The business-case for tourism geared towards Muslims globally is being made by the growing tourism spending ($137 billion in outbound expenditure in 2012) by this audience with increasing demand of faith-driven consumer needs Halal food, prayer requirements, etc...). OIC destinations are key beneficiaries of this opportunity. However key questions remain on how best to address this market but not lose other audiences the OIC markets are interested in? Based on the acknowledgement of diversity in Muslim tourist customer needs as well as disctinct nature of OIC/Non-OIC destinations, the presentation gives key recommendations in regards to effectively communicating the Muslim travel market opportunity.
Developing and Marketing Muslim Friendly Travel Products and ServicesDinarStandard
Summary presentation of Study prepared by DinarStandard and commissioned by COMCEC. Purpose to enable all Muslim
Friendly Tourism (MFT) stakeholders to develop high-impact MFT product development and marketing strategies and initiatives.
Global Muslim Lifestyle Tourism Market 2012: Landscape & Consumer Needs StudyDinarStandard
DinarStandard Associate Reem El Shefaki presents the Global Muslim Lifestyle Tourism Market 2012: Landscape & Consumer Needs Study at travel industry's leading global conference, the ITB Berlin 2013
Developing and Marketing Muslim Friendly Travel Products and ServicesDinarStandard
Summary presentation of Study prepared by DinarStandard and commissioned by COMCEC. Purpose to enable all Muslim
Friendly Tourism (MFT) stakeholders to develop high-impact MFT product development and marketing strategies and initiatives.
Global Muslim Lifestyle Tourism Market 2012: Landscape & Consumer Needs StudyDinarStandard
DinarStandard Associate Reem El Shefaki presents the Global Muslim Lifestyle Tourism Market 2012: Landscape & Consumer Needs Study at travel industry's leading global conference, the ITB Berlin 2013
Food and wine strategy - Tourism AustraliaBen Moroney
Andrew McEvoy, Managing Director, Tourism Australia; Nick Baker, Executive General Manager, Consumer Marketing, Tourism Australia and James Gosper, General Manager - Market Development, Wine Australia presented on the jointly funded food and wine strategy.
The Meetings, Incentives, Conferences and Exhibitions (MICE) industry is extensively and rapidly growing and is largely associated with travel for business purpose.
Each different subsections of MICE have quite different characteristics but as a whole they are referred to as MICE Tourism.
This presentation serves as a brief insight into MICE Tourism with focus on India.
MICE I01 - Meetings, Incentive, Convention and Exhibition Philippines Industry Setting is about a bird's eye view of the MICE Industry in one of the brightest spot of Asia - the Philippines.
MICE TOURISM AS A DRIVER OF SUSTAINABILITY? CASE STUDIES AND LEADERSHIP LESS...Wild Asia
Business tourism is a significant economic engine for destinations but are we making the most of it’s potential as a catalyst for sustainability, prosperity and progress? Hear insights on what forward thinking tourism boards and convention bureau from around the region have done to advance their hospitality community and market their destinations whilst discovering top tips for activating sustainable MICE for your own business or destination.
See Michele McKenzie’s presentation “Inspiring Travellers to Canada” providing a look into the Canadian Tourism Commission’s strategic framework to drive air capacity.
The 7th Altitudes East takes place in Halifax, Nova Scotia September 16th and 17th. This annual air access forum is for anyone associated with the air industry in Canada, the United States and Europe. The setting gives participants valuable insights, fosters discussion and innovation to help propel the aviation i
Join the Medical Tourism Association® for an educational webcast to learn the benefits of the Certified Medical Tourism program and the steps to become a Certified Medical Tourism Professional or Specialist, a certification of expertise within the medical tourism field, and the great benefits associated with the two years of membership included with the certification.
One of our Certified Medical Tourism Specialists, Julie Conner, C.E.O of Global Medical Tourism Facilitators, will discuss her industry experience and thoughts on the value of becoming a Certified Medical Tourism Professional.
The webcast will answer the following questions:
What exactly is the Certified Medical Tourism Professional certification?
What professionals would gain value from becoming certified?
Is this certification a good fit for you?
How will being a member of the MTA will benefit you?
Food and wine strategy - Tourism AustraliaBen Moroney
Andrew McEvoy, Managing Director, Tourism Australia; Nick Baker, Executive General Manager, Consumer Marketing, Tourism Australia and James Gosper, General Manager - Market Development, Wine Australia presented on the jointly funded food and wine strategy.
The Meetings, Incentives, Conferences and Exhibitions (MICE) industry is extensively and rapidly growing and is largely associated with travel for business purpose.
Each different subsections of MICE have quite different characteristics but as a whole they are referred to as MICE Tourism.
This presentation serves as a brief insight into MICE Tourism with focus on India.
MICE I01 - Meetings, Incentive, Convention and Exhibition Philippines Industry Setting is about a bird's eye view of the MICE Industry in one of the brightest spot of Asia - the Philippines.
MICE TOURISM AS A DRIVER OF SUSTAINABILITY? CASE STUDIES AND LEADERSHIP LESS...Wild Asia
Business tourism is a significant economic engine for destinations but are we making the most of it’s potential as a catalyst for sustainability, prosperity and progress? Hear insights on what forward thinking tourism boards and convention bureau from around the region have done to advance their hospitality community and market their destinations whilst discovering top tips for activating sustainable MICE for your own business or destination.
See Michele McKenzie’s presentation “Inspiring Travellers to Canada” providing a look into the Canadian Tourism Commission’s strategic framework to drive air capacity.
The 7th Altitudes East takes place in Halifax, Nova Scotia September 16th and 17th. This annual air access forum is for anyone associated with the air industry in Canada, the United States and Europe. The setting gives participants valuable insights, fosters discussion and innovation to help propel the aviation i
Join the Medical Tourism Association® for an educational webcast to learn the benefits of the Certified Medical Tourism program and the steps to become a Certified Medical Tourism Professional or Specialist, a certification of expertise within the medical tourism field, and the great benefits associated with the two years of membership included with the certification.
One of our Certified Medical Tourism Specialists, Julie Conner, C.E.O of Global Medical Tourism Facilitators, will discuss her industry experience and thoughts on the value of becoming a Certified Medical Tourism Professional.
The webcast will answer the following questions:
What exactly is the Certified Medical Tourism Professional certification?
What professionals would gain value from becoming certified?
Is this certification a good fit for you?
How will being a member of the MTA will benefit you?
You need to listen carefully for clues that your organization has failed to engage in a deep examination of the company’s core values. If you sense this, or inherit a listless organization, resolve to do something about it right away. Nothing is more important if you want to build a leadership culture.
The lecture on the topic "Destinations" from the Student Learning Guide of the subject Principles of Tourism II for the students of the College of International Tourism and Hospitality Management of Lyceum of the Philippines Cavite Campus.
The New Era of Faith Tourism (Arabian Travel Market Presentation)Kevin Wright
An introduction to the modern-day religious travel and hospitality industry. Presented by Kevin J. Wright, WRTA president, at the Arabian Travel Market.
Startup ecosystem across the Islamic economy is thriving. Muslim consumer value to the global digital economy estimated at $107B in 2014 and projected to grow at 17% CAGR to $277B in 2020. This presentation looks at recent activity, challenges, and opportunities. #Halal #IslamicEconomy
2012 DS100 Ranking: Top 100 Companies of the Muslim World - PresentationDinarStandard
2012 DS100 Ranking: Top 100 Companies of the Muslim World showcases the largest domestic companies of 57 OIC member countries (Organization of Islamic Cooperation.) Also showcases leading brands from Turkey, Malaysia, Indonesia, Saudi Arabia, UAE, and others.
State of the Global Islamic Economy 2013 ReportDinarStandard
Given the growing importance of the Global Islamic Economy, there is a distinct lack of a comprehensive view of the existing Islamic economy landscape as well as its future potential to facilitate investments and industry growth. The State of the Global Islamic Economy 2013 Report fills this gap and was exclusively released as part of the Global Islamic Economy Summit 2013.
The report was produced by Thomson Reuters in collaboration with DinarStandard.
The Report presents: 1) Key drivers of the global Islamic economy; 2) A global view of the Islamic economic landscape; 3) Market opportunity for each sector including current challenges; 4) Frameworks for businesses, governments and industry bodies to evaluate and engage with the global Islamic economy opportunity; 5) Existing and emerging centers of the global Islamic economy.
American Muslim Market 2011: Business Landscape & Consumer Needs StudyDinarStandard
American Muslim Market 2011: Business Landscape & Consumer Needs Study is a first-of its kind grass-roots market landscape and consumer needs study.
Its provides fact-based insights to equip marketers with, a) the demand profile, satisfaction levels, and expectations of American Muslim consumers, and b) actionable resources and a framework for best engaging with this large, complex market.
Global Muslim Lifestyle Travel Market 2012 Report - Executive SummaryDinarStandard
A new ground-breaking study, ‘Global Muslim Lifestyle Travel Market: Landscape & Consumer Needs,’ shows that Muslim tourists globally represent a major niche market worth $126.1 billion in 2011 growing at a higher 4.8% through 2020, compared to global average of 3.8%. In a challenging global economic environment, the Study highlights how airlines, tourism destinations, and hotels/resorts can benefit by engaging with a market that has a young demographic, is growing in affluence, and is increasingly asserting its unique needs on the tourism industry.
For the estimated 700 million Muslim global workforce, the sacred month of Ramadan has tremendous impact on work-life balance and spiritual life. Businesses and governments face many challenges balancing and adapting to their workers’ Ramadan needs, while striving for consistent productive output.
This groundbreaking study presents a fact-based assessment of the state of productivity during Ramadan across the world and offers recommendations for improving productivity of individuals, businesses and government institutions. The study includes 1), a survey that benchmarks actual Ramadan practices and Muslims’ expectations, and 2) an assessment of governmental policy implications on work-hour differences in various Muslim majority countries and their resulting economic impact.
What is Islamic Microfinance? Making it a Sustainable RealityDinarStandard
Rafi-uddin Shikoh (CEO, Dinar Standard) presentation on Islamic microfinance for Ethica Institute Webinar. Topics covered:
- Global micro-finance landscape, social impact, and short comings today
- Social needs for micro-finance in Muslim majority countries
- Islamic micro-finance landscape: Key players and success stories
- Islamic micro-finance core models and structures
Food Insecurity & Opportunities in OIC CountriesDinarStandard
State of food security across the 57 member OIC countries; Key drivers of food crisis; A unique OIC-wide food and agriculture cluster approach that identifies opportunities for sustainable growth and investments.
2009 survey results on Corporate Social Responsibility at Islamic Financial Institutions (IFIs) carried out by Dinar Standard and Dar Al Istithmar with the support of the Accounting and Auditing Organization for Islamic Financial Institutions (AAOIFI).
Harvard: Integration of Social Responsibility in Financial Communities: Harva...DinarStandard
This is a summary presentation of a paper paper presented at the Harvard Islamic Finance Forum March 2010. The paper discusses how Islamic Finance has an opportunity to contextualize integration of social responsibility with its own unique approach--enabling significant positive social impact. The discussion points are inspired by the results of an extensive survey on Corporate Social Responsibility at Islamic Financial Institutions (IFIs) carried out by Dinar Standard and Dar Al Istithmar with the support of the Accounting and Auditing Organisation for Islamic Financial Institutions (AAOIFI). The paper focuses on Islamic perspective on corporate social responsibility and a framework for the Islamic Finance industry, but also includes assessment of progress made by conventional CSR (Corporate Social Responsibility), Socially Responsible Investing (SRI) and Social Entrepreneurship (SE) initiatives in order to learn from their successes and also to contribute back to global best practices.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Effective Communication To Promote Values-based (Islamic) Tourism
1. 1
Presented at:
The 1st OIC International Forum on
Islamic Tourism
June 3rd, 2014, Jakarta, Indonesia
Presented by:
Effective Communication To Promote Islamic Tourism
OIC based hotels/resorts, airlines & destinations -
Practical considerations & brand positioning
26. E: rafishikoh@dinarstandard.com
W: www.dinarstandard.com
G R OW T H S T R AT E G Y
R E S E A R C H & A D V I S O RY
Halal/
Ethical
Lifestyle
Islamic
/Ethical
Finance
OIC
Economies
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