Summary of Keynoted d organised by State Islamic Institute delivered by SHAYAA OTHMAN at International Conference on Islam and Muslim Societies ICONIS 2018.

2. ISLAMIC TOURISM
THE NEW FRONTIER OF
INDUSTRY IN MUSLIM SOCIETY,
IN DISTRUPTED MILLENNAL AGE
August 1 to 2.
By SHAYA’A OTHMAN
Senior Academic Fellow
International Institute of Islamic Thought [IIIT], USA
East and South East Asia Regional Office.

3. "Tourism is a collection of activities, services and industries
which deliver a travel experience comprising :
[1] transportation,
[2] accommodation,
[3] eating and drinking establishments,
[4] retail shops,
[5] entertainment businesses and other
[6] hospitality services
provided for individuals or groups traveling away from
home"
Macintosh and Goeldne
WHAT IS TOURISM ?

4. Definition of Tourism By UNWTO
Expressed simply, sustainable tourism can
be defined as:
"Tourism that takes full account of its
current and future economic, social and
environmental impacts, addressing the
needs of :
[1] the visitors,
[2] the industry,
[3] the environment and
[4] host communities"

5. What is Islamic Tourism?
“Islamic Tourism is defined as
any activity, event and experience
undertaken in a state of travel
that is in accordance with Islam”
Defined by Islamic Tourism Centre Malaysia

6. In some countries, including the U.S. and the UK, millennials are more likely to
support political correctness than members of older generations.[102] In 2015, a Pew
Research study found 40% of millennials in the United States supported government
restriction of public speech offensive to minority groups
Authors William Strauss and Neil Howe believe that each generation
has common characteristics that give it a specific character with four
basic generational archetypes, repeating in a cycle. According to their
hypothesis, they predicted millennials will become more like the
"civic-minded" G.I. Generation with a strong sense of community
both local and global.[3] Strauss and Howe ascribe seven basic traits
to the Millennial cohort: special, sheltered, confident, team-oriented,
conventional, pressured, and achieving. Arthur E. Levine, author
of When Hope and Fear Collide: A Portrait of Today's College
Student describes these generational images as "stereotypes".[58]
MILLENIALS = “CIVIC -MINDED “ G.I. GENERATION

7. UNDERSTANDING ISLAM
IN AN INTEGRATED COMPLETE PERSEPECTIVE

8. •FAITH [AQIDA]
•ETHICS [AKHLAQ]
•LAWS RELATING TO:
[1] WORSHIPING
[2] FAMILY LAWS
[3] COMMERCIAL
LAWS
[4] CRIMINAL LAWS
•PRTOTECTION OF ISLAM
•PROTECTIONOF HUMAN
LIFE
•PROTECTION OF MIND
•PROTECTION OF
OFFSPRING
• PROTECTION OF
WEALTH
• A WAY OF LIFE
AS
COMMANDED
BY ALLAH
•QURAN
•SUNNAH
•COUNCIL of
Scholars
SOURCES DEFINATION
LAWS &
REGULATIONS
MAQASID
[ULTIMATE
OBJECTIVES]
ISLAM
12
3 4

9. ISLAMIC TOURISM :
ALL ACTIVITIES, SERVICES & INDUSTRIES IN
ACCORDANCE TO ISLAM

10. SHARIAH
INTERGRATED
INTEGRATION OF THE ECONOMIC SPECTRUM WITH SHARIAH = SHARIAH
ECONOMICS SPECTRUM

11. SHARIAH
SHARIAH ECONOMICS FOR EXCELLENCE
[Shariah Economics is the Whole Spectrum of Halal Activities]
1. SHARIAH
PRODUCTION
2. SHARIAH
DISTRIBUTION
3. SHARIAH
CONSUMPTION
4. SHARIAH
DEVELOPMENT
1. SHARIAH
MANAGEMENT

13. GLOBAL HALAL ECONOMY

14. Hospitality Industry is one of the largest industries in the world
contributing a significant to global economic. According to a
study made by Travel & Tourism Economic Impact, WTTC, in
year 2009, Tourism Industry generated an estimate of
US$5,474 billion of economic activity, which was about
10% of global GDP. In term of employment, in 2009 it
employed about more than 210 million people worldwide,
which was about 8% of global employment.
United Nations World Tourism Organization (UNWTO) projected
for Tourism 2020 Vision, the international arrivals are expected
to reach nearly 1.6 billion by the year 2020. Of these
worldwide arrivals in 2020, 1.2 billion will be intraregional and
378 million will be long-haul travelers.
Hospitality Industry Worldwide

15. 10%
Global
GDP
•USD 5.5
Billion
Economic
Activities
8%
Global
Employ
ment
•230 million
People
Hospitality Industries is one of the largest
industries in the world contributing a
significant to Global Economic
GLOBAL
HOSPITALITY
INDUSTARIES
[2009]

16. USD 126
Billion
12.3% of global
tourism expenditure
USD 154
Billion
USD 220
Billion
13.4% of global
tourism expenditure
2012
2020
2016
GLOBAL MUSLIM TOURIST
EXPENDITURE: Market Worldwide
Global Muslim Lifestyle Tourism Market 2012

17. PETALING JAYA: Malaysia tops the charts as the best
Muslim travel destination in the world in the 2017
Global Muslim Travel Index (GMTI).
The country took the number one position for the
third time in a row, outperforming countries like
United Arab Emirates (UAE), Indonesia and Turkey.
The Index released by Mastercard and
CrescentRating covers a total of 130 countries to
benchmark destinations in the Muslim travel market.
Each country is given points based on criteria, such
as air connectivity, airport facilities, visa, ease of
communication, ease to access of prayer spaces
and Muslim travel needs awareness.

19. ISLAMIC BUSINESS OPPORTUNITIES IN ISLAMIC MANAGEMENT CONSULTANTS

23. THE NEED FOR ISLAMIC QUALITY STANDARD [IQS] AT
ALL LEVELS OF HOSPITALITY & TOURISM GLOBAL VALUE
CHAIN
Chart by Christian 2010
By SHAYA’A OTHMAN
Senior Academic Fellow, International Institute of Islamic Thought [IIIT], USA
And CEO of Universal Crescent Standard Centre. [UCSC]. Malaysia

24. NEED FOR IQS AT ALL LEVELS OF HOSPITALITY & TOURISM
GLOBAL VALUE CHAIN

25. NEED APPLIED RESEARCH TO ESTABLISH IQS AT ALL LEVELS OF
HOSPITALITY & TOURISM GLOBAL VALUE CHAIN
NEED APPLIED RESEARCH AT EVERY ACTIVITY

26. UPGRADING TOUR OPERATOR SEGMENT BY
INTRODUCING ISLAMIC QUALITY STANDARD -IQS
IQS

29. HOSPITALITY
HOTELSOTHERS
• IQS Travel Agent
• IQS Restaurant
• IQS
Recreational
Centre
• IQS
Transportation
PRODUCTION
• IQS Food Manufacturing
• IQS Food Farming

30. [IIIT]
International Institute
of Islamic Thought
INTEGRATION
OF
KNOWLEDGE
&
EMPRICAL
RESEARCH
Text Books
ISLAMIC
MANAGEMENT
ISLAMIC
ECONOMIC
Standards
Procedures
Rules
Certifications

31. INDUSTRALISTS
SCHOLARS
RESEARCHERS EDUCATORS
INTERGRATING THE VARIOUS ROLES OF EXPERTS IN
RESEARCH TO STRENGTHEN &
ENHANCING THE
APPLICATION OF SHARIAH
[IN HOSPITALITY & TOURISM
IN UNIVERSITIES,
PRIVATE & PUBLIC
SECTORS, AND
RESEACH INSTITUTIONS

32. ISLAMIC QUALITY STANDARD FOR TRAVEL AGENT
[2016] PRODUCED BY UiTM RESEARCH STUDENT

33. Source: (Photo by Keiichiro Asahara)
http://asia.nikkei.com/magazine/20160602-THE-BUSINESS-of-HALAL/On-the-Cover/Indonesia-s-huge-
diverse-Muslim-population-could-give-it-halal-leadership
Models walk the
runway during
the Muslim
Fashion Festival
in Jakarta.
May. 2016
A Muslim fashion brand here declared one of its product lines
"Indonesia's first halal-certified headscarves" in The Muslim
Fashion Festival Jakarta 2016

34. ISLAMIC QUALITY STANDARD
FOR DRESSING
APPLIED RESEARCH
UiTM

35. CREATION OF
ISLAMIC QUALITY
STANDARD FOR
ADVERTISING
AS GUIDES TO
INDUSTRIES
APPLIED RESEARCH

36. ISLAMIC QUALITY STANDARD
FOR ADVERTISING
ISLAMIC QUALITY STANDARD
FOR ADVERTISING

38. ISLAMIC BUSINESS OPPORTUNITIES IN ISLAMIC MANAGEMENT CONSULTANTS

39. ISLAMIC QUALITY STANDARD
FOR ADVERTISING
ISLAMIC QUALITY STANDARD
FOR ADVERTISING

40. CREATION OF
ISLAMIC QUALITY
STANDARD FOR
ADVERTISING
AS GUIDES TO
INDUSTRIES
MOVING FORWARD

41. On the 28th March 2013, The Minister at Prime Minster Departement
Malaysia, Hon. Datuk Seri Jamil Khir Baharom officially launched
the IQS -Islamic Quality Standard For Hotel, at Universiti Teknoloji
Mara, Malaysia Shah Alam
• IQS – 7 CRESCENT
• IQS – 6 CRESCENT
• IQS – 5 CRESCENT
• IQS – 4 CRESCENT
• IQS - 3 CRESCENT
• IQS – 2 CRESCENT
• IQS – 1 CRESCENT

46. THE SUPER WORLD ECONOMIC POWER OF
THE EAST IN 2100
1. ONE ECONOMIC UNIT GDP = USD 10 trillion
2. ONE OFFICIAL CURRENCY = Muslim Dinar
3. ONE OFFICIAL LANGUAGE = Malay
Year
2100

47. 88
%

48. NETWORK OF
MUSLIM ECONOMIC COMMUNITY
[MEC]
ISLAMIC ECONOMIC
[WHOLE SPECTRUM OF HALAL ACTIVITIES]
MOVING FORWARD
OF ESTABLISHING MUSLIM ECONOMIC COMMUNITY
[MEC]

49. THANK YOU
TERIMA KASIH
COK TASUKUR EDRIM
SHAYA’A OTHMAN
Senior Academic Fellow
International Institute of Islamic Thought [IIIT], USA
East and South East Asia Regional Office

51. PHOTO
GALLERY

52. PHOTO
GALLERY