The document analyzes the digital brand of the Integrated Marketing Communications program at St. Lawrence College. It summarizes sentiment of posts about the program on Facebook and YouTube. It finds sentiment to be mostly neutral or positive. It benchmarks the IMC digital brand against those of competing programs at Queen's University and Humber College. While the IMC brand holds its own, it needs to continue engaging students and faculty to stay competitive with programs like Queen's and Humber that currently have stronger digital presences. The digital brand is in a good position but should avoid complacency and explore using new social media platforms.
This document summarizes a presentation about placing personal learning environments (PLEs) at the center of marketing education. It discusses how marketing curriculum and education should respond to changes in technology and the digital skills needed for 21st century careers. The presentation advocates for integrating PLEs into marketing modules through tools like blogs, social networks and online communities to help students manage their lifelong learning. It acknowledges challenges in getting students and staff to embrace new learning approaches but provides examples of students who have successfully used PLEs.
Ruthie Counter is developing her personal brand as a marketing and communications professional. She currently provides writing services to Parkland College faculty but aims to expand her brand by becoming a professor. She is pursuing a master's degree in marketing and communications from Franklin University to strengthen her credentials and skills. Her brand development plan includes promoting her new credentials through social media and resume building to extend her brand into professorship and keep her marketing and technology knowledge up to date.
My first social media campaign aimed at supporting Carroll Community College’s student completion strategic priority by promoting its largest event, graduation. Its purpose was to increase awareness, increase engagement and leverage content to develop a story that supported future student completion promotional activities.
MOOC for web talent network
“Support services to foster Web Talent in Europe by encouraging the use of Massive Open
Online Courses focused on web skills” – SMART 2013/N006
CONTRACT NUMBER 30-CE-0597494/00-12
FINAL REPORT
A study prepared for the European Commission
DG Communications Networks, Content & Technology by
There are too many institutions serving too few students
at too high a price. Colleges and universities are not consistently delivering the desired outcomes of social and financial mobility, and we’re experiencing these trends at the exact moment there is a greater availability of outcomes data. The result? Unprecedented transparency in the state of higher education. We need entrepreneurial academic leaders to develop new offerings and new business models with greater relevance and ROI.
Student Employability & Business Intelligence - LinkedIn Lecture Programmedanevansco
LinkedIn is an essential tool for students to increase their visibility, employability and commercial awareness. It is essential that university and even school students build their LinkedIn networks as soon as they can.
This presentation outlines the key opportunities for both students and universities in the successful use of LinkedIn to develop engaged students, strong alumni networks and engaged business communities.
The document analyzes the digital brand of the Integrated Marketing Communications program at St. Lawrence College. It summarizes sentiment of posts about the program on Facebook and YouTube. It finds sentiment to be mostly neutral or positive. It benchmarks the IMC digital brand against those of competing programs at Queen's University and Humber College. While the IMC brand holds its own, it needs to continue engaging students and faculty to stay competitive with programs like Queen's and Humber that currently have stronger digital presences. The digital brand is in a good position but should avoid complacency and explore using new social media platforms.
This document summarizes a presentation about placing personal learning environments (PLEs) at the center of marketing education. It discusses how marketing curriculum and education should respond to changes in technology and the digital skills needed for 21st century careers. The presentation advocates for integrating PLEs into marketing modules through tools like blogs, social networks and online communities to help students manage their lifelong learning. It acknowledges challenges in getting students and staff to embrace new learning approaches but provides examples of students who have successfully used PLEs.
Ruthie Counter is developing her personal brand as a marketing and communications professional. She currently provides writing services to Parkland College faculty but aims to expand her brand by becoming a professor. She is pursuing a master's degree in marketing and communications from Franklin University to strengthen her credentials and skills. Her brand development plan includes promoting her new credentials through social media and resume building to extend her brand into professorship and keep her marketing and technology knowledge up to date.
My first social media campaign aimed at supporting Carroll Community College’s student completion strategic priority by promoting its largest event, graduation. Its purpose was to increase awareness, increase engagement and leverage content to develop a story that supported future student completion promotional activities.
MOOC for web talent network
“Support services to foster Web Talent in Europe by encouraging the use of Massive Open
Online Courses focused on web skills” – SMART 2013/N006
CONTRACT NUMBER 30-CE-0597494/00-12
FINAL REPORT
A study prepared for the European Commission
DG Communications Networks, Content & Technology by
There are too many institutions serving too few students
at too high a price. Colleges and universities are not consistently delivering the desired outcomes of social and financial mobility, and we’re experiencing these trends at the exact moment there is a greater availability of outcomes data. The result? Unprecedented transparency in the state of higher education. We need entrepreneurial academic leaders to develop new offerings and new business models with greater relevance and ROI.
Student Employability & Business Intelligence - LinkedIn Lecture Programmedanevansco
LinkedIn is an essential tool for students to increase their visibility, employability and commercial awareness. It is essential that university and even school students build their LinkedIn networks as soon as they can.
This presentation outlines the key opportunities for both students and universities in the successful use of LinkedIn to develop engaged students, strong alumni networks and engaged business communities.
Presentation at Association of MBAs (AMBA) 2014 Asia-Pacific Conference for Deans and Directors on the topic of Massive Online Open Courses (MOOC) and Technology-Enabled Education
This document summarizes a presentation about placing personal learning environments (PLEs) at the center of marketing education. It discusses how marketing curriculum and pedagogy must adapt to changing career environments and the ubiquitous use of digital technologies. The presentation advocates developing students' digital literacy and using PLE approaches like student blogs, social networks, and online communities to encourage "life-wide" and "life-long" learning. It provides examples of PLE initiatives at the University of Southampton, including a digital marketing module where students collaborate online, and challenges encountered in implementing more student-centered PLE approaches.
This document discusses a project examining whether MOOCs are providing European workers with necessary web skills. The project mapped available MOOCs in Europe related to web development, conducted a survey of students, developers and entrepreneurs, and held a webinar and workshop. The survey found that while MOOC participation is common, respondents want hands-on, skills-focused offerings. Conclusions indicate the current MOOC supply does not always meet these needs and accreditation is important for demonstrating skills to employers. The project aims to strengthen the MOOCs environment for web skills in Europe.
E-learning project funded to teach social media to tertiary students at Central TAFE (Perth, Australia) about the use of social media applications in a professional environment, and not, just for social use
Campus Konnect aims to connect students, faculty, and staff within colleges through a centralized application. It plans to initially target colleges in India. The application will provide updates on courses, events, clubs, training/placement opportunities. It will allow users to network, share information, and find others with similar interests both within and across colleges. The goal is to standardize communication across college systems. It will compete based on balancing privacy and networking features while being efficient. The target market is college students, professors, and administrators. It will provide value through direct sharing of reports/assignments and online notifications. Revenue will come from software subscriptions, sponsored posts, and growing annually over three years as more colleges and users are added.
The document discusses how social media can help students develop their careers in three key ways: building connections, gaining industry knowledge, and developing a strong personal brand. It proposes social media training sessions for students to teach networking, personal branding, professionalism, and how to use platforms like LinkedIn, Facebook, blogging and Twitter. The training would be led by the founder of an innovative career guidance startup and cover techniques for advancing careers through social media.
This document summarizes a post-graduate course in Enterprise 2.0 offered by Università degli Studi dell'Insubria in Italy. The course is aimed at helping Italian company managers face the evolution to Web 2.0 and understand how to implement participatory and bottom-up models to increase creativity, efficiency and quality. Over the 2008-2009 academic year, the 140-hour course will be directed taught on Saturdays and integrated with online learning. Modules will cover topics from the evolution from Web 1.0 to Web 2.0 to using social media, tools, networks and communities to open innovation and integrating formal and informal organizations.
Making the most of social media july 2013Lisa Harris
This document summarizes plans for expanding social media use at the University of Southampton. It discusses trends like increased mobile usage and video content. It outlines current social media activities like blogging, digital champions programs, and live event hashtags. Future plans include creating MOOCs to showcase research and teaching, exploring mobile annotations and tests, and collaborating with Winchester College on digital topics. The overall goal is to leverage social media to promote the university and inspire curriculum innovation.
This document discusses strategies for using social media to market continuing education programs. It notes that platforms like Facebook, Twitter, LinkedIn, blogs, Instagram and Pinterest are commonly used in higher education. Specific tactics recommended include targeted Facebook and LinkedIn ads, blogging, engaging bloggers, giveaways and contests. Analytics should be used to measure effectiveness. The target demographic for continuing education programs on social media is adults ages 24 and older.
Alpha Media provides digital communication and training services internationally to help organizations improve their knowledge, skills, and achieve business goals. Their team includes distinguished researchers and highly skilled professionals with experience in training and consulting. Alpha Media offers customized digital marketing strategies and consulting services to companies in America, Europe, Asia, and the Middle East, including developing digital branding, managing social media, launching online ad campaigns, and evaluating social media performance.
The document outlines the marketing strategy and campaign for expanding the number of affiliate universities for the Undergraduate Awards program. Key aspects of the strategy include:
- Targeting 500 universities globally through online brochures, videos, and webinars.
- Expanding engagement in regions like Australia/NZ, Europe, North America, South America, and Africa.
- Contacting key personnel at universities like admissions, research, and careers offices.
- Implementing an online advertising campaign using videos, websites, emails, and webinars to promote benefits to universities.
- Projecting signing up 80 new affiliate universities by February 2015 through the campaign.
This document discusses the role of MOOCs (Massive Open Online Courses) in open and distance learning and the need to reconsider MOOCs. While MOOCs initially promised to revolutionize higher education, issues have emerged such as low completion rates and a lack of quality assurance. Moving forward, the document argues that MOOCs should focus on developing job skills, identifying revenue streams to ensure sustainability, segmenting markets to serve focused groups of users, and creating easy-to-use platforms with inter-institutional collaboration to improve the MOOC experience. Quality assurance frameworks also need to be integrated to address issues that have arisen in early implementations of MOOCs.
The document discusses how a web content management system called TERMINALFOUR can help higher education institutions unleash backend data on the web. It provides examples of how TERMINALFOUR has helped integrate data from various systems like CRM, student records, HR and research publications onto websites and intranets for University College Dublin. The document also discusses trends in higher education web content management and how TERMINALFOUR can help deliver benefits like increased recruitment and reach through customization, mobility, collaboration and reusable project sites.
This syllabus outlines an introductory course on social media marketing communications. The course will introduce students to key social media platforms and teach them how to develop social media strategies and measure the ROI of social media. Students will learn about social media branding, content creation, influencer marketing, crisis communications, and analytics. The syllabus details weekly readings, assignments, and a final group project where students will present their social media strategies. Completing Hootsuite University certifications is also required.
The internet’s rapid expansion and the subsequent development of digital communication channels have greatly improved the scope of an institution’s global outreach. Add to the mix the widespread presence of students on social networking platforms, and the reason for institutions deploying dedicated marketing efforts like promotional events and activities on such sites is clear—to attract prospective students. Additionally, digital developments are supporting institutions in connecting with prospective and existing students on an increasingly personal level through channels like app-based inquiry systems.
To put the spotlight on such key developments in the industry, Education Technology Insights showcases how organizations are leveraging the latest technologies to meet students’ expectations and encourage them to enroll in learning programs.
The edition features thought leadership articles from Rebecca Shineman, executive director of marketing at York College of Pennsylvania, who speaks on the importance of education marketing leaders understanding the ideal time to develop internal personnel or invest in external partnerships for their digital marketing strategies. Nicole Weis, LPC, LAC, and Carrie Yeager, Ph.D. director of marketing at the University of Colorado, Colorado Springs, shed light on the greater resilience information toolkit program and how its growth has helped promote social support and connections between individuals across the globe.
In this edition of Education Technology Insights, we also bring the stories of some of the top education marketing service providers that deliver the best smart student market outreach solutions for their clients. The list includes Agile Education Marketing, which stands out for its methodology to maximize EdTech companies’ success by connecting them to educators through comprehensive market insight, high-end integrations, and omnichannel digital marketing services.
This document summarizes strategies for increasing traffic to an educational blog about Ontario universities. It discusses using social media like Twitter, Facebook, and YouTube to engage visitors and drive traffic. It also recommends focusing on search engine optimization to target relevant keywords and ranking higher in search results. The document suggests using analytics tools like Google Analytics to evaluate which marketing initiatives are most effective at improving traffic and engagement.
Troy D. White has extensive experience in marketing, business development, and strategic leadership within associations and educational organizations. He specializes in developing comprehensive marketing plans, generating leads, nurturing customers, and collaborating with executives to define winning strategies. Highlights of his experience include increasing sales and membership through optimized marketing channels and data analytics during his time leading marketing and membership for Future Business Leaders of America, and expanding revenue and brand awareness through innovative programs while directing sales and marketing for the Council for Economic Education.
Publishing a regular newsletter is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does not have to be difficult or time consuming. If done properly, i.e., with the right tools and effective scheduling, issuing a newsletter can be a simple way to boost your entire communications plan by a few notches.
Interactive Internet Based University Marketingwaltergill
The document proposes an interactive internet-based marketing program for universities to attract prospective students. It would include interactive videos, information about programs, campus life, and opportunities to apply online. The target audience is students ages 13-18 who spend a lot of time and money online researching universities. Metrics would track website traffic and interactions to measure the program's success in reaching new students and increasing applications. The proposed budget covers planning, video modules, and design of interactive content modules.
Presentation at Association of MBAs (AMBA) 2014 Asia-Pacific Conference for Deans and Directors on the topic of Massive Online Open Courses (MOOC) and Technology-Enabled Education
This document summarizes a presentation about placing personal learning environments (PLEs) at the center of marketing education. It discusses how marketing curriculum and pedagogy must adapt to changing career environments and the ubiquitous use of digital technologies. The presentation advocates developing students' digital literacy and using PLE approaches like student blogs, social networks, and online communities to encourage "life-wide" and "life-long" learning. It provides examples of PLE initiatives at the University of Southampton, including a digital marketing module where students collaborate online, and challenges encountered in implementing more student-centered PLE approaches.
This document discusses a project examining whether MOOCs are providing European workers with necessary web skills. The project mapped available MOOCs in Europe related to web development, conducted a survey of students, developers and entrepreneurs, and held a webinar and workshop. The survey found that while MOOC participation is common, respondents want hands-on, skills-focused offerings. Conclusions indicate the current MOOC supply does not always meet these needs and accreditation is important for demonstrating skills to employers. The project aims to strengthen the MOOCs environment for web skills in Europe.
E-learning project funded to teach social media to tertiary students at Central TAFE (Perth, Australia) about the use of social media applications in a professional environment, and not, just for social use
Campus Konnect aims to connect students, faculty, and staff within colleges through a centralized application. It plans to initially target colleges in India. The application will provide updates on courses, events, clubs, training/placement opportunities. It will allow users to network, share information, and find others with similar interests both within and across colleges. The goal is to standardize communication across college systems. It will compete based on balancing privacy and networking features while being efficient. The target market is college students, professors, and administrators. It will provide value through direct sharing of reports/assignments and online notifications. Revenue will come from software subscriptions, sponsored posts, and growing annually over three years as more colleges and users are added.
The document discusses how social media can help students develop their careers in three key ways: building connections, gaining industry knowledge, and developing a strong personal brand. It proposes social media training sessions for students to teach networking, personal branding, professionalism, and how to use platforms like LinkedIn, Facebook, blogging and Twitter. The training would be led by the founder of an innovative career guidance startup and cover techniques for advancing careers through social media.
This document summarizes a post-graduate course in Enterprise 2.0 offered by Università degli Studi dell'Insubria in Italy. The course is aimed at helping Italian company managers face the evolution to Web 2.0 and understand how to implement participatory and bottom-up models to increase creativity, efficiency and quality. Over the 2008-2009 academic year, the 140-hour course will be directed taught on Saturdays and integrated with online learning. Modules will cover topics from the evolution from Web 1.0 to Web 2.0 to using social media, tools, networks and communities to open innovation and integrating formal and informal organizations.
Making the most of social media july 2013Lisa Harris
This document summarizes plans for expanding social media use at the University of Southampton. It discusses trends like increased mobile usage and video content. It outlines current social media activities like blogging, digital champions programs, and live event hashtags. Future plans include creating MOOCs to showcase research and teaching, exploring mobile annotations and tests, and collaborating with Winchester College on digital topics. The overall goal is to leverage social media to promote the university and inspire curriculum innovation.
This document discusses strategies for using social media to market continuing education programs. It notes that platforms like Facebook, Twitter, LinkedIn, blogs, Instagram and Pinterest are commonly used in higher education. Specific tactics recommended include targeted Facebook and LinkedIn ads, blogging, engaging bloggers, giveaways and contests. Analytics should be used to measure effectiveness. The target demographic for continuing education programs on social media is adults ages 24 and older.
Alpha Media provides digital communication and training services internationally to help organizations improve their knowledge, skills, and achieve business goals. Their team includes distinguished researchers and highly skilled professionals with experience in training and consulting. Alpha Media offers customized digital marketing strategies and consulting services to companies in America, Europe, Asia, and the Middle East, including developing digital branding, managing social media, launching online ad campaigns, and evaluating social media performance.
The document outlines the marketing strategy and campaign for expanding the number of affiliate universities for the Undergraduate Awards program. Key aspects of the strategy include:
- Targeting 500 universities globally through online brochures, videos, and webinars.
- Expanding engagement in regions like Australia/NZ, Europe, North America, South America, and Africa.
- Contacting key personnel at universities like admissions, research, and careers offices.
- Implementing an online advertising campaign using videos, websites, emails, and webinars to promote benefits to universities.
- Projecting signing up 80 new affiliate universities by February 2015 through the campaign.
This document discusses the role of MOOCs (Massive Open Online Courses) in open and distance learning and the need to reconsider MOOCs. While MOOCs initially promised to revolutionize higher education, issues have emerged such as low completion rates and a lack of quality assurance. Moving forward, the document argues that MOOCs should focus on developing job skills, identifying revenue streams to ensure sustainability, segmenting markets to serve focused groups of users, and creating easy-to-use platforms with inter-institutional collaboration to improve the MOOC experience. Quality assurance frameworks also need to be integrated to address issues that have arisen in early implementations of MOOCs.
The document discusses how a web content management system called TERMINALFOUR can help higher education institutions unleash backend data on the web. It provides examples of how TERMINALFOUR has helped integrate data from various systems like CRM, student records, HR and research publications onto websites and intranets for University College Dublin. The document also discusses trends in higher education web content management and how TERMINALFOUR can help deliver benefits like increased recruitment and reach through customization, mobility, collaboration and reusable project sites.
This syllabus outlines an introductory course on social media marketing communications. The course will introduce students to key social media platforms and teach them how to develop social media strategies and measure the ROI of social media. Students will learn about social media branding, content creation, influencer marketing, crisis communications, and analytics. The syllabus details weekly readings, assignments, and a final group project where students will present their social media strategies. Completing Hootsuite University certifications is also required.
The internet’s rapid expansion and the subsequent development of digital communication channels have greatly improved the scope of an institution’s global outreach. Add to the mix the widespread presence of students on social networking platforms, and the reason for institutions deploying dedicated marketing efforts like promotional events and activities on such sites is clear—to attract prospective students. Additionally, digital developments are supporting institutions in connecting with prospective and existing students on an increasingly personal level through channels like app-based inquiry systems.
To put the spotlight on such key developments in the industry, Education Technology Insights showcases how organizations are leveraging the latest technologies to meet students’ expectations and encourage them to enroll in learning programs.
The edition features thought leadership articles from Rebecca Shineman, executive director of marketing at York College of Pennsylvania, who speaks on the importance of education marketing leaders understanding the ideal time to develop internal personnel or invest in external partnerships for their digital marketing strategies. Nicole Weis, LPC, LAC, and Carrie Yeager, Ph.D. director of marketing at the University of Colorado, Colorado Springs, shed light on the greater resilience information toolkit program and how its growth has helped promote social support and connections between individuals across the globe.
In this edition of Education Technology Insights, we also bring the stories of some of the top education marketing service providers that deliver the best smart student market outreach solutions for their clients. The list includes Agile Education Marketing, which stands out for its methodology to maximize EdTech companies’ success by connecting them to educators through comprehensive market insight, high-end integrations, and omnichannel digital marketing services.
This document summarizes strategies for increasing traffic to an educational blog about Ontario universities. It discusses using social media like Twitter, Facebook, and YouTube to engage visitors and drive traffic. It also recommends focusing on search engine optimization to target relevant keywords and ranking higher in search results. The document suggests using analytics tools like Google Analytics to evaluate which marketing initiatives are most effective at improving traffic and engagement.
Troy D. White has extensive experience in marketing, business development, and strategic leadership within associations and educational organizations. He specializes in developing comprehensive marketing plans, generating leads, nurturing customers, and collaborating with executives to define winning strategies. Highlights of his experience include increasing sales and membership through optimized marketing channels and data analytics during his time leading marketing and membership for Future Business Leaders of America, and expanding revenue and brand awareness through innovative programs while directing sales and marketing for the Council for Economic Education.
Publishing a regular newsletter is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does not have to be difficult or time consuming. If done properly, i.e., with the right tools and effective scheduling, issuing a newsletter can be a simple way to boost your entire communications plan by a few notches.
Interactive Internet Based University Marketingwaltergill
The document proposes an interactive internet-based marketing program for universities to attract prospective students. It would include interactive videos, information about programs, campus life, and opportunities to apply online. The target audience is students ages 13-18 who spend a lot of time and money online researching universities. Metrics would track website traffic and interactions to measure the program's success in reaching new students and increasing applications. The proposed budget covers planning, video modules, and design of interactive content modules.
This document provides a summary of training and development offerings from July to December 2011 by NLGroup University. It includes courses in the following categories: Leadership, Employee, Technology, eLearning, Wellness/Life, Lunch & Learn Programs, and Other Programs. New offerings are highlighted, such as courses on business acumen, drive for results, and social media training. The document instructs employees on how to enroll and provides a detailed listing of over 100 individual courses with information on audience, prerequisites, dates, locations, and course outlines.
Unleashing the Power of Digital Marketing at IPCS Global_ A Journey into Mode...MuhamedNavar
IPCS Global has embraced digital marketing to connect with learners globally. It uses search engine optimization, social media, content marketing, email campaigns, and webinars to engage audiences and promote its educational offerings. Digital marketing has enabled IPCS Global to reach a diverse international student body, assess the effectiveness of its strategies through data analytics, and adapt to technological changes. Its success in this domain exemplifies how digital tools can transform education on a worldwide scale.
Social media marketing _ The Future of MarketingAmiral27
This document discusses the importance and strategies of social media marketing. It argues that companies should hire a social media manager to build trust and engage customers online through various social media platforms like Facebook, YouTube, and Twitter. The objectives of social media marketing are to get quick feedback on products from online communities, engage customers, and disseminate product information through social sharing to decrease overall marketing budgets. It also provides tips on how to measure social media effectiveness and participation.
How Linkedin can bring Data-Driven Decision-making to all stakeholders across higher education as well as to students as they navigate their journey through school and career and back again.
This document presents a marketing plan to rejuvenate the University of Connecticut MBA website. It identifies the decision problem of attracting prospective students in a competitive landscape. The research purpose is to determine what changes are needed to make the website more attractive, innovative, informative and user-friendly compared to other MBA websites. A survey of current students and competitors' websites was conducted. Recommendations include updating the design and layout, adding new content like student profiles and information for international students, and using technologies like video and social media integration. The goal is to better engage prospective students in the application process and benefits of the UConn MBA program.
The document is a resume for Nikhil Jain who is pursuing a PhD in shale gas and hydraulic fracturing at IIT Bombay-Monash Research Academy. He has experience in digital marketing, growth hacking, and social media strategy through various internships. His skills include SEO, SEM, analytics, and content strategy. He is pursuing online courses in marketing and innovation in addition to his PhD.
The document outlines a digital marketing campaign implemented for the Center for Adult and Graduate Studies (CAGS) at Aurora University. It includes research conducted on target audiences for various graduate programs, as well as objectives, strategies, and implementation plans for paid, social media, and email marketing. Key parts of the campaign included creating paid ads on Google, LinkedIn, Facebook, and Twitter; launching social media pages and posting regularly; and implementing a multi-part email campaign targeted at current students. Data analysis found the paid search campaign spent $2,338.06 with varying results across programs.
You all know the power of social and internet marketing.
Know the Do's and Dont's and become a self sufficient guru in this field.
You don't need to be a marketer to know this.
Get in touch with www.computer-pride.co.ke for further details
The document outlines a 9 step plan for universities to create an international student recruitment plan: 1) Understand growth trends in international mobility, 2) Develop a culture of internationalization, 3) Test markets through paid search, 4) Optimize websites and content for international audiences, 5) Leverage social media, 6) Ensure quick response to inquiries, 7) Provide virtual tours and online advising, 8) Develop partnerships and alumni networks, 9) Track results and adjust strategies. The plan emphasizes understanding different markets and providing personalized experiences online and during the admissions process.
The document discusses a presentation about e-learning and workforce development in Virginia. It outlines how the Virginia Community College System (VCCS) is partnering with Education To Go (ed2go) to provide online non-credit courses statewide. Ed2go offers over 300 online courses and 130 career training programs. The partnership will help VCCS expand access to training and meet growing workforce demands.
This document appears to be an internship report submitted by Mr. Ameya S Kulkarni to his educational institution, Vivekanand Education Society’s Institute of Management Studies & Research. The report details his summer internship at Harbinger Knowledge Products Pvt. Ltd, where he studied the use of marketing automation tools to improve sales cycles. It includes sections on the company and industry analysis, his training and skills acquired during the internship working with the Callidus Cloud marketing automation platform, data collection, conclusions and recommendations.
This article discusses the most popular graduate degrees pursued in America. The top three most popular graduate degrees are Master of Business Administration degrees, Master of Education degrees, and Master of Science degrees. These degrees attract large numbers of students each year and help graduates advance their careers or change career paths.
Injuries come frequently despite advances in safety, sports medicine and trai...
UC Irvine Extension Announces Spring Internet Marketing Courses and Webinar
1. UC Irvine Extension Announces Spring Internet Marketing
Courses and Webinar
- 12:30 p.m. For more UCI news, visit www.today.uci.edu.
. PST.
"It is important that participants understand how Google Analytics, social media blogging for
business and web marketing can enhance their skill sets and allow them to remain competitive in the
marketplace," said Melanie Mitchell, acting director of management, marketing and business
programs at UC Irvine Extension. Other skills that will be addressed include how to choose blog
content, when to promote a blog post on social media, along with how to best respond to comments.
Through thousands of courses and programs offered on campus, online and on site, UC Irvine
Extension helps adult learners reach their career advancement and personal enrichment goals--and
is celebrating 50 years of providing universally accessible, university-level learning to local,
regional, and global communities. Learn more at extension.uci.edu, or join us on Facebook at
facebook.com/uciextension.
About the University of California, Irvine: Founded in 1965, UCI is a top-ranked university dedicated
to research, scholarship and community service. The certificate programs provide opportunities for
professionals to continue to learn about the latest business trends and best practices to remain
2. competitive. The course is scheduled for April 2 - June 3.
In addition to these three courses, UC Irvine Extension will also host a free webinar titled Transform
Your Web Marketing into a Lead Generating and Revenue-Producing Engine, on Wednesday, March
14, 11:30 a.m.-12:30 p.m. It will also provide participants with hands-on experience on how to
incorporate different social media platforms into communication campaigns and the benefits of
search engine optimization (SEO).
Blogging for Business - This course will provide participants with insight into why blogging is an
effective business-marketing tool and how to navigate around blog tools including Wordpress. The
course is scheduled for April 23 - June 10.
Social Media for Public Relations - Running from April 3 to May 8, this course is designed to provide
a deeper understanding of the impact of social media in the new media landscape. For additional
information, please visit: http://unex.uci.edu/certificates/business_mgmt/internet/.
About UC Irvine Extension: University of California, Irvine Extension is the continuing education arm
of UC Irvine. Led by Chancellor Michael Drake since 2005, UCI is among the most dynamic
campuses in the University of California system, with nearly 28,000 undergraduate and graduate
students, 1,100 faculty and 9,000 staff. Orange County's largest employer, UCI contributes an
annual economic impact of $4.2 billion. Designed to provide business marketing professionals with
key strategies and tools necessary to aid in business growth, the courses, titled Google Analytics
Certification-1, Social Media for Public Relations and Blogging for Business, will begin in April. PST.
IRVINE, Calif.--(BUSINESS WIRE)--The University of California, Irvine Extension announced today
three new online course offerings and one marketing webinar for Spring 2012. In addition, a
webinar titled Transform Your Web Marketing into a Lead Generating and Revenue-Producing
Engine, is scheduled for Wednesday, March 14 from 11:30 a.m. Topics discussed include an
introduction to HTML and Java Script, the modification of Google Analytics Tracking Code, and
analyzing Google Analytics reports. "These platforms will not only ensure business growth through
lead generation, but are also tools that can be applied to improve internal and external
communications."
Spring Courses:
Google Analytics Certification-1 - This online course is the first of two classes that prepare
participants to pass the Google Analytics Individual Qualification (GAIQ) test. The webinar, which
will be presented by Tim Callen, a 20-year tech veteran, will teach participants how to use corporate
websites, microsites, social media and additional marketing activities to increase lead generation
and revenue.
UC Irvine Extension's Internet Marketing Certification Program is designed to provide professionals
with a comprehensive examination of internet marketing tactics and strategies and tools for
business growth