This document provides an overview of tourism by discussing what tourism is, its history, growth in India, challenges and opportunities, destinations, and medical tourism in India. It notes that tourism is the fastest growing industry and important source of income for many countries. The history section outlines how early travel was for necessities and then shifted to commerce, pleasure and education. It also discusses how advances in transportation expanded tourism. Key points about India include its forecasted growth in tourism arrivals and emergence as a major global player. The document outlines various popular tourist destinations and industries in India like medical tourism. It concludes by discussing advantages like employment and foreign income against disadvantages like environmental damage.

2. INDEX
 What is Tourism?
 About Tourism
 History of Tourism
 Tourism’s Challenges and Opportunities
 Tourism growth in India
 Tourist destinations
 Medical tourism in India
 Advantages of Tourism
 Disadvantages of Tourism

3. What is Tourism?
• “Tourism is the temporary movement of people
to destinations outside their normal places of
work and residence, the activities undertaken
during their stay in those destinations, and the
facilities created to satisfy to their needs”

4. About Tourism
• Tourism is the fastest growing industry in this
world because it is one of the best methods of
earning foreign currency.
• Tourism has become one of the most appreciated
source of income for many countries of the world.
• Tourism can be defined as the movement of
people from one place to another for varied
purposes and the business associated with it.
• Tourism is on the increase because the
affordability of the people around the globe has
increased and the lifestyle and the perception of
life have changed greatly.

5. Early travelers migrated for food and hunting
Increased interest in travel for commerce and pleasure.
Goal was to experience the “civilized world” and study the
arts and sciences
Growth in travel for business reasons.
Invention of automobile and airplane expanded
freedom to travel
Development of mass tourism
Time, money, safety and interest in travel led to
unmatched growth of tourism
Increase in systems, modes, and speeds of travel
(roads, railroads, steamships)
History of Tourism

6. Tourism’s Challenges
and Opportunities
 Encourage growth of
tourism as it creates jobs
and brings money into the
community or country.
It also serves an important
need for the consumer.
May change social
structure
 Unplanned tourism can lead
to excessive demands of
transportation, public
services and degrade the
environment.

7. Tourism growth in India
• According to World
Tourism Organization
estimates, India will lead in
South Asia with 8.9 million
arrivals by 2020
• India is dignified to emerge
as the 2nd fastest growing
(8.8%) tourism economy in
the world over 2005-14
according to the World
Travel & Tourism

8.  North East – States such as Sikkim, Assam
and Nagaland have emerged as major players.
The major focus was to develop tourism
infrastructure in this regions.
Tourist destinations

9.  Beautiful South – Aggressive marketing
has helped achieve over 25% growth in
tourism in southern states. Andhra
Pradesh, Karnataka and Kerala are
witnessing an increase in foreign tourists.
 Cultural tourism & Round Trips –
covering the popular circuits comprising of
the Golden Triangle, Rajasthan & in South
the well known temples, backwaters &
beaches.
 Mass tourism – Goa is a tourism based
economy and a leader in this sector, is all
set to promote mass tourism. Goa also
won the 2nd most popular winter
destination in UK.

10. • Throughout the
world, India is
perceived as a
October to April
winter destination.
• Marketing
initiatives by both
the Government
and the private
sector is now
successfully
addressing &
changing this

11. New Tourism Products
 Monsoon magic - focus on months
from April to October
 Rural & village tourism - the tourism
ministry is laying special importance
on infrastructure development in
various rural destinations in India.
 Medical tourism - the Indian
Healthcare Delivery market is
estimated at US$ 18.7 billion. The
industry is growing at about 13 per
cent annually.
 Luxury tourism – e.g. Palace on
Wheels, Palaces
 Adventure tourism – with importance

13. Medical tourism in India
• Medical care in the USA and private health
care in UK is very expensive. India has well-
trained doctors who will work for a lower fee
than they could expect abroad.

14. • Medical tourism offers people the
option of knee replacements, hip
replacements, heart care, cosmetic &
dental surgery in India.
• Hundreds of people have treatment
abroad, saving them a great deal of
money in treatment costs.

15. Advantages of Tourism
It provides direct
employment for people
associated with occupations
in bars, hotels, tour guides,
etc.
Tourism provides the much
needed foreign currency
and foreign investment.
It provides more money to
the country can improve its
infrastructure which is a
benefit for local people.

16. Disadvantages of Tourism
Tourists cause
pollution and
can damage
the
environment.
E.g. Visual and
noise pollution
If for any other
political reason,
tourists are
discouraged to
come into the
country, then
the Govt will
suffer a huge
loss.
Tourists don’t
always respect
traditional
cultures.

17.  We can conclude by
saying that even
though tourism carries
a lot of disadvantages
with its development,
many countries to
depend on this
industry because this
industry does not
require a lot of literacy
and also it yields
maximum profit with

18. Thank You!!