SlideShare a Scribd company logo
Generation Next.
Attracting and Engaging Millennial Talent.
NTU Talent Seminar
Singapore 2014
2universumglobal.com
UNIVERSUM is the global leader in Employer Branding
and Talent Research. For the past 26 years we have
been helping the world’s leading companies to strengthen
their Employer Brands.
We work with more than 1.200 clients, including the
majority of Fortune 100 companies, and more than
1.800 top universities across the world.
OUR MISSION:
Through our research, strategic consulting and
activation solutions we want to create a meeting
place for higher education institutions, talent and
employers.
Every year we conduct the biggest global career
expectations study, in which over 700,000+
Millenials – students and professionals - tell us
what they want from their future.
Today we will share some of the results from the
Universum Top 100 Ideal Employers Student
Survey 2014 conducted in Singapore.
Who we are
3universumglobal.com
Sample Population
45%
21,4
55% 6,5
Average reported
academic performance
Year of graduation:
Educational Institutions:
• National University of Singapore
• Nanyang Technological University
• Singapore Management University
• Singapore Institute of Management
3%
26%
24%
27%
18%
2%
0%
2013 2014 2015 2016 2017 2018 2019 or later
Nationality:
81 % Singaporeans
19% Other
Average age (years):
Who took part in the Universum Top 100 Ideal Employers Student Survey Singapore 2014?
4universumglobal.com
25%
18%
14%
9%
9%
8%
9%
4%
5%
23%
18%
11%
9%
10%
9%
8%
6%
4%
18%
14%
13%
12%
10%
10%
9%
7%
6%
65%
50%
38%
30%
29%
27%
25%
18%
15%
To have work/life balance
To be secure or stable in my job
To be dedicated to a cause or to feel
that I am serving a greater good
To be competitively or intellectually challenged
To be a leader or manager of people
To have an international career
To be entrepreneurial or creative/innovative
To be autonomous or independent
To be a technical or functional expert
Career Goals
What do they want to achieve?
First Choice
Second Choice
Third Choice
What do students mean by work/life balance?
- Company has respect for its people = 33%
- Enabling me to integrate personal interests in my schedule = 30%
- Flexible working conditions = 30%
- Control over my number of working hours = 17%
Why do they choose certain employers?
universumglobal.com
The contents and demands of the job, including the learning
opportunities provided by the job
• Challenging work
• Client interaction
• Control over my number of working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel/relocation
• Professional training and development
• Secure employment
• Team-oriented work
• Variety of assignments
The monetary compensation and other benefits, now and
in the future
• Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good reference for future career
• High future earnings
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Rapid promotion
• Sponsorship of future education
The attributes of the employer as an organisation
• Attractive/exciting products and services
• Corporate Social Responsibility
• Environmental sustainability
• Ethical standards
• Fast-growing/entrepreneurial
• Financial strength
• Innovation
• Inspiring management
• Market success
• Prestige
EMPLOYER REPUTATION & IMAGE JOB CHARACTERISTICS
REMUNERATION & ADVANCEMENT OPPORTUNITIES
The social environment and attributes of the workplace
• A creative and dynamic work environment
• A friendly work environment
• Acceptance towards minorities
• Enabling me to integrate personal interests in my schedule
• Interaction with international clients and colleagues
• Leaders who will support my development
• Recognising performance (meritocracy)
• Recruiting only the best talent
• Respect for its people
• Support for gender equality
PEOPLE & CULTURE
The Universum Drivers of Employer Attractiveness
This framework has been developed by Universum and is based on specific research within
HR, as well as focus groups and general communication with both our clients and students.
6universumglobal.com
Top 10 most important factors when choosing an
employer
endly work environment1. A friendly work environment
nal training and development2. Professional training and development
and dynamic work environment3. A creative and dynamic work environment
High future earnings4. High future earnings
ng performance (meritocracy)5. Recognising performance (meritocracy)
ho will support my development6. Leaders who will support my development
Secure employment7. Secure employment
reference for future career8. Good reference for future career
Respect for its people9. Respect for its people
for international travel/relocation10. Opportunities for international travel/relocation
21% 26%
28%
26%
Employer Reputation & Image
People & Culture
Job Characteristics
Remuneration & Advancement Opportunities
Importance of each Driver of Employer
Attractiveness
Why do they choose certain employers?
Drivers of Employer Attractiveness
The Universum Communication Channels Framework
7universumglobal.com
• Career guidance websites
• Employer websites
• Job boards
• Live webinars with employers
• Mobile apps
• News websites advertisements
• Professional networks/communities
• Social networks/communities
• Targeted emails
• Advertisements in business magazines
• Advertisements in lifestyle magazines & other
periodicals
• Career guides/books
• Career magazines for students
• News print media advertisements
• Recruitment brochures
• University press & student organisation
publications
• Direct mailings
• Outdoor/billboard advertisements
• Radio advertisements
• TV advertisements
• Career fairs
• Employer presentations on campus
• Employer-sponsored events
• Informational interviews
• Lectures/case studies as part of curriculum
• Skills sessions organised by employers
• Student conferences
OTHER CHANNELSIN-PERSON
DIGITALPRINT
8universumglobal.com
How do they want to find out about Employers?
Print (76%)
Digital (86%)
In-person (75%)
Other (56%)
49%
47%
44%
36%
36%
36%
35%
35%
33%
32%
32%
32%
31%
30%
29%
27%
27%
25%
23%
23%
Career fairs
Employer websites
Social networks/communities
Career guides/books
TV advertisements
Career guidance websites
Career magazines for students
News print media advertisements
University press & student organisation publications
Recruitment brochures
Outdoor/billboard advertisements
News websites advertisements
Lectures/case studies as part of curriculum
Employer presentations on campus
Professional networks/communities
Advertisements in lifestyle magazines & other periodicals
Job boards
Advertisements in business magazines
Targeted emails
Employer-sponsored events
Students rely more and more
heavily on digital channels to
discover employers. It is
ESSENTIAL that your online
presence is Spot-On!
Fortunately these are also
most cost effective!
Rise of Social Networks/Communities
9universumglobal.com
91%
68%
53%
43%
42%
26%
16%
16%
10%
9%
Facebook
YouTube
Instagram
LinkedIn
Twitter
Google+
Tumblr
Online network/community from my
university/career center
Pinterest
Weibo
Which Social Network/Community do they use most?
10universumglobal.com
Context in which Facebook is used by students
Career purposes only
Both social and career purposes
Social purposes only
0%
45%
55%
62%
Students looking for
employers on Facebook
52%
of the students have searched
for information about employers
through Facebook
of the students are following
employers on Facebook
Facebook for Careers? In Singapore! Really?
11universumglobal.com
How can I use Facebook to attract Talent? Talent Page
Career-related Apps
12universumglobal.com
Storytelling
How can I use Facebook to attract Talent? Talent Page
13universumglobal.com
Storytelling
How can I use Facebook to attract Talent? Talent Page
14universumglobal.com
Storytelling
How can I use Facebook to attract Talent? Talent Page
15universumglobal.com
Do I have to have a Talent Page? Facebook Advertising
Instead of building a Talent Page we can
also just leverage Facebook advertising
through our 3rd party brands, thereby
providing you with an independent
endorsement for your company and
opportunities.
This is extremely effective!
Example:
During Sep–Dec 2013 we utilized the
WMAE brand to tell the stories of more than
20 employers to over 3 million students via
Facebook.
On average 500% higher brand
engagement was achieved by our ads vs.
the ads employers placed themselves
without 3rd party branding.
16universumglobal.com
What about YouTube?
Context in which YouTube is used by students
Career purposes only
Both social and career purposes
Social purposes only
0%
25%
75%
36%
Students looking for
employers on YouTube
16%
of the students have searched
for information about employers
through YouTube
of the students are following
employers on YouTube
17universumglobal.com
And Instagram?
Context in which Instagram is used by studentsHow often do students visit Instagram?
13minutes
Average time
spent per visit
Career purposes only
Both social and career purposes
Social purposes only
30%
32%
17%
9%
6%
6%
I’m constantly checking this
network
Several times per day
Once a day
A couple of times a week
A couple of times a month
More seldom
0%5%
94%
18universumglobal.com
Is online enough?
75%
Different channels come with different price tags. It is important that you choose
the most effective ones in reaching your target group(s) to maximize your budget
and outcomes.
of the students use
in-person channels.
86% of the students use
digital channels.
76% of the students use
print channels.
Talent use a combination of
print, digital and in-person
channels to learn about
employers.
Different channels a good
for different interactions.
On average, they use
Different channels.
7,8
Relatively low costs
Moderate costs
Relatively high costs
Different Channels are good for different things:
19universumglobal.com
WOULD THEY CONSIDER WORKING FOR
YOU?
HAVE THEY APPLIED OR WILL THEY APPLY TO
YOU?
DO STUDENTS KNOW WHO YOU ARE?
ARE YOU THEIR IDEAL EMPLOYER?
Awareness
Consideration
Desire
Application
Your Employer
Value
Proposition
What is attractive
to your Talent
Target Group?
What does your
Talent Target Group
associate with you?
Magic
universumglobal.com 20
Just being there is not enough! Communicating the right things!
Storytelling
Engaging & Attracting Millennial Talent
1. Understanding your Talent Target Group
2. Communicating through the right Channels &
Methods
3. Communicating the right Messages
Recipe for Success:
Generation Next.
What will you do to engage and attract Millennial Talent to your organization?
Marielle Reussink
Head of Activation Solutions APAC
marielle.reussink@universumglobal.com

More Related Content

What's hot

Positioned for Success Webinar
Positioned for Success WebinarPositioned for Success Webinar
Positioned for Success Webinar
Beatrice Szalas
 
The New Laws of Attraction
The New Laws of Attraction   The New Laws of Attraction
The New Laws of Attraction
UCAS Media
 
International student recruitment marketing channels, ROI integration and opt...
International student recruitment marketing channels, ROI integration and opt...International student recruitment marketing channels, ROI integration and opt...
International student recruitment marketing channels, ROI integration and opt...
Higher Education Consulting Group
 
Social Networking Media for Marketing Educational Institution
Social  Networking Media for Marketing Educational Institution Social  Networking Media for Marketing Educational Institution
Social Networking Media for Marketing Educational Institution
Dr.Aravind TS
 
How to create an international student recruitment plan
How to create an international student recruitment planHow to create an international student recruitment plan
How to create an international student recruitment plan
Higher Education Marketing
 
International Student Marketing whitepaper | Net Natives 2014
International Student Marketing whitepaper | Net Natives 2014International Student Marketing whitepaper | Net Natives 2014
International Student Marketing whitepaper | Net Natives 2014
Natives
 
University Branding
University BrandingUniversity Branding
University Branding
Gerard Tocquer
 
Fundamentals for Impacting Student Success
Fundamentals for Impacting Student SuccessFundamentals for Impacting Student Success
Fundamentals for Impacting Student Success
Jim Black
 
Digital Marketing Strategy for Educational Institutes | Colleges | Universities
Digital Marketing Strategy for Educational Institutes | Colleges | UniversitiesDigital Marketing Strategy for Educational Institutes | Colleges | Universities
Digital Marketing Strategy for Educational Institutes | Colleges | Universities
EneblurConsultingweb
 
Visual storytelling with instagram’s new ads
Visual storytelling with instagram’s new ads Visual storytelling with instagram’s new ads
Visual storytelling with instagram’s new ads
Higher Education Marketing
 
Attracting Manufacturing Talent: How the Dream It. Do It. Recruitment Strateg...
Attracting Manufacturing Talent: How the Dream It. Do It. Recruitment Strateg...Attracting Manufacturing Talent: How the Dream It. Do It. Recruitment Strateg...
Attracting Manufacturing Talent: How the Dream It. Do It. Recruitment Strateg...
360mnbsu
 
The Top 10 HEM Blog Posts of 2014 Part 1
The Top 10 HEM Blog Posts of 2014 Part 1The Top 10 HEM Blog Posts of 2014 Part 1
The Top 10 HEM Blog Posts of 2014 Part 1
Higher Education Marketing
 
Building a Strong Employer Brand in the Middle East | ConnectIn Dubai
Building a Strong Employer Brand in the Middle East | ConnectIn DubaiBuilding a Strong Employer Brand in the Middle East | ConnectIn Dubai
Building a Strong Employer Brand in the Middle East | ConnectIn Dubai
LinkedIn Talent Solutions
 
Student & Marketing Recruitment Strategy - Nigeria: WREST Corp
Student & Marketing Recruitment Strategy - Nigeria: WREST CorpStudent & Marketing Recruitment Strategy - Nigeria: WREST Corp
Student & Marketing Recruitment Strategy - Nigeria: WREST Corp
Wrest Corporation
 
Lumerit Education - Chief Learning Officers
Lumerit Education - Chief Learning OfficersLumerit Education - Chief Learning Officers
Lumerit Education - Chief Learning Officers
Michael Mathews
 
Institutional Branding
Institutional Branding Institutional Branding
Institutional Branding
Shane Young
 
The top 10 hem blog posts of 2014 part 2
The top 10 hem blog posts of 2014 part 2The top 10 hem blog posts of 2014 part 2
The top 10 hem blog posts of 2014 part 2
Higher Education Marketing
 
International Student Recruitment: Best Practice Website Features
International Student Recruitment: Best Practice Website FeaturesInternational Student Recruitment: Best Practice Website Features
International Student Recruitment: Best Practice Website Features
Bob Johnson, Ph.D.
 
Use your website to invite students into your school’s story
Use your website to invite students into your school’s story Use your website to invite students into your school’s story
Use your website to invite students into your school’s story
Higher Education Marketing
 
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIAMARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
DEEPAK DODDAMANI
 

What's hot (20)

Positioned for Success Webinar
Positioned for Success WebinarPositioned for Success Webinar
Positioned for Success Webinar
 
The New Laws of Attraction
The New Laws of Attraction   The New Laws of Attraction
The New Laws of Attraction
 
International student recruitment marketing channels, ROI integration and opt...
International student recruitment marketing channels, ROI integration and opt...International student recruitment marketing channels, ROI integration and opt...
International student recruitment marketing channels, ROI integration and opt...
 
Social Networking Media for Marketing Educational Institution
Social  Networking Media for Marketing Educational Institution Social  Networking Media for Marketing Educational Institution
Social Networking Media for Marketing Educational Institution
 
How to create an international student recruitment plan
How to create an international student recruitment planHow to create an international student recruitment plan
How to create an international student recruitment plan
 
International Student Marketing whitepaper | Net Natives 2014
International Student Marketing whitepaper | Net Natives 2014International Student Marketing whitepaper | Net Natives 2014
International Student Marketing whitepaper | Net Natives 2014
 
University Branding
University BrandingUniversity Branding
University Branding
 
Fundamentals for Impacting Student Success
Fundamentals for Impacting Student SuccessFundamentals for Impacting Student Success
Fundamentals for Impacting Student Success
 
Digital Marketing Strategy for Educational Institutes | Colleges | Universities
Digital Marketing Strategy for Educational Institutes | Colleges | UniversitiesDigital Marketing Strategy for Educational Institutes | Colleges | Universities
Digital Marketing Strategy for Educational Institutes | Colleges | Universities
 
Visual storytelling with instagram’s new ads
Visual storytelling with instagram’s new ads Visual storytelling with instagram’s new ads
Visual storytelling with instagram’s new ads
 
Attracting Manufacturing Talent: How the Dream It. Do It. Recruitment Strateg...
Attracting Manufacturing Talent: How the Dream It. Do It. Recruitment Strateg...Attracting Manufacturing Talent: How the Dream It. Do It. Recruitment Strateg...
Attracting Manufacturing Talent: How the Dream It. Do It. Recruitment Strateg...
 
The Top 10 HEM Blog Posts of 2014 Part 1
The Top 10 HEM Blog Posts of 2014 Part 1The Top 10 HEM Blog Posts of 2014 Part 1
The Top 10 HEM Blog Posts of 2014 Part 1
 
Building a Strong Employer Brand in the Middle East | ConnectIn Dubai
Building a Strong Employer Brand in the Middle East | ConnectIn DubaiBuilding a Strong Employer Brand in the Middle East | ConnectIn Dubai
Building a Strong Employer Brand in the Middle East | ConnectIn Dubai
 
Student & Marketing Recruitment Strategy - Nigeria: WREST Corp
Student & Marketing Recruitment Strategy - Nigeria: WREST CorpStudent & Marketing Recruitment Strategy - Nigeria: WREST Corp
Student & Marketing Recruitment Strategy - Nigeria: WREST Corp
 
Lumerit Education - Chief Learning Officers
Lumerit Education - Chief Learning OfficersLumerit Education - Chief Learning Officers
Lumerit Education - Chief Learning Officers
 
Institutional Branding
Institutional Branding Institutional Branding
Institutional Branding
 
The top 10 hem blog posts of 2014 part 2
The top 10 hem blog posts of 2014 part 2The top 10 hem blog posts of 2014 part 2
The top 10 hem blog posts of 2014 part 2
 
International Student Recruitment: Best Practice Website Features
International Student Recruitment: Best Practice Website FeaturesInternational Student Recruitment: Best Practice Website Features
International Student Recruitment: Best Practice Website Features
 
Use your website to invite students into your school’s story
Use your website to invite students into your school’s story Use your website to invite students into your school’s story
Use your website to invite students into your school’s story
 
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIAMARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
 

Viewers also liked

The Millennial Generation Rules
The Millennial Generation RulesThe Millennial Generation Rules
The Millennial Generation Rules
Young & Rubicam
 
Millennial 2020
Millennial 2020Millennial 2020
Millennial 2020
Gen Chia
 
PreparedU: The Millennial Mind Goes to Work
PreparedU: The Millennial Mind Goes to WorkPreparedU: The Millennial Mind Goes to Work
PreparedU: The Millennial Mind Goes to Work
Bentley University
 
12 Considerations for Connecting with Millennial Customers
12 Considerations for Connecting with Millennial Customers12 Considerations for Connecting with Millennial Customers
12 Considerations for Connecting with Millennial Customers
Parature, from Microsoft
 
Tmre trend report millennia_mobiledigital--pulplab-11.12.12
Tmre trend report millennia_mobiledigital--pulplab-11.12.12Tmre trend report millennia_mobiledigital--pulplab-11.12.12
Tmre trend report millennia_mobiledigital--pulplab-11.12.12
Kate Pawlicki
 
5 Key Trends for What Millennials Want in a Home
5 Key Trends for What Millennials Want in a Home5 Key Trends for What Millennials Want in a Home
5 Key Trends for What Millennials Want in a Home
Mycoop Technologies
 
Asia’s Millennials Want to Connect with Brands
Asia’s Millennials Want to Connect with BrandsAsia’s Millennials Want to Connect with Brands
Asia’s Millennials Want to Connect with Brands
Ipsos Business Consulting
 
Millennial Travel Traits and Habits
Millennial Travel Traits and HabitsMillennial Travel Traits and Habits
Millennial Travel Traits and Habits
RuthanneT
 
Mind The Gaps The 2015 Deloitte Millennial Survey
Mind The Gaps The 2015 Deloitte Millennial SurveyMind The Gaps The 2015 Deloitte Millennial Survey
Mind The Gaps The 2015 Deloitte Millennial Survey
aditya848
 
Millennial Disruption Insights 2015
Millennial Disruption Insights 2015Millennial Disruption Insights 2015
Millennial Disruption Insights 2015
micnews
 
15 Millennial Mobile Statistics
15 Millennial Mobile Statistics 15 Millennial Mobile Statistics
15 Millennial Mobile Statistics
Total Youth Research
 
The Leadership Disconnect
The Leadership DisconnectThe Leadership Disconnect
The Leadership Disconnect
Contact Centre Management Group
 
► Email, Lead Gen and Data 30 Key Insights From FIRST
► Email, Lead Gen and Data   30 Key Insights From FIRST► Email, Lead Gen and Data   30 Key Insights From FIRST
► Email, Lead Gen and Data 30 Key Insights From FIRST
FIRST
 
How to be a Leader
How to be a LeaderHow to be a Leader
How to be a Leader
Judith A. Culp
 
Nielsen millennial mindset Italy 2016 sample
Nielsen millennial mindset Italy 2016 sampleNielsen millennial mindset Italy 2016 sample
Nielsen millennial mindset Italy 2016 sample
Marco Agosti
 
Creating the world of Gen Y
Creating the world of Gen Y Creating the world of Gen Y
Creating the world of Gen Y
Max St John
 
Leadership For Gen Y
Leadership For Gen YLeadership For Gen Y
Leadership For Gen Y
AliciaCurtis
 
Culture mra
Culture mraCulture mra
Culture mra
mra252
 
EdTech Summit 2016 Presentation - Copy
EdTech Summit 2016 Presentation - CopyEdTech Summit 2016 Presentation - Copy
EdTech Summit 2016 Presentation - Copy
Kevin Baloyi
 
Online strategy: A shift towards the millennial generation
Online strategy: A shift towards the millennial generationOnline strategy: A shift towards the millennial generation
Online strategy: A shift towards the millennial generation
Jorn de Vreede
 

Viewers also liked (20)

The Millennial Generation Rules
The Millennial Generation RulesThe Millennial Generation Rules
The Millennial Generation Rules
 
Millennial 2020
Millennial 2020Millennial 2020
Millennial 2020
 
PreparedU: The Millennial Mind Goes to Work
PreparedU: The Millennial Mind Goes to WorkPreparedU: The Millennial Mind Goes to Work
PreparedU: The Millennial Mind Goes to Work
 
12 Considerations for Connecting with Millennial Customers
12 Considerations for Connecting with Millennial Customers12 Considerations for Connecting with Millennial Customers
12 Considerations for Connecting with Millennial Customers
 
Tmre trend report millennia_mobiledigital--pulplab-11.12.12
Tmre trend report millennia_mobiledigital--pulplab-11.12.12Tmre trend report millennia_mobiledigital--pulplab-11.12.12
Tmre trend report millennia_mobiledigital--pulplab-11.12.12
 
5 Key Trends for What Millennials Want in a Home
5 Key Trends for What Millennials Want in a Home5 Key Trends for What Millennials Want in a Home
5 Key Trends for What Millennials Want in a Home
 
Asia’s Millennials Want to Connect with Brands
Asia’s Millennials Want to Connect with BrandsAsia’s Millennials Want to Connect with Brands
Asia’s Millennials Want to Connect with Brands
 
Millennial Travel Traits and Habits
Millennial Travel Traits and HabitsMillennial Travel Traits and Habits
Millennial Travel Traits and Habits
 
Mind The Gaps The 2015 Deloitte Millennial Survey
Mind The Gaps The 2015 Deloitte Millennial SurveyMind The Gaps The 2015 Deloitte Millennial Survey
Mind The Gaps The 2015 Deloitte Millennial Survey
 
Millennial Disruption Insights 2015
Millennial Disruption Insights 2015Millennial Disruption Insights 2015
Millennial Disruption Insights 2015
 
15 Millennial Mobile Statistics
15 Millennial Mobile Statistics 15 Millennial Mobile Statistics
15 Millennial Mobile Statistics
 
The Leadership Disconnect
The Leadership DisconnectThe Leadership Disconnect
The Leadership Disconnect
 
► Email, Lead Gen and Data 30 Key Insights From FIRST
► Email, Lead Gen and Data   30 Key Insights From FIRST► Email, Lead Gen and Data   30 Key Insights From FIRST
► Email, Lead Gen and Data 30 Key Insights From FIRST
 
How to be a Leader
How to be a LeaderHow to be a Leader
How to be a Leader
 
Nielsen millennial mindset Italy 2016 sample
Nielsen millennial mindset Italy 2016 sampleNielsen millennial mindset Italy 2016 sample
Nielsen millennial mindset Italy 2016 sample
 
Creating the world of Gen Y
Creating the world of Gen Y Creating the world of Gen Y
Creating the world of Gen Y
 
Leadership For Gen Y
Leadership For Gen YLeadership For Gen Y
Leadership For Gen Y
 
Culture mra
Culture mraCulture mra
Culture mra
 
EdTech Summit 2016 Presentation - Copy
EdTech Summit 2016 Presentation - CopyEdTech Summit 2016 Presentation - Copy
EdTech Summit 2016 Presentation - Copy
 
Online strategy: A shift towards the millennial generation
Online strategy: A shift towards the millennial generationOnline strategy: A shift towards the millennial generation
Online strategy: A shift towards the millennial generation
 

Similar to Nanyang Technological University (NTU) Talent Seminar Singapore 2014

From awareness to application - The Talent Journey
From awareness to application - The Talent JourneyFrom awareness to application - The Talent Journey
From awareness to application - The Talent Journey
Marielle Reussink
 
Top 10 Trends in Campus Recruiting
Top 10 Trends in Campus RecruitingTop 10 Trends in Campus Recruiting
Top 10 Trends in Campus Recruiting
Universum Webinars
 
#AGR14 Using LinkedIn to make smart student recruitment decisions part 1
#AGR14 Using LinkedIn to make smart student recruitment decisions part 1#AGR14 Using LinkedIn to make smart student recruitment decisions part 1
#AGR14 Using LinkedIn to make smart student recruitment decisions part 1
EmmaAGR
 
Global Insights to Attracting and Engaging With Millennial Talent
Global Insights to Attracting and Engaging With Millennial Talent Global Insights to Attracting and Engaging With Millennial Talent
Global Insights to Attracting and Engaging With Millennial Talent
The HR Observer
 
Employer Branding by Rachele Focardi, Universum Asia
Employer Branding by Rachele Focardi, Universum AsiaEmployer Branding by Rachele Focardi, Universum Asia
Employer Branding by Rachele Focardi, Universum Asia
HRBoss
 
Global Talent Trends
Global Talent TrendsGlobal Talent Trends
Global Talent Trends
Universum Global
 
Building Your Brand Through Experiential Marketing | Talent Connect San Franc...
Building Your Brand Through Experiential Marketing | Talent Connect San Franc...Building Your Brand Through Experiential Marketing | Talent Connect San Franc...
Building Your Brand Through Experiential Marketing | Talent Connect San Franc...
LinkedIn Talent Solutions
 
Recruiting with Facebook
Recruiting with FacebookRecruiting with Facebook
Recruiting with Facebook
Universum Webinars
 
Universum Top Ideal Employers Survey Results Singapore 2014
Universum Top Ideal Employers Survey Results Singapore 2014Universum Top Ideal Employers Survey Results Singapore 2014
Universum Top Ideal Employers Survey Results Singapore 2014
Marielle Reussink
 
Recruiting teachers for international schools: smart ways to meet new challenges
Recruiting teachers for international schools: smart ways to meet new challengesRecruiting teachers for international schools: smart ways to meet new challenges
Recruiting teachers for international schools: smart ways to meet new challenges
dpitchford
 
Universum Student Survey 2013 Australia
Universum Student Survey 2013 AustraliaUniversum Student Survey 2013 Australia
Universum Student Survey 2013 Australia
Marielle Reussink
 
Getting a Return on Investment from Campus Recruiting - Metrics that Matter
Getting a Return on Investment from Campus Recruiting - Metrics that MatterGetting a Return on Investment from Campus Recruiting - Metrics that Matter
Getting a Return on Investment from Campus Recruiting - Metrics that Matter
Universum Webinars
 
Talent Trends in Brazil
Talent Trends in BrazilTalent Trends in Brazil
Talent Trends in Brazil
Universum Global
 
Talent Trends in Brazil
Talent Trends in BrazilTalent Trends in Brazil
Talent Trends in Brazil
Universum Global
 
Universum Student Survey 2013 Singapore
Universum Student Survey 2013 SingaporeUniversum Student Survey 2013 Singapore
Universum Student Survey 2013 Singapore
Marielle Reussink
 
Impact Report_MillenniumA_07182022.pdf
Impact Report_MillenniumA_07182022.pdfImpact Report_MillenniumA_07182022.pdf
Impact Report_MillenniumA_07182022.pdf
MadisonCombs4
 
C2C (College to Career) Guidebook
C2C (College to Career) GuidebookC2C (College to Career) Guidebook
C2C (College to Career) Guidebook
JULIE WAY
 
C2C (College to Career) Guidebook
C2C (College to Career) GuidebookC2C (College to Career) Guidebook
C2C (College to Career) Guidebook
JULIE WAY
 
University Recruitment an Employer Manual-Florida International University
University Recruitment  an Employer Manual-Florida International UniversityUniversity Recruitment  an Employer Manual-Florida International University
University Recruitment an Employer Manual-Florida International University
Andrea De La Cruz
 
Career help app marketing plan
Career help app marketing planCareer help app marketing plan
Career help app marketing plan
Nixon Dutta
 

Similar to Nanyang Technological University (NTU) Talent Seminar Singapore 2014 (20)

From awareness to application - The Talent Journey
From awareness to application - The Talent JourneyFrom awareness to application - The Talent Journey
From awareness to application - The Talent Journey
 
Top 10 Trends in Campus Recruiting
Top 10 Trends in Campus RecruitingTop 10 Trends in Campus Recruiting
Top 10 Trends in Campus Recruiting
 
#AGR14 Using LinkedIn to make smart student recruitment decisions part 1
#AGR14 Using LinkedIn to make smart student recruitment decisions part 1#AGR14 Using LinkedIn to make smart student recruitment decisions part 1
#AGR14 Using LinkedIn to make smart student recruitment decisions part 1
 
Global Insights to Attracting and Engaging With Millennial Talent
Global Insights to Attracting and Engaging With Millennial Talent Global Insights to Attracting and Engaging With Millennial Talent
Global Insights to Attracting and Engaging With Millennial Talent
 
Employer Branding by Rachele Focardi, Universum Asia
Employer Branding by Rachele Focardi, Universum AsiaEmployer Branding by Rachele Focardi, Universum Asia
Employer Branding by Rachele Focardi, Universum Asia
 
Global Talent Trends
Global Talent TrendsGlobal Talent Trends
Global Talent Trends
 
Building Your Brand Through Experiential Marketing | Talent Connect San Franc...
Building Your Brand Through Experiential Marketing | Talent Connect San Franc...Building Your Brand Through Experiential Marketing | Talent Connect San Franc...
Building Your Brand Through Experiential Marketing | Talent Connect San Franc...
 
Recruiting with Facebook
Recruiting with FacebookRecruiting with Facebook
Recruiting with Facebook
 
Universum Top Ideal Employers Survey Results Singapore 2014
Universum Top Ideal Employers Survey Results Singapore 2014Universum Top Ideal Employers Survey Results Singapore 2014
Universum Top Ideal Employers Survey Results Singapore 2014
 
Recruiting teachers for international schools: smart ways to meet new challenges
Recruiting teachers for international schools: smart ways to meet new challengesRecruiting teachers for international schools: smart ways to meet new challenges
Recruiting teachers for international schools: smart ways to meet new challenges
 
Universum Student Survey 2013 Australia
Universum Student Survey 2013 AustraliaUniversum Student Survey 2013 Australia
Universum Student Survey 2013 Australia
 
Getting a Return on Investment from Campus Recruiting - Metrics that Matter
Getting a Return on Investment from Campus Recruiting - Metrics that MatterGetting a Return on Investment from Campus Recruiting - Metrics that Matter
Getting a Return on Investment from Campus Recruiting - Metrics that Matter
 
Talent Trends in Brazil
Talent Trends in BrazilTalent Trends in Brazil
Talent Trends in Brazil
 
Talent Trends in Brazil
Talent Trends in BrazilTalent Trends in Brazil
Talent Trends in Brazil
 
Universum Student Survey 2013 Singapore
Universum Student Survey 2013 SingaporeUniversum Student Survey 2013 Singapore
Universum Student Survey 2013 Singapore
 
Impact Report_MillenniumA_07182022.pdf
Impact Report_MillenniumA_07182022.pdfImpact Report_MillenniumA_07182022.pdf
Impact Report_MillenniumA_07182022.pdf
 
C2C (College to Career) Guidebook
C2C (College to Career) GuidebookC2C (College to Career) Guidebook
C2C (College to Career) Guidebook
 
C2C (College to Career) Guidebook
C2C (College to Career) GuidebookC2C (College to Career) Guidebook
C2C (College to Career) Guidebook
 
University Recruitment an Employer Manual-Florida International University
University Recruitment  an Employer Manual-Florida International UniversityUniversity Recruitment  an Employer Manual-Florida International University
University Recruitment an Employer Manual-Florida International University
 
Career help app marketing plan
Career help app marketing planCareer help app marketing plan
Career help app marketing plan
 

Recently uploaded

原版定制(ucdavis毕业证书)加州大学戴维斯分校毕业证学位证书电子版原版一模一样
原版定制(ucdavis毕业证书)加州大学戴维斯分校毕业证学位证书电子版原版一模一样原版定制(ucdavis毕业证书)加州大学戴维斯分校毕业证学位证书电子版原版一模一样
原版定制(ucdavis毕业证书)加州大学戴维斯分校毕业证学位证书电子版原版一模一样
4y5yl5qy
 
Your Guide To Finding The Perfect Part-Time Job
Your Guide To Finding The Perfect Part-Time JobYour Guide To Finding The Perfect Part-Time Job
Your Guide To Finding The Perfect Part-Time Job
SnapJob
 
Rally Webinar Recruitment Marketing for High Volume Hiring.pdf
Rally Webinar Recruitment Marketing for High Volume Hiring.pdfRally Webinar Recruitment Marketing for High Volume Hiring.pdf
Rally Webinar Recruitment Marketing for High Volume Hiring.pdf
Rally Recruitment Marketing
 
Becoming Relentlessly Human-Centred in an AI World - Erin Patchell - SocialHR...
Becoming Relentlessly Human-Centred in an AI World - Erin Patchell - SocialHR...Becoming Relentlessly Human-Centred in an AI World - Erin Patchell - SocialHR...
Becoming Relentlessly Human-Centred in an AI World - Erin Patchell - SocialHR...
SocialHRCamp
 
1比1仿制(csun毕业证书)加州州立大学北岭分校毕业证硕士文凭原版一模一样
1比1仿制(csun毕业证书)加州州立大学北岭分校毕业证硕士文凭原版一模一样1比1仿制(csun毕业证书)加州州立大学北岭分校毕业证硕士文凭原版一模一样
1比1仿制(csun毕业证书)加州州立大学北岭分校毕业证硕士文凭原版一模一样
4y5yl5qy
 
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...
SocialHRCamp
 
一模一样(unh毕业证书)美国新罕布什尔大学毕业证学位证书案例原版一模一样
一模一样(unh毕业证书)美国新罕布什尔大学毕业证学位证书案例原版一模一样一模一样(unh毕业证书)美国新罕布什尔大学毕业证学位证书案例原版一模一样
一模一样(unh毕业证书)美国新罕布什尔大学毕业证学位证书案例原版一模一样
6budtn3l
 
Building Meaningful Talent Communities with AI - Heather Pysklywec - SocialHR...
Building Meaningful Talent Communities with AI - Heather Pysklywec - SocialHR...Building Meaningful Talent Communities with AI - Heather Pysklywec - SocialHR...
Building Meaningful Talent Communities with AI - Heather Pysklywec - SocialHR...
SocialHRCamp
 
AI Considerations in HR Governance - Shahzad Khan - SocialHRCamp Ottawa 2024
AI Considerations in HR Governance - Shahzad Khan - SocialHRCamp Ottawa 2024AI Considerations in HR Governance - Shahzad Khan - SocialHRCamp Ottawa 2024
AI Considerations in HR Governance - Shahzad Khan - SocialHRCamp Ottawa 2024
SocialHRCamp
 
Top 6 Recruitment Marketing Strategies 2024
Top 6 Recruitment Marketing Strategies 2024Top 6 Recruitment Marketing Strategies 2024
Top 6 Recruitment Marketing Strategies 2024
recruitment2015
 
Periodical - Employee Spotlight Kathryn Hillenburg
Periodical - Employee Spotlight Kathryn HillenburgPeriodical - Employee Spotlight Kathryn Hillenburg
Periodical - Employee Spotlight Kathryn Hillenburg
marketing659039
 
Accelerating AI Integration with Collaborative Learning - Kinga Petrovai - So...
Accelerating AI Integration with Collaborative Learning - Kinga Petrovai - So...Accelerating AI Integration with Collaborative Learning - Kinga Petrovai - So...
Accelerating AI Integration with Collaborative Learning - Kinga Petrovai - So...
SocialHRCamp
 

Recently uploaded (12)

原版定制(ucdavis毕业证书)加州大学戴维斯分校毕业证学位证书电子版原版一模一样
原版定制(ucdavis毕业证书)加州大学戴维斯分校毕业证学位证书电子版原版一模一样原版定制(ucdavis毕业证书)加州大学戴维斯分校毕业证学位证书电子版原版一模一样
原版定制(ucdavis毕业证书)加州大学戴维斯分校毕业证学位证书电子版原版一模一样
 
Your Guide To Finding The Perfect Part-Time Job
Your Guide To Finding The Perfect Part-Time JobYour Guide To Finding The Perfect Part-Time Job
Your Guide To Finding The Perfect Part-Time Job
 
Rally Webinar Recruitment Marketing for High Volume Hiring.pdf
Rally Webinar Recruitment Marketing for High Volume Hiring.pdfRally Webinar Recruitment Marketing for High Volume Hiring.pdf
Rally Webinar Recruitment Marketing for High Volume Hiring.pdf
 
Becoming Relentlessly Human-Centred in an AI World - Erin Patchell - SocialHR...
Becoming Relentlessly Human-Centred in an AI World - Erin Patchell - SocialHR...Becoming Relentlessly Human-Centred in an AI World - Erin Patchell - SocialHR...
Becoming Relentlessly Human-Centred in an AI World - Erin Patchell - SocialHR...
 
1比1仿制(csun毕业证书)加州州立大学北岭分校毕业证硕士文凭原版一模一样
1比1仿制(csun毕业证书)加州州立大学北岭分校毕业证硕士文凭原版一模一样1比1仿制(csun毕业证书)加州州立大学北岭分校毕业证硕士文凭原版一模一样
1比1仿制(csun毕业证书)加州州立大学北岭分校毕业证硕士文凭原版一模一样
 
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...
 
一模一样(unh毕业证书)美国新罕布什尔大学毕业证学位证书案例原版一模一样
一模一样(unh毕业证书)美国新罕布什尔大学毕业证学位证书案例原版一模一样一模一样(unh毕业证书)美国新罕布什尔大学毕业证学位证书案例原版一模一样
一模一样(unh毕业证书)美国新罕布什尔大学毕业证学位证书案例原版一模一样
 
Building Meaningful Talent Communities with AI - Heather Pysklywec - SocialHR...
Building Meaningful Talent Communities with AI - Heather Pysklywec - SocialHR...Building Meaningful Talent Communities with AI - Heather Pysklywec - SocialHR...
Building Meaningful Talent Communities with AI - Heather Pysklywec - SocialHR...
 
AI Considerations in HR Governance - Shahzad Khan - SocialHRCamp Ottawa 2024
AI Considerations in HR Governance - Shahzad Khan - SocialHRCamp Ottawa 2024AI Considerations in HR Governance - Shahzad Khan - SocialHRCamp Ottawa 2024
AI Considerations in HR Governance - Shahzad Khan - SocialHRCamp Ottawa 2024
 
Top 6 Recruitment Marketing Strategies 2024
Top 6 Recruitment Marketing Strategies 2024Top 6 Recruitment Marketing Strategies 2024
Top 6 Recruitment Marketing Strategies 2024
 
Periodical - Employee Spotlight Kathryn Hillenburg
Periodical - Employee Spotlight Kathryn HillenburgPeriodical - Employee Spotlight Kathryn Hillenburg
Periodical - Employee Spotlight Kathryn Hillenburg
 
Accelerating AI Integration with Collaborative Learning - Kinga Petrovai - So...
Accelerating AI Integration with Collaborative Learning - Kinga Petrovai - So...Accelerating AI Integration with Collaborative Learning - Kinga Petrovai - So...
Accelerating AI Integration with Collaborative Learning - Kinga Petrovai - So...
 

Nanyang Technological University (NTU) Talent Seminar Singapore 2014

  • 1. Generation Next. Attracting and Engaging Millennial Talent. NTU Talent Seminar Singapore 2014
  • 2. 2universumglobal.com UNIVERSUM is the global leader in Employer Branding and Talent Research. For the past 26 years we have been helping the world’s leading companies to strengthen their Employer Brands. We work with more than 1.200 clients, including the majority of Fortune 100 companies, and more than 1.800 top universities across the world. OUR MISSION: Through our research, strategic consulting and activation solutions we want to create a meeting place for higher education institutions, talent and employers. Every year we conduct the biggest global career expectations study, in which over 700,000+ Millenials – students and professionals - tell us what they want from their future. Today we will share some of the results from the Universum Top 100 Ideal Employers Student Survey 2014 conducted in Singapore. Who we are
  • 3. 3universumglobal.com Sample Population 45% 21,4 55% 6,5 Average reported academic performance Year of graduation: Educational Institutions: • National University of Singapore • Nanyang Technological University • Singapore Management University • Singapore Institute of Management 3% 26% 24% 27% 18% 2% 0% 2013 2014 2015 2016 2017 2018 2019 or later Nationality: 81 % Singaporeans 19% Other Average age (years): Who took part in the Universum Top 100 Ideal Employers Student Survey Singapore 2014?
  • 4. 4universumglobal.com 25% 18% 14% 9% 9% 8% 9% 4% 5% 23% 18% 11% 9% 10% 9% 8% 6% 4% 18% 14% 13% 12% 10% 10% 9% 7% 6% 65% 50% 38% 30% 29% 27% 25% 18% 15% To have work/life balance To be secure or stable in my job To be dedicated to a cause or to feel that I am serving a greater good To be competitively or intellectually challenged To be a leader or manager of people To have an international career To be entrepreneurial or creative/innovative To be autonomous or independent To be a technical or functional expert Career Goals What do they want to achieve? First Choice Second Choice Third Choice What do students mean by work/life balance? - Company has respect for its people = 33% - Enabling me to integrate personal interests in my schedule = 30% - Flexible working conditions = 30% - Control over my number of working hours = 17%
  • 5. Why do they choose certain employers? universumglobal.com The contents and demands of the job, including the learning opportunities provided by the job • Challenging work • Client interaction • Control over my number of working hours • Flexible working conditions • High level of responsibility • Opportunities for international travel/relocation • Professional training and development • Secure employment • Team-oriented work • Variety of assignments The monetary compensation and other benefits, now and in the future • Clear path for advancement • Competitive base salary • Competitive benefits • Good reference for future career • High future earnings • Leadership opportunities • Overtime pay/compensation • Performance-related bonus • Rapid promotion • Sponsorship of future education The attributes of the employer as an organisation • Attractive/exciting products and services • Corporate Social Responsibility • Environmental sustainability • Ethical standards • Fast-growing/entrepreneurial • Financial strength • Innovation • Inspiring management • Market success • Prestige EMPLOYER REPUTATION & IMAGE JOB CHARACTERISTICS REMUNERATION & ADVANCEMENT OPPORTUNITIES The social environment and attributes of the workplace • A creative and dynamic work environment • A friendly work environment • Acceptance towards minorities • Enabling me to integrate personal interests in my schedule • Interaction with international clients and colleagues • Leaders who will support my development • Recognising performance (meritocracy) • Recruiting only the best talent • Respect for its people • Support for gender equality PEOPLE & CULTURE The Universum Drivers of Employer Attractiveness This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients and students.
  • 6. 6universumglobal.com Top 10 most important factors when choosing an employer endly work environment1. A friendly work environment nal training and development2. Professional training and development and dynamic work environment3. A creative and dynamic work environment High future earnings4. High future earnings ng performance (meritocracy)5. Recognising performance (meritocracy) ho will support my development6. Leaders who will support my development Secure employment7. Secure employment reference for future career8. Good reference for future career Respect for its people9. Respect for its people for international travel/relocation10. Opportunities for international travel/relocation 21% 26% 28% 26% Employer Reputation & Image People & Culture Job Characteristics Remuneration & Advancement Opportunities Importance of each Driver of Employer Attractiveness Why do they choose certain employers? Drivers of Employer Attractiveness
  • 7. The Universum Communication Channels Framework 7universumglobal.com • Career guidance websites • Employer websites • Job boards • Live webinars with employers • Mobile apps • News websites advertisements • Professional networks/communities • Social networks/communities • Targeted emails • Advertisements in business magazines • Advertisements in lifestyle magazines & other periodicals • Career guides/books • Career magazines for students • News print media advertisements • Recruitment brochures • University press & student organisation publications • Direct mailings • Outdoor/billboard advertisements • Radio advertisements • TV advertisements • Career fairs • Employer presentations on campus • Employer-sponsored events • Informational interviews • Lectures/case studies as part of curriculum • Skills sessions organised by employers • Student conferences OTHER CHANNELSIN-PERSON DIGITALPRINT
  • 8. 8universumglobal.com How do they want to find out about Employers? Print (76%) Digital (86%) In-person (75%) Other (56%) 49% 47% 44% 36% 36% 36% 35% 35% 33% 32% 32% 32% 31% 30% 29% 27% 27% 25% 23% 23% Career fairs Employer websites Social networks/communities Career guides/books TV advertisements Career guidance websites Career magazines for students News print media advertisements University press & student organisation publications Recruitment brochures Outdoor/billboard advertisements News websites advertisements Lectures/case studies as part of curriculum Employer presentations on campus Professional networks/communities Advertisements in lifestyle magazines & other periodicals Job boards Advertisements in business magazines Targeted emails Employer-sponsored events Students rely more and more heavily on digital channels to discover employers. It is ESSENTIAL that your online presence is Spot-On! Fortunately these are also most cost effective!
  • 9. Rise of Social Networks/Communities 9universumglobal.com 91% 68% 53% 43% 42% 26% 16% 16% 10% 9% Facebook YouTube Instagram LinkedIn Twitter Google+ Tumblr Online network/community from my university/career center Pinterest Weibo Which Social Network/Community do they use most?
  • 10. 10universumglobal.com Context in which Facebook is used by students Career purposes only Both social and career purposes Social purposes only 0% 45% 55% 62% Students looking for employers on Facebook 52% of the students have searched for information about employers through Facebook of the students are following employers on Facebook Facebook for Careers? In Singapore! Really?
  • 11. 11universumglobal.com How can I use Facebook to attract Talent? Talent Page Career-related Apps
  • 12. 12universumglobal.com Storytelling How can I use Facebook to attract Talent? Talent Page
  • 13. 13universumglobal.com Storytelling How can I use Facebook to attract Talent? Talent Page
  • 14. 14universumglobal.com Storytelling How can I use Facebook to attract Talent? Talent Page
  • 15. 15universumglobal.com Do I have to have a Talent Page? Facebook Advertising Instead of building a Talent Page we can also just leverage Facebook advertising through our 3rd party brands, thereby providing you with an independent endorsement for your company and opportunities. This is extremely effective! Example: During Sep–Dec 2013 we utilized the WMAE brand to tell the stories of more than 20 employers to over 3 million students via Facebook. On average 500% higher brand engagement was achieved by our ads vs. the ads employers placed themselves without 3rd party branding.
  • 16. 16universumglobal.com What about YouTube? Context in which YouTube is used by students Career purposes only Both social and career purposes Social purposes only 0% 25% 75% 36% Students looking for employers on YouTube 16% of the students have searched for information about employers through YouTube of the students are following employers on YouTube
  • 17. 17universumglobal.com And Instagram? Context in which Instagram is used by studentsHow often do students visit Instagram? 13minutes Average time spent per visit Career purposes only Both social and career purposes Social purposes only 30% 32% 17% 9% 6% 6% I’m constantly checking this network Several times per day Once a day A couple of times a week A couple of times a month More seldom 0%5% 94%
  • 18. 18universumglobal.com Is online enough? 75% Different channels come with different price tags. It is important that you choose the most effective ones in reaching your target group(s) to maximize your budget and outcomes. of the students use in-person channels. 86% of the students use digital channels. 76% of the students use print channels. Talent use a combination of print, digital and in-person channels to learn about employers. Different channels a good for different interactions. On average, they use Different channels. 7,8 Relatively low costs Moderate costs Relatively high costs
  • 19. Different Channels are good for different things: 19universumglobal.com WOULD THEY CONSIDER WORKING FOR YOU? HAVE THEY APPLIED OR WILL THEY APPLY TO YOU? DO STUDENTS KNOW WHO YOU ARE? ARE YOU THEIR IDEAL EMPLOYER? Awareness Consideration Desire Application
  • 20. Your Employer Value Proposition What is attractive to your Talent Target Group? What does your Talent Target Group associate with you? Magic universumglobal.com 20 Just being there is not enough! Communicating the right things! Storytelling
  • 21. Engaging & Attracting Millennial Talent 1. Understanding your Talent Target Group 2. Communicating through the right Channels & Methods 3. Communicating the right Messages Recipe for Success:
  • 22. Generation Next. What will you do to engage and attract Millennial Talent to your organization? Marielle Reussink Head of Activation Solutions APAC marielle.reussink@universumglobal.com