
Convert to enrollments
Convert to leads
Graduate/complete the program
Achieve meaningful employment
Because of the in-market nature of
LinkedIn users, the better financial
stability, and because LinkedIn is a
more trusted resource for making
educational and professional
decisions, the leads that are complete
that came from LinkedIn are more
likely to turn into enrollments.
MORE ENROLLMENTS
30. 4
Marketers’ focus LinkedIn impact area
See and click on ads
Convert to enrollments
Convert to leads
Graduate/complete the program
Achieve meaningful employment
LinkedIn users have a higher GRIT
rating, and higher financial stability,
which, combined with the products
that we can provide to schools once
students enroll, means LinkedIn can
raise the graduation rate for those
who enroll.
HIGHER GRADUATION RATES
• Alumni API
• Bulk Subscriptions
• Profile Workshops
Those Products Include:
LinkedIn enrollments are more likely to graduate
31. 4
With LinkedIn products, we can help
schools get better outcomes for their
students, positioning a greater number
of their graduates in meaningful
employment upon graduation.
MEANINGFUL EMPLOYMENT
• Content Marketing Workshops
• Outcomes Targeting and Data
• Alumni Networks
• Custom Surveys
• Recruiter and Skills Data
Those Products Include:
LinkedIn graduates will achieve better
outcomes
Marketers’ focus LinkedIn impact area
See and click on ads
Convert to enrollments
Convert to leads
Graduate/complete the program
Achieve meaningful employment
32. 4 More positive outcomes makes future
marketing more efficient
Marketers’ focus LinkedIn impact area
See and click on ads
Convert to enrollments
Convert to leads
Graduate/complete the program
Achieve meaningful employment
Successful people from your school
who are in positions of power, in
companies around the world, will make
it easier to recruit more and better
quality students in the future. These
graduates will act as individual
ambassadors for your brand, through
their success, making your marketing
increasingly more efficient in the future.
These graduates will influence
prospective applicants long before you
are able to identify and reach them
through marketing campaigns.
VIRTUOUS MARKETING CYCLE
33. Student
The “Connected School” fully harnesses the power of LinkedIn
Prospect Alumni
Media
Insights
Tools
University Pages
inMail
Lead Gen Forms
Dynamic Ads
The Power of
Skills in Demand Reporting
Outcomes Reporting
Linkedin Learning Courses
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Skills in Demand Reporting
Sponsored & Organic Content
University Pages
Alumni & Student Connectivity
Outcomes Reporting
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inMail
Elevate for Alums
Sales Navigator for Alums
Sponsored & Organic Content
Alumni & Student Connectivity
36. 36
Auto-fill alumni
profile entries at log-
in
Students opt in to
link their LinkedIn
Profiles with your
school’s CRM
system and Alum
Database
School forever
benefits from
Students’ Linkedin
data additions
ENABLE SCHOOLS to reduce
friction and repetition in completing
alumni database profiles
EMPOWER SCHOOLS, via
individual opt-in, to leverage their
graduate community
API/Autofill to auto-populate and refresh alumni database
37. Autofill for applying to school
Reduce friction and repetition for online, exec ed, certificate, and graduate school applications.
Completion rates INCREASED BY 10x in pilot studies.
38. LinkedIn Learning to supplement curricula, teach lifelong learning, and
complement job prep
39. Makes it easy for employees to share quality,
company-relevant content
Employee-first design drives outsized adoption
and usage
Identity insights power business level results
and show full-funnel impact
LinkedIn Elevate to engage and showcase alums
41. CAREER
SERVICES
ALUMNI
RELATIONS
THOUGHT
LEADERSHIP
What are the career
outcomes for your
graduates?
What skills will we
need to enable in the
future?
Which companies
hire from your
competitors?
Where are your alumni
living and working?
What are their degrees
by geography?
Access to custom
segments comprised
of companies most
likely to hire your
alumni.
What type of content is
our target audience
consuming on the
platform?
Hiring-related supply
and demand for a
specific target audience
in a specific
geographic area.
ADMISSIONS
How is LinkedIn
impacting brand
awareness and
enrollment?
Which geographic areas
deliver the most
students?
How much is your brand
influencing your target
audience?
With tools implemented and reinforced, packaged LinkedIn data will
help address a broad range of needs
42. Standardized outcomes reporting addresses the needs of career services,
reporting, marketing, alumni development
Envisioning a dashboard in the future to run reports and to enable searching and analysis
43. Skills-in-demand reporting drives curriculum development and
course choices
Identify and anticipate
trends to best train and
guide current and
prospective students
Providing cuts by
geography and focus
44. Want to work in Tech at Amex? Study Middleware + User Interface
45. Want to work at Google in finance? Study Tax and Risk
47. LinkedIn is partnering with outside data providers and schools to
correlate inputs with outputs
Courses
Grades
Internships
Profiles and
Transcripts
Graduation
Career Development
Professional
Brand
Success
First Job
Nurture
50. With LinkedIn, schools can also bring data-driven decision making to
students
Research
Schools
Upgrade
Skills
Develop
Career
Internship
Build
Network
Support Causes
Connect
with Alumni
Apply to
School
Develop
Profile
Job