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Tourism in india
- 2. What is Tourism? • Tourism is the generic term to cover both demand and supply that has been adopted in various forms and used throughout the World. • Tourism is the travel for recreational(Fun), Leisure(Rest), Family or Business Purpose. • Tourist is someone who is making a visit to a main destination outside his/her usual environment for less than a year.
- 3. Who is Tourist? • Tourist are the people who travel and stay in places outside their usual environment for not more than one consecutive year.
- 4. Growth of Tourism in India • India received 23.3 million foreign and domestic tourists in 2016. • About 10 million foreign tourists arrived in India in 2017 compared to 8.89 million in 2016, recording a growth of 12.49%. • Tourism generated 14.02 lakh crore (US$210 billion) or 9.6% of the nation's GDP in 2016 and supported 40.343 million jobs, 9.3% of its total employment.
- 5. Forms of tourism • Domestic Tourism – Resident of same country travelling within the country. • Inbound Tourism – Travelers arriving in different countries from their own. • Outbound Tourism – Resident travelling outside their home country.
- 7. Tourism in India • A kaleidoscope of traditions, culture and vibrant geographies, India speaks for itself as a soul- stirring journey. • From its dusty snow trenches, frolic coasts, gripping natural green to the mystic ravines of spirituality and clusters of cultural shades defining the raw beauty, India captures the heart of every tourist. • With the country's tourism branched into several forms, India has a chunk for every kind of a traveler.
- 8. 7s Mantra in Tourism • Swaagat (Welcome) • Soochanaa (Information) • Suvidhaa (Facilitation) • Surakshaa (Security) • Sahyog (Cooperation) • Sanrachnaa (Infrastructure) • Safaai (Cleanliness)
- 9. Tourism by Theme! Golden Triangle Wildlife Beach Cultural Backwater
- 10. Foreign Tourist Arrival in India • The growth rate in FTAs in December, 2017 over December, 2016 was 15.2%, compared to 11.9% in December, 2016 over December, 2015. • FTAs in India: – 2017: 101.77 lakhs – 2016: 88.04 lakhs
- 11. Source for foreign Tourist Arrival in India in 2016 16% 15% 11% 4%3%3%3%3% 3% 3% 36% Share% Bangladesh United Stated United Kingdom Canada Malaysia Sri Lanka Australia Germany China France
- 12. Strengths Natural & Cultural diversity Affordable cost Medical cures like Yoga, Homeopathy and Ayurveda. Medical expenses are low as compared to other developed countries Weakness Poor support infrastructure Political Problems Lack of uniform pricing policy across Hospitals. Opportunities Rising economy through Tourism Sharp rise in medical due to its low cost Fast paced life style increases demand for wellness tourism and alternative cures. Threat Strong competition from countries like Thailand, Malaysia, Singapore. Lack of international accreditation – a major inhibitor. Exploitation of tourist by illegal money changers. SWOT
- 13. Steps taken by Government to promote Tourism in India • Launch of Tourist e-Visa for citizens of 44 countries. • Promotion of the destination through the Incredible India Campaign across the globe. • Participation in major International Tourism & Travel Fairs & Exhibitions. • The Tourism Ministry has sanctioned Rs. 131 lakh for the development for rural tourism sites.
- 14. Top 10 States visited by Foreign Tourist in India Maharashtra Leh Ladakh Tamil Naidu Delhi Goa Uttar Pradesh Rajasthan Kerala Karnataka Himachal Pradesh
- 15. Ajanta & Ellora Caves Ajanta Caves: The Caves are about 29 rock-cut Buddhist cave monuments which date from the 2nd century BCE to about 480 CE in Aurangabad district of Maharashtra state of India. Ellora Caves: These Caves is one of the largest rock-cut monastery- temple cave complexes in the world, and a UNESCO World Heritage Site, featuring Buddhist, Hindu and Jain monuments, and artwork, dating from the 600-1000 CE period.
- 16. Leh Ladakh The largest town in Ladakh is Leh, followed by Kargil. Almost half of Ladakhis are Shia Muslims and the rest are mostly Tibetan Buddhists. Some Ladakhi activists have in recent times called for Ladakh to be constituted as a union territory because of perceived unfair treatment by Kashmir and Ladakh's cultural differences with predominantly Muslim Kashmir.
- 17. Kerala Backwater The Kerala backwaters are a chain of brackish lagoons and lakes lying parallel to the Arabian Sea coast of Kerala state in southern India.
- 18. Qutub Minar Qutub Minar is a 73-metre (239.5 feet) tall tapering tower of five storeys, with a 14.3 metres (47 feet) base diameter, reducing to 2.7 metres (9 feet) at the peak. It contains a spiral staircase of 379 steps.
- 19. Goa Goa is a state in western India with coastlines stretching along the Arabian Sea. Its long history as a Portuguese colony prior to 1961 is evident in its preserved 17th-century hur hes a d the area s tropi al spi e pla tatio s. Goa is also k o for its ea hes, ranging from popular stretches at Baga and Palolem to those in laid-back fishing villages such as Agonda
- 20. Varanasi Varanasi is a city in the northern Indian state of Uttar Pradesh dating to the 11th century B.C. Regarded as the spiritual capital of India, the city draws Hindu pilgrims who bathe in the Ga ges Ri er s sa red aters a d perfor fu eral rites. Alo g the ity's i di g streets are some 2,000 temples, including Kashi Vishwanath, the Golde Te ple, dedicated to the Hindu god Shiva.
- 21. Rajasthan Rajasthan is a northern Indian state bordering Pakistan. Its palaces and forts are reminders of the many kingdoms that historically vied for the region.
- 22. Coorg Kodagu, also known as Coorg, is a rural district in the southwest Indian state of Karnataka. I the area s orth, Madikeri Fort has 2 life-size elephant statues at its entrance, plus a Gothic-style church with a museum on its grounds
- 23. Rohtang Pass Rohtang Pass, is a high mountain pass on the eastern Pir Panjal Range of the Himalayas around 51 km from Manali. It connects the Kullu Valley with the Lahaul and Spiti Valleys of Himachal Pradesh, India.
- 24. Tamil Nadu Tamil Nadu, a South Indian state, is famed for its Dravidian-style Hindu temples. In Madurai, Meenakshi A a Te ple has high gopuram to ers or a e ted ith colourful figures.
- 25. Benefits that India would get from Tourism. • Economical Growth of country • Development of infrastructure • Increase in employment for Hotels, Car Rentals, Travel companies and many more.